Используйте настройку таргетинга в своих группах объявлений или кампаниях, чтобы указать, следует ли сузить ваши объявления, чтобы они отображались только для определенных сегментов аудитории или для определенного контента, который вы выбрали.
Настройте параметры таргетинга
Вы можете настроить подробную информацию о том, как различные типы критериев используются для таргетинга, задав в поле TargetingSetting
массив target_restrictions
. Каждое TargetRestriction
позволяет вам контролировать, будет ли тип критерия использовать опцию bid_only
или нет.
Если для параметра bid_only
установлено значение true
, для настройки таргетинга будет установлено значение «Наблюдение», и критерии не будут использоваться для ограничения трафика, но позволят вам назначать разные ставки для разных пользователей в ваших списках. Если для параметра bid_only
установлено значение false
для настройки таргетинга устанавливается значение «Таргетинг» и критерии ограничивают трафик группы объявлений только пользователями из целевого списка.
Лучшие практики
По умолчанию для параметра bid_only
установлено значение false
, что означает, что для настройки таргетинга будет установлено значение «Таргетинг». Если вы добавляете сегменты аудитории в поисковую или торговую кампанию, рассмотрите возможность изменения настройки таргетинга bid_only
на true
, чтобы установить для нее значение «Наблюдение».
Если вы настраиваете дублирующую кампанию для сегментов аудитории для поисковых объявлений, оставьте для таргетинга bid_only
значение false
.
Ограничения
Вы не можете добавить или обновить targeting_setting
в AdGroup
, если targeting_setting
установлен в родительской кампании. Если targeting_setting
установлен в родительской Campaign
, необходимо сначала удалить targeting_setting
в родительской Campaign
. Аналогично, сначала необходимо удалить параметр targeting_setting
в AdGroup
, чтобы установить его в Campaign
.
Получить настройки таргетинга
Чтобы убедиться, что ваш таргетинг настроен правильно, проверьте targeting_setting
в группах объявлений или кампаниях, запросив поле ad_group.targeting_setting.target_restrictions
из ресурса ad_group
в поисковом запросе.
Пример
В этом примере обновляется targeting_setting
в группе объявлений, чтобы bid_only
было true
для экземпляров TargetRestriction
с параметром targeting_dimension
, равным AUDIENCE
, что эффективно гарантирует, что объявления в группе объявлений будут показываться только пользователям в указанном сегменте аудитории.
Сначала получите все ad_group.targeting_setting.target_restrictions
из группы объявлений с предоставленным идентификатором.
Ява
String searchQuery = "SELECT ad_group.id, ad_group.name, ad_group.targeting_setting.target_restrictions " + "FROM ad_group " + "WHERE ad_group.id = " + adGroupId;
С#
string query = $@" SELECT ad_group.id, ad_group.name, ad_group.targeting_setting.target_restrictions FROM ad_group WHERE ad_group.id = {adGroupId}";
PHP
$query = "SELECT ad_group.id, ad_group.name, " . "ad_group.targeting_setting.target_restrictions " . "FROM ad_group " . "WHERE ad_group.id = $adGroupId";
Питон
query = f""" SELECT ad_group.id, ad_group.name, ad_group.targeting_setting.target_restrictions FROM ad_group WHERE ad_group.id = {ad_group_id}"""
Руби
query = <<~QUERY SELECT ad_group.id, ad_group.name, ad_group.targeting_setting.target_restrictions FROM ad_group WHERE ad_group.id = #{ad_group_id} QUERY
Перл
my $query = "SELECT ad_group.id, ad_group.name, " . "ad_group.targeting_setting.target_restrictions FROM ad_group " . "WHERE ad_group.id = $ad_group_id";
Затем пройдитесь по целевым ограничениям и восстановите объекты TargetingSetting
. Если код встречает TargetRestriction
с targeting_dimension
AUDIENCE
и значением bid_only
false
, он обновляет поле bid_only
объекта TargetRestriction
до true
(или «Observation») и добавляет его в наш объект TargetingSetting
.
В противном случае добавьте объект TargetRestriction
, возвращенный с сервера, в TargetingSetting
. Важно отметить, что вам необходимо реконструировать и передать весь объект TargetingSetting
обратно в Google Ads. Google предполагает, что все target_restrictions
отсутствующие в TargetingSetting
должны быть удалены.
