You can target people who have visited specific pages or sections of your
website using an expression_rule_user_list
targeted to more specific URLs, not just your website's domain.
See Rule-based remarketing for an example and more details.
Visitors of a page who did visit another page
You can target people who visited more than one page using a
combined_rule_user_list.
The targeting would be done the same way as in the previous example. Only the
first step changes, where you use a
combined_rule_user_list
rather than an
expression_rule_user_list.
First, create two rules. Then, combine the rules with the
combined_rule_user_list.
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId) {
String urlString = "url__";
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example1'.
UserListRuleItemInfo userVisitedSite1Rule =
UserListRuleItemInfo.newBuilder()
// Uses a built-in parameter to create a domain URL rule.
.setName(urlString)
.setStringRuleItem(
UserListStringRuleItemInfo.newBuilder()
.setOperator(UserListStringRuleItemOperator.EQUALS)
.setValue("http://example.com/example1")
.build())
.build();
// Creates a UserListRuleInfo object containing the first rule.
UserListRuleInfo userVisitedSite1RuleInfo =
UserListRuleInfo.newBuilder()
.addRuleItemGroups(
UserListRuleItemGroupInfo.newBuilder().addRuleItems(userVisitedSite1Rule).build())
.build();
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example2'.
UserListRuleItemInfo userVisitedSite2Rule =
UserListRuleItemInfo.newBuilder()
// Uses a built-in parameter to create a domain URL rule.
.setName(urlString)
.setStringRuleItem(
UserListStringRuleItemInfo.newBuilder()
.setOperator(UserListStringRuleItemOperator.EQUALS)
.setValue("http://example.com/example2")
.build())
.build();
// Creates a UserListRuleInfo object containing the second rule.
UserListRuleInfo userVisitedSite2RuleInfo =
UserListRuleInfo.newBuilder()
.addRuleItemGroups(
UserListRuleItemGroupInfo.newBuilder().addRuleItems(userVisitedSite2Rule).build())
.build();
// Creates the user list where "Visitors of a page who did visit another page". To create a user
// list where "Visitors of a page who did not visit another page", change the
// UserListCombinedRuleOperator from AND to AND_NOT.
CombinedRuleUserListInfo combinedRuleUserListInfo =
CombinedRuleUserListInfo.newBuilder()
.setLeftOperand(userVisitedSite1RuleInfo)
.setRightOperand(userVisitedSite2RuleInfo)
.setRuleOperator(UserListCombinedRuleOperator.AND)
.build();
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo =
RuleBasedUserListInfo.newBuilder()
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
.setPrepopulationStatus(UserListPrepopulationStatus.REQUESTED)
.setCombinedRuleUserList(combinedRuleUserListInfo)
.build();
// Creates a user list.
UserList userList =
UserList.newBuilder()
.setName(
"All visitors to http://example.com/example1 AND http://example.com/example2 #"
+ getPrintableDateTime())
.setDescription(
"Visitors of both http://example.com/example1 AND http://example.com/example2")
.setMembershipStatus(UserListMembershipStatus.OPEN)
.setMembershipLifeSpan(365)
.setRuleBasedUserList(ruleBasedUserListInfo)
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the user list service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
String userListResourceName = response.getResults(0).getResourceName();
// Prints the result.
System.out.printf("Created user list with resource name '%s'.%n", userListResourceName);
}
}
C#
public void Run(GoogleAdsClient client, long customerId)
{
// Get the UserListServiceClient.
UserListServiceClient userListServiceClient =
client.GetService(Services.V12.UserListService);
// Creates a rule targeting any user that visited a url that equals
// 'http://example.com/example1'.
UserListRuleInfo userVisitedSite1RuleInfo =
BuildVisitedSiteRuleInfo("http://example.com/example1");
// Creates a rule targeting any user that visited a url that equals
// 'http://example.com/example2'.
UserListRuleInfo userVisitedSite2RuleInfo =
BuildVisitedSiteRuleInfo("http://example.com/example2");
// Creates the user list where "Visitors of a page who did visit another page".
// To create a user list where "Visitors of a page who did not visit another page",
// change the UserListCombinedRuleOperator from .And to .AndNot.
CombinedRuleUserListInfo combinedRuleUserListInfo = new CombinedRuleUserListInfo()
{
LeftOperand = userVisitedSite1RuleInfo,
RightOperand = userVisitedSite2RuleInfo,
RuleOperator = UserListCombinedRuleOperator.And
};
// Defines a representation of a user list that is generated by a rule.
RuleBasedUserListInfo ruleBasedUserListInfo = new RuleBasedUserListInfo()
{
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
PrepopulationStatus = UserListPrepopulationStatus.Requested,
CombinedRuleUserList = combinedRuleUserListInfo
};
// Creates a user list.
