리마케팅 정보를 전송하는 웹사이트의 모든 페이지에 Google 태그를 설치해야 하지만, 각 Google Ads 계정에는 Google 태그 하나만 있으면 됩니다. 이벤트 스니펫을 사용하여 리마케팅 이벤트로 집계할 추가 액션을 추적할 수 있습니다. 추적하려는 사이트 페이지의 <head></head> 섹션에 있는 Google 태그 바로 뒤에 이 스니펫을 설치하세요.
맞춤 매개변수는 리마케팅 태그 코드의 요소로, 태그가 웹사이트의 특정 상품 또는 선택사항에 관한 정보를 Google Ads 계정으로 전송할 수 있도록 합니다. 맞춤 매개변수는 비즈니스 데이터 피드와 직접 관련이 있으며, 여기에서 태그가 수집하는 정보에 해당하는 값을 추가합니다.
동적 리마케팅을 사용하려면 동적 리마케팅 이벤트 및 매개변수에 설명된 대로 Required로 표시된 맞춤 매개변수를 사용해야 합니다.
리마케팅 태그에 맞춤 매개변수 값을 추가하면 피드와 동기화되어 동일한 방문자가 이전에 조회한 제품 또는 서비스가 광고에 표시됩니다.
다음은 소매 사이트의 이벤트 스니펫을 설치하는 방법의 예입니다. ecomm_prodid는 페이지의 제품에 해당하는 판매자 센터 제품 ID입니다.
사용하는 이벤트 이름 (위 예의 page_view)은 선택한 맞춤 이벤트 이름이거나 Google에서 추천하는 표준 이벤트 중 하나일 수 있습니다.
이벤트 데이터 매개변수 (이 예에서는 ecomm_pagetype, ecomm_prodid, ecomm_totalvalue)가 올바르게 설정되어 있다면 동적 리마케팅을 구현하기 위해 특정 값과 일치할 필요는 없습니다.
다양한 비즈니스 유형의 맞춤 매개변수와 Google 태그 작동 방식에 관한 자세한 문서는 웹사이트에 전환 추적 설정을 참고하세요.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-09-05(UTC)"],[[["\u003cp\u003eInstall the Google tag and remarketing event snippet on all website pages to enable dynamic remarketing.\u003c/p\u003e\n"],["\u003cp\u003eWhen setting up the Google tag, ensure you select "Collect specific attributes or parameters to personalize ads" for dynamic remarketing functionality.\u003c/p\u003e\n"],["\u003cp\u003eUtilize custom parameters within the event snippet to send specific product or service information to your Google Ads account for targeted ads.\u003c/p\u003e\n"],["\u003cp\u003eEnsure the custom parameters, such as 'ecomm_prodid', align with your business data feeds for accurate product or service synchronization in ads.\u003c/p\u003e\n"]]],[],null,["# Prerequisites\n\nFollow these prerequisites to implement dynamic remarketing.\n\nInstall Google tag and remarketing event snippet\n------------------------------------------------\n\nBegin by\n[tagging your site for remarketing](//support.google.com/google-ads/answer/2476688).\nYou can retrieve the `googleGlobalSiteTag` or `event_snippet` from the API using\nthe [`TagSnippet`](/google-ads/api/reference/rpc/v21/TagSnippet) of the\n[`conversion_action`](/google-ads/api/fields/v21/conversion_action) field.\n\nHere are the steps for embedding tags in your website manually:\n\n1. **Get the Google tag and the remarketing event snippet.**\n\n The Google tag sets a new cookie on your site which collects information\n about the ad click that brought a visitor to your site and adds website\n visitors to standard remarketing lists in your Google Ads account.\n\n To make sure the tagging works with dynamic remarketing, select **Collect\n specific attributes or parameters to personalize ads** during the step\n **Create the Google Ads tag data source**, as shown below:\n\n For detailed instructions for acquiring the Google tag and remarketing event\n snippet, see\n [Tag your website using Google Ads](//support.google.com/google-ads/answer/2476688).\n2. **Install the Google tag.**\n\n You must install the Google tag on all the pages of your website that\n send remarketing information, but you need only one Google tag for each\n Google Ads account. The event snippet can be used to track additional actions\n that are to be counted as remarketing events. Install this snippet on site\n pages you'd like to track, right after the Google tag in the\n `\u003chead\u003e\u003c/head\u003e` section.\n\n The Google tag also works with other tags such as Google Analytics tags.\n [Read more about how tags work in Google\n Analytics](/analytics/devguides/collection/gtagjs).\n3. **Install an event snippet on site pages you would like to track, with\n corresponding custom parameter values.**\n\n Custom parameters are elements in your remarketing tag code that allow your\n tag to send information about specific items or selections on your website to\n your Google Ads account. Custom parameters are directly related to business\n data feeds, where you add the values that correspond to the information\n the tag collects.\n\n To use dynamic remarketing, you'll need to use the custom parameters marked\n as `Required`, as described in\n [Dynamic remarketing events and parameters](//support.google.com/google-ads/answer/7305793).\n\n When you add the value of a custom parameter to your remarketing tag,\n it will sync with your feed to show the same product or service in\n your ads previously viewed by the same visitor.\n\n Here is an example of how to install an event snippet for a retail site (note\n the `ecomm_prodid` is the [Merchant Center Product\n ID](//support.google.com/merchants/answer/7052112) that corresponds to the\n product on the page): \n\n gtag('event', 'page_view', {\n ecomm_pagetype: 'product',\n ecomm_prodid: 34592212,\n ecomm_totalvalue: 29.99,\n ecomm_category: 'Home & Garden',\n isSaleItem: false\n });\n\n For detailed definitions of the parameters and their valid values,\n see\n [Dynamic remarketing events and parameters](//support.google.com/google-ads/answer/7305793).\n\n The event name you use (such as `page_view` in the above example) can be a\n custom event name of your choosing or one of our recommended standard events.\n It doesn't need to match any specific value for the purpose of implementing\n dynamic remarketing, as long as the event data parameters (`ecomm_pagetype`,\n `ecomm_prodid`, and `ecomm_totalvalue` in this example) are correctly set.\n\n For detailed documentation on custom parameters for different business types\n and how the Google tag works, refer to\n [Set up conversion tracking for your website](//support.google.com/google-ads/answer/12216424)."]]
