รีมาร์เก็ตติ้งแบบไดนามิกที่มีชิ้นงาน

รีมาร์เก็ตติ้งแบบไดนามิกช่วยให้แคมเปญแสดงโฆษณาที่ปรับให้เหมาะกับอดีตของผู้ใช้ได้ พฤติกรรมการใช้งาน เมื่อมีการเพิ่มผู้ใช้ลงในรายการรีมาร์เก็ตติ้งแบบไดนามิก รหัสของ มีการระบุไว้ในพิกเซลการติดตามด้วย เมื่อผู้ใช้ในรายการเห็น โฆษณา เนื้อหาสำหรับโฆษณาจะแสดงแบบไดนามิกจาก AssetSet

เอกสารนี้อธิบายกระบวนการจัดการแคมเปญรีมาร์เก็ตติ้งแบบไดนามิก ด้วยชิ้นงานสำหรับเนื้อหาแบบไดนามิก

สร้างชิ้นงานเพื่อแสดงในแคมเปญรีมาร์เก็ตติ้งแบบไดนามิก

คุณสามารถใช้ API เพื่อจัดการเนื้อหาที่มีเนื้อหาที่กำหนดเองสำหรับ โฆษณาของคุณ Asset มีรหัสที่ใช้ใน พิกเซลการติดตาม พร้อมกับเนื้อหาที่กำหนดเองเพื่อแสดงในโฆษณา

Java

// Creates a DynamicEducationAsset.
// See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
// detailed explanation of the field format.
DynamicEducationAsset educationAsset =
    DynamicEducationAsset.newBuilder()
        // Defines meta-information about the school and program.
        .setSchoolName("The University of Unknown")
        .setAddress("Building 1, New York, 12345, USA")
        .setProgramName("BSc. Computer Science")
        .setSubject("Computer Science")
        .setProgramDescription("Slinging code for fun and profit!")
        // Sets up the program ID which is the ID that should be specified in the tracking
        // pixel.
        .setProgramId("bsc-cs-uofu")
        // Sets up the location ID which may additionally be specified in the tracking pixel.
        .setLocationId("nyc")
        .setImageUrl("https://gaagl.page.link/Eit5")
        .setAndroidAppLink("android-app://com.example.android/http/example.com/gizmos?1234")
        .setIosAppLink("exampleApp://content/page")
        .setIosAppStoreId(123L)
        .build();
Asset asset =
    Asset.newBuilder()
        .setDynamicEducationAsset(educationAsset)
        .addFinalUrls("https://www.example.com")
        .build();
// Creates an operation to add the asset.
AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();
// Connects to the API.
try (AssetServiceClient client =
    googleAdsClient.getLatestVersion().createAssetServiceClient()) {
  // Sends the mutate request.
  MutateAssetsResponse response =
      client.mutateAssets(String.valueOf(params.customerId), ImmutableList.of(operation));
  // Prints some information about the response.
  String resourceName = response.getResults(0).getResourceName();
  System.out.printf("Created a dynamic education asset with resource name %s.%n", resourceName);
  return resourceName;
}
AddDynamicRemarketingAsset.java

C#

/// <summary>
/// Creates an Asset to use in dynamic remarketing.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>The resource name of the newly created asset.</returns>
private string CreateAsset(GoogleAdsClient client, long customerId)
{
    AssetServiceClient assetService = client.GetService(Services.V17.AssetService);

    // Creates a DynamicEducationAsset.
    // See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
    // detailed explanation of the field format.
    DynamicEducationAsset educationAsset = new DynamicEducationAsset()
    {
        // Defines meta-information about the school and program.
        SchoolName = "The University of Unknown",
        Address = "Building 1, New York, 12345, USA",
        ProgramName = "BSc. Computer Science",
        Subject = "Computer Science",
        ProgramDescription = "Slinging code for fun and profit!",
        // Sets up the program ID which is the ID that should be specified in
        // the tracking pixel.
        ProgramId = "bsc-cs-uofu",
        // Sets up the location ID which may additionally be specified in the
        // tracking pixel.
        LocationId = "nyc",
        ImageUrl = "https://gaagl.page.link/Eit5",
        AndroidAppLink = "android-app://com.example.android/http/example.com/gizmos?1234",
        IosAppLink = "exampleApp://content/page",
        IosAppStoreId = 123L
    };
    Asset asset = new Asset()
    {
        DynamicEducationAsset = educationAsset,
        // The final_urls list must not be empty
        FinalUrls = { "https://www.example.com" }
    };

    // Creates an operation to add the asset.
    AssetOperation operation = new AssetOperation()
    {
        Create = asset
    };

