データ除外は、スマート自動入札に次のような情報を提供するために使用できる高度なツールです。 アカウントのコンバージョンに問題があった日付のデータをすべて無視します トラッキングできますデータ除外の仕組みについて詳しくは、このモジュールの データ除外に関するヘルプページをご覧ください。
データ除外をプログラムで作成する
BiddingDataExclusions
。
範囲
BiddingDataExclusions
には必須項目があります
scope
に設定できます。
次の値を使用します。スコープ固有の追加の構成オプションが設定されている
スコープに従って処理します
CAMPAIGN
- 除外は特定のキャンペーンに適用されます。campaigns
フィールド この除外を適用するキャンペーン リソース名のリストに 適用されます。BiddingDataExclusion
あたりのキャンペーンの最大数は 2,000 です。
CHANNEL
- 除外は、特定のキャンペーンに属する特定の できます。advertising_channel_types
このフィールドがAdvertisingChannelTypes
のリストに 除外が適用されます
デバイス
データ除外は、範囲だけでなく、オプションの
除外が適用されるデバイスタイプのリスト。条件
devices
が設定されており、コンバージョンのみ
指定したデバイスタイプのデータは除外されます。指定しない場合、
すべてのデバイスタイプのデータが除外されます。
日時型
スコープとオプションのデバイスとは別に、各データ除外には開始が必要です
指定することもできますデータ除外は過去に目を向けるものであり、使用する必要がある
イベントで
start_date_time
:
過去とend_date_time
過去でも未来でもかまいません時刻はアカウントのタイムゾーンで表示されます。
例
次の例は、CHANNEL
スコープを使用してデータ除外を作成する方法を示しています。
コメントアウトされているセクションでは、キャンペーンの作成時に
代わりに CAMPAIGN
スコープを設定してください。
Java
BiddingDataExclusion DataExclusion = BiddingDataExclusion.newBuilder() // A unique name is required for every data exclusion. .setName("Data exclusion #" + getPrintableDateTime()) // The CHANNEL scope applies the data exclusion to all campaigns of specific // advertising channel types. In this example, the exclusion will only apply to // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific // campaigns. .setScope(SeasonalityEventScope.CHANNEL) .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH) // If setting scope CAMPAIGN, add individual campaign resource name(s) according to // the commented out line below. // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE") .setStartDateTime(startDateTime) .setEndDateTime(endDateTime) .build(); BiddingDataExclusionOperation operation = BiddingDataExclusionOperation.newBuilder().setCreate(DataExclusion).build(); MutateBiddingDataExclusionsResponse response = DataExclusionServiceClient.mutateBiddingDataExclusions( customerId.toString(), ImmutableList.of(operation)); System.out.printf( "Added data exclusion with resource name: %s%n", response.getResults(0).getResourceName());
C#
BiddingDataExclusion dataExclusion = new BiddingDataExclusion() { // A unique name is required for every data exclusion. Name = "Data exclusion #" + ExampleUtilities.GetRandomString(), // The CHANNEL scope applies the data exclusion to all campaigns of specific // advertising channel types. In this example, the the exclusion will only apply to // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific // campaigns. Scope = SeasonalityEventScope.Channel, AdvertisingChannelTypes = { AdvertisingChannelType.Search }, // The date range should be less than 14 days. StartDateTime = startDateTime, EndDateTime = endDateTime, }; BiddingDataExclusionOperation operation = new BiddingDataExclusionOperation() { Create = dataExclusion }; try { MutateBiddingDataExclusionsResponse response = biddingDataExclusionService.MutateBiddingDataExclusions( customerId.ToString(), new[] { operation }); Console.WriteLine($"Added data exclusion with resource name: " + $"{response.Results[0].ResourceName}"); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; }
PHP
// Creates a bidding data exclusion. $dataExclusion = new BiddingDataExclusion([ // A unique name is required for every data exclusion. 'name' => 'Data exclusion #' . Helper::getPrintableDatetime(), // The CHANNEL scope applies the data exclusion to all campaigns of specific // advertising channel types. In this example, the exclusion will only apply to // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific // campaigns. 'scope' => SeasonalityEventScope::CHANNEL, 'advertising_channel_types' => [AdvertisingChannelType::SEARCH], // If setting scope CAMPAIGN, add individual campaign resource name(s) according to // the commented out line below. // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'], 'start_date_time' => $startDateTime, 'end_date_time' => $endDateTime ]); // Creates a bidding data exclusion operation. $biddingDataExclusionOperation = new BiddingDataExclusionOperation(); $biddingDataExclusionOperation->setCreate($dataExclusion); // Submits the bidding data exclusion operation to add the bidding data exclusion. $biddingDataExclusionServiceClient = $googleAdsClient->getBiddingDataExclusionServiceClient(); $response = $biddingDataExclusionServiceClient->mutateBiddingDataExclusions( MutateBiddingDataExclusionsRequest::build($customerId, [$biddingDataExclusionOperation]) ); printf( "Added bidding data exclusion with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL );
Python
bidding_data_exclusion_service = client.get_service( "BiddingDataExclusionService" ) operation = client.get_type("BiddingDataExclusionOperation") bidding_data_exclusion = operation.create # A unique name is required for every data exclusion bidding_data_exclusion.name = f"Data exclusion #{uuid4()}" # The CHANNEL scope applies the data exclusion to all campaigns of specific # advertising channel types. In this example, the exclusion will only # apply to Search campaigns. Use the CAMPAIGN scope to instead limit the # scope to specific campaigns. bidding_data_exclusion.scope = ( client.enums.SeasonalityEventScopeEnum.CHANNEL ) bidding_data_exclusion.advertising_channel_types.append( client.enums.AdvertisingChannelTypeEnum.SEARCH ) # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # # bidding_data_exclusion.campaigns.append( # "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" # ) bidding_data_exclusion.start_date_time = start_date_time bidding_data_exclusion.end_date_time = end_date_time response = bidding_data_exclusion_service.mutate_bidding_data_exclusions( customer_id=customer_id, operations=[operation] ) resource_name = response.results[0].resource_name print(f"Added data exclusion with resource name: '{resource_name}'")
Ruby
client = Google::Ads::GoogleAds::GoogleAdsClient.new operation = client.operation.create_resource.bidding_data_exclusion do |bda| # A unique name is required for every data excluseion. bda.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}" # The CHANNEL scope applies the data exclusion to all campaigns of specific # advertising channel types. In this example, the conversion_rate_modifier # will only apply to Search campaigns. Use the CAMPAIGN scope to instead # limit the scope to specific campaigns. bda.scope = :CHANNEL bda.advertising_channel_types << :SEARCH # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # # bda.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" bda.start_date_time = start_date_time bda.end_date_time = end_date_time end response = client.service.bidding_data_exclusion.mutate_bidding_data_exclusions( customer_id: customer_id, operations: [operation], ) puts "Added data exclusion with resource name #{response.results.first.resource_name}."
Perl
my $data_exclusion = Google::Ads::GoogleAds::V17::Resources::BiddingDataExclusion->new({ # A unique name is required for every data exclusion. name => "Data exclusion #" . uniqid(), # The CHANNEL scope applies the data exclusion to all campaigns of specific # advertising channel types. In this example, the exclusion will only apply # to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to # specific campaigns. scope => CHANNEL, advertisingChannelTypes => [SEARCH], # If setting scope CAMPAIGN, add individual campaign resource name(s) # according to the commented out line below. # campaigns => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"], startDateTime => $start_date_time, endDateTime => $end_date_time }); my $operation = Google::Ads::GoogleAds::V17::Services::BiddingDataExclusionService::BiddingDataExclusionOperation ->new({ create => $data_exclusion }); my $response = $api_client->BiddingDataExclusionService()->mutate({ customerId => $customer_id, operations => [$operation]}); printf "Added data exclusion with resource name: '%s'.\n", $response->{results}[0]{resourceName};