Untuk mendiskusikan dan memberikan masukan tentang produk kami, bergabunglah ke channel Discord Google Ads resmi di server Komunitas Iklan dan Pengukuran Google.
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Untuk menayangkan iklan untuk kampanye Shopping, Anda harus membuat
AdGroup.
Kampanye Shopping Standar mendukung jenis grup iklan
SHOPPING_PRODUCT_ADS. Ini adalah jenis grup iklan default untuk kampanye Shopping, yang menayangkan iklan produk standar. Nilai ini dapat ditetapkan dengan memberikan kolom
type grup iklan.
Kampanye Shopping Standar dapat berisi beberapa grup iklan, yang masing-masing berisi minimal satu iklan.
Contoh kode ini menunjukkan cara membuat grup iklan untuk kampanye Shopping standar. Contoh ini juga menetapkan bid CPC agar sesuai dengan strategi bidding kampanye, yang ditetapkan ke ManualCpc.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-09-06 UTC."],[[["\u003cp\u003eTo display ads for Shopping campaigns, you need to create an \u003ccode\u003eAdGroup\u003c/code\u003e with the type set to \u003ccode\u003eSHOPPING_PRODUCT_ADS\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eStandard Shopping campaigns can have multiple ad groups, each containing at least one ad.\u003c/p\u003e\n"],["\u003cp\u003eThe provided code examples demonstrate how to create an ad group for a Standard Shopping campaign, including setting a CPC bid.\u003c/p\u003e\n"]]],[],null,["# Creating a Shopping Ad Group\n\nTo serve ads for your Shopping campaign, you must create an\n[`AdGroup`](/google-ads/api/reference/rpc/v21/AdGroup).\n\nStandard Shopping campaigns support the\n[`SHOPPING_PRODUCT_ADS`](/google-ads/api/reference/rpc/v21/AdGroupTypeEnum.AdGroupType#shopping_product_ads)\nad group type. This is the default ad group type for Shopping campaigns, serving\nstandard product ads. It can be set by providing the ad group\n[`type`](/google-ads/api/reference/rpc/v21/AdGroup#type) field.\n\nStandard Shopping campaigns can contain multiple ad groups, each containing at\nleast one ad.\n\nThis code example demonstrates how to create an ad group for a standard Shopping\ncampaign. The example also sets a CPC bid to match the campaign's bid strategy,\nwhich is set to [`ManualCpc`](/google-ads/api/reference/rpc/v21/ManualCpc).\n\n\n### Java\n\n```java\nprivate String addShoppingProductAdGroup(\n GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {\n // Creates an ad group.\n AdGroup adGroup =\n AdGroup.newBuilder()\n .setName(\"Earth to Mars Cruises #\" + getPrintableDateTime())\n .setCampaign(campaignResourceName)\n // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for\n // ad groups that contain shopping product ads.\n .setType(AdGroupType.SHOPPING_PRODUCT_ADS)\n .setCpcBidMicros(1_000_000L)\n .setStatus(AdGroupStatus.ENABLED)\n .build();\n\n // Creates an ad group operation.\n AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();\n\n // Issues a mutate request to add an ad group.\n try (AdGroupServiceClient adGroupServiceClient =\n googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {\n MutateAdGroupResult mutateAdGroupResult =\n adGroupServiceClient\n .mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))\n .getResults(0);\n System.out.printf(\n \"Added a product shopping ad group with resource name: '%s'%n\",\n mutateAdGroupResult.getResourceName());\n return mutateAdGroupResult.getResourceName();\n }\n}\nhttps://github.com/googleads/google-ads-java/blob/3c3c1041c2a0ab81553e3b2a79876256649397ed/google-ads-examples/src/main/java/com/google/ads/googleads/examples/shoppingads/AddShoppingProductAd.java#L282-L312\n \n```\n\n### C#\n\n```c#\nprivate string AddProductShoppingAdGroup(GoogleAdsClient client, long customerId,\n string campaignResourceName)\n{\n // Get the AdGroupService.\n AdGroupServiceClient adGroupService = client.GetService(Services.V21.AdGroupService);\n\n // Creates an ad group.\n AdGroup adGroup = new AdGroup()\n {\n Name = \"Earth to Mars Cruises #\" + ExampleUtilities.GetRandomString(),\n Campaign = campaignResourceName,\n // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible\n // for ad groups that contain shopping product ads.\n Type = AdGroupType.ShoppingProductAds,\n CpcBidMicros = 1_000_000L,\n Status = AdGroupStatus.Enabled\n };\n\n // Creates an ad group operation.\n AdGroupOperation operation = new AdGroupOperation()\n {\n Create = adGroup\n };\n\n // Issues a mutate request to add an ad group.\n MutateAdGroupResult mutateAdGroupResult =\n adGroupService\n .MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation })\n .Results[0];\n Console.WriteLine(\"Added a product shopping ad group with resource name: '{0}'.\",\n mutateAdGroupResult.ResourceName);\n return mutateAdGroupResult.ResourceName;\n}https://github.com/googleads/google-ads-dotnet/blob/ada966e1983b655e82172b6c3e7d9b091b522377/Google.Ads.GoogleAds/examples/ShoppingAds/AddShoppingProductAd.cs#L278-L310\n \n```\n\n### PHP\n\n```php\nprivate static function addShoppingProductAdGroup(\n GoogleAdsClient $googleAdsClient,\n int $customerId,\n string $campaignResourceName\n) {\n // Creates an ad group.