    // Sends the mutate request.
    MutateAssetsResponse response =
        assetService.MutateAssets(customerId.ToString(), new[] { operation });
    // Prints some information about the response.
    string resourceName = response.Results[0].ResourceName;
    Console.Write($"Created a dynamic education asset with resource name {resourceName}.");
    return resourceName;
}
AddDynamicRemarketingAsset.cs

PHP

// Creates a dynamic education asset.
// See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
// detailed explanation of the field format.
$dynamicEducationAsset = new DynamicEducationAsset([
    // Defines meta-information about the school and program.
    'school_name' => 'The University of Unknown',
    'address' => 'Building 1, New York, 12345, USA',
    'program_name' => 'BSc. Computer Science',
    'subject' => 'Computer Science',
    'program_description' => 'Slinging code for fun and profit!',
    // Sets up the program ID which is the ID that should be specified in the tracking
    // pixel.
    'program_id' => 'bsc-cs-uofu',
    // Sets up the location ID which may additionally be specified in the tracking pixel.
    'location_id' => 'nyc',
    'image_url' => 'https://gaagl.page.link/Eit5',
    'android_app_link' => 'android-app://com.example.android/http/example.com/gizmos?1234',
    'ios_app_link' => 'exampleApp://content/page',
    'ios_app_store_id' => 123
]);

// Wraps the dynamic education asset in an asset.
$asset = new Asset([
    'dynamic_education_asset' => $dynamicEducationAsset,
    'final_urls' => ['https://www.example.com']
]);

// Creates an asset operation.
$assetOperation = new AssetOperation();
$assetOperation->setCreate($asset);

// Issues a mutate request to add the asset and prints its information.
$assetServiceClient = $googleAdsClient->getAssetServiceClient();
$response = $assetServiceClient->mutateAssets(
    MutateAssetsRequest::build($customerId, [$assetOperation])
);
$assetResourceName = $response->getResults()[0]->getResourceName();
printf(
    "Created a dynamic education asset with resource name: '%s'.%s",
    $assetResourceName,
    PHP_EOL
);

return $assetResourceName;
AddDynamicRemarketingAsset.php

Python

def create_asset(client, customer_id):
    """Creates a DynamicEducationAsset.

    See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation
    for a detailed explanation of the field format.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        The resource name for an asset.
    """
    # Creates an operation to add the asset.
    operation = client.get_type("AssetOperation")
    asset = operation.create
    # The final_urls list must not be empty
    asset.final_urls.append("https://www.example.com")
    education_asset = asset.dynamic_education_asset
    # Defines meta-information about the school and program.
    education_asset.school_name = "The University of Unknown"
    education_asset.address = "Building 1, New York, 12345, USA"
    education_asset.program_name = "BSc. Computer Science"
    education_asset.subject = "Computer Science"
    education_asset.program_description = "Slinging code for fun and profit!"
    # Sets up the program ID which is the ID that should be specified in the
    # tracking pixel.
    education_asset.program_id = "bsc-cs-uofu"
    # Sets up the location ID which may additionally be specified in the
    # tracking pixel.
    education_asset.location_id = "nyc"
    education_asset.image_url = "https://gaagl.page.link/Eit5"
    education_asset.android_app_link = (
        "android-app://com.example.android/http/example.com/gizmos?1234"
    )
    education_asset.ios_app_link = "exampleApp://content/page"
    education_asset.ios_app_store_id = 123

    asset_service = client.get_service("AssetService")
    response = asset_service.mutate_assets(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name
    print(
        f"Created a dynamic education asset with resource name '{resource_name}'"
    )

    return resource_name
add_dynamic_remarketing_asset.py

Ruby

def create_asset(client, customer_id)
  # Creates a DynamicEducationAsset.
  # See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation for a
  # detailed explanation of the field format.

  # Creates an operation to add the asset.
  operation = client.operation.create_resource.asset do |asset|
    asset.final_urls << 'https://www.example.com'
    asset.dynamic_education_asset = client.resource.dynamic_education_asset do |dea|
      # Defines meta-information about the school and program.
      dea.school_name = 'The University of Unknown'
      dea.address = 'Building 1, New York, 12345, USA'
      dea.program_name = 'BSc. Computer Science'
      dea.subject = 'Computer Science'
      dea.program_description = 'Slinging code for fun and profit!'
      # Sets up the program ID which is the ID that should be specified in the
      # tracking pixel.
      dea.program_id = 'bsc-cs-uofu'
      # Sets up the location ID which may additionally be specified in the
      # tracking pixel.
      dea.location_id = 'nyc'
      dea.image_url = 'https://gaagl.page.link/Eit5'
      dea.android_app_link = 'android-app://com.example.android/http/example.com/gizmos?1234'
      dea.ios_app_link = 'exampleApp://content/page'
      dea.ios_app_store_id = 123
    end
  end