Ява
for (TargetRestriction targetRestriction : targetRestrictions) { TargetingDimension targetingDimension = targetRestriction.getTargetingDimension(); boolean bidOnly = targetRestriction.getBidOnly(); System.out.printf( "- Targeting restriction with targeting dimension '%s' and bid only set to '%b'.%n", targetingDimension, bidOnly); // Adds the target restriction to the TargetingSetting object as is if the targeting // dimension has a value other than AUDIENCE because those should not change. if (!targetingDimension.equals(TargetingDimension.AUDIENCE)) { targetingSettingBuilder.addTargetRestrictions(targetRestriction); } else if (!bidOnly) { shouldUpdateTargetingSetting = true; // Adds an AUDIENCE target restriction with bid_only set to true to the targeting // setting object. This has the effect of setting the AUDIENCE target restriction to // "Observation". For more details about the targeting setting, visit // https://support.google.com/google-ads/answer/7365594. targetingSettingBuilder.addTargetRestrictions( TargetRestriction.newBuilder() .setTargetingDimensionValue(TargetingDimension.AUDIENCE_VALUE) .setBidOnly(true)); } }
С#
foreach (TargetRestriction targetRestriction in targetRestrictions) { TargetingDimension targetingDimension = targetRestriction.TargetingDimension; bool bidOnly = targetRestriction.BidOnly; Console.WriteLine("\tTargeting restriction with targeting dimension " + $"'{targetingDimension}' and bid only set to '{bidOnly}'."); // Add the target restriction to the TargetingSetting object as is if the // targeting dimension has a value other than AUDIENCE because those should // not change. if (targetingDimension != TargetingDimension.Audience) { targetingSetting.TargetRestrictions.Add(targetRestriction); } else if (!bidOnly) { shouldUpdateTargetingSetting = true; // Add an AUDIENCE target restriction with bid_only set to true to the // targeting setting object. This has the effect of setting the AUDIENCE // target restriction to "Observation". For more details about the // targeting setting, visit // https://support.google.com/google-ads/answer/7365594. targetingSetting.TargetRestrictions.Add(new TargetRestriction { TargetingDimension = TargetingDimension.Audience, BidOnly = true }); } }
PHP
foreach ( $adGroup->getTargetingSetting()->getTargetRestrictions() as $targetRestriction ) { // Prints the results. $targetingDimension = $targetRestriction->getTargetingDimension(); $bidOnly = $targetRestriction->getBidOnly(); printf( "- Targeting restriction with targeting dimension '%s' and bid only set to " . "'%s'.%s", TargetingDimension::name($targetingDimension), $bidOnly ? 'true' : 'false', PHP_EOL ); // Adds the target restriction to the TargetingSetting object as is if the targeting // dimension has a value other than AUDIENCE because those should not change. if ($targetingDimension !== TargetingDimension::AUDIENCE) { $targetRestrictions[] = $targetRestriction; } elseif (!$bidOnly) { $shouldUpdateTargetingSetting = true; // Adds an AUDIENCE target restriction with bid_only set to true to the // targeting setting object. This has the effect of setting the AUDIENCE // target restriction to "Observation". // For more details about the targeting setting, visit // https://support.google.com/google-ads/answer/7365594. $targetRestrictions[] = new TargetRestriction([ 'targeting_dimension' => TargetingDimension::AUDIENCE, 'bid_only' => true ]); } }
Питон
for target_restriction in target_restrictions: targeting_dimension = target_restriction.targeting_dimension bid_only = target_restriction.bid_only print( "\tTargeting restriction with targeting dimension " f"'{targeting_dimension.name}' " f"and bid only set to '{bid_only}'." ) # Add the target restriction to the TargetingSetting object as # is if the targeting dimension has a value other than audience # because those should not change. if targeting_dimension != targeting_dimension_enum.AUDIENCE: targeting_setting.target_restrictions.append(target_restriction) elif not bid_only: should_update_targeting_setting = True # Add an audience target restriction with bid_only set to # true to the targeting setting object. This has the effect # of setting the audience target restriction to # "Observation". For more details about the targeting # setting, visit # https://support.google.com/google-ads/answer/7365594. new_target_restriction = targeting_setting.target_restrictions.add() new_target_restriction.targeting_dimension = ( targeting_dimension_enum.AUDIENCE ) new_target_restriction.bid_only = True
Руби
