Asignar un presupuesto a una campaña
Después de crear un CampaignBudget con CampaignBudgetService o identificar uno existente, debes usar su valor de campo resource_name en una llamada posterior a CampaignService. Ten en cuenta que puedes terminar con un
presupuesto huérfano (un presupuesto asociado sin campaña) cuando la operación de asignación
de campaña falla, pero la de creación del presupuesto se realiza correctamente. Te recomendamos que vuelvas a usar o quites esos presupuestos.
Campaña nueva
Para una campaña nueva, en CampaignOperation.create, configura el campo campaign_budget del objeto Campaign con un nombre de recurso de presupuesto, como se muestra en el siguiente ejemplo de código.
Java
// Creates the campaign.
Campaign campaign =
Campaign.newBuilder()
.setName("Interplanetary Cruise #" + getPrintableDateTime())
.setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
.setStatus(CampaignStatus.PAUSED)
// Sets the bidding strategy and budget.
.setManualCpc(ManualCpc.newBuilder().build())
.setCampaignBudget(budgetResourceName)
// Adds the networkSettings configured above.
.setNetworkSettings(networkSettings)
// Optional: Sets the start & end dates.
.setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
.setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
.build();
C#
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
AdvertisingChannelType = AdvertisingChannelType.Search,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve
Status = CampaignStatus.Paused,
// Set the bidding strategy and budget.
ManualCpc = new ManualCpc(),
CampaignBudget = budget,
// Set the campaign network options.
NetworkSettings = new NetworkSettings
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
// Enable Display Expansion on Search campaigns. See
// https://support.google.com/google-ads/answer/7193800 to learn more.
TargetContentNetwork = true,
TargetPartnerSearchNetwork = false
},
// Optional: Set the start date.
StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
// Optional: Set the end date.
EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
PHP
$campaign = new Campaign([
'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
'advertising_channel_type' => AdvertisingChannelType::SEARCH,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Sets the bidding strategy and budget.
'manual_cpc' => new ManualCpc(),
'campaign_budget' => $budgetResourceName,
// Adds the network settings configured above.
'network_settings' => $networkSettings,
// Optional: Sets the start and end dates.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+1 month'))
]);
Python
# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_response.results[0].resource_name
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
Rita
# Create campaign.
campaign = client.resource.campaign do |c|
c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
c.advertising_channel_type = :SEARCH
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
c.status = :PAUSED
# Set the bidding strategy and budget.
c.manual_cpc = client.resource.manual_cpc
c.campaign_budget = return_budget.results.first.resource_name
# Set the campaign network options.
c.network_settings = client.resource.network_settings do |ns|
ns.target_google_search = true
ns.target_search_network = true
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
ns.target_content_network = true
ns.target_partner_search_network = false
end
# Optional: Set the start date.
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
# Optional: Set the end date.
c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
end
Perl
# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
name => "Interplanetary Cruise #" . uniqid(),
advertisingChannelType => SEARCH,
# Recommendation: Set the campaign to PAUSED when creating it to stop
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
status => PAUSED,
# Set the bidding strategy and budget.
manualCpc => Google::Ads::GoogleAds::V16::Common::ManualCpc->new(
{enhancedCpcEnabled => "true"}
),
campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
# Set the campaign network options.
networkSettings =>
Google::Ads::GoogleAds::V16::Resources::NetworkSettings->new({
targetGoogleSearch => "true",
targetSearchNetwork => "true",
# Enable Display Expansion on Search campaigns. See
# https://support.google.com/google-ads/answer/7193800 to learn more.
targetContentNetwork => "true",
targetPartnerSearchNetwork => "false"
}
),
# Optional: Set the start date. The campaign starts tomorrow.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
# Optional: Set the end date. The campaign runs for 30 days.
endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
});
Campaña actual
Para reemplazar el presupuesto de una campaña existente, en un CampaignOperation.update, configura el campo campaign_budget del objeto Campaign con el nombre de recurso de un presupuesto existente (junto con cualquier otro campo de campaña que desees establecer). Ten en cuenta que esto reemplazará el presupuesto existente asignado a la campaña por el que se especifica en el campo campaign_budget, ya que una campaña se puede asociar con un solo presupuesto a la vez.
Cómo desvincular un presupuesto de una campaña
Una campaña siempre debe estar asociada a un presupuesto. Para quitar un presupuesto de una campaña, cambia el presupuesto asociado a la campaña y, por lo tanto, reemplázalo por otro. Para identificar las campañas que usan un presupuesto determinado, continúa con la siguiente sección.
Recuperar las campañas asignadas a un presupuesto
Obtener la lista de campañas que usan el mismo presupuesto puede ser útil para equilibrar el uso del presupuesto. La siguiente consulta de GAQL mostrará todas las campañas para el ID de presupuesto especificado:
SELECT campaign.id FROM campaign WHERE campaign_budget.id = campaign_budget_id