  # Sends the mutate request.
  response = client.service.asset.mutate_assets(
    customer_id: customer_id,
    operations: [operation],
  )
  resource_name = response.results.first.resource_name
  puts "Created a dynamic education asset with resource name '#{resource_name}'"

  resource_name
end
add_dynamic_remarketing_asset.rb

Perl

# Create a DynamicEducationAsset.
# See https://support.google.com/google-ads/answer/6053288?#zippy=%2Ceducation
# for a detailed explanation of the field format.
my $education_asset =
  Google::Ads::GoogleAds::V17::Common::DynamicEducationAsset->new({
    # Define meta-information about the school and program.
    schoolName         => "The University of Unknown",
    address            => "Building 1, New York, 12345, USA",
    programName        => "BSc. Computer Science",
    subject            => "Computer Science",
    programDescription => "Slinging code for fun and profit!",
    # Set up the program ID which is the ID that should be specified in the
    # tracking pixel.
    programId => "bsc-cs-uofu",
    # Set up the location ID which may additionally be specified in the tracking pixel.
    locationId     => "nyc",
    imageUrl       => "https://gaagl.page.link/Eit5",
    androidAppLink =>
      "android-app://com.example.android/http/example.com/gizmos?1234",
    iosAppLink    => "exampleApp://content/page",
    iosAppStoreId => 123
  });
my $asset = Google::Ads::GoogleAds::V17::Resources::Asset->new({
    dynamicEducationAsset => $education_asset,
    finalUrls             => ["https://www.example.com"]});

# Create an operation to add the asset.
my $operation =
  Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->new({
    create => $asset
  });

# Send the mutate request.
my $response = $api_client->AssetService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created a dynamic education asset with resource name '%s'.\n",
  $resource_name;
return $resource_name;
add_dynamic_remarketing_asset.pl

รวมชิ้นงานเข้าด้วยกันเป็น AssetSet

AssetSet แสดงถึงคอลเล็กชันของ ออบเจ็กต์ Asset รายการซึ่งใช้สำหรับรีมาร์เก็ตติ้งแบบไดนามิกได้ ในแคมเปญใดแคมเปญหนึ่ง AssetSet สามารถเชื่อมโยงกับหลายแคมเปญได้ ที่นำชิ้นงานกลุ่มเดิมมาใช้ซ้ำได้ตามความจำเป็น ซึ่งคล้ายกับลักษณะ UI ของ Google Ads ให้คุณระบุ "ฟีดข้อมูล" สำหรับแคมเปญรีมาร์เก็ตติ้งแบบไดนามิก

ตั้งค่าชิ้นงานใน UI

ขั้นตอนแรกคือการสร้าง AssetSet ใหม่เพื่อจัดเก็บชิ้นงาน

Java

// Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign.
AssetSet assetSet =
    AssetSet.newBuilder()
        .setName("My dynamic remarketing assets " + CodeSampleHelper.getPrintableDateTime())
        .setType(AssetSetType.DYNAMIC_EDUCATION)
        .build();
// Creates an operation to add the link.
AssetSetOperation operation = AssetSetOperation.newBuilder().setCreate(assetSet).build();
try (AssetSetServiceClient serviceClient =
    googleAdsClient.getLatestVersion().createAssetSetServiceClient()) {
  // Sends the mutate request.
  MutateAssetSetsResponse response =
      serviceClient.mutateAssetSets(
          String.valueOf(params.customerId), ImmutableList.of(operation));
  // Prints some information about the response.
  String resourceName = response.getResults(0).getResourceName();
  System.out.printf("Created asset set with resource name %s.%n", resourceName);
  return resourceName;
}
AddDynamicRemarketingAsset.java

C#

/// <summary>
/// Creates the asset set.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>The resource name of the asset set.</returns>
private string CreateAssetSet(GoogleAdsClient client, long customerId)
{
    AssetSetServiceClient assetSetService = client.GetService(
        Services.V17.AssetSetService);

    // Creates an AssetSet which will be used to link the dynamic remarketing assets
    // to a campaign.
    AssetSet assetSet = new AssetSet()
    {
        Name = "My dynamic remarketing assets " + ExampleUtilities.GetRandomString(),
        Type = AssetSetType.DynamicEducation
    };

    // Creates an operation to add the link.
    AssetSetOperation operation = new AssetSetOperation()
    {
        Create = assetSet
    };
    // Sends the mutate request.
    MutateAssetSetsResponse response = assetSetService.MutateAssetSets(
        customerId.ToString(), new[] { operation });
    // Prints some information about the response.
    string resourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Created asset set with resource name {resourceName}.");
    return resourceName;
}
AddDynamicRemarketingAsset.cs

