Общие наборы

Общие наборы позволяют управлять одним набором критериев и использовать его в нескольких ресурсах. В зависимости от типа общей группы критерии можно применять на уровне кампании, группы объявлений или аккаунта.

Перечисление SharedSetType определяет типы общих наборов, которые можно использовать в Google Ads API. В этом руководстве рассказывается, как создать общий список минус-слов и применить его к кампании. Вы можете добавить в кампании другие типы общих наборов, следуя той же процедуре.

Создать SharedSet

Сначала создайте объект SharedSet, который будет служить контейнером для общих критериев.

При создании SharedSet укажите SharedSetType. Для списка минус-слов на уровне кампании используйте NEGATIVE_KEYWORDS (поддерживается в кампаниях в поисковой и контекстно-медийной сетях, торговых кампаниях, кампаниях MULTI_CHANNEL для приложений и кампаниях LOCAL).

Другие типы:

  • NEGATIVE_PLACEMENTS – список мест размещения (например, сайтов или приложений), которые нужно исключить. Этот тип списка можно прикрепить к кампаниям с помощью CampaignSharedSet или к аккаунту с помощью CustomerNegativeCriterion.
  • ACCOUNT_LEVEL_NEGATIVE_KEYWORDS – список минус-слов, которые нужно исключить из таргетинга. Такой список должен быть привязан к аккаунту с помощью CustomerNegativeCriterion (к одному аккаунту можно привязать не более одного общего набора ACCOUNT_LEVEL_NEGATIVE_KEYWORDS).
  • BRANDS – список брендов (критерии BrandInfo в SharedCriterion), которые нужно использовать в ограничениях по брендам для поисковых кампаний или исключить из таргетинга.
  • WEBPAGES (доступно только для аккаунтов из белого списка) – список условий для веб-страниц (критерии WebpageInfo в SharedCriterion), которые нужно исключить из таргетинга на уровне кампании с помощью WebpageListInfo (CampaignCriterion.webpage_list).
  • VERTICAL_ADS_ITEM_GROUP_RULE_LIST – список правил VerticalAdsItemGroupRuleInfo (SharedCriterion.vertical_ads_item_group_rule), которые можно использовать для таргетинга или исключения (SharedCriterion.negative) в вертикальной рекламе, например в поисковых кампаниях с фидами путешествий.
    • Поддерживаемые параметры правил: item_code, country_criterion_id, region_criterion_id, city_criterion_id и hotel_class.
    • В версии 24 и более поздних также поддерживаются параметры правил user_rating, venue и event_participant_display_name.
  • RETAIL_FILTER (версия 24 и более поздние; только для аккаунтов из белого списка). Набор правил для тегов RetailFilter и выражений (SharedCriterion.retail_filter), используемый для динамической фильтрации товаров на основе тегов в торговых кампаниях и кампаниях для розничной торговли.

Процесс создания SharedSet включает следующие шаги:

  1. Создайте экземпляр SharedSet.
  2. Присвойте свойству SharedSetType значение NEGATIVE_KEYWORDS.
  3. Укажите name, чтобы упростить идентификацию ресурса в будущем.
  4. Используйте SharedSetService, чтобы создать SharedSet.

В ответе будет указано название ресурса для нового объекта SharedSet. Это название понадобится вам на следующих шагах.

Создать ресурсы (SharedCriterion)

Затем создайте ресурсы SharedCriterion для каждого объекта, который вы хотите добавить в SharedSet. В случае со списком минус-слов это будут минус-слова.

Каждый объект SharedCriterion содержит:

  • Поддерживаемый объект Criterion.
  • Название ресурса SharedSet, созданного на предыдущем шаге.

Чтобы добавить минус-слова в SharedSet, выполните следующие действия:

  1. Для каждого минус-слова создайте объект SharedCriterion.
  2. В каждом объекте SharedCriterion создайте объект KeywordInfo и задайте текст ключевого слова и тип соответствия.
  3. Задайте для поля shared_set объекта SharedCriterion название ресурса SharedSet.
  4. Объедините объекты SharedCriterionOperation в один запрос и используйте SharedCriterionService.MutateSharedCriteria, чтобы добавить их пакетно, а не отправлять отдельные запросы для каждого критерия.