UserList userList = new UserList()
{
Name = "All visitors to http://example.com/example1 AND " +
$"http://example.com/example2 #{ExampleUtilities.GetShortRandomString()}",
Description = "Visitors of both http://example.com/example1 AND " +
"http://example.com/example2",
MembershipStatus = UserListMembershipStatus.Open,
MembershipLifeSpan = 365L,
RuleBasedUserList = ruleBasedUserListInfo
};
// Creates the operation.
UserListOperation operation = new UserListOperation()
{
Create = userList
};
try
{
// Adds the new user list and prints the result.
MutateUserListsResponse response = userListServiceClient.MutateUserLists
(customerId.ToString(), new[] { operation });
Console.WriteLine("Created user list with resource name:" +
$"{response.Results.First().ResourceName}");
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
/// <summary>
/// Creates and returns a UserListRuleInfo object targeting a visit to a specified URL.
/// </summary>
/// <param name="url">The URL at which the rule will be targeted.</param>
/// <returns>A populated UserListRuleInfo object.</returns>
private UserListRuleInfo BuildVisitedSiteRuleInfo(string url)
{
// Creates a rule targeting any user that visited the specified URL.
UserListRuleItemInfo userVisitedSiteRule = new UserListRuleItemInfo()
{
// Uses a built-in parameter to create a domain URL rule.
Name = "url__",
StringRuleItem = new UserListStringRuleItemInfo()
{
Operator = UserListStringRuleItemOperator.Equals,
Value = url
}
};
// Creates a UserListRuleInfo object containing the new rule.
UserListRuleInfo userVisitedSiteRuleInfo = new UserListRuleInfo()
{
RuleItemGroups =
{
new UserListRuleItemGroupInfo()
{
RuleItems = {userVisitedSiteRule}
}
}
};
return userVisitedSiteRuleInfo;
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example1'.
$userVisitedSite1Rule = new UserListRuleItemInfo([
// Uses a built-in parameter to create a domain URL rule.
'name' => self::URL_STRING,
'string_rule_item' => new UserListStringRuleItemInfo([
'operator' => UserListStringRuleItemOperator::EQUALS,
'value' => 'http://example.com/example1'
])
]);
// Creates a UserListRuleInfo object containing the first rule.
$userVisitedSite1RuleInfo = new UserListRuleInfo([
'rule_item_groups' => [
new UserListRuleItemGroupInfo([
'rule_items' => [$userVisitedSite1Rule]
])
]
]);
// Creates a rule targeting any user that visited a url that equals
// http://example.com/example2'.
$userVisitedSite2Rule = new UserListRuleItemInfo([
// Uses a built-in parameter to create a domain URL rule.
'name' => self::URL_STRING,
'string_rule_item' => new UserListStringRuleItemInfo([
'operator' => UserListStringRuleItemOperator::EQUALS,
'value' => 'http://example.com/example2'
])
]);
// Creates a UserListRuleInfo object containing the second rule.
$userVisitedSite2RuleInfo = new UserListRuleInfo([
'rule_item_groups' => [
new UserListRuleItemGroupInfo([
'rule_items' => [$userVisitedSite2Rule]
])
]
]);
// Creates the user list where "Visitors of a page who did visit another page". To create a
// user list where "Visitors of a page who did not visit another page", change the
// UserListCombinedRuleOperator from PBAND to AND_NOT.
$combinedRuleUserListInfo = new CombinedRuleUserListInfo([
'left_operand' => $userVisitedSite1RuleInfo,
'right_operand' => $userVisitedSite2RuleInfo,
'rule_operator' => UserListCombinedRuleOperator::PBAND
]);
// Defines a representation of a user list that is generated by a rule.
$ruleBasedUserListInfo = new RuleBasedUserListInfo([
// Optional: To include past users in the user list, set the prepopulation_status to
// REQUESTED.
'prepopulation_status' => UserListPrepopulationStatus::REQUESTED,
'combined_rule_user_list' => $combinedRuleUserListInfo
]);
// Creates a user list.
$userList = new UserList([
'name' => 'All visitors to http://example.com/example1 AND ' .
'http://example.com/example2 #' . Helper::getPrintableDatetime(),
'description' => 'Visitors of both http://example.com/example1 AND ' .
'http://example.com/example2',
'membership_status' => UserListMembershipStatus::OPEN,
'membership_life_span' => 365,
'rule_based_user_list' => $ruleBasedUserListInfo
]);
// Creates the operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add the user list and prints some information.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
$response = $userListServiceClient->mutateUserLists($customerId, [$operation]);
printf(
"Created user list with resource name '%s'.%s",
$response->getResults()[0]->getResourceName(),
PHP_EOL
);
}
Python
def main(client, customer_id):
"""Creates a rule-based user list.
