Создайте динамические поисковые объявления

Чтобы настроить динамические поисковые объявления (DSA) с помощью API Google Рекламы, выполните следующие действия:

1. Создайте кампанию и укажите ее домен.
2. Создайте группу объявлений для функций, связанных с DSA.
3. Создайте один или несколько DSA.
4. Укажите один или несколько критериев для показа DSA в кампании.

Создать кампанию

Чтобы сообщить Google Ads, что вы собираетесь использовать DSA в своей кампании, сначала необходимо создать Campaign с полем advertising_channel_type для которого установлено значение AdvertisingChannelType.SEARCH . Также укажите домен, на котором будут работать DSA. Это делается путем установки поля dynamic_search_ads_setting Campaign с помощью DynamicSearchAdsSetting .

В следующем примере создается кампания DSA.

private static String addCampaign(
    GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName) {
  // Creates the campaign.
  Campaign campaign =
      Campaign.newBuilder()
          .setName("Interplanetary Cruise #" + getPrintableDateTime())
          .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
          .setStatus(CampaignStatus.PAUSED)
          .setManualCpc(ManualCpc.newBuilder().build())
          .setCampaignBudget(budgetResourceName)
          // Enables the campaign for DSAs.
          .setDynamicSearchAdsSetting(
              DynamicSearchAdsSetting.newBuilder()
                  .setDomainName("example.com")
                  .setLanguageCode("en")
                  .build())
          .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
          .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
          .build();

  // Creates the operation.
  CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build();

  // Creates the campaign service client.
  try (CampaignServiceClient campaignServiceClient =
      googleAdsClient.getLatestVersion().createCampaignServiceClient()) {
    // Adds the campaign.
    MutateCampaignsResponse response =
        campaignServiceClient.mutateCampaigns(
            Long.toString(customerId), ImmutableList.of(operation));

    String campaignResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added campaign with resource name '%s'.%n", campaignResourceName);
    return campaignResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddCampaign(GoogleAdsClient client, long customerId,
    string budgetResourceName)
{
    // Get the CampaignService.
    CampaignServiceClient campaignService = client.GetService(Services.V18.CampaignService);

    // Create the campaign.
    Campaign campaign = new Campaign()
    {
        Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
        AdvertisingChannelType = AdvertisingChannelType.Search,
        Status = CampaignStatus.Paused,
        ManualCpc = new ManualCpc(),
        CampaignBudget = budgetResourceName,

        // Enable the campaign for DSAs.
        DynamicSearchAdsSetting = new DynamicSearchAdsSetting()
        {
            DomainName = "example.com",
            LanguageCode = "en"
        },

        StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),
        EndDate = DateTime.Now.AddDays(30).ToString("yyyyMMdd")
    };

    // Create the operation.
    CampaignOperation operation = new CampaignOperation()
    {
        Create = campaign
    };

    // Add the campaign.
    MutateCampaignsResponse response =
        campaignService.MutateCampaigns(customerId.ToString(),
            new CampaignOperation[] { operation });

    // Displays the result.
    string campaignResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added campaign with resource name '{campaignResourceName}'.");
    return campaignResourceName;
}
AddDynamicSearchAds.cs
      

private static function createCampaign(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignBudgetResourceName
) {
    $campaign = new Campaign([
        'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
        'advertising_channel_type' => AdvertisingChannelType::SEARCH,
        'status' => CampaignStatus::PAUSED,
        'manual_cpc' => new ManualCpc(),
        'campaign_budget' => $campaignBudgetResourceName,
        // Enables the campaign for DSAs.
        'dynamic_search_ads_setting' => new DynamicSearchAdsSetting([
            'domain_name' => 'example.com',
            'language_code' => 'en'
        ]),
        // Optional: Sets the start and end dates for the campaign, beginning one day from
        // now and ending a month from now.
        'start_date' => date('Ymd', strtotime('+1 day')),
        'end_date' => date('Ymd', strtotime('+1 month'))
    ]);

