Untuk mendiskusikan dan memberikan masukan tentang produk kami, bergabunglah ke channel Discord Google Ads resmi di server Komunitas Iklan dan Pengukuran Google.
Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Anda dapat menargetkan audiens yang serupa dan memiliki kesamaan karakteristik dengan orang lain menggunakan segmen Mirip. Segmen mirip dibuat dari data pihak pertama, misalnya, daftar pelanggan yang telah membeli produk tertentu atau menggunakan layanan tertentu.
LookalikeUserListInfo dibuat berdasarkan segmen audiens yang ada. Saat membuat segmen Mirip, Anda harus meneruskan segmen audiens yang ada ini di kolom seed_user_list_ids.
Persyaratan
Jumlah semua daftar inti harus berisi minimal 1.000 pengguna aktif yang cocok.
Tetapkan expansion_level ke
NARROW, BALANCED, atau BROAD untuk mengonfigurasi ukuran segmen mirip. Temukan detail tentang setiap level di Pusat Bantuan.
Praktik terbaik
Mungkin perlu waktu beberapa saat setelah membuat kampanye baru sebelum Anda dapat menggunakan segmen Mirip secara efektif. Sebagai praktik terbaik, sebaiknya buat kampanye dan segmen Mirip dua hingga tiga hari sebelumnya untuk membantu memastikan kampanye Anda siap saat Anda ingin mulai menayangkan iklan.
Segmen mirip diperbarui secara otomatis setiap 1–2 hari berdasarkan data pelanggan yang tersedia. Jika jumlah minimum pengguna aktif tidak terpenuhi, perlu waktu hingga 3 hari agar segmen Mirip Anda menerapkan persyaratan untuk daftar inti yang tidak cocok dan berhenti menarget calon pelanggan. Pastikan daftar pengguna Anda memiliki jumlah pengguna yang cukup dengan membuat kueri untuk
user_list.size_range_for_display
dan
user_list.size_range_for_search.
Contoh kode
Proses pembuatan dan penargetan daftar pengguna Mirip serupa dengan
pembuatan rule_based_user_list. Anda dapat menemukan contoh kode untuk membuat dan
menargetkan rule_based_user_list, yang dapat disesuaikan dengan daftar pengguna Mirip,
di Pengunjung situs
Anda.
Meninjau performa daftar
Untuk mengumpulkan data performa untuk segmen audiens, kirim permintaan penelusuran terhadap resource ad_group_audience_view
atau campaign_audience_view.
Misalnya, Anda dapat melihat conversions atau cost_per_conversion untuk menentukan apakah penargetan segmen audiens benar-benar menghasilkan lebih banyak konversi, lalu menyesuaikan pengubah bid Anda.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-09-05 UTC."],[[["\u003cp\u003eLookalike segments allow you to target potential customers similar to your existing customer base using first-party data for Demand Gen campaigns.\u003c/p\u003e\n"],["\u003cp\u003eCreating Lookalike segments involves providing seed user lists with a minimum of 1,000 active matched people and specifying an expansion level (Narrow, Balanced, or Broad).\u003c/p\u003e\n"],["\u003cp\u003eFor optimal performance, it is recommended to create your campaign and Lookalike segment 2-3 days in advance to allow for data processing.\u003c/p\u003e\n"],["\u003cp\u003eLookalike segments refresh automatically, but require a minimum active user count, and performance can be monitored using ad_group_audience_view or campaign_audience_view resources.\u003c/p\u003e\n"],["\u003cp\u003eYou can find additional information and expansion level details in the Google Ads Help Center.\u003c/p\u003e\n"]]],[],null,["# Lookalike audience segments\n\nYou can target audiences that are similar and share characteristics with others\nusing Lookalike segments. Lookalike segments are built from first-party data,\nfor example, a list of customers who have purchased specific products or used\nspecific services.\n| **Important:** Lookalike segments are only available for Demand Gen campaigns.\n\nYou can learn more about Lookalike segments in the [Google Ads Help\nCenter](//support.google.com/google-ads/answer/13541369).\n\nCreate the user list\n--------------------\n\nCreating a Lookalike user list follows the same process of creating other\n[`UserList`](/google-ads/api/reference/rpc/v21/UserList) types. Lookalike user lists are created\nwith the [`UserListService`](/google-ads/api/reference/rpc/v21/UserListService) by setting the\n[`lookalike_user_list`](/google-ads/api/reference/rpc/v21/UserList#lookalike_user_list) field with a\n[`LookalikeUserListInfo`](/google-ads/api/reference/rpc/v21/LookalikeUserListInfo) object.\n\n[`LookalikeUserListInfo`](/google-ads/api/reference/rpc/v21/LookalikeUserListInfo) is created based\non existing audience segments. When creating a Lookalike segment, you need to\npass these existing audience segments in the `seed_user_list_ids` field.\n\n### Requirements\n\n1. The sum of all seed lists must include a minimum of 1,000 active matched\n people.\n\n2. Set the [`expansion_level`](/google-ads/api/reference/rpc/v21/LookalikeExpansionLevelEnum) to\n `NARROW`, `BALANCED`, or `BROAD` to configure the size of the lookalike\n segment. Find details on each level in the [Help\n Center](//support.google.com/google-ads/answer/13541369).\n\n### Best practices\n\nIt could take some time after creating your new campaign before you can\neffectively use your Lookalike segment. As a best practice, we recommend\ncreating your campaign and Lookalike segment two to three days in advance to\nhelp ensure that it's ready when you want to start serving ads.\n\nLookalike segments refresh automatically every 1-2 days based on your available\ncustomer data. If the minimum count of active users is not met, it could take up\nto 3 days for your Lookalike segment to reflect the failed seed list requirement\nand stop targeting potential customers. Check that your user list has enough\nusers by querying for\n[`user_list.size_range_for_display`](/google-ads/api/fields/v21/user_list#user_list.size_range_for_display)\nand\n[`user_list.size_range_for_search`](/google-ads/api/fields/v21/user_list#user_list.size_range_for_search).\n\n### Code example\n\nThe process of creating and targeting a Lookalike user list is similar to\ncreating a `rule_based_user_list`. You can find example code to create and\ntarget a `rule_based_user_list`, which can be adapted to a Lookalike user list,\nin [Visitors to your\nwebsite](/google-ads/api/docs/remarketing/audience-segments/website-visitors).\n\nReview list performance\n-----------------------\n\nIn order to collect performance data for your audience segments, issue a search\nrequest against the [`ad_group_audience_view`](/google-ads/api/fields/v21/ad_group_audience_view)\nor the [`campaign_audience_view`](/google-ads/api/fields/v21/campaign_audience_view) resource.\nFor example, you might look at the `conversions` or `cost_per_conversion` to\ndetermine if targeting the audience segment is actually leading to more\nconversions, then adjust your bid modifiers accordingly. \n\n SELECT\n ad_group_criterion.criterion_id,\n metrics.conversions,\n metrics.cost_per_conversion\n FROM ad_group_audience_view"]]
