A API Google Ads expõe o SmartCampaignSuggestService para sugerir detalhes de configuração ao criar campanhas inteligentes. Ele usa detalhes sobre a empresa anunciada (na forma de uma instância de SmartCampaignSuggestionInfo) para sugerir temas de palavra-chave, um valor de orçamento, além de títulos e descrições para os anúncios individuais.
Criar uma instância SmartCampaignSuggestionInfo
Para gerar sugestões de campanhas inteligentes, é necessário usar uma instância de SmartCampaignSuggestionInfo que contenha detalhes sobre a empresa anunciada. Como é possível usar a mesma instância de SmartCampaignSuggestionInfo para recuperar todos os diferentes tipos de sugestões de campanhas inteligentes, primeiro você pode criar uma e reutilizá-la várias vezes.
Principais requisitos de SmartCampaignSuggestionInfo:
É necessário ter uma página de destino, que pode ser um site atual (
final_url) ou uma página de destino automática criada para sua campanha usando as informações do Perfil da Empresa coletadas com o identificadorbusiness_profile_location. Se você planeja usar uma página de destino automática, defina o campobusiness_profile_locationao gerar sugestões.- Se
final_urlestiver definido, será possível definirbusiness_profile_locationoubusiness_name. - Se
final_urlnão for definido,business_profile_locationprecisará ser definido.
- Se
Quando usado para extrair sugestões de tema de palavra-chave do método
SuggestKeywordThemes, não é necessário definir o campokeyword_themes.Quando usados para recuperar sugestões de anúncios do método
SuggestSmartCampaignAd, os camposlanguage_codeekeyword_themessão obrigatórios.O maior número possível de detalhes precisa ser adicionado ao objeto para melhorar as sugestões.
Java
private SmartCampaignSuggestionInfo getSmartCampaignSuggestionInfo(
GoogleAdsClient googleAdsClient, String businessProfileLocation, String businessName) {
SmartCampaignSuggestionInfo.Builder suggestionInfoBuilder =
SmartCampaignSuggestionInfo.newBuilder()
// Adds the URL of the campaign's landing page.
.setFinalUrl(LANDING_PAGE_URL)
// Adds the language code for the campaign.
.setLanguageCode(LANGUAGE_CODE)
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
// .setProximity(
// ProximityInfo.newBuilder()
// .setAddress(
// AddressInfo.newBuilder()
// .setPostalCode(INSERT_POSTAL_CODE)
// .setProvinceCode(INSERT_PROVINCE_CODE)
// .setCountryCode(INSERT_COUNTRY_CODE)
// .setProvinceName(INSERT_PROVINCE_NAME)
// .setStreetAddress(INSERT_STREET_ADDRESS)
// .setStreetAddress2(INSERT_STREET_ADDRESS_2)
// .setCityName(INSERT_CITY_NAME)
// .build())
// .setRadius(INSERT_RADIUS)
// .setRadiusUnits(INSERT_RADIUS_UNITS)
// .build())
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
//
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
.setLocationList(
LocationList.newBuilder()
// Sets one location to the resource name of the given geo target constant.
.addLocations(
LocationInfo.newBuilder()
.setGeoTargetConstant(
ResourceNames.geoTargetConstant(GEO_TARGET_CONSTANT))
.build())
.build())
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
.addAdSchedules(
AdScheduleInfo.newBuilder()
// Sets the day of this schedule as Monday.
.setDayOfWeek(DayOfWeek.MONDAY)
// Sets the start hour to 9am.
.setStartHour(9)
// Sets the end hour to 5pm.
.setEndHour(17)
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
.setStartMinute(MinuteOfHour.ZERO)
.setEndMinute(MinuteOfHour.ZERO)
.build());
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if (businessProfileLocation != null) {
suggestionInfoBuilder.setBusinessProfileLocation(businessProfileLocation);
} else {
suggestionInfoBuilder.setBusinessContext(
BusinessContext.newBuilder().setBusinessName(businessName).build());
}
return suggestionInfoBuilder.build();
}
C#
/// <summary>
/// Builds a SmartCampaignSuggestionInfo object with business details.
///
/// The details are used by the SmartCampaignSuggestService to suggest a
/// budget amount as well as creatives for the ad.
///
/// Note that when retrieving ad creative suggestions it's required that the
/// "final_url", "language_code" and "keyword_themes" fields are set on the
/// SmartCampaignSuggestionInfo instance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="businessProfileLocation">The identifier of a Business Profile location.
/// </param>
/// <param name="businessName">The name of a Business Profile.</param>
/// <returns>A SmartCampaignSuggestionInfo instance .</returns>
private SmartCampaignSuggestionInfo GetSmartCampaignSuggestionInfo(GoogleAdsClient client,
string businessProfileLocation, string businessName)
{
// Note: This is broken since businessLocationId is not yet renamed in
// SmartCampaignSuggestionInfo. The use of dynamic temporarily fixes the broken build.
// TODO(Anash): Revert the type change once this field is fixed.
dynamic suggestionInfo = new SmartCampaignSuggestionInfo
{
// Add the URL of the campaign's landing page.
FinalUrl = LANDING_PAGE_URL,
LanguageCode = LANGUAGE_CODE,
// Construct location information using the given geo target constant. It's
// also possible to provide a geographic proximity using the "proximity"
// field on suggestion_info, for example:
// Proximity = new ProximityInfo
// {
// Address = new AddressInfo
// {
// PostalCode = "INSERT_POSTAL_CODE",
// ProvinceCode = "INSERT_PROVINCE_CODE",
// CountryCode = "INSERT_COUNTRY_CODE",
// ProvinceName = "INSERT_PROVINCE_NAME",
// StreetAddress = "INSERT_STREET_ADDRESS",
// StreetAddress2 = "INSERT_STREET_ADDRESS_2",
// CityName = "INSERT_CITY_NAME"
// },
// Radius = Double.Parse("INSERT_RADIUS"),
// RadiusUnits = ProximityRadiusUnits.Kilometers
// }
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
LocationList = new LocationList()
{
Locations =
{
new LocationInfo
{
// Set the location to the resource name of the given geo target
// constant.
GeoTargetConstant =
ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
}
}
}
};
// Add the Business Profile location if provided.
if (!string.IsNullOrEmpty(businessProfileLocation))
{
suggestionInfo.BusinessProfileLocation = businessProfileLocation;
}
else
{
suggestionInfo.BusinessContext = new BusinessContext
{
BusinessName = businessName,
};
}
// Add a schedule detailing which days of the week the business is open. This schedule
// describes a business that is open on Mondays from 9:00 AM to 5:00 PM.
AdScheduleInfo adScheduleInfo = new AdScheduleInfo
{
// Set the day of this schedule as Monday.
DayOfWeek = DayOfWeekEnum.Types.DayOfWeek.Monday,
// Set the start hour to 9 AM.
StartHour = 9,
// Set the end hour to 5 PM.
EndHour = 17,
// Set the start and end minutes to zero.
StartMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero,
EndMinute = MinuteOfHourEnum.Types.MinuteOfHour.Zero
};
suggestionInfo.AdSchedules.Add(adScheduleInfo);
return suggestionInfo;
}
PHP
private static function getSmartCampaignSuggestionInfo(
?string $businessProfileLocationResourceName,
?string $businessName
): SmartCampaignSuggestionInfo {
$suggestionInfo = new SmartCampaignSuggestionInfo([
// Adds the URL of the campaign's landing page.
'final_url' => self::LANDING_PAGE_URL,
// Adds the language code for the campaign.
'language_code' => self::LANGUAGE_CODE,
// Constructs location information using the given geo target constant. It's also
// possible to provide a geographic proximity using the "proximity" field,
// for example:
//
// 'proximity' => new ProximityInfo([
// 'address' => mew AddressInfo([
// 'post_code' => INSERT_POSTAL_CODE,
// 'province_code' => INSERT_PROVINCE_CODE,
// 'country_code' => INSERT_COUNTRY_CODE,
// 'province_name' => INSERT_PROVINCE_NAME,
// 'street_address' => INSERT_STREET_ADDRESS,
// 'street_address2' => INSERT_STREET_ADDRESS_2,
// 'city_name' => INSERT_CITY_NAME
// ]),
// 'radius' => INSERT_RADIUS,
// 'radius_units' => INSERT_RADIUS_UNITS
// ])
//
// For more information on proximities see:
// https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
// Adds LocationInfo objects to the list of locations. You have the option of
// providing multiple locations when using location-based suggestions.
'location_list' => new LocationList([
// Sets one location to the resource name of the given geo target constant.
'locations' => [new LocationInfo([
'geo_target_constant' => ResourceNames::forGeoTargetConstant(
self::GEO_TARGET_CONSTANT
)
])]
]),
// Adds a schedule detailing which days of the week the business is open.
// This schedule describes a schedule in which the business is open on
// Mondays from 9am to 5pm.
'ad_schedules' => [new AdScheduleInfo([
// Sets the day of this schedule as Monday.
'day_of_week' => DayOfWeek::MONDAY,
// Sets the start hour to 9am.
'start_hour' => 9,
// Sets the end hour to 5pm.
'end_hour' => 17,
// Sets the start and end minute of zero, for example: 9:00 and 5:00.
'start_minute' => MinuteOfHour::ZERO,
'end_minute' => MinuteOfHour::ZERO
])]
]);
// Sets either of the business_profile_location or business_name, depending on whichever is
// provided.
if ($businessProfileLocationResourceName) {
$suggestionInfo->setBusinessProfileLocation($businessProfileLocationResourceName);
} else {
$suggestionInfo->setBusinessContext(new BusinessContext([
'business_name' => $businessName
]));
}
return $suggestionInfo;
}
Python
def get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
):
"""Builds a SmartCampaignSuggestionInfo object with business details.
The details are used by the SmartCampaignSuggestService to suggest a
budget amount as well as creatives for the ad.
Note that when retrieving ad creative suggestions it's required that the
"final_url", "language_code" and "keyword_themes" fields are set on the
SmartCampaignSuggestionInfo instance.
Args:
client: an initialized GoogleAdsClient instance.
business_profile_location: the resource name of a Business Profile
location.
business_name: the name of a Business Profile.
Returns:
A SmartCampaignSuggestionInfo instance.
"""
suggestion_info = client.get_type("SmartCampaignSuggestionInfo")
# Add the URL of the campaign's landing page.
suggestion_info.final_url = _LANDING_PAGE_URL
# Add the language code for the campaign.
suggestion_info.language_code = _LANGUAGE_CODE
# Construct location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
#
# suggestion_info.proximity.address.post_code = INSERT_POSTAL_CODE
# suggestion_info.proximity.address.province_code = INSERT_PROVINCE_CODE
# suggestion_info.proximity.address.country_code = INSERT_COUNTRY_CODE
# suggestion_info.proximity.address.province_name = INSERT_PROVINCE_NAME
# suggestion_info.proximity.address.street_address = INSERT_STREET_ADDRESS
# suggestion_info.proximity.address.street_address2 = INSERT_STREET_ADDRESS_2
# suggestion_info.proximity.address.city_name = INSERT_CITY_NAME
# suggestion_info.proximity.radius = INSERT_RADIUS
# suggestion_info.proximity.radius_units = RADIUS_UNITS
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
location = client.get_type("LocationInfo")
# Set the location to the resource name of the given geo target constant.
location.geo_target_constant = client.get_service(
"GeoTargetConstantService"
).geo_target_constant_path(_GEO_TARGET_CONSTANT)
# Add the LocationInfo object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
suggestion_info.location_list.locations.append(location)
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location:
suggestion_info.business_profile_location = business_profile_location
else:
suggestion_info.business_context.business_name = business_name
# Add a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
ad_schedule_info = client.get_type("AdScheduleInfo")
# Set the day of this schedule as Monday.
ad_schedule_info.day_of_week = client.enums.DayOfWeekEnum.MONDAY
# Set the start hour to 9am.
ad_schedule_info.start_hour = 9
# Set the end hour to 5pm.
ad_schedule_info.end_hour = 17
# Set the start and end minute of zero, for example: 9:00 and 5:00.
zero_minute_of_hour = client.enums.MinuteOfHourEnum.ZERO
ad_schedule_info.start_minute = zero_minute_of_hour
ad_schedule_info.end_minute = zero_minute_of_hour
suggestion_info.ad_schedules.append(ad_schedule_info)
return suggestion_info
Ruby
# Builds a SmartCampaignSuggestionInfo object with business details.
#
# The details are used by the SmartCampaignSuggestService to suggest a
# budget amount as well as creatives for the ad.
#
# Note that when retrieving ad creative suggestions it's required that the
# "final_url", "language_code" and "keyword_themes" fields are set on the
# SmartCampaignSuggestionInfo instance.
def get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name)
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info = client.resource.smart_campaign_suggestion_info do |si|
# Adds the URL of the campaign's landing page.
si.final_url = LANDING_PAGE_URL
# Add the language code for the campaign.
si.language_code = LANGUAGE_CODE
# Constructs location information using the given geo target constant. It's
# also possible to provide a geographic proximity using the "proximity"
# field on suggestion_info, for example:
# si.proximity = client.resource.proximity_info do |proximity|
# proximity.address = client.resource.address_info do |address|
# address.post_code = INSERT_POSTAL_CODE
# address.province_code = INSERT_PROVINCE_CODE
# address.country_code = INSERT_COUNTRY_CODE
# address.province_name = INSERT_PROVINCE_NAME
# address.street_address = INSERT_STREET_ADDRESS
# address.street_address2 = INSERT_STREET_ADDRESS_2
# address.city_name = INSERT_CITY_NAME
# end
# proximity.radius = INSERT_RADIUS
# proximity.radius_units = :INSERT_RADIUS_UNIT_ENUM
# end
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
si.location_list = client.resource.location_list do |loc_list|
# Adds the location_info object to the list of locations on the
# suggestion_info object. You have the option of providing multiple
# locations when using location-based suggestions.
loc_list.locations << client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant(GEO_TARGET_CONSTANT)
