Utwórz kryteria kampanii

W sekcji Uzyskiwanie sugestii pokazaliśmy, jak pobierać obiekty KeywordThemeConstant za pomocą słowa lub wyrażenia. W tym kroku używamy tych samych stałych tematycznych słów kluczowych, by utworzyć zbiór obiektów CampaignCriterion, na które kierowana jest kampania inteligentna.

Podobnie jak w przypadku wykorzystywania kwoty budżetu sugerowanej przez SmartCampaignSuggestServicepodczas tworzenia budżetu, warto utworzyć kryteria kampanii na podstawie stałych grup tematycznych słów kluczowych, które pobierano z narzędzia KeywordThemeConstantService, w sekcji Otrzymuj sugestie.

Oto najważniejsze wymagania dotyczące kampanii inteligentnych:

• Kampanie inteligentne obsługują tylko te typy kryteriów:

  • CriterionTypeEnum.AD_SCHEDULE
  • CriterionTypeEnum.KEYWORD_THEME
  • CriterionTypeEnum.LOCATION
  • CriterionTypeEnum.PROXIMITY

• W przypadku kierowania na lokalizację, jeśli lokalizacja nie jest określona, domyślnie kierowanie obejmuje wszystkie regiony.

• Z kampanią inteligentną można powiązać wiele kryteriów location, ale można użyć tylko jednego kryterium proximity.

• Nie można jednocześnie stosować kierowania na location i proximity.

W tym przykładzie stałe grupy tematyczne słów kluczowych zostały przekonwertowane na obiekty KeywordThemeInfo przez ustawienie nazwy zasobu w polu KeywordThemeInfo.keyword_theme_constant. Pole campaign ustawiamy przy użyciu tymczasowego nazwy zasobu ustawionego w kampanii w poprzednim kroku.

/**
 * Creates {@link com.google.ads.googleads.v13.resources.CampaignCriterion} operations for add
 * each {@link KeywordThemeInfo}.
 */
private Collection<? extends MutateOperation> createCampaignCriterionOperations(
    long customerId,
    List<KeywordThemeInfo> keywordThemeInfos,
    SmartCampaignSuggestionInfo suggestionInfo) {
  List<MutateOperation> keywordThemeOperations =
      keywordThemeInfos.stream()
          .map(
              keywordTheme -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setKeywordTheme(keywordTheme);
                return builder.build();
              })
          .collect(Collectors.toList());

  List<MutateOperation> locationOperations =
      suggestionInfo.getLocationList().getLocationsList().stream()
          .map(
              location -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setLocation(location);
                return builder.build();
              })
          .collect(Collectors.toList());

  return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream())
      .collect(Collectors.toList());
}
AddSmartCampaign.java
      

/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param>
/// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId,
    IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo
    suggestionInfo)
{
    List<MutateOperation> mutateOperations = keywordThemeInfos.Select(
        keywordThemeInfo => new MutateOperation
        {
            CampaignCriterionOperation = new CampaignCriterionOperation
            {
                Create = new CampaignCriterion
                {
                    // Set the campaign ID to a temporary ID.
                    Campaign = ResourceNames.Campaign(
                        customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                    // Set the keyword theme to each KeywordThemeInfo in turn.
                    KeywordTheme = keywordThemeInfo,
                }
            }
        }).ToList();

    // Create a location criterion for each location in the suggestion info.
    mutateOperations.AddRange(
        suggestionInfo.LocationList.Locations.Select(
            locationInfo => new MutateOperation()
            {
                CampaignCriterionOperation = new CampaignCriterionOperation()
                {
                    Create = new CampaignCriterion()
                    {
                        // Set the campaign ID to a temporary ID.
                        Campaign = ResourceNames.Campaign(customerId,
                            SMART_CAMPAIGN_TEMPORARY_ID),
                        // Set the location to the given location.
                        Location = locationInfo
                    }
                }
            }).ToList()
    );
    return mutateOperations;
}
AddSmartCampaign.cs
      

private static function createCampaignCriterionOperations(
    int $customerId,
    array $keywordThemeInfos,
    SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo
): array {
    $operations = [];
    foreach ($keywordThemeInfos as $info) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Sets the keyword theme to the given KeywordThemeInfo.
            'keyword_theme' => $info
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    // Create a location criterion for each location in the suggestion info object to add
    // corresponding location targeting to the Smart campaign.
    foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Set the location to the given location.
            'location' => $location
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    return $operations;
}
AddSmartCampaign.php
      

def create_campaign_criterion_operations(
    client, customer_id, keyword_theme_infos, suggestion_info
):
    """Creates a list of MutateOperations that create new campaign criteria.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        keyword_theme_infos: a list of KeywordThemeInfos.
        suggestion_info: A SmartCampaignSuggestionInfo instance.

    Returns:
        a list of MutateOperations that create new campaign criteria.
    """
    campaign_service = client.get_service("CampaignService")

    operations = []
    for info in keyword_theme_infos:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the keyword theme to the given KeywordThemeInfo.
        campaign_criterion.keyword_theme = info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    # Create a location criterion for each location in the suggestion info
    # object to add corresponding location targeting to the Smart campaign
    for location_info in suggestion_info.location_list.locations:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the location to the given location.
        campaign_criterion.location = location_info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    return operations
add_smart_campaign.py
      

# Creates a list of mutate_operations that create new campaign criteria.
def create_campaign_criterion_operations(
  client,
  customer_id,
  keyword_theme_infos,
  suggestion_info)
  operations = []

  keyword_theme_infos.each do |info|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the keyword theme to the given keyword_theme_info.
        cc.keyword_theme = info
      end
    end
  end

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign
  suggestion_info.location_list.locations.each do |location|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the location to the given location.
        cc.location = location
      end
    end
  end

  operations
end
add_smart_campaign.rb
      

# Creates a list of MutateOperations that create new campaign criteria.
sub _create_campaign_criterion_operations {
  my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_;

  my $campaign_criterion_operations = [];

  foreach my $keyword_theme_info (@$keyword_theme_infos) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V13::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V13::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V13::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V13::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the keyword theme to the given KeywordThemeInfo.
                keywordTheme => $keyword_theme_info
              })})});
  }

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign.
  foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V13::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V13::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V13::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V13::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the location to the given location.
                location => $location_info
              })})});
  }

  return $campaign_criterion_operations;
}
add_smart_campaign.pl
      

Kryteria kampanii kierowanych na wykluczające słowa kluczowe

Aby w kampanii inteligentnej ustawić kierowanie na kryterium grupy tematycznej słów kluczowych, musisz użyć grupy tematycznej słów kluczowych, ustawiając pole free_form_keyword_theme w instancji KeywordThemeInfo.

Kryteria grupy tematycznej wykluczających słów kluczowych działają inaczej niż kryterium niewykluczającego słowa kluczowego. Natomiast gdy kryterium niewykluczającego słowa kluczowego jest dostosowywane automatycznie, aby automatycznie kierować reklamy na inne podobne kryteria, kryterium wykluczającego słowa kluczowego jest ograniczone tylko do wykluczającego kierowania na dane hasło. Działanie jest równoważne z zachowaniem wykluczającego dopasowania do wyrażenia.