ad_group.targeting_setting.target_restrictions.each do |r| # Prints the results. targeting_dimension = r.targeting_dimension bid_only = r.bid_only puts "- Targeting restriction with targeting dimension " \ "#{targeting_dimension} and bid only set to #{bid_only}." # Adds the target restriction to the TargetingSetting object as is if the # targeting dimension has a value other than AUDIENCE because those should # not change. if targeting_dimension != :AUDIENCE target_restrictions << r elsif !bid_only should_update_targeting_setting = true # Adds an AUDIENCE target restriction with bid_only set to true to the # targeting setting object. This has the effect of setting the AUDIENCE # target restriction to "Observation". # For more details about the targeting setting, visit # https://support.google.com/google-ads/answer/7365594. target_restrictions << client.resource.target_restriction do |tr| tr.targeting_dimension = :AUDIENCE tr.bid_only = true end end end
Перл
foreach my $target_restriction (@target_restrictions) { my $targeting_dimension = $target_restriction->{targetingDimension}; printf "\tTargeting restriction with targeting dimension '%s' and bid " . "only set to '%s'.\n", $targeting_dimension, $target_restriction->{bidOnly} ? "TRUE" : "FALSE"; # Add the target restriction to the TargetingSetting object as is if the # targeting dimension has a value other than AUDIENCE because those # should not change. if ($targeting_dimension ne AUDIENCE) { $target_restriction->{bidOnly} = $target_restriction->{bidOnly} ? "true" : "false"; push @{$targeting_setting->{targetRestrictions}}, $target_restriction; } elsif (!$target_restriction->{bidOnly}) { $should_update_target_setting = 1; # Add an AUDIENCE target restriction with bid_only set to true to the # targeting setting object. This has the effect of setting the # AUDIENCE target restriction to "Observation". For more details about # the targeting setting, visit # https://support.google.com/google-ads/answer/7365594. my $new_restriction = Google::Ads::GoogleAds::V17::Common::TargetRestriction->new({ targetingDimension => AUDIENCE, bidOnly => "true" }); push @{$targeting_setting->{targetRestrictions}}, $new_restriction; } }
Наконец, если код обнаруживает целевое ограничение, требующее обновления, он обновляет группу объявлений с новыми настройками таргетинга.
Ява
private void updateTargetingSetting( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, TargetingSetting targetingSetting) { // Creates the ad group service client. try (AdGroupServiceClient adGroupServiceClient = googleAdsClient.getLatestVersion().createAdGroupServiceClient()) { // Creates an ad group object with the proper resource name and updated targeting setting. AdGroup adGroup = AdGroup.newBuilder() .setResourceName(ResourceNames.adGroup(customerId, adGroupId)) .setTargetingSetting(targetingSetting) .build(); // Constructs an operation that will update the ad group, using the FieldMasks utility to // derive the update mask. This mask tells the Google Ads API which attributes of the // ad group you want to change. AdGroupOperation operation = AdGroupOperation.newBuilder() .setUpdate(adGroup) .setUpdateMask(FieldMasks.allSetFieldsOf(adGroup)) .build(); // Sends the operation in a mutate request. MutateAdGroupsResponse response = adGroupServiceClient.mutateAdGroups( Long.toString(customerId), ImmutableList.of(operation)); // Prints the resource name of the updated object. System.out.printf( "Updated targeting setting of ad group with resource name '%s'; set the AUDIENCE " + "target restriction to 'Observation'.%n", response.getResults(0).getResourceName()); } }
С#
private void UpdateTargetingSetting(GoogleAdsClient client, long customerId, long adGroupId, TargetingSetting targetingSetting) { // Get the AdGroupService client. AdGroupServiceClient adGroupServiceClient = client.GetService(Services.V17.AdGroupService); // Create an ad group object with the updated targeting setting. AdGroup adGroup = new AdGroup { ResourceName = ResourceNames.AdGroup(customerId, adGroupId), TargetingSetting = targetingSetting }; // Construct an operation that will update the ad group, using the FieldMasks utility // to derive the update mask. This mask tells the Google Ads API which attributes of the // ad group you want to change. AdGroupOperation operation = new AdGroupOperation { Update = adGroup, UpdateMask = FieldMasks.AllSetFieldsOf(adGroup) }; // Send the operation in a mutate request. MutateAdGroupsResponse response = adGroupServiceClient.MutateAdGroups(customerId.ToString(), new[] { operation }); // Print the resource name of the updated object. Console.WriteLine("Updated targeting setting of ad group with resource name " + $"'{response.Results.First().ResourceName}'; set the AUDIENCE target restriction " + "to 'Observation'."); }
