두 개 이상의 기존 사용자 목록을 결합하여 더욱 정교한 타겟팅을 만들 수 있습니다.
사용자 목록 만들기
UserListLogicalRuleInfo
필드를 사용하여 기존 사용자 목록의 맞춤 조합을 logical_user_list
로 구성할 수 있습니다. logical_user_list
의 규칙은 AND
되므로 사용자가 모든 규칙과 일치해야 목록에 포함될 수 있습니다. 그러나 각 규칙에서 피연산자가 AND
처리되는지 또는 OR
처리되는지 지정할 수 있습니다. 즉, 사용자가 규칙 피연산자의 전체를 충족해야 하는지 아니면 그중 하나만 충족해야 하는지 지정할 수 있습니다.
또한 규칙을 사용하면 다른 logical_user_list
객체를 피연산자로 지정하여 효과적으로 트리를 만들 수 있습니다. logical_user_list
는 타겟팅을 위한 복잡한 그룹 계층 구조를 정의하는 매우 강력한 방법이 될 수 있습니다. 목록을 서로 다른 AccessReason
필드와 결합할 수 있습니다. 그러나 액세스 권한이 취소되면 logical_user_list
의 규칙이 평가될 때 해당 UserList
가 구성원이 없는 목록으로 취급됩니다.
다음 코드는 두 basic_user_list
인스턴스 중 하나에 사용자를 포함하는 logical_user_list
를 만드는 방법을 보여줍니다.
논리적 사용자 목록을 만드는 코드 예
자바
private void runExample( GoogleAdsClient googleAdsClient, long customerId, List<Long> userListIds) { // Adds each of the provided list IDs to a list of rule operands specifying which lists the // operator should target. List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = new ArrayList<>(); for (long userListId : userListIds) { String userListResourceName = ResourceNames.userList(customerId, userListId); logicalUserListOperandInfoList.add( LogicalUserListOperandInfo.newBuilder().setUserList(userListResourceName).build()); } // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new list if // they are present in any of the provided lists. UserListLogicalRuleInfo userListLogicalRuleInfo = UserListLogicalRuleInfo.newBuilder() // Using ANY means that a user should be added to the combined list if they are present // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users // present on all of the provided lists or NONE to add users that aren't present on any // of the targeted lists. .setOperator(UserListLogicalRuleOperator.ANY) .addAllRuleOperands(logicalUserListOperandInfoList) .build(); // Creates the new combination user list. UserList userList = UserList.newBuilder() .setName("My combination list of other user lists #" + getPrintableDateTime()) .setLogicalUserList( LogicalUserListInfo.newBuilder().addRules(userListLogicalRuleInfo).build()) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build(); // Creates the service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); // Prints the response. System.out.printf( "Created combination user list with resource name, '%s'.%n", response.getResults(0).getResourceName()); } }
C#
public void Run(GoogleAdsClient client, long customerId, long[] userListIds) { // Gets the UserListService client. UserListServiceClient userListServiceClient = client.GetService(Services.V19.UserListService); // Adds each of the provided list IDs to a list of rule operands specifying which lists // the operator should target. List<LogicalUserListOperandInfo> logicalUserListOperandInfoList = userListIds.Select(userListId => new LogicalUserListOperandInfo { UserList = ResourceNames.UserList(customerId, userListId) }).ToList(); // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new // list if they are present in any of the provided lists. UserListLogicalRuleInfo userListLogicalRuleInfo = new UserListLogicalRuleInfo { // Using ANY means that a user should be added to the combined list if they are // present on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL // to add users present on all of the provided lists or NONE to add users that // aren't present on any of the targeted lists. Operator = UserListLogicalRuleOperatorEnum.Types.UserListLogicalRuleOperator.Any, }; userListLogicalRuleInfo.RuleOperands.Add(logicalUserListOperandInfoList); LogicalUserListInfo logicalUserListInfo = new LogicalUserListInfo(); logicalUserListInfo.Rules.Add(userListLogicalRuleInfo); // Creates the new combination user list. UserList userList = new UserList { Name = "My combination list of other user lists " + $"#{ExampleUtilities.GetRandomString()}", LogicalUserList = logicalUserListInfo }; // Creates the operation. UserListOperation operation = new UserListOperation { Create = userList }; try { // Sends the request to add the user list and prints the response. MutateUserListsResponse response = userListServiceClient.MutateUserLists (customerId.ToString(), new[] { operation }); Console.WriteLine("Created combination user list with resource name: " + $"{response.Results.First().ResourceName}"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, array $userListIds ) { // Adds each of the provided list IDs to a list of rule operands specifying which lists the // operator should target. $logicalUserListOperandInfoList = []; foreach ($userListIds as $userListId) { $logicalUserListOperandInfoList[] = new LogicalUserListOperandInfo([ 'user_list' => ResourceNames::forUserList($customerId, $userListId) ]); } // Creates the UserListLogicalRuleInfo specifying that a user should be added to the new // list if they are present in any of the provided lists. $userListLogicalRuleInfo = new UserListLogicalRuleInfo([ // Using ANY means that a user should be added to the combined list if they are present // on any of the lists targeted in the LogicalUserListOperandInfo. Use ALL to add users // present on all of the provided lists or NONE to add users that aren't present on any // of the targeted lists. 'operator' => UserListLogicalRuleOperator::ANY, 'rule_operands' => $logicalUserListOperandInfoList ]); // Creates the new combination user list. $userList = new UserList([ 'name' => 'My combination list of other user lists #' . Helper::getPrintableDatetime(), 'logical_user_list' => new LogicalUserListInfo([ 'rules' => [$userListLogicalRuleInfo] ]) ]); // Creates the operation. $operation = new UserListOperation(); $operation->setCreate($userList); // Issues a mutate request to add the user list and prints some information. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); $response = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); printf( "Created combination user list with resource name '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); }
Python
def main(client, customer_id, user_list_ids): """Creates a combination user list. Args: client: The Google Ads client. customer_id: The customer ID for which to add the user list. user_list_ids: A list of user list IDs to logically combine. """ # Get the UserListService client. user_list_service = client.get_service("UserListService") # Add each of the provided list IDs to a list of rule operands specifying # which lists the operator should target. logical_user_list_operand_info_list = [] for user_list_id in user_list_ids: logical_user_list_operand_info = client.get_type( "LogicalUserListOperandInfo" ) logical_user_list_operand_info.user_list = ( user_list_service.user_list_path(customer_id, user_list_id) ) logical_user_list_operand_info_list.append( logical_user_list_operand_info ) # Create a UserListOperation and populate the UserList. user_list_operation = client.get_type("UserListOperation") user_list = user_list_operation.create user_list.name = f"My combination list of other user lists #{uuid4()}" # Create a UserListLogicalRuleInfo specifying that a user should be added to # the new list if they are present in any of the provided lists. user_list_logical_rule_info = client.get_type("UserListLogicalRuleInfo") # Using ANY means that a user should be added to the combined list if they # are present on any of the lists targeted in the # LogicalUserListOperandInfo. Use ALL to add users present on all of the # provided lists or NONE to add users that aren't present on any of the # targeted lists. user_list_logical_rule_info.operator = ( client.enums.UserListLogicalRuleOperatorEnum.ANY ) user_list_logical_rule_info.rule_operands.extend( logical_user_list_operand_info_list ) user_list.logical_user_list.rules.append(user_list_logical_rule_info) # Issue a mutate request to add the user list, then print the results. response = user_list_service.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) print( "Created logical user list with resource name " f"'{response.results[0].resource_name}.'" )
Ruby