end
end
# Set either of the business_profile_location or business_name, depending on
# whichever is provided.
if business_profile_location
si.business_profile_location = business_profile_location
else
si.business_context = client.resource.business_context do |bc|
bc.business_name = business_name
end
end
# Adds a schedule detailing which days of the week the business is open.
# This schedule describes a schedule in which the business is open on
# Mondays from 9am to 5pm.
si.ad_schedules += [
client.resource.ad_schedule_info do |as|
# Sets the day of this schedule as Monday.
as.day_of_week = :MONDAY
# Sets the start hour to 9:00am.
as.start_hour = 9
as.start_minute = :ZERO
# Sets the end hour to 5:00pm.
as.end_hour = 17
as.end_minute = :ZERO
end
]
end
suggestion_info
end
Perl
# Builds a SmartCampaignSuggestionInfo object with business details.
# The details are used by the SmartCampaignSuggestService to suggest a budget
# amount as well as creatives for the ad.
# Note that when retrieving ad creative suggestions you must set the
# "final_url", "language_code" and "keyword_themes" fields on the
# SmartCampaignSuggestionInfo instance.
sub _get_smart_campaign_suggestion_info {
my ($business_profile_location, $business_name) = @_;
my $suggestion_info =
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SmartCampaignSuggestionInfo
->new({
# Add the URL of the campaign's landing page.
finalUrl => LANDING_PAGE_URL,
# Add the language code for the campaign.
languageCode => LANGUAGE_CODE,
# Construct location information using the given geo target constant.
# It's also possible to provide a geographic proximity using the
# "proximity" field on suggestion_info, for example:
#
# proximity => Google::Ads::GoogleAds::V16::Common::ProximityInfo->new({
# address => Google::Ads::GoogleAds::V16::Common::AddressInfo->new({
# postalCode => "INSERT_POSTAL_CODE",
# provinceCode => "INSERT_PROVINCE_CODE",
# countryCode => "INSERT_COUNTRY_CODE",
# provinceName => "INSERT_PROVINCE_NAME",
# streetAddress => "INSERT_STREET_ADDRESS",
# streetAddress2 => "INSERT_STREET_ADDRESS_2",
# cityName => "INSERT_CITY_NAME"
# }
# ),
# radius => "INSERT_RADIUS",
# radiusUnits => MILES
# }
# ),
#
# For more information on proximities see:
# https://developers.google.com/google-ads/api/reference/rpc/latest/ProximityInfo
locationList =>
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::LocationList
->new(
)});
# Add the LocationInfo object to the list of locations on the SuggestionInfo
# object. You have the option of providing multiple locations when using
# location-based suggestions.
push @{$suggestion_info->{locationList}{locations}},
Google::Ads::GoogleAds::V16::Common::LocationInfo->new({
# Set the location to the resource name of the given geo target constant.
geoTargetConstant =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
GEO_TARGET_CONSTANT)});
# Set one of the business_profile_location or business_name, whichever is provided.
if (defined $business_profile_location) {
$suggestion_info->{businessProfileLocation} =
_convert_business_profile_location($business_profile_location);
} else {
$suggestion_info->{businessContext} =
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::BusinessContext
->new({
businessName => $business_name
});
}
# Add a schedule detailing which days of the week the business is open. This
# example schedule describes a business that is open on Mondays from 9:00 AM
# to 5:00 PM.
push @{$suggestion_info->{adSchedules}},
Google::Ads::GoogleAds::V16::Common::AdScheduleInfo->new({
# Set the day of this schedule as Monday.
dayOfWeek => MONDAY,
# Set the start hour to 9 AM.
startHour => 9,
# Set the end hour to 5 PM.
endHour => 17,
# Set the start and end minutes to zero.
startMinute => ZERO,
endMinute => ZERO
});
return $suggestion_info;
}
Criar uma lista de temas de palavra-chave
Um tema de palavra-chave é uma única palavra ou frase que representa um grupo de termos de pesquisa relacionadas. Por
exemplo, "padaria" está relacionado a "padaria perto de mim" e "padaria local". Eles são representados na API Google Ads pelo recurso KeywordTheme, que geralmente é anexado a uma instância de KeywordThemeInfo e pode ser um KeywordThemeConstant ou um tema de palavra-chave em formato livre.
Temas de palavra-chave sugeridos
Considerando uma instância de SmartCampaignSuggestionInfo, o método de serviço SuggestKeywordThemes sugere temas de palavra-chave usando os detalhes da sua empresa, a localização e o conteúdo do site.
Para otimizar totalmente a performance da sua campanha inteligente, use o método SuggestKeywordThemes ao criar temas de palavra-chave. Como agrega detalhes específicos sobre a empresa e o site dela, ele gera temas de palavra-chave significativamente melhores do que as outras duas estratégias, que são consideradas opções alternativas.
Java
private List<KeywordTheme> getKeywordThemeSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Creates the service client.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
// Sends the request.
SuggestKeywordThemesResponse response =
client.suggestKeywordThemes(
SuggestKeywordThemesRequest.newBuilder()
.setSuggestionInfo(suggestionInfo)
.setCustomerId(String.valueOf(customerId))
.build());
// Prints some information about the result.
System.out.printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes method.%n",
response.getKeywordThemesCount());
return new ArrayList(response.getKeywordThemesList());
}
}
C#
/// <summary>
/// Retrieves KeywordThemeConstants suggestions with the SmartCampaignSuggestService.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">The suggestion information.</param>
/// <returns>The suggestions.</returns>
private List<KeywordThemeConstant> GetKeywordThemeSuggestions(
GoogleAdsClient client, long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V16.SmartCampaignSuggestService);
SuggestKeywordThemesRequest request = new SuggestKeywordThemesRequest()
{
SuggestionInfo = suggestionInfo,
CustomerId = customerId.ToString()
};
SuggestKeywordThemesResponse response =
smartCampaignSuggestService.SuggestKeywordThemes(request);
// Prints some information about the result.
Console.WriteLine($"Retrieved {response.KeywordThemes.Count} keyword theme " +
$"constant suggestions from the SuggestKeywordThemes method.");
return response.KeywordThemes.ToList().ConvertAll(x => x.KeywordThemeConstant);
}
PHP
private static function getKeywordThemeSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): array {
$smartCampaignSuggestServiceClient =
$googleAdsClient->getSmartCampaignSuggestServiceClient();
// Issues a request to retrieve the keyword themes.
$response = $smartCampaignSuggestServiceClient->suggestKeywordThemes(
(new SuggestKeywordThemesRequest())
->setCustomerId($customerId)
->setSuggestionInfo($suggestionInfo)
);
printf(
"Retrieved %d keyword theme suggestions from the SuggestKeywordThemes "
. "method.%s",
$response->getKeywordThemes()->count(),
PHP_EOL
);
return iterator_to_array($response->getKeywordThemes()->getIterator());
}
Python
def get_keyword_theme_suggestions(client, customer_id, suggestion_info):
"""Retrieves KeywordThemes using the given suggestion info.