\n $adGroup = new AdGroup([\n 'name' =\u003e 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),\n // Sets the campaign.\n 'campaign' =\u003e $campaignResourceName,\n // Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for\n // ad groups that contain shopping product ads.\n 'type' =\u003e AdGroupType::SHOPPING_PRODUCT_ADS,\n 'cpc_bid_micros' =\u003e 10000000,\n 'status' =\u003e AdGroupStatus::ENABLED\n ]);\n\n // Creates an ad group operation.\n $adGroupOperation = new AdGroupOperation();\n $adGroupOperation-\u003esetCreate($adGroup);\n\n // Issues a mutate request to add an ad group.\n $adGroupServiceClient = $googleAdsClient-\u003egetAdGroupServiceClient();\n $response = $adGroupServiceClient-\u003emutateAdGroups(\n MutateAdGroupsRequest::build($customerId, [$adGroupOperation])\n );\n\n /** @var AdGroup $addedAdGroup */\n $addedAdGroup = $response-\u003egetResults()[0];\n printf(\n \"Added a shopping product ad group with resource name '%s'.%s\",\n $addedAdGroup-\u003egetResourceName(),\n PHP_EOL\n );\n\n return $addedAdGroup-\u003egetResourceName();\n} \nhttps://github.com/googleads/google-ads-php/blob/be0249c30c27b4760387bec6682b82c9f4167761/examples/ShoppingAds/AddShoppingProductAd.php#L292-L328\n\n \n```\n\n### Python\n\n```python\ndef add_shopping_product_ad_group(\n client: GoogleAdsClient,\n customer_id: str,\n campaign_resource_name: str,\n) -\u003e str:\n \"\"\"Creates a new shopping product ad group in the specified campaign.\"\"\"\n ad_group_service: AdGroupServiceClient = client.get_service(\n \"AdGroupService\"\n )\n\n # Create ad group.\n ad_group_operation: AdGroupOperation = client.get_type(\"AdGroupOperation\")\n ad_group: AdGroup = ad_group_operation.create\n ad_group.name = f\"Earth to Mars cruise {uuid.uuid4()}\"\n ad_group.status = client.enums.AdGroupStatusEnum.ENABLED\n ad_group.campaign = campaign_resource_name\n # Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value\n # possible for ad groups that contain shopping product ads.\n ad_group.type_ = client.enums.AdGroupTypeEnum.SHOPPING_PRODUCT_ADS\n ad_group.cpc_bid_micros = 10000000\n\n # Add the ad group.\n ad_group_response = ad_group_service.mutate_ad_groups(\n customer_id=customer_id, operations=[ad_group_operation]\n )\n\n ad_group_resource_name: str = ad_group_response.results[0].resource_name\n\n print(\n \"Added a product shopping ad group with resource name \"\n f\"'{ad_group_resource_name}'.\"\n )\n\n return ad_group_resource_name \nhttps://github.com/googleads/google-ads-python/blob/d0595698b8a7de6cc00684b467462601037c9db9/examples/shopping_ads/add_shopping_product_ad.py#L180-L213\n \n```\n\n### Ruby\n\n```ruby\ndef add_shopping_product_ad_group(client, customer_id, campaign_name)\n operation = client.operation.create_resource.ad_group do |ad_group|\n ad_group.name = \"Earth to Mars cruise ##{(Time.new.to_f * 1000).to_i}\"\n ad_group.status = :ENABLED\n ad_group.campaign = campaign_name\n ad_group.type = :SHOPPING_PRODUCT_ADS\n ad_group.cpc_bid_micros = 10_000_000\n end\n\n service = client.service.ad_group\n response = service.mutate_ad_groups(\n customer_id: customer_id,\n operations: [operation],\n )\n\n ad_group_name = response.results.first.resource_name\n\n puts \"Added a product shopping ad group with resource name #{ad_group_name}.\"\n\n ad_group_name\nend \nhttps://github.com/googleads/google-ads-ruby/blob/2752563c7ffd15a4d2238116869f64aea3011cc3/examples/shopping_ads/add_shopping_product_ad.rb#L125-L145\n\n \n```\n\n### Perl\n\n```perl\nsub add_shopping_product_ad_group {\n my ($api_client, $customer_id, $campaign_resource_name) = @_;\n\n # Create an ad group.\n my $ad_group = Google::Ads::GoogleAds::V21::Resources::AdGroup-\u003enew({\n name =\u003e \"Earth to Mars Cruises #\" . uniqid(),\n campaign =\u003e $campaign_resource_name,\n # Set the ad group type to SHOPPING_PRODUCT_ADS. This is the only value\n # possible for ad groups that contain shopping product ads.\n type =\u003e SHOPPING_PRODUCT_ADS,\n cpcBidMicros =\u003e 1000000,\n status =\u003e Google::Ads::GoogleAds::V21::Enums::AdGroupStatusEnum::ENABLED\n });\n\n # Create an ad group operation.\n my $ad_group_operation =\n Google::Ads::GoogleAds::V21::Services::AdGroupService::AdGroupOperation-\u003e\n new({create =\u003e $ad_group});\n\n # Add the ad group.\n my $ad_group_resource_name = $api_client-\u003eAdGroupService()-\u003emutate({\n customerId =\u003e $customer_id,\n operations =\u003e [$ad_group_operation]})-\u003e{results}[0]{resourceName};\n\n printf \"Added a product shopping ad group with resource name: '%s'.\\n\",\n $ad_group_resource_name;\n\n return $ad_group_resource_name;\n}https://github.com/googleads/google-ads-perl/blob/9abffd69cd856633dfdcee5c636fe9cd0eb4b5ed/examples/shopping_ads/add_shopping_product_ad.pl#L203-L231\n \n```\n\n\u003cbr /\u003e"]]