def add_logical_user_list(customer_id, user_list_ids) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Creates the UserListLogicalRuleInfo specifying that a user should be added # to the new list if they are present in any of the provided lists. user_list_logical_rule_info = client.resource.user_list_logical_rule_info do |info| # Using ANY means that a user should be added to the combined list if they # are present on any of the lists targeted in the logical_user_list_operand_info. # Use ALL to add users present on all of the provided lists or NONE to add # users that aren't present on any of the targeted lists. info.operator = :ANY user_list_ids.each do |list_id| info.rule_operands << client.resource.logical_user_list_operand_info do |op| op.user_list = client.path.user_list(customer_id, list_id) end end end # Creates the new combination user list operation. operation = client.operation.create_resource.user_list do |ul| ul.name = "My combination list of other user lists #{(Time.new.to_f * 1000).to_i}" ul.logical_user_list = client.resource.logical_user_list_info do |info| info.rules << user_list_logical_rule_info end end # Issues a mutate request to add the user list and prints some information. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) puts "Created combination user list with resource name "\ "'#{response.results.first.resource_name}'" end
Perl
sub add_logical_user_list { my ($api_client, $customer_id, $user_list_ids) = @_; # Add each of the provided list IDs to a list of rule operands specifying which # lists the operator should target. my $logical_user_list_operand_info_list = []; foreach my $user_list_id (@$user_list_ids) { push @$logical_user_list_operand_info_list, Google::Ads::GoogleAds::V19::Common::LogicalUserListOperandInfo->new({ userList => Google::Ads::GoogleAds::V19::Utils::ResourceNames::user_list( $customer_id, $user_list_id )}); } # Create the UserListLogicalRuleInfo specifying that a user should be added to # the new list if they are present in any of the provided lists. my $user_list_logical_rule_info = Google::Ads::GoogleAds::V19::Common::UserListLogicalRuleInfo->new({ # Using ANY means that a user should be added to the combined list if they # are present on any of the lists targeted in the LogicalUserListOperandInfo. # Use ALL to add users present on all of the provided lists or NONE to add # users that aren't present on any of the targeted lists. operator => ANY, ruleOperands => $logical_user_list_operand_info_list }); # Create the new combination user list. my $user_list = Google::Ads::GoogleAds::V19::Resources::UserList->new({ name => "My combination list of other user lists #" . uniqid(), logicalUserList => Google::Ads::GoogleAds::V19::Common::LogicalUserListInfo->new({ rules => [$user_list_logical_rule_info]})}); # Create the operation. my $user_list_operation = Google::Ads::GoogleAds::V19::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); printf "Created combination user list with resource name '%s'.\n", $user_lists_response->{results}[0]{resourceName}; return 1; }
목록 가져오기
사용자 목록을 검색하려면 다음 Google Ads 쿼리 언어 쿼리를 user_list
리소스에 실행하면 됩니다.
SELECT
user_list.name,
user_list.membership_status,
user_list.membership_life_span
FROM user_list
WHERE
user_list.resource_name = 'USER_LIST_RESOURCE_NAME'
목록 타겟팅
잠재고객 세그먼트를 만들었으면 다음 단계는 이 세그먼트를 타겟팅하는 것입니다.
잠재고객 세그먼트 타겟팅 규칙
포함 (입찰 가능) 사용자 목록은 캠페인 수준과 광고 그룹 수준에서 동시에 설정할 수 없습니다. 캠페인에 긍정적인 사용자 목록 기준을 설정하려면 먼저 캠페인 내 모든 광고 그룹에서 긍정적인 사용자 목록 기준을 삭제해야 합니다.
사용자 목록을 통한 포함 타겟팅은 검색 캠페인에서만 지원됩니다. 디스플레이 캠페인의 경우
user_list
를 설정하는CampaignCriterion
는 제외해야 합니다.검색 및 쇼핑 캠페인에서 사용자 목록 타겟은 다음 필드 설정을 지원하지 않습니다.
사용자 목록에 광고 타겟팅
이 프로세스는 API의 다른 유형의 타겟팅 기준과 유사합니다. 다음 코드는 AdGroupCriterion
를 사용하여 광고 그룹의 광고를 사용자 목록에 타겟팅하는 방법을 보여줍니다.
자바
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V19.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V19::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V19::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V19::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V19::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
다른 유형의 기준과 마찬가지로 입찰가 재정의와 같은 다른 속성을 AdGroupCriterion
객체에 할당할 수 있습니다.
타겟팅 수준 전환
광고 그룹 수준 사용자 목록 기준을 캠페인 수준으로 전환하는 경우 먼저 해당 캠페인의 사용 설정 또는 일시중지된 각 광고 그룹에서 기존 사용자 목록 기준을 삭제해야 합니다. 펼칠 수 있는 요소를 클릭하여 각 단계의 코드 예시를 확인하세요.
먼저 특정 캠페인의 모든 AdGroupCriteria를 검색합니다.