Here we use the SuggestKeywordThemes method, which uses all of the business
details included in the given SmartCampaignSuggestionInfo instance to
generate keyword theme suggestions. This is the recommended way to
generate keyword themes because it uses detailed information about your
business, its location, and website content to generate keyword themes.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a list of KeywordThemes.
"""
smart_campaign_suggest_service = client.get_service(
"SmartCampaignSuggestService"
)
request = client.get_type("SuggestKeywordThemesRequest")
request.customer_id = customer_id
request.suggestion_info = suggestion_info
response = smart_campaign_suggest_service.suggest_keyword_themes(
request=request
)
print(
f"Retrieved {len(response.keyword_themes)} keyword theme suggestions "
"from the SuggestKeywordThemes method."
)
return response.keyword_themes
Ruby
def get_keyword_theme_suggestions(client, customer_id, suggestion_info)
response = client.service.smart_campaign_suggest.suggest_keyword_themes(
customer_id: customer_id,
suggestion_info: suggestion_info,
)
puts "Retrieved #{response.keyword_themes.size} keyword theme" \
" suggestions from SuggestKeywordThemes service."
return response.keyword_themes
end
Perl
# Retrieves KeywordThemes using the given suggestion info.
# Here we use the SuggestKeywordThemes method, which uses all of the business
# details included in the given SmartCampaignSuggestionInfo instance to generate
# keyword theme suggestions. This is the recommended way to generate keyword themes
# because it uses detailed information about your business, its location, and
# website content to generate keyword themes.
sub _get_keyword_theme_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $response =
$api_client->SmartCampaignSuggestService()->suggest_keyword_themes(
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SuggestKeywordThemesRequest
->new({
customerId => $customer_id,
suggestionInfo => $suggestion_info
}));
printf "Retrieved %d keyword theme suggestions from the SuggestKeywordThemes"
. "method.\n",
scalar @{$response->{keywordThemes}};
return $response->{keywordThemes};
}
Dada uma palavra ou frase, o KeywordThemeConstantService sugere
KeywordThemeConstants, que são derivados dos dados de preenchimento automático do
texto especificado. Essa estratégia é uma alternativa útil se, por exemplo, a empresa anunciada não tiver um site ou informações suficientes para aproveitar o método SuggestKeywordThemes. Esse método só vai ser usado
se o método SuggestKeywordThemes não puder ser usado ou retornar sugestões
insuficientes.
Java
private List<KeywordTheme> getKeywordTextAutoCompletions(
GoogleAdsClient googleAdsClient, String keywordText) {
try (KeywordThemeConstantServiceClient client =
googleAdsClient.getLatestVersion().createKeywordThemeConstantServiceClient()) {
SuggestKeywordThemeConstantsRequest request =
SuggestKeywordThemeConstantsRequest.newBuilder()
.setQueryText(keywordText)
.setCountryCode(COUNTRY_CODE)
.setLanguageCode(LANGUAGE_CODE)
.build();
SuggestKeywordThemeConstantsResponse response = client.suggestKeywordThemeConstants(request);
// Converts the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return response.getKeywordThemeConstantsList().stream()
.map(
keywordThemeConstant ->
KeywordTheme.newBuilder().setKeywordThemeConstant(keywordThemeConstant).build())
.collect(Collectors.toList());
}
}
C#
/// <summary>
/// Retrieves KeywordThemeConstants that are derived from autocomplete data for the
/// given keyword text.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="keywordText">A keyword used for generating keyword auto completions.
/// </param>
/// <returns>A list of KeywordThemeConstants.</returns>
private IEnumerable<KeywordThemeConstant> GetKeywordTextAutoCompletions(
GoogleAdsClient client, string keywordText)
{
KeywordThemeConstantServiceClient keywordThemeConstantServiceClient =
client.GetService(Services.V16.KeywordThemeConstantService);
SuggestKeywordThemeConstantsRequest request = new SuggestKeywordThemeConstantsRequest
{
QueryText = keywordText,
CountryCode = COUNTRY_CODE,
LanguageCode = LANGUAGE_CODE
};
SuggestKeywordThemeConstantsResponse response =
keywordThemeConstantServiceClient.SuggestKeywordThemeConstants(request);
Console.WriteLine($"Retrieved {response.KeywordThemeConstants.Count} keyword theme " +
$"constants using the keyword '{keywordText}'.");
return response.KeywordThemeConstants.ToList();
}
PHP
private static function getKeywordTextAutoCompletions(
GoogleAdsClient $googleAdsClient,
string $keywordText
): array {
$keywordThemeConstantService = $googleAdsClient->getKeywordThemeConstantServiceClient();
// Issues a request to retrieve the keyword theme constants.
$response = $keywordThemeConstantService->suggestKeywordThemeConstants(
(new SuggestKeywordThemeConstantsRequest())
->setQueryText($keywordText)
->setCountryCode(self::COUNTRY_CODE)
->setLanguageCode(self::LANGUAGE_CODE)
);
printf(
"Retrieved %d keyword theme constants using the keyword: '%s'.%s",
$response->getKeywordThemeConstants()->count(),
$keywordText,
PHP_EOL
);
// Maps the keyword theme constants to KeywordTheme instances for consistency with the
// response from SmartCampaignSuggestService.SuggestKeywordThemes.
return array_map(function (KeywordThemeConstant $keywordThemeConstant) {
return new KeywordTheme([
'keyword_theme_constant' => $keywordThemeConstant
]);
}, iterator_to_array($response->getKeywordThemeConstants()->getIterator()));
}
Python
def get_keyword_text_auto_completions(client, keyword_text):
"""Retrieves KeywordThemeConstants for the given keyword text.
These KeywordThemeConstants are derived from autocomplete data for the
given keyword text. They are mapped to KeywordThemes before being returned.
Args:
client: an initialized GoogleAdsClient instance.
keyword_text: a keyword used for generating keyword themes.
Returns:
a list of KeywordThemes.