The list will be defined by a combination of rules for users who have
visited two different pages of a website.
Args:
client: The Google Ads client.
customer_id: The customer ID for which to add the user list.
"""
# Get the UserListService client.
user_list_service = client.get_service("UserListService")
rule_infos = []
# Create rules targeting any user that visits "http://example.com/example1"
# and "http://example.com/example2".
for url in ["http://example.com/example1", "http://example.com/example2"]:
rule_infos.append(build_visited_site_rule_info(client, url))
# The two rules are combined by joining the first AND second URLs. See
# https://developers.google.com/google-ads/api/reference/rpc/latest/CombinedRuleUserListInfo
# for more details.
# This rule will create a user list where "Visitors of a page who did visit
# another page". To create a user list where "Visitors of a page who did not
# visit another page", change the UserListCombinedRuleOperator from AND to
# AND_NOT.
combined_rule_user_list_info = client.get_type("CombinedRuleUserListInfo")
client.copy_from(combined_rule_user_list_info.left_operand, rule_infos[0])
client.copy_from(combined_rule_user_list_info.right_operand, rule_infos[1])
combined_rule_user_list_info.rule_operator = (
client.enums.UserListCombinedRuleOperatorEnum.AND
)
# Define a representation of a user list that is generated by a rule.
rule_based_user_list_info = client.get_type("RuleBasedUserListInfo")
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
rule_based_user_list_info.prepopulation_status = (
client.enums.UserListPrepopulationStatusEnum.REQUESTED
)
client.copy_from(
rule_based_user_list_info.combined_rule_user_list,
combined_rule_user_list_info,
)
# Create a UserListOperation and populate the UserList.
user_list_operation = client.get_type("UserListOperation")
user_list = user_list_operation.create
user_list.name = (
"All visitors to http://example.com/example1 AND "
f"http://example.com/example2 #{uuid4()}"
)
user_list.description = (
"Visitors of both http://example.com/example1 AND "
"http://example.com/example2"
)
user_list.membership_status = client.enums.UserListMembershipStatusEnum.OPEN
user_list.membership_life_span = 365
client.copy_from(user_list.rule_based_user_list, rule_based_user_list_info)
# Issue a mutate request to add the user list, then print the results.
response = user_list_service.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
print(
"Created combined user list with resource name "
f"'{response.results[0].resource_name}.'"
)
def build_visited_site_rule_info(client, url):
"""Creates a UserListRuleInfo object targeting a visit to a specified URL.
Args:
client: An initialized Google Ads client.
url: The string URL at which the rule will be targeted.
Returns:
A populated UserListRuleInfo object.
"""
user_visited_site_rule = client.get_type("UserListRuleItemInfo")
# Use a built-in parameter to create a domain URL rule.
user_visited_site_rule.name = "url__"
user_visited_site_rule.string_rule_item.operator = (
client.enums.UserListStringRuleItemOperatorEnum.EQUALS
)
user_visited_site_rule.string_rule_item.value = url
user_visited_site_rule_info = client.get_type("UserListRuleInfo")
rule_item_group_info = client.get_type("UserListRuleItemGroupInfo")
rule_item_group_info.rule_items.append(user_visited_site_rule)
user_visited_site_rule_info.rule_item_groups.append(rule_item_group_info)
return user_visited_site_rule_info
Ruby
def add_combined_rule_user_list(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Creates a user list.
operation = client.operation.create_resource.user_list do |u|
u.name = "All visitors to http://example.com/example1 AND " \
"http://example.com/example2 ##{(Time.new.to_f * 1000).to_i}"
u.description = "Visitors of both http://example.com/example1 AND " \
"http://example.com/example2"
u.membership_status = :OPEN
u.membership_life_span = 365
# Defines a representation of a user list that is generated by a rule.
u.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
# Optional: To include past users in the user list, set the
# prepopulation_status to REQUESTED.
r.prepopulation_status = :REQUESTED
# Creates the user list where "Visitors of a page who did visit another
# page". To create a user list where "Visitors of a page who did not visit
# another page", change the rule_operator from AND to AND_NOT.
r.combined_rule_user_list = client.resource.combined_rule_user_list_info do |c|
# Creates a UserListRuleInfo object containing the first rule.
c.left_operand = client.resource.user_list_rule_info do |rule|
rule.rule_item_groups << client.resource.user_list_rule_item_group_info do |group|