PHP
private static function updateTargetingSetting( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, TargetingSetting $targetingSetting ) { // Creates an ad group object with the proper resource name and updated targeting setting. $adGroup = new AdGroup([ 'resource_name' => ResourceNames::forAdGroup($customerId, $adGroupId), 'targeting_setting' => $targetingSetting ]); // Constructs an operation that will update the ad group with the specified resource name, // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads // API which attributes of the ad group you want to change. $adGroupOperation = new AdGroupOperation(); $adGroupOperation->setUpdate($adGroup); $adGroupOperation->setUpdateMask(FieldMasks::allSetFieldsOf($adGroup)); // Issues a mutate request to update the ad group. $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient(); $response = $adGroupServiceClient->mutateAdGroups( MutateAdGroupsRequest::build($customerId, [$adGroupOperation]) ); // Prints the resource name of the updated ad group. printf( "Updated targeting setting of ad group with resource name '%s'; set the AUDIENCE " . "target restriction to 'Observation'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); }
Питон
def update_targeting_setting( client, customer_id, ad_group_id, targeting_setting ): """Updates the given TargetingSetting of an ad group. Args: client: The Google Ads client. customer_id: The Google Ads customer ID. ad_group_id: The ad group ID for which to update the audience targeting restriction. targeting_setting: The updated targeting setting. """ # Get the AdGroupService client. ad_group_service = client.get_service("AdGroupService") # Construct an operation that will update the ad group. ad_group_operation = client.get_type("AdGroupOperation") # Populate the ad group object with the updated targeting setting. ad_group = ad_group_operation.update ad_group.resource_name = ad_group_service.ad_group_path( customer_id, ad_group_id ) ad_group.targeting_setting.target_restrictions.extend( targeting_setting.target_restrictions ) # Use the field_mask utility to derive the update mask. This mask tells the # Google Ads API which attributes of the ad group you want to change. client.copy_from( ad_group_operation.update_mask, protobuf_helpers.field_mask(None, ad_group._pb), ) # Send the operation in a mutate request and print the resource name of the # updated object. mutate_ad_groups_response = ad_group_service.mutate_ad_groups( customer_id=customer_id, operations=[ad_group_operation] ) print( "Updated targeting setting of ad group with resource name " f"'{mutate_ad_groups_response.results[0].resource_name}'; set the " "audience target restriction to 'Observation'." )
Руби
def update_targeting_setting( client, customer_id, ad_group_id, targeting_setting) # Constructs an operation that will update the ad group with the specified # resource name. ad_group_resource_name = client.path.ad_group(customer_id, ad_group_id) operation = client.operation.update_resource.ad_group(ad_group_resource_name) do |ag| ag.targeting_setting = targeting_setting end # Issues a mutate request to update the ad group. response = client.service.ad_group.mutate_ad_groups( customer_id: customer_id, operations: [operation], ) # Prints the resource name of the updated ad group. puts "Updated targeting setting of ad group with resource name " \ "#{response.results.first.resource_name}; set the AUDIENCE target " \ "restriction to 'Observation'." end
Перл
sub update_targeting_setting { my ($api_client, $customer_id, $ad_group_id, $targeting_setting) = @_; # Construct an ad group object with the updated targeting setting. my $ad_group = Google::Ads::GoogleAds::V17::Resources::AdGroup->new({ resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), targetingSetting => $targeting_setting }); # Create an operation that will update the ad group, using the FieldMasks # utility to derive the update mask. This mask tells the Google Ads API which # attributes of the ad group you want to change. my $ad_group_operation = Google::Ads::GoogleAds::V17::Services::AdGroupService::AdGroupOperation-> new({ update => $ad_group, updateMask => all_set_fields_of($ad_group)}); # Send the operation in a mutate request and print the resource name of the # updated resource. my $ad_groups_response = $api_client->AdGroupService()->mutate({ customerId => $customer_id, operations => [$ad_group_operation]}); printf "Updated targeting setting of ad group with resourceName " . "'%s'; set the AUDIENCE target restriction to 'Observation'.\n", $ad_groups_response->{results}[0]{resourceName}; }
Процесс установки поля bid_only
для кампаний практически идентичен.