"""
keyword_theme_constant_service = client.get_service(
"KeywordThemeConstantService"
)
request = client.get_type("SuggestKeywordThemeConstantsRequest")
request.query_text = keyword_text
request.country_code = _COUNTRY_CODE
request.language_code = _LANGUAGE_CODE
response = keyword_theme_constant_service.suggest_keyword_theme_constants(
request=request
)
print(
f"Retrieved {len(response.keyword_theme_constants)} keyword theme "
f"constants using the keyword: '{keyword_text}'"
)
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
keyword_themes = []
KeywordTheme = client.get_type("SuggestKeywordThemesResponse").KeywordTheme
for keyword_theme_constant in response.keyword_theme_constants:
keyword_theme = KeywordTheme()
keyword_theme.keyword_theme_constant = keyword_theme_constant
keyword_themes.append(keyword_theme)
return keyword_themes
Ruby
# Retrieves keyword_theme_constants for the given criteria.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
def get_keyword_text_auto_completions(client, keyword_text)
response = client.service.keyword_theme_constant.suggest_keyword_theme_constants(
query_text: keyword_text,
country_code: COUNTRY_CODE,
language_code: LANGUAGE_CODE,
)
puts "Retrieved #{response.keyword_theme_constants.size} keyword theme" \
"constants using the keyword: '#{keyword_text}'"
response.keyword_theme_constants.map do |ktc|
client.resource.keyword_theme do |kt|
kt.keyword_theme_constant = ktc
end
end
end
Perl
# Retrieves KeywordThemeConstants for the given keyword text.
# These KeywordThemeConstants are derived from autocomplete data for the given
# keyword text. They are mapped to KeywordThemes before being returned.
sub _get_keyword_text_auto_completions {
my ($api_client, $keyword_text) = @_;
my $response = $api_client->KeywordThemeConstantService()->suggest(
Google::Ads::GoogleAds::V16::Services::KeywordThemeConstantService::SuggestKeywordThemeConstantsRequest
->new({
queryText => $keyword_text,
countryCode => COUNTRY_CODE,
languageCode => LANGUAGE_CODE
}));
printf "Retrieved %d keyword theme constants using the keyword '%s'.\n",
scalar @{$response->{keywordThemeConstants}}, $keyword_text;
# Map the keyword theme constants to KeywordTheme instances for consistency
# with the response from SmartCampaignSuggestService.SuggestKeywordThemes.
my $keyword_themes = [];
foreach my $keyword_theme_constant (@{$response->{keywordThemeConstants}}) {
push @$keyword_themes,
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::KeywordTheme
->new({
keywordThemeConstant => $keyword_theme_constant
});
}
return $keyword_themes;
}
Temas de palavra-chave em formato livre
Por fim, os temas de palavra-chave de formato livre podem ser criados manualmente definindo o campo
free_form_keyword_theme
em uma instância de KeywordThemeInfo.
Geralmente, não é recomendável usar temas de palavra-chave de formato livre porque eles são menos eficazes do que os temas sugeridos. No entanto, eles são úteis em situações em que um termo muito específico precisa ser segmentado ou quando você quer direcionar negativamente um termo.
O método
SuggestKeywordThemes
pode sugerir temas de palavra-chave em formato livre, mas somente se você fornecer um
final_url na solicitação.
Java
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
C#
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
Python
def get_free_form_keyword_theme_info(client, free_form_keyword_text):
"""Creates a KeywordThemeInfo using the given free-form keyword text.
Args:
client: an initialized GoogleAdsClient instance.
free_form_keyword_text: a keyword used to create a free-form keyword
theme.
Returns:
a KeywordThemeInfo instance.
"""
info = client.get_type("KeywordThemeInfo")
info.free_form_keyword_theme = free_form_keyword_text
return info
Ruby
def get_freeform_keyword_theme_info(client, free_form_keyword_text)
client.resource.keyword_theme_info do |kti|
kti.free_form_keyword_theme = free_form_keyword_text
end
end
Perl
# Creates a KeywordInfo instance using the given free-form keyword text.
sub _get_free_form_keyword_theme_info {
my ($free_form_keyword_text) = @_;
return Google::Ads::GoogleAds::V16::Common::KeywordThemeInfo->new({
freeFormKeywordTheme => $free_form_keyword_text
});
}
Essas duas estratégias precisam ser aplicadas de modo que cada um dos diferentes tipos de
temas de palavras-chave seja anexado a uma instância de KeywordThemeInfo:
Java
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ad creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
getSmartCampaignSuggestionInfo(googleAdsClient, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
List<KeywordTheme> keywordThemes =
getKeywordThemeSuggestions(googleAdsClient, customerId, suggestionInfo);
// If a keyword text is given, retrieves keyword theme constant suggestions from the
// KeywordThemeConstantService, maps them to KeywordThemes, and appends them to the existing
// list.
// This logic should ideally only be used if the suggestions from the
// getKeywordThemeSuggestions function are insufficient.
if (keywordText != null) {
keywordThemes.addAll(getKeywordTextAutoCompletions(googleAdsClient, keywordText));
}
// Converts the list of KeywordThemes to a list of KeywordThemes objects.
List<KeywordThemeInfo> keywordThemeInfos = getKeywordThemeInfos(keywordThemes);
// Optionally includes any freeForm keywords in verbatim.
if (freeFormKeywordText != null) {
keywordThemeInfos.add(
KeywordThemeInfo.newBuilder().setFreeFormKeywordTheme(freeFormKeywordText).build());
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo = suggestionInfo.toBuilder().addAllKeywordThemes(keywordThemeInfos).build();
C#
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many
// of the entities necessary to create a Smart campaign. It will be reused a number
// of times to retrieve suggestions for keyword themes, budget amount, ad
//creatives, and campaign criteria.
SmartCampaignSuggestionInfo suggestionInfo =
GetSmartCampaignSuggestionInfo(client, businessProfileLocation, businessName);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this
// strategy for generating keyword themes.
List<KeywordThemeConstant> keywordThemeConstants =
GetKeywordThemeSuggestions(client, customerId, suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and
// adds them to the list of keyWordThemeConstants.
if (keywordText != null)
{
keywordThemeConstants.AddRange(GetKeywordTextAutoCompletions(
client, keywordText));
}
// Converts the KeywordThemeConstants to KeywordThemeInfos.
List<KeywordThemeInfo> keywordThemeInfos = keywordThemeConstants.Select(
constant =>
new KeywordThemeInfo { KeywordThemeConstant = constant.ResourceName })
.ToList();
// Optionally includes any freeform keywords verbatim.
if (freeFormKeywordText != null)
{
keywordThemeInfos.Add(new KeywordThemeInfo()
{
FreeFormKeywordTheme = freeFormKeywordText
});
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
suggestionInfo.KeywordThemes.Add(keywordThemeInfos);
PHP
// Gets the SmartCampaignSuggestionInfo object which acts as the basis for many of the
// entities necessary to create a Smart campaign. It will be reused a number of times to
// retrieve suggestions for keyword themes, budget amount, ads, and campaign criteria.
$suggestionInfo = self::getSmartCampaignSuggestionInfo(
$businessProfileLocationResourceName,
$businessName
);
// Generates a list of keyword themes using the SuggestKeywordThemes method on the
// SmartCampaignSuggestService. It is strongly recommended that you use this strategy for
// generating keyword themes.
$keywordThemes =
self::getKeywordThemeSuggestions($googleAdsClient, $customerId, $suggestionInfo);
// Optionally retrieves auto-complete suggestions for the given keyword text and adds them
// to the list of keyword themes.
if (!empty($keywordText)) {
$keywordThemes = array_merge(
$keywordThemes,
self::getKeywordTextAutoCompletions($googleAdsClient, $keywordText)
);
}
// Maps the list of KeywordThemes to KeywordThemeInfos.