Как прикрепить SharedSet

После того как в SharedSet будут добавлены ресурсы SharedCriterion, вы сможете связать его с другими ресурсами в своем аккаунте. Ресурс, который вы используете для прикрепления SharedSet, зависит от его типа и уровня, на котором вы хотите применить его критерии.

Уровень кампании

Общие наборы можно прикреплять на уровне кампании с помощью CampaignSharedSet или CampaignCriterion в зависимости от типа набора.

CampaignSharedSet
Общие наборы типа NEGATIVE_KEYWORDS или NEGATIVE_PLACEMENTS должны быть прикреплены к кампаниям с помощью ресурса CampaignSharedSet. Минус-критерии, заданные на уровне кампании, автоматически применяются ко всем группам объявлений в ней. Чтобы связать SharedSet с кампанией в качестве исключенного критерия, выполните следующие действия:
  1. Создайте объект CampaignSharedSet.
  2. В поле campaign укажите название ресурса кампании, в которую нужно добавить SharedSet.
  3. В поле shared_set укажите название ресурса SharedSet, который вы создали.
  4. Используйте CampaignSharedSetService, чтобы создать CampaignSharedSet. Это позволит установить связь между кампанией и SharedSet.
CampaignCriterion
Общие наборы типа BRANDS или WEBPAGES (доступны только в аккаунтах, добавленных в белый список) можно прикреплять к кампаниям с помощью CampaignCriterion (установив для brand_list объект BrandListInfo или для webpage_list объект WebpageListInfo). Чтобы прикрепить к кампании набор общих объектов типа "BRANDS", выполните следующие действия:
  1. Создайте CampaignCriterion.
  2. Задайте для поля brand_list объект BrandListInfo.
  3. Задайте для BrandListInfo.shared_set название ресурса BRANDS SharedSet.
  4. Чтобы создать CampaignCriterion, используйте CampaignCriterionService.

Уровень группы объявлений

Общие наборы типа BRANDS, VERTICAL_ADS_ITEM_GROUP_RULE_LIST или RETAIL_FILTER (версия 24 и более поздние, только аккаунты из белого списка) можно прикрепить на уровне группы объявлений с помощью AdGroupCriterion.

Чтобы прикрепить общий набор BRANDS к группе объявлений (поддерживается только обычный таргетинг; минус-таргетинг поддерживается только на уровне кампании):

  1. Создайте AdGroupCriterion.
  2. Задайте для поля brand_list объект BrandListInfo.
  3. Задайте для BrandListInfo.shared_set название ресурса BRANDS SharedSet.
  4. Чтобы создать AdGroupCriterion, используйте AdGroupCriterionService.

Чтобы прикрепить общий набор VERTICAL_ADS_ITEM_GROUP_RULE_LIST к группе объявлений, выполните следующие действия:

  1. Создайте AdGroupCriterion.
  2. Задайте для поля vertical_ads_item_group_rule_list объект VerticalAdsItemGroupRuleListInfo.
  3. Задайте для параметра VerticalAdsItemGroupRuleListInfo.shared_set название ресурса VERTICAL_ADS_ITEM_GROUP_RULE_LIST SharedSet.
  4. Чтобы создать AdGroupCriterion, используйте AdGroupCriterionService.

Чтобы прикрепить общий набор RETAIL_FILTER к группе объявлений (версия 24 и более поздние, только для аккаунтов из белого списка):

  1. Создайте AdGroupCriterion.
  2. Задайте для поля retail_filter_bundle объект RetailFilterBundle.
  3. Задайте для параметра RetailFilterBundle.shared_set название ресурса RETAIL_FILTER SharedSet.
  4. Чтобы создать AdGroupCriterion, используйте AdGroupCriterionService.

На уровне аккаунта

Если вы используете управляющий аккаунт, то можете создавать SharedSet ресурсы и делиться ими с клиентскими аккаунтами, которые входят в иерархию вашего аккаунта.

Например, чтобы прикрепить NEGATIVE_PLACEMENTS SharedSet в управляющем аккаунте к клиентскому аккаунту, используйте CustomerNegativeCriterion:

  1. Создайте объект CustomerNegativeCriterion в клиентском аккаунте.
  2. Задайте для поля placement_list объект PlacementListInfo, в котором для поля PlacementListInfo.shared_set задано название ресурса SharedSet из управляющего аккаунта.
  3. Используйте CustomerNegativeCriterionService, чтобы создать CustomerNegativeCriterion.