    // Creates a campaign operation.
    $campaignOperation = new CampaignOperation();
    $campaignOperation->setCreate($campaign);

    // Issues a mutate request to add campaigns.
    $campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
    /** @var MutateCampaignsResponse $campaignResponse */
    $campaignResponse = $campaignServiceClient->mutateCampaigns(
        MutateCampaignsRequest::build($customerId, [$campaignOperation])
    );

    $campaignResourceName = $campaignResponse->getResults()[0]->getResourceName();
    printf("Added campaign named '%s'.%s", $campaignResourceName, PHP_EOL);

    return $campaignResourceName;
}
AddDynamicSearchAds.php
      

def create_campaign(client, customer_id, budget_resource_name):
    """Creates a Dynamic Search Ad Campaign under the given customer ID.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        budget_resource_name: a resource_name str for a Budget

    Returns:
        A resource_name str for the newly created Campaign.
    """
    # Retrieve a new campaign operation object.
    campaign_operation = client.get_type("CampaignOperation")
    campaign = campaign_operation.create
    campaign.name = f"Interplanetary Cruise #{uuid4()}"
    campaign.advertising_channel_type = (
        client.enums.AdvertisingChannelTypeEnum.SEARCH
    )
    # Recommendation: Set the campaign to PAUSED when creating it to prevent the
    # ads from immediately serving. Set to ENABLED once you've added targeting
    # and the ads are ready to serve.
    campaign.status = client.enums.CampaignStatusEnum.PAUSED
    campaign.manual_cpc.enhanced_cpc_enabled = True
    campaign.campaign_budget = budget_resource_name
    # Required: Enable the campaign for DSAs by setting the campaign's dynamic
    # search ads setting domain name and language.
    campaign.dynamic_search_ads_setting.domain_name = "example.com"
    campaign.dynamic_search_ads_setting.language_code = "en"
    # Optional: Sets the start and end dates for the campaign, beginning one day
    # from now and ending a month from now.
    campaign.start_date = (datetime.now() + timedelta(days=1)).strftime(
        "%Y%m%d"
    )
    campaign.end_date = (datetime.now() + timedelta(days=30)).strftime("%Y%m%d")

    # Retrieve the campaign service.
    campaign_service = client.get_service("CampaignService")

    # Issues a mutate request to add campaign.
    response = campaign_service.mutate_campaigns(
        customer_id=customer_id, operations=[campaign_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created campaign with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_campaign(client, customer_id, budget_resource_name)
  campaign = client.resource.campaign do |c|
    c.name = "Interplanetary Cruise #{(Time.now.to_f * 1000).to_i}"

    c.advertising_channel_type = :SEARCH
    c.status = :PAUSED
    c.manual_cpc = client.resource.manual_cpc
    c.campaign_budget = budget_resource_name

    c.dynamic_search_ads_setting = client.resource.dynamic_search_ads_setting do |s|
      s.domain_name =  "example.com"
      s.language_code =  "en"
    end

    c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
    c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
  end

  operation = client.operation.create_resource.campaign(campaign)

  response = client.service.campaign.mutate_campaigns(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created campaign with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_campaign {
  my ($api_client, $customer_id, $campaign_budget_resource_name) = @_;

  # Create a campaign.
  my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({
      name                   => "Interplanetary Cruise #" . uniqid(),
      advertisingChannelType => SEARCH,
      status => Google::Ads::GoogleAds::V18::Enums::CampaignStatusEnum::PAUSED,
      manualCpc      => Google::Ads::GoogleAds::V18::Common::ManualCpc->new(),
      campaignBudget => $campaign_budget_resource_name,
      # Enable the campaign for DSAs.
      dynamicSearchAdsSetting =>
        Google::Ads::GoogleAds::V18::Resources::DynamicSearchAdsSetting->new({
          domainName   => "example.com",
          languageCode => "en"
        }
        ),
      # Optional: Set the start and end dates for the campaign, beginning one day from
      # now and ending a month from now.
      startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
      endDate   => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
    });