$keywordThemeInfos = array_map(function (KeywordTheme $keywordTheme) {
if ($keywordTheme->getKeywordThemeConstant()) {
return new KeywordThemeInfo([
'keyword_theme_constant' => $keywordTheme->getKeywordThemeConstant()
->getResourceName()
]);
} elseif ($keywordTheme->getFreeFormKeywordTheme()) {
return new KeywordThemeInfo([
'free_form_keyword_theme' => $keywordTheme->getFreeFormKeywordTheme()
]);
} else {
throw new \UnexpectedValueException(
'A malformed KeywordTheme was encountered: ' . $keywordTheme->getKeywordTheme()
);
}
}, $keywordThemes);
// Optionally includes any free-form keywords in verbatim.
if (!empty($freeFormKeywordText)) {
$keywordThemeInfos[] =
new KeywordThemeInfo(['free_form_keyword_theme' => $freeFormKeywordText]);
}
// Includes the keyword suggestions in the overall SuggestionInfo object.
$suggestionInfo = $suggestionInfo->setKeywordThemes($keywordThemeInfos);
Python
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client, business_profile_location, business_name
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client, customer_id, suggestion_info
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text:
keyword_themes.extend(
get_keyword_text_auto_completions(client, keyword_text)
)
# Map the KeywordThemes retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client, keyword_themes
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text:
keyword_theme_infos.append(
get_free_form_keyword_theme_info(client, free_form_keyword_text)
)
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes = keyword_theme_infos
Ruby
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
suggestion_info = get_smart_campaign_suggestion_info(
client,
business_profile_location,
business_name,
)
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
keyword_themes = get_keyword_theme_suggestions(
client,
customer_id,
suggestion_info,
)
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and append
# them to the existing list. This logic should ideally only be used if the
# suggestions from the get_keyword_theme_suggestions function are
# insufficient.
if keyword_text
keyword_themes += get_keyword_text_auto_completions(
client,
keyword_text,
)
end
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
keyword_theme_infos = map_keyword_themes_to_keyword_infos(
client,
keyword_themes,
)
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if free_form_keyword_text
keyword_theme_infos << get_freeform_keyword_theme_info(
client,
free_form_keyword_text,
)
end
# Now add the generated keyword themes to the suggestion info instance.
suggestion_info.keyword_themes += keyword_theme_infos
Perl
# The SmartCampaignSuggestionInfo object acts as the basis for many of the
# entities necessary to create a Smart campaign. It will be reused a number
# of times to retrieve suggestions for keyword themes, budget amount,
# ad creatives, and campaign criteria.
my $suggestion_info =
_get_smart_campaign_suggestion_info($business_profile_location,
$business_name);
# After creating a SmartCampaignSuggestionInfo object we first use it to
# generate a list of keyword themes using the SuggestKeywordThemes method
# on the SmartCampaignSuggestService. It is strongly recommended that you
# use this strategy for generating keyword themes.
my $keyword_themes =
_get_keyword_theme_suggestions($api_client, $customer_id, $suggestion_info);
# If a keyword text is given, retrieve keyword theme constant suggestions
# from the KeywordThemeConstantService, map them to KeywordThemes, and
# append them to the existing list. This logic should ideally only be used
# if the suggestions from the get_keyword_theme_suggestions funtion are
# insufficient.
if (defined $keyword_text) {
push @$keyword_themes,
@{_get_keyword_text_auto_completions($api_client, $keyword_text)};
}
# Map the KeywordThemeConstants retrieved by the previous two steps to
# KeywordThemeInfo instances.
my $keyword_theme_infos = _map_keyword_themes_to_infos($keyword_themes);
# If a free-form keyword text is given we create a KeywordThemeInfo instance
# from it and add it to the existing list.
if (defined $free_form_keyword_text) {
push @$keyword_theme_infos,
_get_free_form_keyword_theme_info($free_form_keyword_text);
}
# Now add the generated keyword themes to the suggestion info instance.
$suggestion_info->{keywordThemes} = $keyword_theme_infos;
Receber o valor de orçamento sugerido
O SmartCampaignSuggestService tem um método
SuggestSmartCampaignBudgetOptions
que sugere três níveis de opções de orçamento diário quando recebe um conjunto de
temas de palavra-chave e detalhes da empresa. Os níveis são low, high e
recommended, e cada opção também inclui um número mínimo e máximo
estimado de cliques diários.
Java
private long getBudgetSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
SuggestSmartCampaignBudgetOptionsRequest.Builder request =
SuggestSmartCampaignBudgetOptionsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId));
// You can retrieve suggestions for an existing campaign by setting the
// "campaign" field of the request equal to the resource name of a campaign
// and leaving the rest of the request fields below unset:
// request.setCampaign("INSERT_CAMPAIGN_RESOURCE_NAME_HERE");
// Uses the suggestion_info field instead, since these suggestions are for a new campaign.
request.setSuggestionInfo(suggestionInfo);
// Issues a request to retrieve a budget suggestion.
try (SmartCampaignSuggestServiceClient client =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignBudgetOptionsResponse response =
client.suggestSmartCampaignBudgetOptions(request.build());
BudgetOption recommendation = response.getRecommended();
System.out.printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of %d"
+ " clicks and an estimated maximum of %d per day.%n",
recommendation.getDailyAmountMicros(),
recommendation.getMetrics().getMinDailyClicks(),
recommendation.getMetrics().getMaxDailyClicks());
return recommendation.getDailyAmountMicros();
}
}
C#
/// <summary>
/// Retrieves a suggested budget amount for a new budget.
/// Using the SmartCampaignSuggestService to determine a daily budget for new and existing
/// Smart campaigns is highly recommended because it helps the campaigns achieve optimal
/// performance.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo"></param>
/// <returns>A daily budget amount in micros.</returns>
private long GetBudgetSuggestion(GoogleAdsClient client, long customerId,
SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestServiceClient = client.GetService
(Services.V16.SmartCampaignSuggestService);
SuggestSmartCampaignBudgetOptionsRequest request =
new SuggestSmartCampaignBudgetOptionsRequest
{
CustomerId = customerId.ToString(),
// You can retrieve suggestions for an existing campaign by setting the
// "Campaign" field of the request to the resource name of a campaign and
// leaving the rest of the request fields below unset:
// Campaign = "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
// Since these suggestions are for a new campaign, we're going to use the
// SuggestionInfo field instead.
SuggestionInfo = suggestionInfo,
};
LocationInfo locationInfo = new LocationInfo
{
// Set the location to the resource name of the given geo target constant.
GeoTargetConstant = ResourceNames.GeoTargetConstant(GEO_TARGET_CONSTANT)
};
// Issue a request to retrieve a budget suggestion.
SuggestSmartCampaignBudgetOptionsResponse response =
smartCampaignSuggestServiceClient.SuggestSmartCampaignBudgetOptions(request);
// Three tiers of options will be returned: "low", "high", and "recommended".