자바
private List<String> getUserListAdGroupCriterion( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { List<String> userListCriteria = new ArrayList<>(); // Creates the Google Ads service client. try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a request that will retrieve all of the ad group criteria under a campaign. SearchGoogleAdsRequest request = SearchGoogleAdsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery( "SELECT ad_group_criterion.criterion_id" + " FROM ad_group_criterion" + " WHERE campaign.id = " + campaignId + " AND ad_group_criterion.type = 'USER_LIST'") .build(); // Issues the search request. SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request); // Iterates over all rows in all pages. Prints the results and adds the ad group criteria // resource names to the list. for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) { String adGroupCriterionResourceName = googleAdsRow.getAdGroupCriterion().getResourceName(); System.out.printf( "Ad group criterion with resource name '%s' was found.%n", adGroupCriterionResourceName); userListCriteria.add(adGroupCriterionResourceName); } } return userListCriteria; }
C#
private List<string> GetUserListAdGroupCriteria( GoogleAdsClient client, long customerId, long campaignId) { // Get the GoogleAdsService client. GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V19.GoogleAdsService); List<string> userListCriteriaResourceNames = new List<string>(); // Create a query that will retrieve all of the ad group criteria under a campaign. string query = $@" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaignId} AND ad_group_criterion.type = 'USER_LIST'"; // Issue the search request. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results and add the resource names to the list. foreach (GoogleAdsRow googleAdsRow in resp.Results) { string adGroupCriterionResourceName = googleAdsRow.AdGroupCriterion.ResourceName; Console.WriteLine("Ad group criterion with resource name " + $"{adGroupCriterionResourceName} was found."); userListCriteriaResourceNames.Add(adGroupCriterionResourceName); } }); return userListCriteriaResourceNames; }
PHP
private static function getUserListAdGroupCriteria( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ): array { // Creates a query that retrieves all of the ad group criteria under a campaign. $query = sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d " . "AND ad_group_criterion.type = 'USER_LIST'", $campaignId ); // Creates the Google Ads service client. $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Issues the search request. $response = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)); $userListCriteria = []; // Iterates over all rows in all pages. Prints the user list criteria and adds the ad group // criteria resource names to the list. foreach ($response->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ $adGroupCriterionResourceName = $googleAdsRow->getAdGroupCriterion()->getResourceName(); printf( "Ad group criterion with resource name '%s' was found.%s", $adGroupCriterionResourceName, PHP_EOL ); $userListCriteria[] = $adGroupCriterionResourceName; } return $userListCriteria; }
Python
def get_user_list_ad_group_criteria(client, customer_id, campaign_id): """Finds all of user list ad group criteria under a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str campaign ID. Returns: a list of ad group criterion resource names. """ # Creates a query that retrieves all of the ad group criteria under a # campaign. query = f""" SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = {campaign_id} AND ad_group_criterion.type = USER_LIST""" googleads_service = client.get_service("GoogleAdsService") search_request = client.get_type("SearchGoogleAdsRequest") search_request.customer_id = customer_id search_request.query = query response = googleads_service.search(request=search_request) # Iterates over all rows in all pages. Prints the user list criteria and # adds the ad group criteria resource names to the list. user_list_criteria = [] for row in response: resource_name = row.ad_group_criterion.resource_name print( "Ad group criterion with resource name '{resource_name}' was " "found." ) user_list_criteria.append(resource_name) return user_list_criteria
Ruby
def get_user_list_ad_group_criterion( client, customer_id, campaign_id ) user_list_criteria = [] # Creates a query that will retrieve all of the ad group criteria # under a campaign. query = <<~QUERY SELECT ad_group_criterion.criterion_id FROM ad_group_criterion WHERE campaign.id = #{campaign_id} AND ad_group_criterion.type = 'USER_LIST' QUERY # Issues the search request. response = client.service.google_ads.search( customer_id: customer_id, query: query, ) # Iterates over all rows in all pages. Prints the results and adds the ad # group criteria resource names to the list. response.each do |row| ad_group_criterion_resource_name = row.ad_group_criterion.resource_name puts "Ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' was found" user_list_criteria << ad_group_criterion_resource_name end user_list_criteria end
Perl
sub get_user_list_ad_group_criteria { my ($api_client, $customer_id, $campaign_id) = @_; my $user_list_criterion_resource_names = []; # Create a search stream request that will retrieve all of the user list ad # group criteria under a campaign. my $search_stream_request = Google::Ads::GoogleAds::V19::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => sprintf( "SELECT ad_group_criterion.criterion_id " . "FROM ad_group_criterion " . "WHERE campaign.id = %d AND ad_group_criterion.type = 'USER_LIST'", $campaign_id )}); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => $search_stream_request }); # Issue a search request and process the stream response. $search_stream_handler->process_contents( sub { # Display the results and add the resource names to the list. my $google_ads_row = shift; my $ad_group_criterion_resource_name = $google_ads_row->{adGroupCriterion}{resourceName}; printf "Ad group criterion with resource name '%s' was found.\n", $ad_group_criterion_resource_name; push(@$user_list_criterion_resource_names, $ad_group_criterion_resource_name); }); return $user_list_criterion_resource_names; }
그런 다음 반환된 모든 광고 그룹 기준 타겟을 삭제합니다.