Аналогичным образом можно прикрепить ACCOUNT_LEVEL_NEGATIVE_KEYWORDS SharedSet из управляющего аккаунта к клиентскому аккаунту:

  1. Создайте объект CustomerNegativeCriterion в клиентском аккаунте.
  2. Задайте для поля negative_keyword_list объект NegativeKeywordListInfo, в котором для NegativeKeywordListInfo.shared_set задано название ресурса SharedSet из управляющего аккаунта.
  3. Используйте CustomerNegativeCriterionService, чтобы создать CustomerNegativeCriterion.

Пример кода для общего набора ключевых слов

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.advancedoperations;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v25.common.KeywordInfo;
import com.google.ads.googleads.v25.enums.KeywordMatchTypeEnum.KeywordMatchType;
import com.google.ads.googleads.v25.enums.SharedSetTypeEnum.SharedSetType;
import com.google.ads.googleads.v25.errors.GoogleAdsError;
import com.google.ads.googleads.v25.errors.GoogleAdsException;
import com.google.ads.googleads.v25.resources.CampaignSharedSet;
import com.google.ads.googleads.v25.resources.SharedCriterion;
import com.google.ads.googleads.v25.resources.SharedSet;
import com.google.ads.googleads.v25.services.CampaignSharedSetOperation;
import com.google.ads.googleads.v25.services.CampaignSharedSetServiceClient;
import com.google.ads.googleads.v25.services.MutateCampaignSharedSetsResponse;
import com.google.ads.googleads.v25.services.MutateSharedCriteriaResponse;
import com.google.ads.googleads.v25.services.MutateSharedCriterionResult;
import com.google.ads.googleads.v25.services.MutateSharedSetsResponse;
import com.google.ads.googleads.v25.services.SharedCriterionOperation;
import com.google.ads.googleads.v25.services.SharedCriterionServiceClient;
import com.google.ads.googleads.v25.services.SharedSetOperation;
import com.google.ads.googleads.v25.services.SharedSetServiceClient;
import com.google.ads.googleads.v25.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.Arrays;
import java.util.List;

/** Creates a shared list of negative broad match keywords. It then attaches them to a campaign. */
public class CreateAndAttachSharedKeywordSet {

  private static class CreateAndAttachSharedKeywordSetParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.CAMPAIGN_ID, required = true)
    private Long campaignId;
  }

  public static void main(String[] args) throws IOException {
    CreateAndAttachSharedKeywordSetParams params = new CreateAndAttachSharedKeywordSetParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.campaignId = Long.parseLong("INSERT_CAMPAIGN_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new CreateAndAttachSharedKeywordSet()
          .runExample(googleAdsClient, params.customerId, params.campaignId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param campaignId the campaign ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long campaignId) {

    // Creates a keywords list to create a shared set of.
    List<String> keywords = Arrays.asList("mars cruise", "mars hotels");

    // Creates shared negative keyword set.
    SharedSet sharedSet =
        SharedSet.newBuilder()
            .setName("API Negative keyword list - " + getPrintableDateTime())
            .setType(SharedSetType.NEGATIVE_KEYWORDS)
            .build();

    SharedSetOperation operation = SharedSetOperation.newBuilder().setCreate(sharedSet).build();

    String sharedSetResourceName;
    try (SharedSetServiceClient sharedSetServiceClient =
        googleAdsClient.getLatestVersion().createSharedSetServiceClient()) {
      MutateSharedSetsResponse response =
          sharedSetServiceClient.mutateSharedSets(
              Long.toString(customerId), ImmutableList.of(operation));
      sharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created shared set %s%n", sharedSetResourceName);
    }

    List<SharedCriterionOperation> sharedCriterionOperations = new ArrayList<>();
    for (String keyword : keywords) {
      SharedCriterion sharedCriterion =
          SharedCriterion.newBuilder()
              .setKeyword(
                  KeywordInfo.newBuilder()
                      .setText(keyword)
                      .setMatchType(KeywordMatchType.BROAD)
                      .build())
              .setSharedSet(sharedSetResourceName)
              .build();