// Here we will use the "recommended" option. The amount is specified in micros, where
// one million is equivalent to one currency unit.
Console.WriteLine($"A daily budget amount of " +
$"{response.Recommended.DailyAmountMicros}" +
$" was suggested, garnering an estimated minimum of " +
$"{response.Recommended.Metrics.MinDailyClicks} clicks and an estimated " +
$"maximum of {response.Recommended.Metrics.MaxDailyClicks} clicks per day.");
return response.Recommended.DailyAmountMicros;
}
PHP
private static function getBudgetSuggestion(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
): int {
// Issues a request to retrieve a budget suggestion.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignBudgetOptions(
(new SuggestSmartCampaignBudgetOptionsRequest())
->setCustomerId($customerId)
// You can retrieve suggestions for an existing campaign by setting the "campaign"
// field equal to the resource name of a campaign:
// ->setCampaign('INSERT_CAMPAIGN_RESOURCE_NAME_HERE');
// Since these suggestions are for a new campaign, we're going to use the
// suggestion_info field instead.
->setSuggestionInfo($suggestionInfo)
);
// Three tiers of options will be returned, a "low", "high" and "recommended". Here we will
// use the "recommended" option. The amount is specified in micros, where one million is
// equivalent to one currency unit.
$recommendation = $response->getRecommended();
printf(
"A daily budget amount of %d micros was suggested, garnering an estimated minimum of "
. "%d clicks and an estimated maximum of %d per day.%s",
$recommendation->getDailyAmountMicros(),
$recommendation->getMetrics()->getMinDailyClicks(),
$recommendation->getMetrics()->getMaxDailyClicks(),
PHP_EOL
);
return $recommendation->getDailyAmountMicros();
}
Python
def get_budget_suggestion(client, customer_id, suggestion_info):
"""Retrieves a suggested budget amount for a new budget.
Using the SmartCampaignSuggestService to determine a daily budget for new
and existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a daily budget amount in micros.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignBudgetOptionsRequest")
request.customer_id = customer_id
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# request.campaign = INSERT_CAMPAIGN_RESOURCE_NAME_HERE
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
request.suggestion_info = suggestion_info
# Issue a request to retrieve a budget suggestion.
response = sc_suggest_service.suggest_smart_campaign_budget_options(
request=request
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
print(
f"A daily budget amount of {recommendation.daily_amount_micros} micros "
"was suggested, garnering an estimated minimum of "
f"{recommendation.metrics.min_daily_clicks} clicks and an estimated "
f"maximum of {recommendation.metrics.max_daily_clicks} per day."
)
return recommendation.daily_amount_micros
Ruby
# Retrieves a suggested budget amount for a new budget.
#
# Using the SmartCampaignSuggestService to determine a daily budget for new
# and existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_budget_suggestion(client, customer_id, suggestion_info)
# Issues a request to retrieve a budget suggestion.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_budget_options(
customer_id: customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request equal to the resource name of a campaign
# and leaving the rest of the request fields below unset:
# campaign: INSERT_CAMPAIGN_RESOURCE_NAME_HERE,
# Since these suggestions are for a new campaign, we're going to
# use the suggestion_info field instead.
suggestion_info: suggestion_info,
)
# Three tiers of options will be returned, a "low", "high" and
# "recommended". Here we will use the "recommended" option. The amount is
# specified in micros, where one million is equivalent to one currency unit.
recommendation = response.recommended
puts "A daily budget amount of #{recommendation.daily_amount_micros} micros" \
" was suggested, garnering an estimated minimum of" \
" #{recommendation.metrics.min_daily_clicks} clicks and an estimated" \
" maximum of #{recommendation.metrics.max_daily_clicks} per day."
recommendation.daily_amount_micros
end
Perl
# Retrieves a suggested budget amount for a new budget.
# Using the SmartCampaignSuggestService to determine a daily budget for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_budget_suggestion {
my ($api_client, $customer_id, $suggestion_info) = @_;
my $request =
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SuggestSmartCampaignBudgetOptionsRequest
->new({
customerId => $customer_id,
# You can retrieve suggestions for an existing campaign by setting the
# "campaign" field of the request to the resource name of a campaign and
# leaving the rest of the request fields below unset:
# campaign => "INSERT_CAMPAIGN_RESOURCE_NAME_HERE",
#
# Since these suggestions are for a new campaign, we're going to use the
# "suggestion_info" field instead.
suggestionInfo => $suggestion_info
});
# Issue a request to retrieve a budget suggestion.
my $response = $api_client->SmartCampaignSuggestService()
->suggest_smart_campaign_budget_options($request);
# Three tiers of options will be returned: "low", "high", and "recommended".
# Here we will use the "recommended" option. The amount is specified in micros,
# where one million is equivalent to one currency unit.
printf "A daily budget amount of %d was suggested, garnering an estimated " .
"minimum of %d clicks and an estimated maximum of %d clicks per day.\n",
$response->{recommended}{dailyAmountMicros},
$response->{recommended}{metrics}{minDailyClicks},
$response->{recommended}{metrics}{maxDailyClicks};
return $response->{recommended}{dailyAmountMicros};
}
Receber sugestões de recursos de texto do anúncio
O SmartCampaignSuggestService tem um método SuggestSmartCampaignAd que retorna uma instância de SmartCampaignAdInfo com sugestões de até três títulos e duas descrições para seu anúncio de campanha inteligente. Cada título e descrição estão contidos no campo de uma instância
AdTextAsset anexada ao
SmartCampaignAdInfo.
Esse método pode não retornar sugestões ou as instâncias de AdTextAsset
retornadas podem ter uma string vazia como valor do
campo text. Recomendamos que você analise essas sugestões antes de criar anúncios para garantir que eles sejam sempre criados com pelo menos três títulos e duas descrições. Se esse mínimo não for atendido ou se o texto do recurso for muito curto,
a solicitação falhará com um erro.
As sugestões de recursos de anúncios são em grande parte derivadas do conteúdo de sites. Portanto, se um
final_url não for especificado na instância
SmartCampaignSuggestionInfo, as sugestões vão ser geradas exclusivamente com base nos
temas de palavras-chave
fornecidos na solicitação.
Java
private SmartCampaignAdInfo getAdSuggestions(
GoogleAdsClient googleAdsClient,
long customerId,
SmartCampaignSuggestionInfo suggestionInfo) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
try (SmartCampaignSuggestServiceClient smartCampaignSuggestService =
googleAdsClient.getLatestVersion().createSmartCampaignSuggestServiceClient()) {
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.suggestSmartCampaignAd(
SuggestSmartCampaignAdRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setSuggestionInfo(suggestionInfo)
.build());
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.getAdInfo();
for (AdTextAsset headline : adSuggestions.getHeadlinesList()) {
System.out.println(!headline.getText().isEmpty() ? headline.getText() : "None");
}
for (AdTextAsset description : adSuggestions.getDescriptionsList()) {
System.out.println(!description.getText().isEmpty() ? description.getText() : "None");
}
return adSuggestions;
}
}
C#
/// <summary>
/// Retrieves creative suggestions for a Smart campaign ad.
