Una vez que una conversión ya se haya registrado en Google Ads, puedes ajustarla más adelante en la API de Google Ads.
Para ajustar una conversión, primero debes tener una acción de conversión configurada y también debes haber registrado las conversiones que deseas ajustar.
Ejemplo de código
La API de Google Ads admite el uso de order_id
, también conocido como ID de transacción, para identificar la conversión que se ajustará con ConversionAdjustmentUploadService
.
Para obtener el conversion_action_id
necesario para realizar un ajuste de conversión, puedes hacer una de las siguientes acciones:
Obtén el valor del parámetro
ctId
disponible en la URL cuando hagas clic en los detalles de las conversiones en la IU de Google Ads.Consulta la API de Google Ads para
conversion_action.id
en el informeconversion_action
.
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long conversionActionId, String orderId, String adjustmentType, String adjustmentDateTime, @Nullable Float restatementValue) throws InvalidProtocolBufferException { // Gets the conversion adjustment enum value from the adjustmentType String. ConversionAdjustmentType conversionAdjustmentType = ConversionAdjustmentType.valueOf(adjustmentType); // Applies the conversion adjustment to the existing conversion. ConversionAdjustment conversionAdjustment = ConversionAdjustment.newBuilder() .setConversionAction(ResourceNames.conversionAction(customerId, conversionActionId)) .setAdjustmentType(conversionAdjustmentType) // Sets the orderId to identify the conversion to adjust. .setOrderId(orderId) // As an alternative to setting orderId, you can provide a GclidDateTimePair, but // setting orderId instead is strongly recommended. // .setGclidDateTimePair( // GclidDateTimePair.newBuilder() // .setGclid(gclid) // .setConversionDateTime(conversionDateTime) // .build()) .setAdjustmentDateTime(adjustmentDateTime) .build(); // Sets adjusted value for adjustment type RESTATEMENT. if (restatementValue != null && conversionAdjustmentType == ConversionAdjustmentType.RESTATEMENT) { conversionAdjustment = conversionAdjustment.toBuilder() .setRestatementValue( RestatementValue.newBuilder().setAdjustedValue(restatementValue).build()) .build(); } // Creates the conversion upload service client. try (ConversionAdjustmentUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionAdjustmentUploadServiceClient()) { // Uploads the click conversion. Partial failure should always be set to true. UploadConversionAdjustmentsRequest request = UploadConversionAdjustmentsRequest.newBuilder() .setCustomerId(Long.toString(customerId)) // Enables partial failure (must be true). .setPartialFailure(true) .addConversionAdjustments(conversionAdjustment) .build(); UploadConversionAdjustmentsResponse response = conversionUploadServiceClient.uploadConversionAdjustments(request); // Extracts the partial failure error if present on the response. ErrorUtils errorUtils = ErrorUtils.getInstance(); GoogleAdsFailure googleAdsFailure = response.hasPartialFailureError() ? errorUtils.getGoogleAdsFailure(response.getPartialFailureError()) : null; // Constructs a protocol buffer printer that will print error details in a concise format. final Printer errorPrinter = JsonFormat.printer().omittingInsignificantWhitespace(); // Prints the results for each adjustment, including any partial errors returned. for (int opIndex = 0; opIndex < request.getConversionAdjustmentsCount(); opIndex++) { ConversionAdjustmentResult result = response.getResults(opIndex); if (errorUtils.isPartialFailureResult(result)) { // The operation failed. Prints the error details. for (GoogleAdsError googleAdsError : errorUtils.getGoogleAdsErrors(opIndex, googleAdsFailure)) { System.out.printf( "%4d: Partial failure occurred: %s%n", opIndex, errorPrinter.print(googleAdsError)); } } else { System.out.printf( "%4d: Uploaded conversion adjustment for conversion action '%s' and order ID '%s'.%n", opIndex, result.getConversionAction(), result.getOrderId()); } } } }