      SharedCriterionOperation sharedCriterionOperation =
          SharedCriterionOperation.newBuilder().setCreate(sharedCriterion).build();
      sharedCriterionOperations.add(sharedCriterionOperation);
    }

    try (SharedCriterionServiceClient sharedCriterionServiceClient =
        googleAdsClient.getLatestVersion().createSharedCriterionServiceClient()) {
      MutateSharedCriteriaResponse response =
          sharedCriterionServiceClient.mutateSharedCriteria(
              Long.toString(customerId), sharedCriterionOperations);
      System.out.printf("Added %d shared criteria:%n", response.getResultsCount());
      for (MutateSharedCriterionResult result : response.getResultsList()) {
        System.out.printf("\t%s%n", result.getResourceName());
      }
    }

    String campaignResourceName = ResourceNames.campaign(customerId, campaignId);
    CampaignSharedSet campaignSharedSet =
        CampaignSharedSet.newBuilder()
            .setCampaign(campaignResourceName)
            .setSharedSet(sharedSetResourceName)
            .build();

    CampaignSharedSetOperation campaignSharedSetOperation =
        CampaignSharedSetOperation.newBuilder().setCreate(campaignSharedSet).build();

    try (CampaignSharedSetServiceClient campaignSharedSetServiceClient =
        googleAdsClient.getLatestVersion().createCampaignSharedSetServiceClient()) {
      MutateCampaignSharedSetsResponse response =
          campaignSharedSetServiceClient.mutateCampaignSharedSets(
              Long.toString(customerId), ImmutableList.of(campaignSharedSetOperation));
      String campaignSharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created campaign shared set %s%n", campaignSharedSetResourceName);
    }
  }
}

      

C#

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V25.Common;
using Google.Ads.GoogleAds.V25.Errors;
using Google.Ads.GoogleAds.V25.Resources;
using Google.Ads.GoogleAds.V25.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V25.Enums.KeywordMatchTypeEnum.Types;
using static Google.Ads.GoogleAds.V25.Enums.SharedSetTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V25
{
    /// <summary>
    /// This code example creates a shared list of negative broad match keywords. It then
    /// attaches them to a campaign.
    /// </summary>
    public class CreateAndAttachSharedKeywordSet : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="CreateAndAttachSharedKeywordSet"/>
        /// example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// The ID of the campaign for which shared criterion is updated.
            /// </summary>
            [Option("campaignId", Required = true, HelpText =
                "The ID of the campaign for which shared criterion is updated.")]
            public long CampaignId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            CreateAndAttachSharedKeywordSet codeExample = new CreateAndAttachSharedKeywordSet();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.CampaignId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example creates a shared list of negative broad match keywords. It then " +
            "attaches them to a campaign.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="campaignId">The ID of the campaign for which shared criterion is updated.
        /// </param>
        public void Run(GoogleAdsClient client, long customerId, long campaignId)
        {
            SharedSetServiceClient sharedSetService = client.GetService(
                Services.V25.SharedSetService);
            SharedCriterionServiceClient sharedCriterionService =
                client.GetService(Services.V25.SharedCriterionService);
            CampaignSharedSetServiceClient campaignSharedSetService =
                client.GetService(Services.V25.CampaignSharedSetService);

            try
            {
                // Keywords to create a shared set of.
                string[] keywords = new string[] { "mars cruise", "mars hotels" };

                // Create shared negative keyword set.
                SharedSet sharedSet = new SharedSet()
                {
                    Name = "API Negative keyword list - " + ExampleUtilities.GetRandomString(),
                    Type = SharedSetType.NegativeKeywords,
                };
                SharedSetOperation operation = new SharedSetOperation()
                {
                    Create = sharedSet
                };

                MutateSharedSetsResponse sharedSetResponse = sharedSetService.MutateSharedSets(
                    customerId.ToString(), new SharedSetOperation[] { operation });

                string sharedSetResourceName = sharedSetResponse.Results[0].ResourceName;
                Console.WriteLine($"Created shared set {sharedSetResourceName}.");

                // Create negative keywords in the shared set.
                List<SharedCriterionOperation> criterionOperations =
                    new List<SharedCriterionOperation>();

                foreach (string keyword in keywords)
                {
                    SharedCriterion sharedCriterion = new SharedCriterion()
                    {
                        Keyword = new KeywordInfo()
                        {
                            Text = keyword,
                            MatchType = KeywordMatchType.Broad
                        },
                        SharedSet = sharedSetResourceName
                    };
                    criterionOperations.Add(new SharedCriterionOperation()
                    {
                        Create = sharedCriterion
                    });
                }

