Puedes asignar un presupuesto a una campaña, desvincular un presupuesto de una campaña o recuperar las campañas que están asignadas a un presupuesto específico.
Cómo asignar un presupuesto a una campaña
Después de
crear un CampaignBudget
con
CampaignBudgetService
o
identificar uno existente,
debes usar su
valor de campo resource_name
en una llamada posterior a
CampaignService. Si la operación de creación del presupuesto se realiza correctamente, pero la asignación de la campaña falla, tendrás un presupuesto huérfano (un presupuesto que no está asociado con ninguna campaña). Te recomendamos que vuelvas a usar o quites esos presupuestos.
Campaña nueva
Para una campaña nueva, en CampaignOperation.create, establece el campo campaign_budget del objeto Campaign en un nombre de recurso de presupuesto, como se muestra en el siguiente ejemplo de código.
Java
// Creates the campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) .setAdvertisingChannelType(AdvertisingChannelType.SEARCH) // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy and budget. .setManualCpc(ManualCpc.newBuilder().build()) .setCampaignBudget(budgetResourceName) // Adds the networkSettings configured above. .setNetworkSettings(networkSettings) // Optional: Sets the start & end dates. .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd")) .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd")) .build();
C#
// Create the campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), AdvertisingChannelType = AdvertisingChannelType.Search, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Set the bidding strategy and budget. ManualCpc = new ManualCpc(), CampaignBudget = budget, // Set the campaign network options. NetworkSettings = new NetworkSettings { TargetGoogleSearch = true, TargetSearchNetwork = true, // Enable Display Expansion on Search campaigns. See // https://support.google.com/google-ads/answer/7193800 to learn more. TargetContentNetwork = true, TargetPartnerSearchNetwork = false }, // Optional: Set the start date. StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"), // Optional: Set the end date. EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"), };
PHP
$campaign = new Campaign([ 'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(), 'advertising_channel_type' => AdvertisingChannelType::SEARCH, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy and budget. 'manual_cpc' => new ManualCpc(), 'campaign_budget' => $budgetResourceName, // Adds the network settings configured above. 'network_settings' => $networkSettings, // Optional: Sets the start and end dates. 'start_date' => date('Ymd', strtotime('+1 day')), 'end_date' => date('Ymd', strtotime('+1 month')) ]);
Python
# Create campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise {uuid.uuid4()}" campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SEARCH ) # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Set the bidding strategy and budget. campaign.manual_cpc.enhanced_cpc_enabled = True campaign.campaign_budget = campaign_budget_response.results[0].resource_name # Set the campaign network options. campaign.network_settings.target_google_search = True campaign.network_settings.target_search_network = True campaign.network_settings.target_partner_search_network = False # Enable Display Expansion on Search campaigns. For more details see: # https://support.google.com/google-ads/answer/7193800 campaign.network_settings.target_content_network = True
Ruby
# Create campaign. campaign = client.resource.campaign do |c| c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}" c.advertising_channel_type = :SEARCH # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. c.status = :PAUSED # Set the bidding strategy and budget. c.manual_cpc = client.resource.manual_cpc c.campaign_budget = return_budget.results.first.resource_name # Set the campaign network options. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true ns.target_search_network = true # Enable Display Expansion on Search campaigns. See # https://support.google.com/google-ads/answer/7193800 to learn more. ns.target_content_network = true ns.target_partner_search_network = false end # Optional: Set the start date. c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d') # Optional: Set the end date. c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d') end
Perl
# Create a campaign. my $campaign = Google::Ads::GoogleAds::V18::Resources::Campaign->new({ name => "Interplanetary Cruise #" . uniqid(), advertisingChannelType => SEARCH, # Recommendation: Set the campaign to PAUSED when creating it to stop # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => PAUSED, # Set the bidding strategy and budget. manualCpc => Google::Ads::GoogleAds::V18::Common::ManualCpc->new( {enhancedCpcEnabled => "true"} ), campaignBudget => $campaign_budgets_response->{results}[0]{resourceName}, # Set the campaign network options. networkSettings => Google::Ads::GoogleAds::V18::Resources::NetworkSettings->new({ targetGoogleSearch => "true", targetSearchNetwork => "true", # Enable Display Expansion on Search campaigns. See # https://support.google.com/google-ads/answer/7193800 to learn more. targetContentNetwork => "true", targetPartnerSearchNetwork => "false" } ), # Optional: Set the start date. The campaign starts tomorrow. startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)), # Optional: Set the end date. The campaign runs for 30 days. endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)), });
Campaña existente
Para reemplazar el presupuesto de una campaña existente, en un CampaignOperation.update, establece el campo campaign_budget del objeto Campaign en el nombre de recurso de un presupuesto existente (junto con cualquier otro campo de campaña que desees configurar). Ten en cuenta que esto reemplazará el presupuesto existente asignado a la campaña por el que especifica el campo campaign_budget, ya que una campaña se puede asociar con un solo presupuesto a la vez.
Cómo desvincular un presupuesto de una campaña
Una campaña siempre debe estar asociada a un presupuesto. Para quitar un presupuesto de una campaña, cambia el presupuesto asociado con ella y, así, reemplázalo por otro presupuesto. Para identificar las campañas que usan un presupuesto en particular, continúa con la siguiente sección.
Cómo recuperar las campañas asignadas a un presupuesto
Obtener la lista de campañas que usan el mismo presupuesto puede ser útil para equilibrar el uso del presupuesto. La siguiente consulta de GAQL mostrará todas las campañas del ID de presupuesto especificado:
SELECT campaign.id FROM campaign WHERE campaign_budget.id = campaign_budget_id