  # Create a campaign operation.
  my $campaign_operation =
    Google::Ads::GoogleAds::V18::Services::CampaignService::CampaignOperation->
    new({create => $campaign});

  # Add the campaign.
  my $campaigns_response = $api_client->CampaignService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_operation]});

  my $campaign_resource_name = $campaigns_response->{results}[0]{resourceName};

  printf "Created campaign '%s'.\n", $campaign_resource_name;

  return $campaign_resource_name;
}
add_dynamic_search_ads.pl
      

Создайте группу объявлений

Чтобы использовать функции DSA, вам необходимо создать группу AdGroup с type поля SEARCH_DYNAMIC_ADS . К этому типу группы объявлений применяются следующие ограничения:

• Этот тип группы объявлений можно добавлять только в поисковые кампании.
• На уровне кампании должен быть установлен действительный параметр DynamicSearchAdsSetting
• для добавления группы объявлений. Если этот параметр отсутствует, будет выдана ошибка AdGroupError.CANNOT_ADD_ADGROUP_OF_TYPE_DSA_TO_CAMPAIGN_WITHOUT_DSA_SETTING .
• В группе объявлений этого типа нельзя использовать положительные ключевые слова. Разрешены аудитории, цели динамической рекламы и минус-слова.
• Как и во всех группах объявлений, type поля нельзя изменить после создания.
• В этой группе объявлений разрешены только форматы объявлений, связанные с DSA.

В примере кода ниже показано, как создать группу объявлений SEARCH_DYNAMIC_ADS .

private static String addAdGroup(
    GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
  // Creates the ad group.
  AdGroup adGroup =
      AdGroup.newBuilder()
          .setName("Earth to Mars Cruises #" + getPrintableDateTime())
          .setCampaign(campaignResourceName)
          .setType(AdGroupType.SEARCH_DYNAMIC_ADS)
          .setStatus(AdGroupStatus.PAUSED)
          .setTrackingUrlTemplate("http://tracker.examples.com/traveltracker/{escapedlpurl}")
          .setCpcBidMicros(50_000)
          .build();

  // Creates the operation.
  AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();

  // Creates the ad group service client.
  try (AdGroupServiceClient adGroupServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
    MutateAdGroupsResponse response =
        adGroupServiceClient.mutateAdGroups(
            Long.toString(customerId), ImmutableList.of(operation));
    String adGroupResourceName = response.getResults(0).getResourceName();
    // Displays the results.
    System.out.printf("Added ad group with resource name '%s'.%n", adGroupResourceName);
    return adGroupResourceName;
  }
}
AddDynamicSearchAds.java
      

private static string AddAdGroup(GoogleAdsClient client, long customerId,
    string campaignResourceName)
{
    // Get the AdGroupService.
    AdGroupServiceClient adGroupService = client.GetService(Services.V18.AdGroupService);

    // Create the ad group.
    AdGroup adGroup = new AdGroup()
    {
        Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
        Campaign = campaignResourceName,
        Type = AdGroupType.SearchDynamicAds,
        Status = AdGroupStatus.Paused,
        TrackingUrlTemplate = "http://tracker.examples.com/traveltracker/{escapedlpurl}",
        CpcBidMicros = 50_000
    };

    // Create the operation.
    AdGroupOperation operation = new AdGroupOperation()
    {
        Create = adGroup
    };

    // Add the ad group.
    MutateAdGroupsResponse response =
        adGroupService.MutateAdGroups(customerId.ToString(),
            new AdGroupOperation[] { operation });

    // Display the results.
    string adGroupResourceName = response.Results[0].ResourceName;
    Console.WriteLine($"Added ad group with resource name '{adGroupResourceName}'.");

    return adGroupResourceName;
}
AddDynamicSearchAds.cs
      

private static function createAdGroup(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $campaignResourceName
) {
    // Constructs an ad group and sets an optional CPC value.
    $adGroup = new AdGroup([
        'name' => 'Earth to Mars Cruises #' . Helper::getPrintableDatetime(),
        'campaign' => $campaignResourceName,
        'status' => AdGroupStatus::PAUSED,
        'type' => AdGroupType::SEARCH_DYNAMIC_ADS,
        'tracking_url_template' => 'http://tracker.examples.com/traveltracker/{escapedlpurl}',
        'cpc_bid_micros' => 10000000
    ]);