                MutateSharedCriteriaResponse criteriaResponse =
                    sharedCriterionService.MutateSharedCriteria(
                        customerId.ToString(), criterionOperations);

                foreach (MutateSharedCriterionResult result in criteriaResponse.Results)
                {
                    Console.WriteLine($"Created shared criterion {result.ResourceName}.");
                }

                // Attach shared set to campaign.
                CampaignSharedSet campaignSet = new CampaignSharedSet()
                {
                    Campaign = ResourceNames.Campaign(customerId, campaignId),
                    SharedSet = sharedSetResourceName
                };

                CampaignSharedSetOperation sharedSetoperation = new CampaignSharedSetOperation()
                {
                    Create = campaignSet
                };
                MutateCampaignSharedSetsResponse response =
                    campaignSharedSetService.MutateCampaignSharedSets(customerId.ToString(),
                        new CampaignSharedSetOperation[] { sharedSetoperation });

                Console.WriteLine("Created campaign shared set {0}.",
                    response.Results[0].ResourceName);
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}

      

PHP

<?php

/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V25\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V25\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V25\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V25\ResourceNames;
use Google\Ads\GoogleAds\V25\Common\KeywordInfo;
use Google\Ads\GoogleAds\V25\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V25\Enums\SharedSetTypeEnum\SharedSetType;
use Google\Ads\GoogleAds\V25\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V25\Resources\CampaignSharedSet;
use Google\Ads\GoogleAds\V25\Resources\SharedCriterion;
use Google\Ads\GoogleAds\V25\Resources\SharedSet;
use Google\Ads\GoogleAds\V25\Services\CampaignSharedSetOperation;
use Google\Ads\GoogleAds\V25\Services\MutateCampaignSharedSetsRequest;
use Google\Ads\GoogleAds\V25\Services\MutateSharedCriteriaRequest;
use Google\Ads\GoogleAds\V25\Services\MutateSharedSetsRequest;
use Google\Ads\GoogleAds\V25\Services\SharedCriterionOperation;
use Google\Ads\GoogleAds\V25\Services\SharedSetOperation;
use Google\ApiCore\ApiException;

/**
 * This example creates a shared list of negative broad match keywords. It then attaches them to a
 * campaign.
 */
class CreateAndAttachSharedKeywordSet
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const CAMPAIGN_ID = 'INSERT_CAMPAIGN_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments(
            [
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::CAMPAIGN_ID => GetOpt::REQUIRED_ARGUMENT
            ]
        );

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::CAMPAIGN_ID] ?: self::CAMPAIGN_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /**
 * @var GoogleAdsError $error
*/
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int             $customerId      the customer ID
     * @param int             $campaignId      the ID of the campaign
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $campaignId
    ) {
        // Create shared negative keyword set.
        $sharedSet = new SharedSet(
            [
            'name' => 'API Negative keyword list - ' . Helper::getPrintableDatetime(),
            'type' => SharedSetType::NEGATIVE_KEYWORDS,
            ]
        );

        $sharedSetOperation = new SharedSetOperation();
        $sharedSetOperation->setCreate($sharedSet);

        $sharedSetServiceClient = $googleAdsClient->getSharedSetServiceClient();
        $response = $sharedSetServiceClient->mutateSharedSets(
            MutateSharedSetsRequest::build(
                $customerId,
                [$sharedSetOperation]
            )
        );

        $sharedSetResourceName = $response->getResults()[0]->getResourceName();
        print 'Created shared set ' . $sharedSetResourceName . PHP_EOL;

        // Creates shared set criteria.
        $sharedCriterionOperations = [];
        // Keywords to create a shared set of.
        $keywords = ['mars cruise', 'mars hotels'];
        foreach ($keywords as $keyword) {
            $sharedCriterion = new SharedCriterion(
                [
                'keyword' => new KeywordInfo(
                    [
                    'text' => $keyword,
                    'match_type' => KeywordMatchType::BROAD
                    ]
                ),
                'shared_set' => $sharedSetResourceName
                ]
            );