PHP

// Creates an asset set which will be used to link the dynamic remarketing assets to a
// campaign.
$assetSet = new AssetSet([
    'name' => 'My dynamic remarketing assets ' . Helper::getPrintableDatetime(),
    'type' => AssetSetType::DYNAMIC_EDUCATION
]);

// Creates an asset set operation.
$assetSetOperation = new AssetSetOperation();
$assetSetOperation->setCreate($assetSet);

// Issues a mutate request to add the asset set and prints its information.
$assetSetServiceClient = $googleAdsClient->getAssetSetServiceClient();
$response = $assetSetServiceClient->mutateAssetSets(
    MutateAssetSetsRequest::build($customerId, [$assetSetOperation])
);
$assetSetResourceName = $response->getResults()[0]->getResourceName();
printf(
    "Created an asset set with resource name: '%s'.%s",
    $assetSetResourceName,
    PHP_EOL
);

return $assetSetResourceName;
AddDynamicRemarketingAsset.php

Python

def create_asset_set(client, customer_id):
    """Creates an AssetSet.

    The AssetSet will be used to link the dynamic remarketing assets to a
    campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        The resource name for an asset set.
    """
    # Creates an operation to create the asset set.
    operation = client.get_type("AssetSetOperation")
    asset_set = operation.create
    asset_set.name = f"My dynamic remarketing assets {datetime.now()}"
    asset_set.type_ = client.enums.AssetSetTypeEnum.DYNAMIC_EDUCATION

    asset_set_service = client.get_service("AssetSetService")
    response = asset_set_service.mutate_asset_sets(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name
    print(f"Created asset set with resource name '{resource_name}'")

    return resource_name
add_dynamic_remarketing_asset.py

Ruby

def create_asset_set(client, customer_id)
  # Creates an AssetSet which will be used to link the dynamic remarketing assets to a campaign.

  # Creates an operation to add the asset set.
  operation = client.operation.create_resource.asset_set do |asset_set|
    asset_set.name = "My dynamic remarketing assets #{Time.now}"
    asset_set.type = :DYNAMIC_EDUCATION
  end

  # Sends the mutate request.
  response = client.service.asset_set.mutate_asset_sets(
    customer_id: customer_id,
    operations: [operation],
  )
  resource_name = response.results.first.resource_name
  puts "Created asset set with resource name '#{resource_name}'"

  resource_name
end
add_dynamic_remarketing_asset.rb

Perl

# Create an AssetSet which will be used to link the dynamic remarketing assets
# to a campaign.
my $asset_set = Google::Ads::GoogleAds::V17::Resources::AssetSet->new({
  name => "My dynamic remarketing assets #" . uniqid(),
  type => DYNAMIC_EDUCATION
});

# Create an operation to add the AssetSet.
my $operation =
  Google::Ads::GoogleAds::V17::Services::AssetSetService::AssetSetOperation->
  new({
    create => $asset_set
  });

# Send the mutate request.
my $response = $api_client->AssetSetService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created asset set with resource name '%s'.\n", $resource_name;
return $resource_name;
add_dynamic_remarketing_asset.pl

ถัดไป ให้เชื่อมโยงเนื้อหากับ AssetSet ด้วย AssetSetAsset

Java

AssetSetAsset assetSetAsset =
    AssetSetAsset.newBuilder()
        .setAsset(assetResourceName)
        .setAssetSet(assetSetResourceName)
        .build();
// Creates an operation to add the link.
AssetSetAssetOperation operation =
    AssetSetAssetOperation.newBuilder().setCreate(assetSetAsset).build();
try (AssetSetAssetServiceClient client =
    googleAdsClient.getLatestVersion().createAssetSetAssetServiceClient()) {
  // Sends the mutate request.
  // Note this is the point that the API will enforce uniqueness of the
  // DynamicEducationAsset.product_id field. You can have any number of assets with the same
  // product_id, however, only one Asset is allowed per AssetSet with the same product ID.
  MutateAssetSetAssetsResponse response =
      client.mutateAssetSetAssets(
          String.valueOf(params.customerId), ImmutableList.of(operation));
  // Prints some information about the response.
  String resourceName = response.getResults(0).getResourceName();
  System.out.printf("Created AssetSetAsset link with resource name %s.%n", resourceName);
}
AddDynamicRemarketingAsset.java

C#

/// <summary>
/// Adds an Asset to an AssetSet by creating an AssetSetAsset link.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="assetResourceName">Name of the asset resource.</param>
/// <param name="assetSetResourceName">Name of the asset set resource.</param>
private void AddAssetsToAssetSet(GoogleAdsClient client, long customerId,
    string assetResourceName, string assetSetResourceName)
{
    AssetSetAssetServiceClient assetSetAssetService = client.GetService(
        Services.V17.AssetSetAssetService);