자바
private void removeExistingListCriteriaFromAdGroup( GoogleAdsClient googleAdsClient, long customerId, long campaignId) { // Retrieves all of the ad group criteria under a campaign. List<String> adGroupCriteria = getUserListAdGroupCriterion(googleAdsClient, customerId, campaignId); List<AdGroupCriterionOperation> operations = new ArrayList<>(); // Creates a list of remove operations. for (String adGroupCriterion : adGroupCriteria) { operations.add(AdGroupCriterionOperation.newBuilder().setRemove(adGroupCriterion).build()); } // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Removes the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), operations); // Gets and prints the results. System.out.printf("Removed %d ad group criteria.%n", response.getResultsCount()); for (MutateAdGroupCriterionResult result : response.getResultsList()) { System.out.printf( "Successfully removed ad group criterion with resource name '%s'.%n", result.getResourceName()); } } }
C#
private void RemoveExistingListCriteriaFromAdGroup(GoogleAdsClient client, long customerId, long campaignId) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService(Services.V19.AdGroupCriterionService); // Retrieve all of the ad group criteria under a campaign. List<string> adGroupCriteria = GetUserListAdGroupCriteria(client, customerId, campaignId); // Create a list of remove operations. List<AdGroupCriterionOperation> operations = adGroupCriteria.Select(adGroupCriterion => new AdGroupCriterionOperation { Remove = adGroupCriterion }).ToList(); // Remove the ad group criteria and print the resource names of the removed criteria. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), operations); Console.WriteLine($"Removed {mutateAdGroupCriteriaResponse.Results.Count} ad group " + "criteria."); foreach (MutateAdGroupCriterionResult result in mutateAdGroupCriteriaResponse.Results) { Console.WriteLine("Successfully removed ad group criterion with resource name " + $"'{result.ResourceName}'."); } }
PHP
private static function removeExistingListCriteriaFromAdGroup( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId ) { // Retrieves all of the ad group criteria under a campaign. $allAdGroupCriteria = self::getUserListAdGroupCriteria( $googleAdsClient, $customerId, $campaignId ); $removeOperations = []; // Creates a list of remove operations. foreach ($allAdGroupCriteria as $adGroupCriterionResourceName) { $operation = new AdGroupCriterionOperation(); $operation->setRemove($adGroupCriterionResourceName); $removeOperations[] = $operation; } // Issues a mutate request to remove the ad group criteria. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriteriaResponse */ $adGroupCriteriaResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, $removeOperations) ); foreach ($adGroupCriteriaResponse->getResults() as $adGroupCriteriaResult) { printf( "Successfully removed ad group criterion with resource name '%s'.%s", $adGroupCriteriaResult->getResourceName(), PHP_EOL ); } }
Python
def remove_existing_criteria_from_ad_group(client, customer_id, campaign_id): """Removes all ad group criteria targeting a user list under a campaign. This is a necessary step before targeting a user list at the campaign level. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID. campaign_id: a str ID for a campaign that will have all ad group criteria that targets user lists removed. """ # Retrieves all of the ad group criteria under a campaign. all_ad_group_criteria = get_user_list_ad_group_criteria( client, customer_id, campaign_id ) # Creates a list of remove operations. remove_operations = [] for ad_group_criterion_resource_name in all_ad_group_criteria: remove_operation = client.get_type("AdGroupCriterionOperation") remove_operation.remove = ad_group_criterion_resource_name remove_operations.append(remove_operation) ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=remove_operations ) print( "Successfully removed ad group criterion with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def remove_existing_list_criteria_from_ad_group( client, customer_id, campaign_id ) # Retrieves all of the ad group criteria under a campaign. ad_group_criteria = get_user_list_ad_group_criterion( client, customer_id, campaign_id) # Creates a list of remove operations. operations = [] ad_group_criteria.each do |agc| operations << client.operation.remove_resource.ad_group_criterion(agc) end # Issues a mutate request to remove all ad group criteria. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: operations, ) puts "Removed #{response.results.size} ad group criteria." response.results.each do |result| puts "Successfully removed ad group criterion with resource name " \ "'#{result.resource_name}'" end end