            $sharedCriterionOperation = new SharedCriterionOperation();
            $sharedCriterionOperation->setCreate($sharedCriterion);
            $sharedCriterionOperations[] = $sharedCriterionOperation;
        }

        $sharedCriterionServiceClient = $googleAdsClient->getSharedCriterionServiceClient();
        $response = $sharedCriterionServiceClient->mutateSharedCriteria(
            MutateSharedCriteriaRequest::build($customerId, $sharedCriterionOperations)
        );

        printf("Added %d shared criteria:%s", $response->getResults()->count(), PHP_EOL);
        foreach ($response->getResults() as $addedSharedCriterion) {
            /**
 * @var SharedCriterion $addedSharedCriterion
*/
            print "\t" . $addedSharedCriterion->getResourceName() . PHP_EOL;
        }

        // Creates campaign shared set.
        $campaignSharedSet = new CampaignSharedSet(
            [
            'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
            'shared_set' => $sharedSetResourceName
            ]
        );

        $campaignSharedSetOperation = new CampaignSharedSetOperation();
        $campaignSharedSetOperation->setCreate($campaignSharedSet);

        $campaignSharedSetServiceClient = $googleAdsClient->getCampaignSharedSetServiceClient();
        $response = $campaignSharedSetServiceClient->mutateCampaignSharedSets(
            MutateCampaignSharedSetsRequest::build($customerId, [$campaignSharedSetOperation])
        );

        print 'Created campaign shared set: ' . $response->getResults()[0]->getResourceName()
            . PHP_EOL;
    }
}

CreateAndAttachSharedKeywordSet::main();

      

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Demonstrates how to create a shared list of negative broad match keywords.

Note that the keywords will be attached to the specified campaign.
"""

import argparse
import sys
from typing import List
import uuid

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.v24.errors.types.errors import GoogleAdsError
from google.ads.googleads.v24.resources.types.campaign_shared_set import (
    CampaignSharedSet,
)
from google.ads.googleads.v24.resources.types.shared_criterion import (
    SharedCriterion,
)
from google.ads.googleads.v24.resources.types.shared_set import SharedSet
from google.ads.googleads.v24.services.services.campaign_service import (
    CampaignServiceClient,
)
from google.ads.googleads.v24.services.services.campaign_shared_set_service import (
    CampaignSharedSetServiceClient,
)
from google.ads.googleads.v24.services.types.campaign_shared_set_service import (
    CampaignSharedSetOperation,
    MutateCampaignSharedSetsResponse,
)
from google.ads.googleads.v24.services.services.shared_criterion_service import (
    SharedCriterionServiceClient,
)
from google.ads.googleads.v24.services.services.shared_set_service import (
    SharedSetServiceClient,
)
from google.ads.googleads.v24.services.types.shared_criterion_service import (
    MutateSharedCriteriaResponse,
    MutateSharedCriterionResult,
    SharedCriterionOperation,
)
from google.ads.googleads.v24.services.types.shared_set_service import (
    MutateSharedSetsResponse,
    SharedSetOperation,
)


def main(client: GoogleAdsClient, customer_id: str, campaign_id: str) -> None:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    shared_set_service: SharedSetServiceClient = client.get_service(
        "SharedSetService"
    )
    shared_criterion_service: SharedCriterionServiceClient = client.get_service(
        "SharedCriterionService"
    )
    campaign_shared_set_service: CampaignSharedSetServiceClient = (
        client.get_service("CampaignSharedSetService")
    )

    # Create shared negative keyword set.
    shared_set_operation: SharedSetOperation = client.get_type(
        "SharedSetOperation"
    )
    shared_set: SharedSet = shared_set_operation.create
    shared_set.name = f"API Negative keyword list - {uuid.uuid4()}"
    shared_set.type_ = client.enums.SharedSetTypeEnum.NEGATIVE_KEYWORDS

    try:
        shared_set_response: MutateSharedSetsResponse = (
            shared_set_service.mutate_shared_sets(
                customer_id=customer_id, operations=[shared_set_operation]
            )
        )
        shared_set_resource_name: str = shared_set_response.results[
            0
        ].resource_name