    // Creates an ad group operation.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setCreate($adGroup);

    // Issues a mutate request to add the ad groups.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    /** @var MutateAdGroupsResponse $adGroupResponse */
    $adGroupResponse = $adGroupServiceClient->mutateAdGroups(
        MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
    );

    $adGroupResourceName = $adGroupResponse->getResults()[0]->getResourceName();
    printf("Added ad group named '%s'.%s", $adGroupResourceName, PHP_EOL);

    return $adGroupResourceName;
}
AddDynamicSearchAds.php
      

def create_ad_group(client, customer_id, campaign_resource_name):
    """Creates a Dynamic Search Ad Group under the given Campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        campaign_resource_name: a resource_name str for a Campaign.

    Returns:
        A resource_name str for the newly created Ad Group.
    """
    # Retrieve a new ad group operation object.
    ad_group_operation = client.get_type("AdGroupOperation")
    # Create an ad group.
    ad_group = ad_group_operation.create
    # Required: set the ad group's type to Dynamic Search Ads.
    ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_DYNAMIC_ADS
    ad_group.name = f"Earth to Mars Cruises {uuid4()}"
    ad_group.campaign = campaign_resource_name
    ad_group.status = client.enums.AdGroupStatusEnum.PAUSED
    # Recommended: set a tracking URL template for your ad group if you want to
    # use URL tracking software.
    ad_group.tracking_url_template = (
        "http://tracker.example.com/traveltracker/{escapedlpurl}"
    )
    # Optional: Set the ad group bid value.
    ad_group.cpc_bid_micros = 10000000

    # Retrieve the ad group service.
    ad_group_service = client.get_service("AdGroupService")

    # Issues a mutate request to add the ad group.
    response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_ad_group(client, customer_id, campaign_resource_name)
  ad_group = client.resource.ad_group do |ag|
    ag.type = :SEARCH_DYNAMIC_ADS
    ag.name = "Earth to Mars Cruises #{(Time.now.to_f * 1000).to_i}"

    ag.campaign =  campaign_resource_name

    ag.status = :PAUSED
    ag.tracking_url_template = "http://tracker.example.com/traveltracker/{escapedlpurl}"

    ag.cpc_bid_micros = 3_000_000
  end

  operation = client.operation.create_resource.ad_group(ad_group)

  response = client.service.ad_group.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  puts("Created ad group with ID: #{response.results.first.resource_name}")
  response.results.first.resource_name
end
add_dynamic_search_ads.rb
      

sub create_ad_group {
  my ($api_client, $customer_id, $campaign_resource_name) = @_;

  # Construct an ad group and set an optional CPC value.
  my $ad_group = Google::Ads::GoogleAds::V18::Resources::AdGroup->new({
    name     => "Earth to Mars Cruises #" . uniqid(),
    campaign => $campaign_resource_name,
    status   => Google::Ads::GoogleAds::V18::Enums::AdGroupStatusEnum::PAUSED,
    type     => SEARCH_DYNAMIC_ADS,
    trackingUrlTemplate =>
      "http://tracker.examples.com/traveltracker/{escapedlpurl}",
    cpcBidMicros => 3000000
  });

  # Create an ad group operation.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupService::AdGroupOperation->
    new({create => $ad_group});

  # Add the ad group.
  my $ad_groups_response = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]});

  my $ad_group_resource_name = $ad_groups_response->{results}[0]{resourceName};

  printf "Created ad group '%s'.\n", $ad_group_resource_name;

  return $ad_group_resource_name;
}
add_dynamic_search_ads.pl
      

Создайте DSA

Чтобы создать фактический DSA, вам необходимо использовать объект ExpandedDynamicSearchAdInfo и установить его следующие поля:

