التسويات الموسمية هي أداة متقدّمة يمكن استخدامها لإعلام "عروض الأسعار الذكية" بالتغييرات المتوقّعة في معدلات الإحالات الناجحة للفعاليات المستقبلية القادمة. للحصول على مزيد من التفاصيل حول طريقة عمل التسويات الموسمية، يُرجى الرجوع إلى صفحة المساعدة الخاصة بالتسويات الموسمية.
إنشاء تسوية موسمية آليًا باستخدام
BiddingSeasonalityAdjustments
النطاق
BiddingSeasonalityAdjustments
يجب أن تتضمّن scope
يمكن ضبطها على القيم التالية. يتم ضبط خيارات الإعداد الإضافية الخاصة بالنطاق وفقًا للنطاق المستخدَم.
CAMPAIGN
: يتم تطبيق التسوية على حملات معيّنة. اضبط الحقلcampaigns
على قائمة بأسماء موارد الحملات التي سيتم تطبيق هذا التعديل عليها.- الحدّ الأقصى لعدد الحملات لكل
BiddingSeasonalityAdjustment
هو 2,000 حملة.
- الحدّ الأقصى لعدد الحملات لكل
CHANNEL
: يتم تطبيق التعديل على الحملات التي تنتمي إلى أنواع قنوات معيّنة. اضبط الحقلadvertising_channel_types
على قائمةAdvertisingChannelTypes
التي سيتم تطبيق هذا التعديل عليها.
الأجهزة
بالإضافة إلى نطاقها، يمكن إعداد تعديلات الموسمية باستخدام قائمة اختيارية بأنواع الأجهزة التي سيتم تطبيق التعديل عليها. في حال ضبط devices
، لن يتم تطبيق تعديل الموسمية إلا على الزيارات الواردة من أنواع الأجهزة المحدّدة. في حال عدم تحديد نوع الجهاز، سيتم تضمين جميع أنواع الأجهزة في التعديل.
التواريخ والأوقات ومعدّل التحويل
بالإضافة إلى النطاق والأجهزة الاختيارية، تتضمّن كل تسوية موسمية
start_date_time
وend_date_time
وconversion_rate_modifier
.
يحدّد التاريخ والوقت الفاصل الزمني المستقبلي الذي تنطبق عليه التسوية،
والمعدِّل هو مضاعِف معدّل الإحالة الناجحة المتوقّع الذي سيتم تطبيقه. تكون تواريخ
الأوقات حسب المنطقة الزمنية للحساب.
مثال
يوضّح المثال التالي كيفية إنشاء تسوية موسمية بنطاق CHANNEL
. توضّح الأقسام التي تمّت إضافة تعليقات إليها كيفية تحديد الحملات في حال أردت بدلاً من ذلك ضبط نطاق CAMPAIGN
.
Java
BiddingSeasonalityAdjustment seasonalityAdjustment = BiddingSeasonalityAdjustment.newBuilder() // A unique name is required for every seasonality adjustment. .setName("Seasonality adjustment #" + getPrintableDateTime()) // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific // advertising channel types. In this example, the conversionRateModifier will only // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to // specific campaigns. .setScope(SeasonalityEventScope.CHANNEL) .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH) // If setting scope CAMPAIGN, add individual campaign resource name(s) according to // the commented out line below. // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE") .setStartDateTime(startDateTime) .setEndDateTime(endDateTime) // The conversionRateModifier is the expected future conversion rate change. When this // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed // range is 0.1 to 10.0. .setConversionRateModifier(conversionRateModifier) .build(); BiddingSeasonalityAdjustmentOperation operation = BiddingSeasonalityAdjustmentOperation.newBuilder() .setCreate(seasonalityAdjustment) .build(); MutateBiddingSeasonalityAdjustmentsResponse response = seasonalityAdjustmentServiceClient.mutateBiddingSeasonalityAdjustments( customerId.toString(), ImmutableList.of(operation)); System.out.printf( "Added seasonality adjustment with resource name: %s%n", response.getResults(0).getResourceName());
#C
BiddingSeasonalityAdjustment seasonalityAdjustment = new BiddingSeasonalityAdjustment() { // A unique name is required for every seasonality adjustment. Name = "Seasonality adjustment #" + ExampleUtilities.GetRandomString(), // The CHANNEL scope applies the conversionRateModifier to all campaigns of // specific advertising channel types. In this example, the // conversionRateModifier will only apply to Search campaigns. Use the // CAMPAIGN scope to instead limit the scope to specific campaigns. Scope = SeasonalityEventScope.Channel, AdvertisingChannelTypes = { AdvertisingChannelType.Search }, // If setting scope CAMPAIGN, add individual campaign resource name(s) // according to the commented out line below. // Campaigns = { "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" }, // The date range should be less than 14 days. StartDateTime = startDateTime, EndDateTime = endDateTime, // The conversionRateModifier is the expected future conversion rate change. // When this field is unset or set to 1.0, no adjustment will be applied to // traffic. The allowed range is 0.1 to 10.0. ConversionRateModifier = conversionRateModifier }; BiddingSeasonalityAdjustmentOperation operation = new BiddingSeasonalityAdjustmentOperation() { Create = seasonalityAdjustment }; try { MutateBiddingSeasonalityAdjustmentsResponse response = biddingSeasonalityAdjustmentService.MutateBiddingSeasonalityAdjustments( customerId.ToString(), new[] { operation }); Console.WriteLine($"Added seasonality adjustment with resource name: " + $"{response.Results[0].ResourceName}"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; }
PHP