        print(f'Created shared set "{shared_set_resource_name}".')
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    # Keywords to create a shared set of.
    keywords: List[str] = ["mars cruise", "mars hotels"]
    shared_criteria_operations: List[SharedCriterionOperation] = []
    for keyword in keywords:
        shared_criterion_operation: SharedCriterionOperation = client.get_type(
            "SharedCriterionOperation"
        )
        shared_criterion: SharedCriterion = shared_criterion_operation.create
        shared_criterion.keyword.text = keyword
        shared_criterion.keyword.match_type = (
            client.enums.KeywordMatchTypeEnum.BROAD
        )
        shared_criterion.shared_set = shared_set_resource_name
        shared_criteria_operations.append(shared_criterion_operation)
    try:
        response: MutateSharedCriteriaResponse = (
            shared_criterion_service.mutate_shared_criteria(
                customer_id=customer_id, operations=shared_criteria_operations
            )
        )

        shared_criterion_result: MutateSharedCriterionResult
        for shared_criterion_result in response.results:
            print(
                "Created shared criterion "
                f'"{shared_criterion_result.resource_name}".'
            )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    campaign_set_operation: CampaignSharedSetOperation = client.get_type(
        "CampaignSharedSetOperation"
    )
    campaign_set: CampaignSharedSet = campaign_set_operation.create
    campaign_set.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_set.shared_set = shared_set_resource_name

    try:
        campaign_shared_set_response: MutateCampaignSharedSetsResponse = (
            campaign_shared_set_service.mutate_campaign_shared_sets(
                customer_id=customer_id, operations=[campaign_set_operation]
            )
        )

        print(
            "Created campaign shared set "
            f'"{campaign_shared_set_response.results[0].resource_name}".'
        )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)


def handle_googleads_exception(exception: GoogleAdsException) -> None:
    print(
        f'Request with ID "{exception.request_id}" failed with status '
        f'"{exception.error.code().name}" and includes the following errors:'
    )
    error: GoogleAdsError
    for error in exception.failure.errors:
        print(f'\tError with message "{error.message}".')
        if error.location:
            for field_path_element in error.location.field_path_elements:
                print(f"\t\tOn field: {field_path_element.field_name}")
    sys.exit(1)


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description=(
            "Adds a list of negative broad match keywords to the "
            "provided campaign, for the specified customer."
        )
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-i", "--campaign_id", type=str, required=True, help="The campaign ID."
    )
    args = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage(
        version="v24"
    )

    main(googleads_client, args.customer_id, args.campaign_id)

      

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

require "optparse"
require "google/ads/google_ads"
require "date"

def create_and_attach_shared_keyword_set(customer_id, campaign_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters

  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Keywords to create a shared set of.
  keywords = ["mars cruise", "mars hotels"]

  # Create shared negative keyword set.
  shared_set = client.resource.shared_set do |ss|
    ss.name = "API Negative keyword list - #{(Time.new.to_f * 1000).to_i}"
    ss.type = :NEGATIVE_KEYWORDS
  end

  operation = client.operation.create_resource.shared_set(shared_set)

  response = client.service.shared_set.mutate_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  shared_set_resource_name = response.results.first.resource_name
  puts "Created shared set #{shared_set_resource_name}"

  shared_criteria = keywords.map do |keyword|
    client.resource.shared_criterion do |sc|
      sc.keyword = client.resource.keyword_info do |kw|
        kw.text = keyword
        kw.match_type = :BROAD
      end
      sc.shared_set = shared_set_resource_name
    end
  end

  operations = shared_criteria.map do |criterion|
    client.operation.create_resource.shared_criterion(criterion)
  end

  response = client.service.shared_criterion.mutate_shared_criteria(
    customer_id: customer_id,
    operations: operations,
  )

  response.results.each do |result|
    puts "Created shared criterion #{result.resource_name}"
  end

  campaign_set = client.resource.campaign_shared_set do |css|
    css.campaign = client.path.campaign(customer_id, campaign_id)
    css.shared_set = shared_set_resource_name
  end

  operation = client.operation.create_resource.campaign_shared_set(campaign_set)

  response = client.service.campaign_shared_set.mutate_campaign_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created campaign shared set #{response.results.first.resource_name}"
end

if __FILE__ == $PROGRAM_NAME
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:campaign_id] = 'INSERT_CAMPAIGN_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: ruby %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-c', '--campaign-id CAMPAIGN-ID', String, 'Campaign ID') do |v|
      options[:campaign_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    create_and_attach_shared_keyword_set(options.fetch(:customer_id).tr("-", ""),
        options[:campaign_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end