• Обязательно : description
• Необязательно : description2

Заголовок, отображаемый URL-адрес и конечный URL-адрес этого объявления будут автоматически сгенерированы во время показа в соответствии с информацией о доменном имени, предоставленной параметром DynamicSearchAdsSetting , установленным на уровне кампании.

private static void addExpandedDSA(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName) {
  // Creates an ad group ad.
  AdGroupAd adGroupAd =
      AdGroupAd.newBuilder()
          .setAdGroup(adGroupResourceName)
          .setStatus(AdGroupAdStatus.PAUSED)
          // Sets the ad as an expanded dynamic search ad
          .setAd(
              Ad.newBuilder()
                  .setExpandedDynamicSearchAd(
                      ExpandedDynamicSearchAdInfo.newBuilder()
                          .setDescription("Buy tickets now!")
                          .build())
                  .build())
          .build();

  // Creates the operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the dynamic search ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    // Displays the response.
    System.out.printf(
        "Added ad group ad with resource name '%s'.%n", response.getResults(0).getResourceName());
  }
}
AddDynamicSearchAds.java
      

private static void AddExpandedDSA(GoogleAdsClient client, long customerId,
    string adGroupResourceName)
{
    // Get the AdGroupAdService.
    AdGroupAdServiceClient adGroupAdService =
        client.GetService(Services.V18.AdGroupAdService);

    // Create an ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Status = AdGroupAdStatus.Paused,

        // Set the ad as an expanded dynamic search ad.
        Ad = new Ad()
        {
            ExpandedDynamicSearchAd = new ExpandedDynamicSearchAdInfo()
            {
                Description = "Buy tickets now!"
            }
        }
    };

    // Create the operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Add the dynamic search ad.
    MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds(
        customerId.ToString(), new AdGroupAdOperation[] { operation });

    // Display the response.
    Console.WriteLine($"Added ad group ad with resource name " +
        $"'{response.Results[0].ResourceName}'.");
}
AddDynamicSearchAds.cs
      

private static function createExpandedDSA(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $adGroupResourceName
) {
    $adGroupAd = new AdGroupAd([
        'ad_group' => $adGroupResourceName,
        'status' => AdGroupAdStatus::PAUSED,
        'ad' => new Ad([
            'expanded_dynamic_search_ad' => new ExpandedDynamicSearchAdInfo([
                'description' => 'Buy tickets now!'
            ])
        ])
    ]);

    $adGroupAdOperation = new AdGroupAdOperation();
    $adGroupAdOperation->setCreate($adGroupAd);

    // Issues a mutate request to add the ad group ads.
    $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
    /** @var MutateAdGroupAdsResponse $adGroupAdResponse */
    $adGroupAdResponse = $adGroupAdServiceClient->mutateAdGroupAds(
        MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
    );

    $adGroupAdResourceName = $adGroupAdResponse->getResults()[0]->getResourceName();
    printf("Added ad group ad named '%s'.%s", $adGroupAdResourceName, PHP_EOL);

    return $adGroupAdResourceName;
}
AddDynamicSearchAds.php
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name):
    """Creates a dynamic search ad under the given ad group.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID str.
        ad_group_resource_name: a resource_name str for an Ad Group.
    """
    # Retrieve a new ad group ad operation object.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    # Create and expanded dynamic search ad. This ad will have its headline,
    # display URL and final URL auto-generated at serving time according to
    # domain name specific information provided by DynamicSearchAdSetting at
    # the campaign level.
    ad_group_ad = ad_group_ad_operation.create
    # Optional: set the ad status.
    ad_group_ad.status = client.enums.AdGroupAdStatusEnum.PAUSED
    # Set the ad description.
    ad_group_ad.ad.expanded_dynamic_search_ad.description = "Buy tickets now!"
    ad_group_ad.ad_group = ad_group_resource_name