# Creates a rule targeting any user that visited a url that equals
# 'http://example.com/example1'.
group.rule_items << client.resource.user_list_rule_item_info do |item|
# Uses a built-in parameter to create a domain URL rule.
item.name = URL_STRING
item.string_rule_item = client.resource.user_list_string_rule_item_info do |string_rule|
string_rule.operator = :EQUALS
string_rule.value = "http://example.com/example1"
end
end
end
end
# Creates a UserListRuleInfo object containing the second rule.
c.right_operand = client.resource.user_list_rule_info do |rule|
rule.rule_item_groups << client.resource.user_list_rule_item_group_info do |group|
# Creates a rule targeting any user that visited a url that equals
# 'http://example.com/example2'.
group.rule_items << client.resource.user_list_rule_item_info do |item|
# Uses a built-in parameter to create a domain URL rule.
item.name = URL_STRING
item.string_rule_item = client.resource.user_list_string_rule_item_info do |string_rule|
string_rule.operator = :EQUALS
string_rule.value = "http://example.com/example2"
end
end
end
end
c.rule_operator = :AND
end
end
end
# Issues a mutate request to add the user list and prints some information.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
puts "Created user list with resource name " \
"#{response.results.first.resource_name}"
end
Perl
sub add_combined_rule_user_list {
my ($api_client, $customer_id) = @_;
# Create a rule targeting any user that visited a URL that equals
# 'http://example.com/example1'.
my $user_visited_site1_rule =
Google::Ads::GoogleAds::V12::Common::UserListRuleItemInfo->new({
# Use a built-in parameter to create a domain URL rule.
name => URL_STRING,
stringRuleItem =>
Google::Ads::GoogleAds::V12::Common::UserListStringRuleItemInfo->new({
operator => EQUALS,
value => "http://example.com/example1"
})});
# Create a UserListRuleInfo object containing the first rule.
my $user_visited_site1_rule_info =
Google::Ads::GoogleAds::V12::Common::UserListRuleInfo->new({
ruleItemGroups =>
Google::Ads::GoogleAds::V12::Common::UserListRuleItemGroupInfo->new({
ruleItems => [$user_visited_site1_rule]})});
# Create a rule targeting any user that visited a URL that equals
# 'http://example.com/example2'.
my $user_visited_site2_rule =
Google::Ads::GoogleAds::V12::Common::UserListRuleItemInfo->new({
# Use a built-in parameter to create a domain URL rule.
name => URL_STRING,
stringRuleItem =>
Google::Ads::GoogleAds::V12::Common::UserListStringRuleItemInfo->new({
operator => EQUALS,
value => "http://example.com/example2"
})});
# Create a UserListRuleInfo object containing the second rule.
my $user_visited_site2_rule_info =
Google::Ads::GoogleAds::V12::Common::UserListRuleInfo->new({
ruleItemGroups =>
Google::Ads::GoogleAds::V12::Common::UserListRuleItemGroupInfo->new({
ruleItems => [$user_visited_site2_rule]})});
# Create the user list where "Visitors of a page who did visit another page".
# To create a user list where "Visitors of a page who did not visit another page",
# change the UserListCombinedRuleOperator from AND to AND_NOT.
my $combined_rule_user_list_info =
Google::Ads::GoogleAds::V12::Common::CombinedRuleUserListInfo->new({
leftOperand => $user_visited_site1_rule_info,
rightOperand => $user_visited_site2_rule_info,
ruleOperator => AND
});
# Define a representation of a user list that is generated by a rule.
my $rule_based_user_list_info =
Google::Ads::GoogleAds::V12::Common::RuleBasedUserListInfo->new({
# Optional: To include past users in the user list, set the prepopulationStatus
# to REQUESTED.
prepopulationStatus => REQUESTED,
combinedRuleUserList => $combined_rule_user_list_info
});
# Create a user list.
my $user_list = Google::Ads::GoogleAds::V12::Resources::UserList->new({
name => "All visitors to http://example.com/example1 AND " .
"http://example.com/example2 #" . uniqid(),
description => "Visitors of both http://example.com/example1 AND " .
"http://example.com/example2",
membershipStatus => OPEN,
membershipLifespan => 365,
ruleBasedUserList => $rule_based_user_list_info
});
# Create the operation.
my $user_list_operation =
Google::Ads::GoogleAds::V12::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Issue a mutate request to add the user list and print some information.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
printf "Created user list with resource name '%s'.\n",
$user_lists_response->{results}[0]{resourceName};
return 1;
}
Visitors of a page who did not visit another page
You can target people who visited one page but not another page by using
combined_rule_user_list. The only
change that would have to be made to the previous example is that the
rule_operator needs
to change from
AND
to
AND_NOT.