      

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V25::Resources::SharedSet;
use Google::Ads::GoogleAds::V25::Resources::SharedCriterion;
use Google::Ads::GoogleAds::V25::Resources::CampaignSharedSet;
use Google::Ads::GoogleAds::V25::Common::KeywordInfo;
use Google::Ads::GoogleAds::V25::Enums::SharedSetTypeEnum qw(NEGATIVE_KEYWORDS);
use Google::Ads::GoogleAds::V25::Enums::KeywordMatchTypeEnum qw(BROAD);
use Google::Ads::GoogleAds::V25::Services::SharedSetService::SharedSetOperation;
use
  Google::Ads::GoogleAds::V25::Services::SharedCriterionService::SharedCriterionOperation;
use
  Google::Ads::GoogleAds::V25::Services::CampaignSharedSetService::CampaignSharedSetOperation;
use Google::Ads::GoogleAds::V25::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd          qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $campaign_id = "INSERT_CAMPAIGN_ID_HERE";

sub create_and_attach_shared_keyword_set {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Create shared negative keyword set.
  my $shared_set = Google::Ads::GoogleAds::V25::Resources::SharedSet->new({
    name => "API Negative keyword list - " . uniqid(),
    type => NEGATIVE_KEYWORDS
  });

  my $shared_set_operation =
    Google::Ads::GoogleAds::V25::Services::SharedSetService::SharedSetOperation
    ->new({
      create => $shared_set
    });

  my $shared_sets_response = $api_client->SharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$shared_set_operation]});

  my $shared_set_resource_name =
    $shared_sets_response->{results}[0]{resourceName};
  printf "Created shared set: '%s'.\n", $shared_set_resource_name;

  # Create shared set criterion.
  my $shared_criterion_operations = [];
  # Keywords to create a shared set of.
  my $keywords = ['mars cruise', 'mars hotels'];
  foreach my $keyword (@$keywords) {
    my $shared_criterion =
      Google::Ads::GoogleAds::V25::Resources::SharedCriterion->new({
        keyword => Google::Ads::GoogleAds::V25::Common::KeywordInfo->new({
            text      => $keyword,
            matchType => BROAD
          }
        ),
        sharedSet => $shared_set_resource_name
      });

    my $shared_criterion_operation =
      Google::Ads::GoogleAds::V25::Services::SharedCriterionService::SharedCriterionOperation
      ->new({
        create => $shared_criterion
      });
    push @$shared_criterion_operations, $shared_criterion_operation;
  }

  my $shared_criteria_response = $api_client->SharedCriterionService()->mutate({
    customerId => $customer_id,
    operations => $shared_criterion_operations
  });

  my $shared_criterion_results = $shared_criteria_response->{results};
  printf "Added %d shared criterion:\n", scalar @$shared_criterion_results;
  foreach my $shared_criterion_result (@$shared_criterion_results) {
    printf "\t%s\n", $shared_criterion_result->{resourceName};
  }

  # Create campaign shared set.
  my $campaign_shared_set =
    Google::Ads::GoogleAds::V25::Resources::CampaignSharedSet->new({
      campaign => Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      sharedSet => $shared_set_resource_name
    });

  my $campaign_shared_set_operation =
    Google::Ads::GoogleAds::V25::Services::CampaignSharedSetService::CampaignSharedSetOperation
    ->new({
      create => $campaign_shared_set
    });

  my $campaign_shared_sets_response =
    $api_client->CampaignSharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_shared_set_operation]});

  printf "Created campaign shared set: '%s'.\n",
    $campaign_shared_sets_response->{results}[0]{resourceName};
  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id, "campaign_id=i" => \$campaign_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $campaign_id);

# Call the example.
create_and_attach_shared_keyword_set($api_client, $customer_id =~ s/-//gr,
  $campaign_id);

=pod

=head1 NAME

create_and_attach_shared_keyword_set

=head1 DESCRIPTION

This example creates a shared list of negative broad match keywords. It then attaches
them to a campaign.

=head1 SYNOPSIS

create_and_attach_shared_keyword_set.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -campaign_id                The campaign ID.

=cut

      

curl