    AssetSetAsset assetSetAsset = new AssetSetAsset()
    {
        Asset = assetResourceName,
        AssetSet = assetSetResourceName
    };

    // Creates an operation to add the link.
    AssetSetAssetOperation operation = new AssetSetAssetOperation()
    {
        Create = assetSetAsset
    };
    // Sends the mutate request.
    // Note this is the point that the API will enforce uniqueness of the
    // DynamicEducationAsset.program_id field. You can have any number of
    // assets with the same program_id, however, only one Asset is allowed
    // per AssetSet with the same program ID.
    MutateAssetSetAssetsResponse response =
        assetSetAssetService.MutateAssetSetAssets(
            customerId.ToString(), new[] { operation });
    // Prints some information about the response.
    string resourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Created AssetSetAsset link with resource name {resourceName}.");
}
AddDynamicRemarketingAsset.cs

PHP

// Creates an asset set asset.
$assetSetAsset = new AssetSetAsset([
    'asset' => $assetResourceName,
    'asset_set' => $assetSetResourceName
]);

// Creates an asset set asset operation.
$assetSetAssetOperation = new AssetSetAssetOperation();
$assetSetAssetOperation->setCreate($assetSetAsset);

// Issues a mutate request to add the asset set asset and prints its information.
// Note this is the point that the API will enforce uniqueness of the
// DynamicEducationAsset::program_id field. You can have any number of assets with the same
// program_id, however, only one asset is allowed per asset set with the same product ID.
$assetSetAssetServiceClient = $googleAdsClient->getAssetSetAssetServiceClient();
$response = $assetSetAssetServiceClient->mutateAssetSetAssets(
    MutateAssetSetAssetsRequest::build($customerId, [$assetSetAssetOperation])
);
printf(
    "Created asset set asset link with resource name: '%s'.%s",
    $response->getResults()[0]->getResourceName(),
    PHP_EOL
);
AddDynamicRemarketingAsset.php

Python

def add_assets_to_asset_set(
    client, asset_resource_name, asset_set_resource_name, customer_id
):
    """Adds an Asset to an AssetSet by creating an AssetSetAsset link.

    Args:
        client: an initialized GoogleAdsClient instance.
        asset_set_resource_name; the resource name for an asset set.
        asset_resource_name; the resource name for an asset.
        customer_id: a client customer ID.
    """
    # Creates an operation to add the asset set asset.
    operation = client.get_type("AssetSetAssetOperation")
    asset_set_asset = operation.create
    asset_set_asset.asset = asset_resource_name
    asset_set_asset.asset_set = asset_set_resource_name

    asset_set_asset_service = client.get_service("AssetSetAssetService")
    # Note this is the point that the API will enforce uniqueness of the
    # DynamicEducationAsset.program_id field. You can have any number of assets
    # with the same program ID, however, only one asset is allowed per asset set
    # with the same program ID.
    response = asset_set_asset_service.mutate_asset_set_assets(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name
    print(f"Created asset set asset link with resource name '{resource_name}'")
add_dynamic_remarketing_asset.py

Ruby

def add_assets_to_asset_set(client, asset_resource_name, asset_set_resource_name, customer_id)
  # Creates an operation to add the asset set asset.
  operation = client.operation.create_resource.asset_set_asset do |asa|
    asa.asset = asset_resource_name
    asa.asset_set = asset_set_resource_name
  end

  # Sends the mutate request.
  #
  # Note this is the point that the API will enforce uniqueness of the
  # DynamicEducationAsset.program_id field. You can have any number of assets
  # with the same program ID, however, only one asset is allowed per asset set
  # with the same program ID.
  response = client.service.asset_set_asset.mutate_asset_set_assets(
    customer_id: customer_id,
    operations: [operation],
  )
  resource_name = response.results.first.resource_name
  puts "Created asset set asset link with resource name '#{resource_name}'"
end
add_dynamic_remarketing_asset.rb

Perl

my $asset_set_asset =
  Google::Ads::GoogleAds::V17::Resources::AssetSetAsset->new({
    asset    => $asset_resource_name,
    assetSet => $asset_set_resource_name
  });

# Create an operation to add the link.
my $operation =
  Google::Ads::GoogleAds::V17::Services::AssetSetAssetService::AssetSetAssetOperation
  ->new({
    create => $asset_set_asset
  });

# Send the mutate request.
# Note this is the point that the API will enforce uniqueness of the
# DynamicEducationAsset.programId field. You can have any number of assets
# with the same programId, however, only one Asset is allowed per AssetSet
# with the same program ID.
my $response = $api_client->AssetSetAssetService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created AssetSetAsset link with resource name '%s'.\n",
  $resource_name;
add_dynamic_remarketing_asset.pl

