입찰가 수정자를 사용하면 캠페인 또는 광고 그룹의 타겟팅을 변경하지 않고 특정 기준에 대한 입찰가를 조정할 수 있습니다. 예를 들어 휴대기기에 대한 광고 그룹 입찰가 조정은 다른 유형의 기기의 노출을 제외하지는 않지만 휴대기기 노출에 대한 입찰가를 높이거나 낮출 수 있습니다.
입찰의 작동 방식과 입찰가 수정자를 설정하는 방법에 관한 자세한 내용은 입찰 가이드를 참고하세요.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-09-05(UTC)"],[[["\u003cp\u003eBid modifiers adjust bids for specific criteria like device type or interaction type without altering campaign targeting.\u003c/p\u003e\n"],["\u003cp\u003eCampaign-level bid modifiers can be set for interaction types, currently supporting only call interactions.\u003c/p\u003e\n"],["\u003cp\u003eAd group bid modifiers can be applied to device types and various Hotel Ads criteria.\u003c/p\u003e\n"],["\u003cp\u003eYou can increase or decrease bids for specific criteria using bid modifiers, such as raising bids for mobile impressions.\u003c/p\u003e\n"],["\u003cp\u003eDetailed information on bidding and bid modifier setup can be found in the Bidding guide linked within the content.\u003c/p\u003e\n"]]],[],null,["# Bid modifiers let you adjust bids for a specific criterion without changing the\ntargeting of your campaign or ad group. For example, an ad group bid modifier\nfor mobile devices doesn't exclude impressions for other types of devices, but\nit does let you raise or lower your bids for mobile impressions.\n\nFor more information on how bidding works and how to set bid modifiers, see our\n[Bidding guide](/google-ads/api/docs/campaigns/bidding/overview).\n\nCampaign bid modifiers\n----------------------\n\nYou can specify bid modifiers at the campaign level for the following criteria\ntype using the [`CampaignBidModifierService`](/google-ads/api/reference/rpc/v21/CampaignBidModifierService).\n\n[`InteractionTypeInfo`](/google-ads/api/reference/rpc/v21/InteractionTypeInfo)\n: Define `InteractionTypeInfo` criteria using one of the predefined\n [`InteractionType`](/google-ads/api/reference/rpc/v21/InteractionTypeEnum.InteractionType)\n enums. `CALL` is the only supported enum value for campaign bid modifiers.\n\nAd group bid modifiers\n----------------------\n\nYou can specify bid modifiers at the ad group level for the following criteria\ntypes using the [`AdGroupBidModifierService`](/google-ads/api/reference/rpc/v21/AdGroupBidModifierService).\n\n[`DeviceInfo`](/google-ads/api/reference/rpc/v21/DeviceInfo)\n: Define the `DeviceInfo` criteria using one of the predefined [Device](/google-ads/api/reference/rpc/v21/DeviceEnum.Device) enums.\n\nVarious Hotel Ads criteria\n: Check out the [Hotel Ads bid modifier\n guide](/google-ads/api/docs/hotel-ads/bidding/create-ad-group-bid-modifier) for more\n details."]]