Perl
sub remove_existing_list_criteria_from_ad_group { my ($api_client, $customer_id, $campaign_id) = @_; # Retrieve all of the ad group criteria under a campaign. my $ad_group_criteria = get_user_list_ad_group_criteria($api_client, $customer_id, $campaign_id); # Create a list of remove operations. my $operations = []; foreach my $ad_group_criterion (@$ad_group_criteria) { push( @$operations, Google::Ads::GoogleAds::V19::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ remove => $ad_group_criterion })); } # Remove the ad group criteria and print the resource names of the removed criteria. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => $operations }); printf "Removed %d ad group criteria.\n", scalar @{$ad_group_criteria_response->{results}}; foreach my $result (@{$ad_group_criteria_response->{results}}) { printf "Successfully removed ad group criterion with resource name '%s'.\n", $result->{resourceName}; } }
광고 그룹 수준 사용자 목록으로 전환할 때는 기존 캠페인 수준 사용자 목록 기준도 삭제해야 하며, 이 과정은 위의 예와 동일합니다.
CampaignCriterion을 사용하여 캠페인의 광고를 사용자 목록에 타겟팅합니다.
자바
private String targetAdsInCampaignToUserList( GoogleAdsClient googleAdsClient, long customerId, long campaignId, String userList) { // Creates the campaign criterion. CampaignCriterion campaignCriterion = CampaignCriterion.newBuilder() .setCampaign(ResourceNames.campaign(customerId, campaignId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. CampaignCriterionOperation operation = CampaignCriterionOperation.newBuilder().setCreate(campaignCriterion).build(); // Creates the campaign criterion service client. try (CampaignCriterionServiceClient campaignCriterionServiceClient = googleAdsClient.getLatestVersion().createCampaignCriterionServiceClient()) { // Adds the campaign criterion. MutateCampaignCriteriaResponse response = campaignCriterionServiceClient.mutateCampaignCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the campaign criterion resource name. String campaignCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created campaign criterion with resource name '%s' " + "targeting user list with resource name '%s' with campaign with ID %d.%n", campaignCriterionResourceName, userList, campaignId); return campaignCriterionResourceName; } }
C#
private string TargetAdsInCampaignToUserList( GoogleAdsClient client, long customerId, long campaignId, string userListResourceName) { // Get the CampaignCriterionService client. CampaignCriterionServiceClient campaignCriterionServiceClient = client.GetService(Services.V19.CampaignCriterionService); // Create the campaign criterion. CampaignCriterion campaignCriterion = new CampaignCriterion { Campaign = ResourceNames.Campaign(customerId, campaignId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. CampaignCriterionOperation campaignCriterionOperation = new CampaignCriterionOperation { Create = campaignCriterion }; // Add the campaign criterion and print the resulting criterion's resource name. MutateCampaignCriteriaResponse mutateCampaignCriteriaResponse = campaignCriterionServiceClient.MutateCampaignCriteria(customerId.ToString(), new[] { campaignCriterionOperation }); string campaignCriterionResourceName = mutateCampaignCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created campaign criterion with resource name " + $"'{campaignCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with campaign with ID {campaignId}."); return campaignCriterionResourceName; }
PHP