ในขั้นตอนนี้ คุณมี AssetSet ที่มี เนื้อหาแบบไดนามิก คุณจึงพร้อมที่จะลิงก์เนื้อหาดังกล่าวกับแคมเปญ เพื่อให้ชิ้นงาน เริ่มแสดง ซึ่งทำได้โดยสร้าง CampaignAssetSet

Java

// Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign.
CampaignAssetSet campaignAssetSet =
    CampaignAssetSet.newBuilder()
        .setCampaign(ResourceNames.campaign(params.customerId, params.campaignId))
        .setAssetSet(assetSetResourceName)
        .build();
// Creates an operation to add the CampaignAssetSet.
CampaignAssetSetOperation operation =
    CampaignAssetSetOperation.newBuilder().setCreate(campaignAssetSet).build();
// Creates an API connection.
try (CampaignAssetSetServiceClient client =
    googleAdsClient.getLatestVersion().createCampaignAssetSetServiceClient()) {
  // Issues the mutate request.
  MutateCampaignAssetSetsResponse response =
      client.mutateCampaignAssetSets(
          String.valueOf(params.customerId), ImmutableList.of(operation));
  String resourceName = response.getResults(0).getResourceName();
  System.out.printf("Created a CampaignAssetSet with resource name %s.%n", resourceName);
}
AddDynamicRemarketingAsset.java

C#

/// <summary>
/// Links an AssetSet to Campaign by creating a CampaignAssetSet.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="campaignId">ID of the campaign to which the asset is linked. Specify a
/// campaign type which supports dynamic remarketing, such as Display.</param>
/// <param name="assetSetResourceName">Name of the asset set resource.</param>
private void LinkAssetSetToCampaign(GoogleAdsClient client, long customerId,
    long campaignId, string assetSetResourceName)
{
    CampaignAssetSetServiceClient campaignAssetSetService = client.GetService(
        Services.V17.CampaignAssetSetService);

    // Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign.
    CampaignAssetSet campaignAssetSet = new CampaignAssetSet()
    {
        Campaign = ResourceNames.Campaign(customerId, campaignId),
        AssetSet = assetSetResourceName
    };

    // Creates an operation to add the CampaignAssetSet.
    CampaignAssetSetOperation operation = new CampaignAssetSetOperation()
    {
        Create = campaignAssetSet
    };

    // Issues the mutate request.
    MutateCampaignAssetSetsResponse response =
        campaignAssetSetService.MutateCampaignAssetSets(
            customerId.ToString(), new[] { operation });
    string resourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Created a CampaignAssetSet with resource name {resourceName}.");
}
AddDynamicRemarketingAsset.cs

PHP

// Creates a campaign asset set representing the link between an asset set and a campaign.
$campaignAssetSet = new CampaignAssetSet([
    'asset_set' => $assetSetResourceName,
    'campaign' => ResourceNames::forCampaign($customerId, $campaignId)
]);

// Creates a campaign asset set operation.
$campaignAssetSetOperation = new CampaignAssetSetOperation();
$campaignAssetSetOperation->setCreate($campaignAssetSet);

// Issues a mutate request to add the campaign asset set and prints its information.
$campaignAssetSetServiceClient = $googleAdsClient->getCampaignAssetSetServiceClient();
$response = $campaignAssetSetServiceClient->mutateCampaignAssetSets(
    MutateCampaignAssetSetsRequest::build($customerId, [$campaignAssetSetOperation])
);
printf(
    "Created a campaign asset set with resource name: '%s'.%s",
    $response->getResults()[0]->getResourceName(),
    PHP_EOL
);
AddDynamicRemarketingAsset.php

Python

def link_asset_set_to_campaign(
    client, asset_set_resource_name, customer_id, campaign_id
):
    """Creates a CampaignAssetSet.

    The CampaignAssetSet represents the link between an AssetSet and a Campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        asset_set_resource_name; the resource name for an asset set.
        customer_id: a client customer ID.
        campaign_id: the ID for a campaign of a type that supports dynamic
            remarketing, such as Display.
    """
    googleads_service = client.get_service("GoogleAdsService")
    # Creates an operation to add the campaign asset set.
    operation = client.get_type("CampaignAssetSetOperation")
    campaign_asset_set = operation.create
    campaign_asset_set.campaign = googleads_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_asset_set.asset_set = asset_set_resource_name

    campaign_asset_set_service = client.get_service("CampaignAssetSetService")
    response = campaign_asset_set_service.mutate_campaign_asset_sets(
        customer_id=customer_id, operations=[operation]
    )
    resource_name = response.results[0].resource_name
    print(f"Created a campaign asset set with resource name '{resource_name}'")
add_dynamic_remarketing_asset.py

Ruby

def link_asset_set_to_campaign(client, asset_set_resource_name, customer_id, campaign_id)
  # Creates a CampaignAssetSet representing the link between an AssetSet and a Campaign.

