รับคำแนะนำแสดงวิธีสร้างอินสแตนซ์ SmartCampaignSuggestionInfo และสร้างรายการออบเจ็กต์ KeywordThemeInfo (จาก SmartCampaignSuggestService.SuggestKeywordThemes, KeywordThemeConstantService หรือธีมคีย์เวิร์ดรูปแบบอิสระ) ในขั้นตอนนี้ ให้ใช้ออบเจ็กต์ KeywordThemeInfo เหล่านั้นร่วมกับการกำหนดเป้าหมายตามสถานที่จาก SmartCampaignSuggestionInfo เพื่อสร้างชุดการดำเนินการ CampaignCriterion สำหรับ Smart Campaign
ข้อกำหนดหลักสำหรับเกณฑ์ของ Smart Campaign มีดังนี้
Smart Campaign รองรับเฉพาะเกณฑ์ประเภทต่อไปนี้
สำหรับการกำหนดเป้าหมายตามสถานที่ หากไม่ได้ระบุสถานที่ การกำหนดเป้าหมายจะรวมทุกภูมิภาคโดยค่าเริ่มต้น
คุณสามารถเชื่อมโยงเกณฑ์
locationหลายรายการกับ Smart Campaign ได้ แต่จะใช้เกณฑ์proximityได้เพียงรายการเดียวเท่านั้นคุณไม่สามารถใช้ทั้งการกำหนดเป้าหมาย
locationและproximityในแคมเปญเดียวกันได้ (การทำเช่นนี้จะแสดงผลCriterionError)
ในตัวอย่างต่อไปนี้ ระบบจะสร้างการดำเนินการ CampaignCriterion สำหรับอินสแตนซ์ KeywordThemeInfo แต่ละรายการและอินสแตนซ์ LocationInfo แต่ละรายการใน suggestion_info.location_list.locations โดยตั้งค่าช่อง campaign เป็นชื่อทรัพยากรชั่วคราวที่กำหนดให้กับแคมเปญในขั้นตอนก่อนหน้า
Java
/** * Creates {@link com.google.ads.googleads.v26.resources.CampaignCriterion} operations for add * each {@link KeywordThemeInfo}. */ private Collection<? extends MutateOperation> createCampaignCriterionOperations( long customerId, List<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> keywordThemeOperations = keywordThemeInfos.stream() .map( keywordTheme -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setKeywordTheme(keywordTheme); return builder.build(); }) .collect(Collectors.toList()); List<MutateOperation> locationOperations = suggestionInfo.getLocationList().getLocationsList().stream() .map( location -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setLocation(location); return builder.build(); }) .collect(Collectors.toList()); return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param> /// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId, IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> mutateOperations = keywordThemeInfos.Select( keywordThemeInfo => new MutateOperation { CampaignCriterionOperation = new CampaignCriterionOperation { Create = new CampaignCriterion { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign( customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the keyword theme to each KeywordThemeInfo in turn. KeywordTheme = keywordThemeInfo, } } }).ToList(); // Create a location criterion for each location in the suggestion info. mutateOperations.AddRange( suggestionInfo.LocationList.Locations.Select( locationInfo => new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. Location = locationInfo } } }).ToList() ); return mutateOperations; }
PHP
private static function createCampaignCriterionOperations( int $customerId, array $keywordThemeInfos, SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo ): array { $operations = []; foreach ($keywordThemeInfos as $info) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion( [ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the keyword theme to the given KeywordThemeInfo. 'keyword_theme' => $info ] ); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation( [ 'campaign_criterion_operation' => new CampaignCriterionOperation( [ 'create' => $campaignCriterion ] ) ] ); } // Create a location criterion for each location in the suggestion info object to add // corresponding location targeting to the Smart campaign. foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion( [ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. 'location' => $location ] ); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation( [ 'campaign_criterion_operation' => new CampaignCriterionOperation( [ 'create' => $campaignCriterion ] ) ] ); } return $operations; }
Python
def create_campaign_criterion_operations( client: GoogleAdsClient, customer_id: str, keyword_theme_infos: List[KeywordThemeInfo], suggestion_info: SmartCampaignSuggestionInfo, ) -> List[MutateOperation]: """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. keyword_theme_infos: a list of KeywordThemeInfos. suggestion_info: A SmartCampaignSuggestionInfo instance. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service: CampaignServiceClient = client.get_service( "CampaignService" ) operations: List[MutateOperation] = [] info: KeywordThemeInfo for info in keyword_theme_infos: mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion_operation: CampaignCriterionOperation = ( mutate_operation.campaign_criterion_operation ) campaign_criterion: CampaignCriterion = ( campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the keyword theme to the given KeywordThemeInfo. campaign_criterion.keyword_theme.CopyFrom(info) # Add the mutate operation to the list of other operations. operations.append(mutate_operation) # Create a location criterion for each location in the suggestion info # object to add corresponding location targeting to the Smart campaign location_info: LocationInfo for location_info in suggestion_info.location_list.locations: mutate_operation: MutateOperation = client.get_type("MutateOperation") campaign_criterion_operation: CampaignCriterionOperation = ( mutate_operation.campaign_criterion_operation ) campaign_criterion: CampaignCriterion = ( campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the location to the given location. campaign_criterion.location.CopyFrom(location_info) # Add the mutate operation to the list of other operations. operations.append(mutate_operation) return operations
Ruby
# Creates a list of mutate_operations that create new campaign criteria. def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info) operations = [] keyword_theme_infos.each do |info| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the keyword theme to the given keyword_theme_info. cc.keyword_theme = info end end end # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign suggestion_info.location_list.locations.each do |location| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the location to the given location. cc.location = location end end end operations end
Perl
# Creates a list of MutateOperations that create new campaign criteria. sub _create_campaign_criterion_operations { my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_; my $campaign_criterion_operations = []; foreach my $keyword_theme_info (@$keyword_theme_infos) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V26::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V26::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the keyword theme to the given KeywordThemeInfo. keywordTheme => $keyword_theme_info })})}); } # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign. foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V26::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V26::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the location to the given location. location => $location_info })})}); } return $campaign_criterion_operations; }
curl
เกณฑ์ธีมคีย์เวิร์ดเชิงลบ
หากต้องการกำหนดเป้าหมายเชิงลบให้กับเกณฑ์แคมเปญธีมคีย์เวิร์ดใน Smart Campaign ให้ตั้งค่าช่อง negative ของ CampaignCriterion เป็น true และระบุธีมคีย์เวิร์ดรูปแบบอิสระโดยตั้งค่าช่อง free_form_keyword_theme ในอินสแตนซ์ KeywordThemeInfo
เกณฑ์ธีมคีย์เวิร์ดเชิงลบมีลักษณะการทำงานต่างจากเกณฑ์ธีมคีย์เวิร์ดเชิงบวก แม้ว่าเกณฑ์ธีมคีย์เวิร์ดเชิงบวกจะขยายโดยอัตโนมัติเพื่อกําหนดเป้าหมายเกณฑ์อื่นๆ ที่คล้ายกัน แต่เกณฑ์ธีมคีย์เวิร์ดเชิงลบจะกําหนดเป้าหมายเชิงลบเฉพาะคําที่ระบุเท่านั้น ลักษณะการทำงานนี้เทียบเท่ากับลักษณะการทำงานของคีย์เวิร์ดที่ทำงานแบบวลีเชิงลบ