private static function targetAdsInCampaignToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $campaignId, string $userListResourceName ): string { // Creates the campaign criterion. $campaignCriterion = new CampaignCriterion([ 'campaign' => ResourceNames::forCampaign($customerId, $campaignId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new CampaignCriterionOperation(); $operation->setCreate($campaignCriterion); // Issues a mutate request to create a campaign criterion. $campaignCriterionServiceClient = $googleAdsClient->getCampaignCriterionServiceClient(); /** @var MutateCampaignCriteriaResponse $campaignCriteriaResponse */ $campaignCriteriaResponse = $campaignCriterionServiceClient->mutateCampaignCriteria( MutateCampaignCriteriaRequest::build($customerId, [$operation]) ); $campaignCriterionResourceName = $campaignCriteriaResponse->getResults()[0]->getResourceName(); printf( "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.%s", $campaignCriterionResourceName, $userListResourceName, $campaignId, PHP_EOL ); return $campaignCriterionResourceName; }
Python
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list_resource_name ): """Creates a campaign criterion that targets a user list with a campaign. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an campaign criterion. campaign_id: a str ID for a campaign used to create a campaign criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for a campaign criterion. """ campaign_criterion_operation = client.get_type("CampaignCriterionOperation") campaign_criterion = campaign_criterion_operation.create campaign_criterion.campaign = client.get_service( "CampaignService" ).campaign_path(customer_id, campaign_id) campaign_criterion.user_list.user_list = user_list_resource_name campaign_criterion_service = client.get_service("CampaignCriterionService") response = campaign_criterion_service.mutate_campaign_criteria( customer_id=customer_id, operations=[campaign_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created campaign criterion with resource name " f"'{resource_name}' targeting user list with resource name " f"'{user_list_resource_name}' with campaign with ID {campaign_id}" ) return resource_name
Ruby
def target_ads_in_campaign_to_user_list( client, customer_id, campaign_id, user_list ) # Creates the campaign criterion targeting members of the user list. operation = client.operation.create_resource.campaign_criterion do |cc| cc.campaign = client.path.campaign(customer_id, campaign_id) cc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the campaign criterion. response = client.service.campaign_criterion.mutate_campaign_criteria( customer_id: customer_id, operations: [operation], ) campaign_criterion_resource_name = response.results.first.resource_name puts "Successfully created campaign criterion with resource name " \ "'#{campaign_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with campaign with ID #{campaign_id}" campaign_criterion_resource_name end
Perl
sub target_ads_in_campaign_to_user_list { my ($api_client, $customer_id, $campaign_id, $user_list_resource_name) = @_; # Create the campaign criterion. my $campaign_criterion = Google::Ads::GoogleAds::V19::Resources::CampaignCriterion->new({ campaign => Google::Ads::GoogleAds::V19::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), userList => Google::Ads::GoogleAds::V19::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $campaign_criterion_operation = Google::Ads::GoogleAds::V19::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => $campaign_criterion }); # Add the campaign criterion and print the resulting criterion's resource name. my $campaign_criteria_response = $api_client->CampaignCriterionService()->mutate({ customerId => $customer_id, operations => [$campaign_criterion_operation]}); my $campaign_criterion_resource_name = $campaign_criteria_response->{results}[0]{resourceName}; printf "Successfully created campaign criterion with resource name '%s' " . "targeting user list with resource name '%s' with campaign with ID %d.\n", $campaign_criterion_resource_name, $user_list_resource_name, $campaign_id; return $campaign_criterion_resource_name; }
목록 실적 검토
잠재고객 세그먼트의 실적 데이터를 수집하려면 ad_group_audience_view
또는 campaign_audience_view
리소스에 대해 검색 요청을 실행합니다.
예를 들어 conversions
또는 cost_per_conversion
를 확인하여 잠재고객 세그먼트를 타겟팅하면 실제로 전환수가 증가하는지 확인한 후 입찰가 조정값을 적절하게 조정할 수 있습니다.
SELECT
ad_group_criterion.criterion_id,
metrics.conversions,
metrics.cost_per_conversion
FROM ad_group_audience_view