C#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string orderId, string adjustmentDateTime, ConversionAdjustmentType adjustmentType, double? restatementValue) { // Get the ConversionAdjustmentUploadService. ConversionAdjustmentUploadServiceClient conversionAdjustmentUploadService = client.GetService(Services.V18.ConversionAdjustmentUploadService); // Associate conversion adjustments with the existing conversion action. ConversionAdjustment conversionAdjustment = new ConversionAdjustment() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), AdjustmentType = adjustmentType, // Sets the orderId to identify the conversion to adjust. OrderId = orderId, // As an alternative to setting orderId, you can provide a GclidDateTimePair, // but setting orderId instead is strongly recommended. //GclidDateTimePair = new GclidDateTimePair() //{ // Gclid = gclid, // ConversionDateTime = conversionDateTime, //}, AdjustmentDateTime = adjustmentDateTime, }; // Set adjusted value for adjustment type RESTATEMENT. if (adjustmentType == ConversionAdjustmentType.Restatement) { conversionAdjustment.RestatementValue = new RestatementValue() { AdjustedValue = restatementValue.Value }; } try { // Issue a request to upload the conversion adjustment. UploadConversionAdjustmentsResponse response = conversionAdjustmentUploadService.UploadConversionAdjustments( new UploadConversionAdjustmentsRequest() { CustomerId = customerId.ToString(), ConversionAdjustments = { conversionAdjustment }, // Enables partial failure (must be true). PartialFailure = true, ValidateOnly = false }); // Prints any partial errors returned. // To review the overall health of your recent uploads, see: // https://developers.google.com/google-ads/api/docs/conversions/upload-summaries if (response.PartialFailureError != null) { // Extracts the partial failure from the response status. GoogleAdsFailure partialFailure = response.PartialFailure; Console.WriteLine($"{partialFailure.Errors.Count} partial failure error(s) " + $"occurred"); } else { ConversionAdjustmentResult result = response.Results[0]; // Print the result. Console.WriteLine($"Uploaded conversion adjustment value of" + $" '{result.ConversionAction}' for Google Click ID " + $"'{result.GclidDateTimePair.Gclid}'"); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $orderId, string $adjustmentType, string $adjustmentDateTime, ?float $restatementValue ) { $conversionAdjustmentType = ConversionAdjustmentType::value($adjustmentType); // Applies the conversion adjustment to the existing conversion. $conversionAdjustment = new ConversionAdjustment([ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'adjustment_type' => $conversionAdjustmentType, // Sets the orderId to identify the conversion to adjust. 'order_id' => $orderId, // As an alternative to setting orderId, you can provide a 'gclid_date_time_pair', but // setting 'order_id' instead is strongly recommended. // 'conversion_date_time' must be in "yyyy-mm-dd hh:mm:ss+|-hh:mm" format. /* 'gclid_date_time_pair' => new GclidDateTimePair([ 'gclid' => 'INSERT_YOUR_GCLID_HERE', 'conversion_date_time' => 'INSERT_YOUR_CONVERSION_DATE_TIME_HERE' ]), */ 'adjustment_date_time' => $adjustmentDateTime ]); // Sets adjusted value for adjustment type RESTATEMENT. if ( $restatementValue !== null && $conversionAdjustmentType === ConversionAdjustmentType::RESTATEMENT ) { $conversionAdjustment->setRestatementValue(new RestatementValue([ 'adjusted_value' => $restatementValue ])); } // Issues a request to upload the conversion adjustment. $conversionAdjustmentUploadServiceClient = $googleAdsClient->getConversionAdjustmentUploadServiceClient(); $response = $conversionAdjustmentUploadServiceClient->uploadConversionAdjustments( // Enables partial failure (must be true). UploadConversionAdjustmentsRequest::build($customerId, [$conversionAdjustment], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** @var ConversionAdjustmentResult $uploadedConversionAdjustment */ $uploadedConversionAdjustment = $response->getResults()[0]; printf( "Uploaded conversion adjustment of '%s' for order ID '%s'.%s", $uploadedConversionAdjustment->getConversionAction(), $uploadedConversionAdjustment->getOrderId(), PHP_EOL ); } }
Python
def main( client, customer_id, conversion_action_id, adjustment_type, order_id, adjustment_date_time, restatement_value=None, ): """The main method that creates all necessary entities for the example. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. conversion_action_id: the ID of the conversion action to upload the adjustment to. adjustment_type: the adjustment type, e.g. " "RETRACTION, RESTATEMENT. order_id: the transaction ID of the conversion to adjust. Strongly recommended instead of using gclid and conversion_date_time. adjustment_date_time: the date and time of the adjustment. restatement_value: the adjusted value for adjustment type RESTATEMENT. """ conversion_adjustment_type_enum = client.enums.ConversionAdjustmentTypeEnum # Determine the adjustment type. conversion_adjustment_type = conversion_adjustment_type_enum[ adjustment_type ].value # Applies the conversion adjustment to the existing conversion. conversion_adjustment = client.get_type("ConversionAdjustment") conversion_action_service = client.get_service("ConversionActionService") conversion_adjustment.conversion_action = ( conversion_action_service.conversion_action_path( customer_id, conversion_action_id ) ) conversion_adjustment.adjustment_type = conversion_adjustment_type conversion_adjustment.adjustment_date_time = adjustment_date_time # Sets the order_id to identify the conversion to adjust. conversion_adjustment.order_id = order_id # As an alternative to setting order_id, you can provide a # gclid_date_time_pair, but setting order_id instead is strongly recommended. # conversion_adjustment.gclid_date_time_pair.gclid = gclid # conversion_adjustment.gclid_date_time_pair.conversion_date_time = ( # conversion_date_time # ) # Sets adjusted value for adjustment type RESTATEMENT. if ( restatement_value and conversion_adjustment_type == conversion_adjustment_type_enum.RESTATEMENT.value ): conversion_adjustment.restatement_value.adjusted_value = float( restatement_value ) # Uploads the click conversion. Partial failure should always be set to # true. service = client.get_service("ConversionAdjustmentUploadService") request = client.get_type("UploadConversionAdjustmentsRequest") request.customer_id = customer_id request.conversion_adjustments.append(conversion_adjustment) # Enables partial failure (must be true) request.partial_failure = True response = service.upload_conversion_adjustments(request=request) # Extracts the partial failure error if present on the response. if response.partial_failure_error: error_details = response.partial_failure_error.details for i, conversion_adjustment_result in enumerate(response.results): # If there's a GoogleAdsFailure in error_details at this position then # the uploaded operation failed and we print the error message. if error_details and error_details[i]: error_detail = error_details[i] failure_message = client.get_type("GoogleAdsFailure") # Parse the string into a GoogleAdsFailure message instance. # To access class-only methods on the message we retrieve its type. GoogleAdsFailure = type(failure_message) failure_object = GoogleAdsFailure.deserialize(error_detail.value) for error in failure_object.errors: # Construct and print a string that details which element in # the operation list failed (by index number) as well as the # error message and error code. print( "A partial failure at index " f"{error.location.field_path_elements[0].index} occurred " f"\nError message: {error.message}\nError code: " f"{error.error_code}" ) else: print( "Uploaded conversion adjustment for conversion action " f"'{conversion_adjustment_result.conversion_action}' and order " f"ID '{conversion_adjustment_result.order_id}'." )
Ruby
def upload_conversion_adjustment( customer_id, conversion_action_id, order_id, adjustment_type, adjustment_date_time, restatement_value ) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Applies the conversion adjustment to the existing conversion. conversion_adjustment = client.resource.conversion_adjustment do |ca| ca.conversion_action = client.path.conversion_action(customer_id, conversion_action_id) ca.adjustment_type = adjustment_type ca.order_id = order_id ca.adjustment_date_time = adjustment_date_time # Set adjusted value for adjustment type RESTATEMENT. if adjustment_type == :RESTATEMENT ca.restatement_value = client.resource.restatement_value do |ra| ra.adjusted_value = restatement_value.to_f end end end # Issue a request to upload the conversion adjustment(s). response = client.service.conversion_adjustment_upload.upload_conversion_adjustments( customer_id: customer_id, # This example shows just one adjustment but you may upload multiple ones. conversion_adjustments: [conversion_adjustment], partial_failure: true ) if response.partial_failure_error.nil? # Process and print all results for multiple adjustments response.results.each do |result| puts "Uploaded conversion adjustment for conversion action #{result.conversion_action} "\ "and order ID #{result.order_id}." end else # Print any partial errors returned. failures = client.decode_partial_failure_error(response.partial_failure_error) puts 'Request failed. Failure details:' failures.each do |failure| failure.errors.each do |error| index = error.location.field_path_elements.first.index puts "\toperation[#{index}] #{error.error_code.error_code}: #{error.message}" end end end end