    # Retrieve the ad group ad service.
    ad_group_ad_service = client.get_service("AdGroupAdService")

    # Submit the ad group ad operation to add the ad group ad.
    response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )
    resource_name = response.results[0].resource_name

    print(f'Created Ad Group Ad with resource_name: "{resource_name}"')
add_dynamic_search_ads.py
      

def create_expanded_dsa(client, customer_id, ad_group_resource_name)
  ad_group_ad = client.resource.ad_group_ad do |aga|
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |ad|
      ad.expanded_dynamic_search_ad = client.resource.expanded_dynamic_search_ad_info do |info|
        info.description = "Buy tickets now!"
      end
    end

    aga.ad_group = ad_group_resource_name
  end

  operation = client.operation.create_resource.ad_group_ad(ad_group_ad)

  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation],
  )
  puts("Created ad group ad with ID: #{response.results.first.resource_name}")
end
add_dynamic_search_ads.rb
      

sub create_expanded_dsa {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V18::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      status => Google::Ads::GoogleAds::V18::Enums::AdGroupAdStatusEnum::PAUSED,
      ad     => Google::Ads::GoogleAds::V18::Resources::Ad->new({
          expandedDynamicSearchAd =>
            Google::Ads::GoogleAds::V18::Common::ExpandedDynamicSearchAdInfo->
            new({
              description => "Buy tickets now!"
            })})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V18::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  my $ad_group_ad_resource_name =
    $ad_group_ads_response->{results}[0]{resourceName};

  printf "Created ad group ad '%s'.\n", $ad_group_ad_resource_name;

  return $ad_group_ad_resource_name;
}
add_dynamic_search_ads.pl
      

Поле final_urls вычисляется Google Рекламой при создании DSA. В результате вы не можете установить это поле при создании DSA. Чтобы использовать программное обеспечение для отслеживания URL-адресов, вы можете указать, какие дополнительные параметры отслеживания или перенаправления необходимы, используя поле tracking_url_template . При указании этого поля необходимо включить один из следующих параметров, чтобы Google Реклама могла вставить полученный совпадающий конечный URL:

http://tracking.com/redir.php?tracking=xyz&url={lpurl}
  

Например:

dsa.setTrackingUrlTemplate(
    StringValue.of("http://example.com/traveltracker/{escapedlpurl}"));

Укажите критерии для DSA

Наконец, вам нужно будет установить некоторые критерии для запуска обслуживания DSA. Это делается с помощью webpage поля AdGroupCriterion . Это поле webpage задается как объект WebpageInfo , который допускает от одного до трех conditions .

Эти conditions представляют собой экземпляры WebpageConditionInfo , которые позволяют вам точно указать, что фильтровать или искать в домене, указанном ранее в настройках кампании. В домене можно фильтровать пять элементов:

Например, вы можете создать критерий веб-страницы, нацеленный на все, что находится в ветке /children сайта отдыха (условие URL ), но только на те страницы, в заголовке которых есть «Специальное предложение» (условие PAGE_TITLE ).

Знакомство с категориями сайта

Вы можете получить и отфильтровать список DomainCategory , которые, по мнению Google, применимы к вашему сайту, выбрав поля ресурса domain_category в запросе GAQL.

Следующий запрос GAQL получает список категорий домена для определенного сайта и конкретной кампании с фильтрацией по его идентификатору:

SELECT
  domain_category.category,
  domain_category.language_code,
  domain_category.recommended_cpc_bid_micros
FROM domain_category
WHERE domain_category.domain = 'example.com'
  AND campaign.id = campaign_id

Исключение частей сайта

Вы также можете использовать AdGroupCriterionService для настройки отрицательных критериев веб-страницы. Вы можете использовать это, например, чтобы исключить страницы с определенным заголовком, которыми вы хотите управлять с помощью другой кампании или группы объявлений.

Другие критерии

Кампании и группы объявлений DSA не ограничиваются критериями только веб-страницы; вы можете продолжать использовать другие типы критериев для дальнейшего уточнения и улучшения качества ваших объявлений. Однако следует проявлять осмотрительность в использовании дополнительных критериев, поскольку их слишком большое количество может снизить эффективность автоматического таргетинга DSA.