  # Creates an operation to add the campaign asset set.
  operation = client.operation.create_resource.campaign_asset_set do |cas|
    cas.campaign = client.path.campaign(customer_id, campaign_id)
    cas.asset_set = asset_set_resource_name
  end

  # Issues the mutate request.
  response = client.service.campaign_asset_set.mutate_campaign_asset_sets(
    customer_id: customer_id,
    operations: [operation],
  )
  resource_name = response.results.first.resource_name
  puts "Created a campaign asset set with resource name '#{resource_name}'"
end
add_dynamic_remarketing_asset.rb

Perl

# Create a CampaignAssetSet representing the link between an AssetSet and a Campaign.
my $campaign_asset_set =
  Google::Ads::GoogleAds::V17::Resources::CampaignAssetSet->new({
    campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
      $customer_id, $campaign_id
    ),
    assetSet => $asset_set_resource_name
  });

# Create an operation to add the CampaignAssetSet.
my $operation =
  Google::Ads::GoogleAds::V17::Services::CampaignAssetSetService::CampaignAssetSetOperation
  ->new({
    create => $campaign_asset_set
  });

# Issue the mutate request.
my $response = $api_client->CampaignAssetSetService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

# Print some information about the response.
my $resource_name = $response->{results}[0]{resourceName};
printf "Created a CampaignAssetSet with resource name '%s'.\n",
  $resource_name;
add_dynamic_remarketing_asset.pl

กำหนดเป้าหมาย UserList

เมื่อตั้งค่าแคมเปญด้วยฟีดรีมาร์เก็ตติ้งแบบไดนามิกแล้ว คุณจะทำสิ่งต่อไปนี้ได้ กำหนดเป้าหมายด้วย UserList รายการผู้ใช้นี้ควร ได้รับการสร้างขึ้นด้วยรหัสแบบไดนามิกที่อยู่ในพิกเซลการติดตาม

Java

private void attachUserList(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String adGroupResourceName,
    long userListId) {
  String userListResourceName = ResourceNames.userList(customerId, userListId);
  // Creates the ad group criterion that targets the user list.
  AdGroupCriterion adGroupCriterion =
      AdGroupCriterion.newBuilder()
          .setAdGroup(adGroupResourceName)
          .setUserList(UserListInfo.newBuilder().setUserList(userListResourceName).build())
          .build();

  // Creates the ad group criterion operation.
  AdGroupCriterionOperation operation =
      AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();

  // Creates the ad group criterion service client.
  try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response =
        adGroupCriterionServiceClient.mutateAdGroupCriteria(
            Long.toString(customerId), ImmutableList.of(operation));
    System.out.printf(
        "Created ad group criterion with resource name '%s'.%n",
        response.getResults(0).getResourceName());
  }
}
AddMerchantCenterDynamicRemarketingCampaign.java

C#

private void AttachUserList(GoogleAdsClient client, long customerId,
    string adGroupResourceName, long userListId)
{
    // Creates the ad group criterion service client.
    AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
        (Services.V17.AdGroupCriterionService);

    string userListResourceName = ResourceNames.UserList(customerId, userListId);

    // Creates the ad group criterion that targets the user list.
    AdGroupCriterion adGroupCriterion = new AdGroupCriterion()
    {
        AdGroup = adGroupResourceName,
        UserList = new UserListInfo()
        {
            UserList = userListResourceName
        }
    };

    // Creates the ad group criterion operation.
    AdGroupCriterionOperation operation = new AdGroupCriterionOperation()
    {
        Create = adGroupCriterion
    };

    // Adds the ad group criterion.
    MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient
        .MutateAdGroupCriteria(customerId.ToString(), new[] { operation });
    Console.WriteLine("Created ad group criterion with resource name " +
                      $"'{response.Results.First().ResourceName}'.");
}
AddMerchantCenterDynamicRemarketingCampaign.cs

PHP

private static function attachUserList(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $adGroupResourceName,
    int $userListId
) {
    // Creates the ad group criterion that targets the user list.
    $adGroupCriterion = new AdGroupCriterion([
        'ad_group' => $adGroupResourceName,
        'user_list' => new UserListInfo([
            'user_list' => ResourceNames::forUserList($customerId, $userListId)
        ])
    ]);

    // Creates an ad group criterion operation.
    $adGroupCriterionOperation = new AdGroupCriterionOperation();
    $adGroupCriterionOperation->setCreate($adGroupCriterion);

    // Issues a mutate request to add the ad group criterion.
    $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
    $response = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
        MutateAdGroupCriteriaRequest::build($customerId, [$adGroupCriterionOperation])
    );

    /** @var AdGroupCriterion $addedAdGroupCriterion */
    $addedAdGroupCriterion = $response->getResults()[0];
    printf(
        "Created ad group criterion with resource name '%s'.%s",
        $addedAdGroupCriterion->getResourceName(),
        PHP_EOL
    );
}
AddMerchantCenterDynamicRemarketingCampaign.php

Python

def attach_user_list(client, customer_id, ad_group_resource_name, user_list_id):
    """Targets a user list with an ad group.