// Creates a bidding seasonality adjustment. $seasonalityAdjustment = new BiddingSeasonalityAdjustment([ // A unique name is required for every seasonality adjustment. 'name' => 'Seasonality adjustment #' . Helper::getPrintableDatetime(), // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific // advertising channel types. In this example, the conversionRateModifier will only // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to // specific campaigns. 'scope' => SeasonalityEventScope::CHANNEL, 'advertising_channel_types' => [AdvertisingChannelType::SEARCH], // If setting scope CAMPAIGN, add individual campaign resource name(s) according to // the commented out line below. // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'], 'start_date_time' => $startDateTime, 'end_date_time' => $endDateTime, // The conversionRateModifier is the expected future conversion rate change. When this // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed // range is 0.1 to 10.0. 'conversion_rate_modifier' => $conversionRateModifier ]); // Creates a bidding seasonality adjustment operation. $biddingSeasonalityAdjustmentOperation = new BiddingSeasonalityAdjustmentOperation(); $biddingSeasonalityAdjustmentOperation->setCreate($seasonalityAdjustment); // Submits the bidding seasonality adjustment operation to add the bidding seasonality // adjustment. $biddingSeasonalityAdjustmentServiceClient = $googleAdsClient->getBiddingSeasonalityAdjustmentServiceClient(); $response = $biddingSeasonalityAdjustmentServiceClient->mutateBiddingSeasonalityAdjustments( MutateBiddingSeasonalityAdjustmentsRequest::build( $customerId, [$biddingSeasonalityAdjustmentOperation] ) ); printf( "Added seasonality adjustment with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
Python
bidding_seasonality_adjustment_service: ( BiddingSeasonalityAdjustmentServiceClient ) = client.get_service("BiddingSeasonalityAdjustmentService") operation: BiddingSeasonalityAdjustmentOperation = client.get_type( "BiddingSeasonalityAdjustmentOperation" ) bidding_seasonality_adjustment: BiddingSeasonalityAdjustment = ( operation.create ) # A unique name is required for every seasonality adjustment. bidding_seasonality_adjustment.name = f"Seasonality adjustment #{uuid4()}" # The CHANNEL scope applies the conversion_rate_modifier to all campaigns of # specific advertising channel types. In this example, the # conversion_rate_modifier will only apply to Search campaigns. Use the # CAMPAIGN scope to instead limit the scope to specific campaigns. bidding_seasonality_adjustment.scope = ( client.enums.SeasonalityEventScopeEnum.CHANNEL ) bidding_seasonality_adjustment.advertising_channel_types.append( client.enums.AdvertisingChannelTypeEnum.SEARCH ) # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # # bidding_seasonality_adjustment.campaigns.append( # "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" # ) bidding_seasonality_adjustment.start_date_time = start_date_time bidding_seasonality_adjustment.end_date_time = end_date_time # The conversion_rate_modifier is the expected future conversion rate # change. When this field is unset or set to 1.0, no adjustment will be # applied to traffic. The allowed range is 0.1 to 10.0. bidding_seasonality_adjustment.conversion_rate_modifier = ( conversion_rate_modifier ) response: MutateBiddingSeasonalityAdjustmentsResponse = ( bidding_seasonality_adjustment_service.mutate_bidding_seasonality_adjustments( customer_id=customer_id, operations=[operation] ) ) resource_name: str = response.results[0].resource_name print(f"Added seasonality adjustment with resource name: '{resource_name}'")
Ruby
client = Google::Ads::GoogleAds::GoogleAdsClient.new operation = client.operation.create_resource.bidding_seasonality_adjustment do |bsa| # A unique name is required for every seasonality adjustment. bsa.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}" # The CHANNEL scope applies the conversion_rate_modifier to all campaigns # of specific advertising channel types. In this example, the # conversion_rate_modifier will only apply to Search campaigns. Use the # CAMPAIGN scope to instead limit the scope to specific campaigns. bsa.scope = :CHANNEL bsa.advertising_channel_types << :SEARCH # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # # bsa.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" bsa.start_date_time = start_date_time bsa.end_date_time = end_date_time # The conversion_rate_modifier is the expected future conversion rate # change. When this field is unset or set to 1.0, no adjustment will be # applied to traffic. The allowed range is 0.1 to 10.0. bsa.conversion_rate_modifier = conversion_rate_modifier end response = client.service.bidding_seasonality_adjustment.mutate_bidding_seasonality_adjustments( customer_id: customer_id, operations: [operation], ) puts "Added seasonality adjustment with resource name #{response.results.first.resource_name}"
Perl
my $seasonality_adjustment = Google::Ads::GoogleAds::V21::Resources::BiddingSeasonalityAdjustment->new({ # A unique name is required for every seasonality adjustment. name => "Seasonality adjustment #" . uniqid(), # The CHANNEL scope applies the conversion_rate_modifier to all campaigns # of specific advertising channel types. In this example, the conversion_rate_modifier # will only apply to Search campaigns. Use the CAMPAIGN scope to instead # limit the scope to specific campaigns. scope => CHANNEL, advertisingChannelTypes => [SEARCH], # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # campaigns => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"], startDateTime => $start_date_time, endDateTime => $end_date_time, # The conversion_rate_modifier is the expected future conversion rate change. # When this field is unset or set to 1.0, no adjustment will be applied to traffic. # The allowed range is 0.1 to 10.0. conversionRateModifier => $conversion_rate_modifier }); my $operation = Google::Ads::GoogleAds::V21::Services::BiddingSeasonalityAdjustmentService::BiddingSeasonalityAdjustmentOperation ->new({ create => $seasonality_adjustment }); my $response = $api_client->BiddingSeasonalityAdjustmentService()->mutate({ customerId => $customer_id, operations => [$operation]}); printf "Added seasonality adjustment with resource name: '%s'.\n", $response->{results}[0]{resourceName};