Perl
sub upload_conversion_adjustment { my ($api_client, $customer_id, $conversion_action_id, $order_id, $adjustment_type, $adjustment_date_time, $restatement_value) = @_; # Applies the conversion adjustment to the existing conversion. my $conversion_adjustment = Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::ConversionAdjustment ->new({ conversionAction => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), adjustmentType => $adjustment_type, # Sets the orderId to identify the conversion to adjust. orderId => $order_id, # As an alternative to setting orderId, you can provide a 'gclid_date_time_pair', # but setting 'order_id' instead is strongly recommended. # gclidDateTimePair => # Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::GclidDateTimePair # ->new({ # gclid => $gclid, # conversionDateTime => $conversion_date_time # } # ), adjustmentDateTime => $adjustment_date_time, }); # Set adjusted value for adjustment type RESTATEMENT. $conversion_adjustment->{restatementValue} = Google::Ads::GoogleAds::V18::Services::ConversionAdjustmentUploadService::RestatementValue ->new({ adjustedValue => $restatement_value }) if defined $restatement_value && $adjustment_type eq RESTATEMENT; # Issue a request to upload the conversion adjustment. my $upload_conversion_adjustments_response = $api_client->ConversionAdjustmentUploadService() ->upload_conversion_adjustments({ customerId => $customer_id, conversionAdjustments => [$conversion_adjustment], partialFailure => "true" }); # Print any partial errors returned. if ($upload_conversion_adjustments_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_conversion_adjustments_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_conversion_adjustment = $upload_conversion_adjustments_response->{results}[0]; if (%$uploaded_conversion_adjustment) { printf "Uploaded conversion adjustment of the conversion action " . "with resource name '%s' for order ID '%s'.\n", $uploaded_conversion_adjustment->{conversionAction}, $uploaded_conversion_adjustment->{orderId}; } return 1; }
Requisitos
Estos son algunos requisitos y restricciones que debes tener en cuenta cuando ajustes las conversiones en la API:
Solo la cuenta que administra las acciones de conversión puede subir ajustes. Utiliza las instrucciones de configuración del seguimiento de conversiones para determinar qué cuenta administra las conversiones de tu cuenta de Google Ads.
Si intentas subir un ajuste con otra cuenta, se mostrará un error
NO_CONVERSION_ACTION_FOUND
. Este error también se produce si no está habilitada la acción de conversión del ajuste.Google Ads solo admite el ajuste de conversiones para los tipos de acciones de conversión
SALESFORCE
,UPLOAD_CLICKS
oWEBPAGE
. Si intentas subir un ajuste para una conversión en la que la acción de conversión no es uno de estos tipos, se mostrará un errorINVALID_CONVERSION_ACTION_TYPE
.Los campos que especifican la fecha y la hora requieren una zona horaria que no tiene que ser la de la cuenta. El formato de estos campos es
yyyy-mm-dd HH:mm:ss+|-HH:mm
, por ejemplo:2022-01-01 19:32:45-05:00
(sin tener en cuenta el horario de verano).Espera entre 4 y 6 horas después de crear la acción de conversión antes de ajustar sus conversiones para evitar un error de
TOO_RECENT_CONVERSION_ACTION
.El ajuste falla con un error
CONVERSION_NOT_FOUND
si la conversión nunca se subió o se subió, pero se descartó porque se consideró no válida o de spam.Debes especificar el
order_id
en elConversionAdjustment
en cualquiera de estas condiciones:El
type
de la acción de conversión es igual aWEBPAGE
.Se asignó un
order_id
a la conversión original que estás ajustando.
Si especificas
gclid_date_time_pair
, la operación fallará con un errorConversionAdjustmentUploadError.MISSING_ORDER_ID_FOR_WEBPAGE
oConversionAdjustmentUploadError.CONVERSION_NOT_FOUND
, respectivamente.Cuando creas un
ConversionAdjustment
, el atributopartial_failure
deUploadConversionAdjustmentsRequest
siempre debe establecerse entrue
. Sigue los lineamientos de fallas parciales cuando controles operaciones válidas y fallidas de forma simultánea.No puedes cambiar
ConversionAction
con un ajuste. En su lugar, usa unRETRACTION
para quitar la conversión anterior y subir una nueva con elConversionAction
actualizado. No es necesario modificar la marca de tiempo. Consulta Acerca de los ajustes de conversiones.