    Args:
        client: An initialized GoogleAds client.
        customer_id: The Google Ads customer ID.
        ad_group_resource_name: The resource name of the target ad group.
        user_list_id: The ID of the user list to target for remarketing.
    """
    # Get the AdGroupCriterionService client.
    ad_group_criterion_service = client.get_service("AdGroupCriterionService")

    # Create an ad group criterion operation and set the ad group criterion
    # values.
    ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
    ad_group_criterion = ad_group_criterion_operation.create
    ad_group_criterion.ad_group = ad_group_resource_name
    ad_group_criterion.user_list.user_list = client.get_service(
        "UserListService"
    ).user_list_path(customer_id, user_list_id)

    # Issue a mutate request to add the ad group criterion.
    ad_group_criterion_response = (
        ad_group_criterion_service.mutate_ad_group_criteria(
            customer_id=customer_id, operations=[ad_group_criterion_operation]
        )
    )
    print(
        "Created ad group criterion with resource name "
        f"'{ad_group_criterion_response.results[0].resource_name}'."
    )
add_merchant_center_dynamic_remarketing_campaign.py

Ruby

def attach_user_list(client, customer_id, ad_group_resource_name, user_list_id)
  user_list_resource_name = client.path.user_list(customer_id, user_list_id)

  # Creates the ad group criterion that targets the user list.
  ad_group_criterion = client.resource.ad_group_criterion do |agc|
    agc.ad_group = ad_group_resource_name
    agc.user_list = client.resource.user_list_info do |ul|
      ul.user_list = user_list_resource_name
    end
  end

  # Creates the ad group criterion operation.
  op = client.operation.create_resource.ad_group_criterion(ad_group_criterion)

  response = client.service.ad_group_criterion.mutate_ad_group_criteria(
    customer_id: customer_id,
    operations: [op]
  )

  puts "Created ad group criterion: #{response.results.first.resource_name}"
end
add_merchant_center_dynamic_remarketing_campaign.rb

Perl

sub attach_user_list {
  my ($api_client, $customer_id, $ad_group_resource_name, $user_list_id) = @_;

  # Create the ad group criterion that targets the user list.
  my $ad_group_criterion =
    Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({
      adGroup  => $ad_group_resource_name,
      userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({
          userList =>
            Google::Ads::GoogleAds::V17::Utils::ResourceNames::user_list(
            $customer_id, $user_list_id
            )})});

  # Create an ad group criterion operation.
  my $ad_group_criterion_operation =
    Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation
    ->new({create => $ad_group_criterion});

  # Issue a mutate request to add the ad group criterion.
  my $ad_group_criteria_response =
    $api_client->AdGroupCriterionService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_criterion_operation]});

  printf "Created ad group criterion with resource name '%s'.\n",
    $ad_group_criteria_response->{results}[0]{resourceName};
}
add_merchant_center_dynamic_remarketing_campaign.pl

ดาวน์โหลดรายงานสำหรับแคมเปญรีมาร์เก็ตติ้งแบบไดนามิก

ไม่มีการรายงานสําหรับชิ้นงานในรีมาร์เก็ตติ้งแบบไดนามิก แคมเปญเพื่อให้ฟีเจอร์มีความสอดคล้องกับการตั้งค่าตามฟีดเดิม ซึ่งไม่มีสถิติระดับ FeedItem การรายงานสําหรับชิ้นงานรีมาร์เก็ตติ้งแบบไดนามิก สามารถเพิ่มลงในรุ่นต่อๆ ไปได้

ระบุรหัสติดตามเนื้อหา

มีรหัสอย่างน้อย 2 รหัสในเนื้อหารีมาร์เก็ตติ้งแบบไดนามิกแต่ละรายการ ชิ้น ประเภทเนื้อหารีมาร์เก็ตติ้งแบบไดนามิกจะกำหนดรหัสที่ไม่ซ้ำกัน

ตัวอย่างเช่น ในกรณีของ DynamicEducationAsset คุณควรระบุพารามิเตอร์ dynamic_education_asset.program_id และเลือกได้ dynamic_education_asset.location_id ในพิกเซลการติดตาม

อย่าระบุ asset.id ในพิกเซลการติดตามเนื่องจากไม่มีความหมายนอก Google Ads API

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