///
/// Using the SmartCampaignSuggestService to suggest creatives for new
/// and existing Smart campaigns is highly recommended because it helps
/// the campaigns achieve optimal performance.
/// </summary>
/// <param name="client"></param>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="suggestionInfo">a SmartCampaignSuggestionInfo instance
/// with details about the business being advertised.</param>
/// <returns>A SmartCampaignAdInfo instance with suggested headlines and
/// descriptions.</returns>
private SmartCampaignAdInfo GetAdSuggestions(GoogleAdsClient client,
long customerId, SmartCampaignSuggestionInfo suggestionInfo)
{
SmartCampaignSuggestServiceClient smartCampaignSuggestService =
client.GetService(Services.V16.SmartCampaignSuggestService);
SuggestSmartCampaignAdRequest request = new SuggestSmartCampaignAdRequest
{
CustomerId = customerId.ToString(),
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to
// use suggestion_info to retrieve ad creative suggestions.
SuggestionInfo = suggestionInfo
};
// Issue a request to retrieve ad creative suggestions.
SuggestSmartCampaignAdResponse response =
smartCampaignSuggestService.SuggestSmartCampaignAd(request);
// The SmartCampaignAdInfo object in the response contains a list of up to
// three headlines and two descriptions. Note that some of the suggestions
// may have empty strings as text. Before setting these on the ad you should
// review them and filter out any empty values.
SmartCampaignAdInfo adSuggestions = response.AdInfo;
if (adSuggestions != null)
{
Console.WriteLine($"The following headlines were suggested:");
foreach (AdTextAsset headline in adSuggestions.Headlines)
{
Console.WriteLine($"\t{headline.Text}");
}
Console.WriteLine($"And the following descriptions were suggested:");
foreach (AdTextAsset description in adSuggestions.Descriptions)
{
Console.WriteLine($"\t{description.Text}");
}
}
else
{
Console.WriteLine("No ad suggestions were found.");
adSuggestions = new SmartCampaignAdInfo();
}
return adSuggestions;
}
PHP
private static function getAdSuggestions(
GoogleAdsClient $googleAdsClient,
int $customerId,
SmartCampaignSuggestionInfo $suggestionInfo
) {
// Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible to use
// suggestion_info to retrieve ad creative suggestions.
// Issues a request to retrieve ad creative suggestions.
$smartCampaignSuggestService = $googleAdsClient->getSmartCampaignSuggestServiceClient();
$response = $smartCampaignSuggestService->suggestSmartCampaignAd(
(new SuggestSmartCampaignAdRequest())
->setCustomerId($customerId)
->setSuggestionInfo($suggestionInfo)
);
// The SmartCampaignAdInfo object in the response contains a list of up to three headlines
// and two descriptions. Note that some of the suggestions may have empty strings as text.
// Before setting these on the ad you should review them and filter out any empty values.
$adSuggestions = $response->getAdInfo();
if (is_null($adSuggestions)) {
return null;
}
print 'The following headlines were suggested:' . PHP_EOL;
foreach ($adSuggestions->getHeadlines() as $headline) {
print "\t" . ($headline->getText() ?: 'None') . PHP_EOL;
}
print 'And the following descriptions were suggested:' . PHP_EOL;
foreach ($adSuggestions->getDescriptions() as $description) {
print "\t" . ($description->getText() ?: 'None') . PHP_EOL;
}
return $adSuggestions;
}
Python
def get_ad_suggestions(client, customer_id, suggestion_info):
"""Retrieves creative suggestions for a Smart campaign ad.
Using the SmartCampaignSuggestService to suggest creatives for new and
existing Smart campaigns is highly recommended because it helps the
campaigns achieve optimal performance.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
suggestion_info: a SmartCampaignSuggestionInfo instance with details
about the business being advertised.
Returns:
a SmartCampaignAdInfo instance with suggested headlines and
descriptions.
"""
sc_suggest_service = client.get_service("SmartCampaignSuggestService")
request = client.get_type("SuggestSmartCampaignAdRequest")
request.customer_id = customer_id
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
request.suggestion_info = suggestion_info
# Issue a request to retrieve ad creative suggestions.
response = sc_suggest_service.suggest_smart_campaign_ad(request=request)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
print("The following headlines were suggested:")
for headline in ad_suggestions.headlines:
print(f"\t{headline.text or '<None>'}")
print("And the following descriptions were suggested:")
for description in ad_suggestions.descriptions:
print(f"\t{description.text or '<None>'}")
return ad_suggestions
Ruby
# Retrieves creative suggestions for a Smart campaign ad.
#
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the
# campaigns achieve optimal performance.
def get_ad_suggestions(client, customer_id, suggestion_info)
# Issue a request to retrieve ad creative suggestions.
response = client.service.smart_campaign_suggest.suggest_smart_campaign_ad(
customer_id: customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only possible
# to use suggestion_info to retrieve ad creative suggestions.
suggestion_info: suggestion_info,
)
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
ad_suggestions = response.ad_info
# If there are no suggestions, the response will be blank.
return nil if ad_suggestions.nil?
puts 'The following headlines were suggested:'
ad_suggestions.headlines.each do |headline|
puts "\t#{headline.text || '<None>'}"
end
puts 'And the following descriptions were suggested:'
ad_suggestions.descriptions.each do |description|
puts "\t#{description.text || '<None>'}"
end
ad_suggestions
end
Perl
# Retrieves creative suggestions for a Smart campaign ad.
# Using the SmartCampaignSuggestService to suggest creatives for new and
# existing Smart campaigns is highly recommended because it helps the campaigns
# achieve optimal performance.
sub _get_ad_suggestions {
my ($api_client, $customer_id, $suggestion_info) = @_;
# Issue a request to retrieve ad creative suggestions.
my $response =
$api_client->SmartCampaignSuggestService()->suggest_smart_campaign_ad(
Google::Ads::GoogleAds::V16::Services::SmartCampaignSuggestService::SuggestSmartCampaignAdRequest
->new({
customerId => $customer_id,
# Unlike the SuggestSmartCampaignBudgetOptions method, it's only
# possible to use suggestion_info to retrieve ad creative suggestions.
suggestionInfo => $suggestion_info
}));
# The SmartCampaignAdInfo object in the response contains a list of up to
# three headlines and two descriptions. Note that some of the suggestions
# may have empty strings as text. Before setting these on the ad you should
# review them and filter out any empty values.
my $ad_suggestions = $response->{adInfo};
printf "The following headlines were suggested:\n";
foreach my $headline (@{$ad_suggestions->{headlines}}) {
printf "\t%s\n", defined $headline->{text} ? $headline->{text} : "<None>";
}
printf "And the following descriptions were suggested:\n";
foreach my $description (@{$ad_suggestions->{descriptions}}) {
printf "\t%s\n",
defined $description->{text} ? $description->{text} : "<None>";
}
return $ad_suggestions;
}