Utwórz reklamę i grupę reklam

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Utwórz grupę reklam

Podobnie jak w przypadku grupy Campaign utworzonej w poprzednich krokach ta grupa reklam wymaga minimalnej konfiguracji, ponieważ jest zoptymalizowana automatycznie.

Najważniejsze wymagania grup reklam w kampaniach inteligentnych:

Poniżej w polu campaign ustawiamy tymczasową nazwę zasobu, która jest używana do utworzenia kampanii w poprzednich krokach.

Java

private MutateOperation createAdGroupOperation(long customerId) {
  MutateOperation.Builder builder = MutateOperation.newBuilder();
  builder
      .getAdGroupOperationBuilder()
      .getCreateBuilder()
      .setResourceName(ResourceNames.adGroup(customerId, AD_GROUP_TEMPORARY_ID))
      .setName("Smart campaign ad group " + CodeSampleHelper.getShortPrintableDateTime())
      .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
      .setType(AdGroupType.SMART_CAMPAIGN_ADS);
  return builder.build();
}
      

C#

/// <summary>
/// Creates a MutateOperation that creates a new ad group.
/// A temporary ID will be used in the campaign resource name for this ad group to
/// associate it with the Smart campaign created in earlier steps. A temporary ID will
/// also be used for its own resource name so that we can associate an ad group ad with
/// it later in the process.
/// Only one ad group can be created for a given Smart campaign.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <returns>A MutateOperation that creates a new ad group.</returns>
private MutateOperation CreateAdGroupOperation(long customerId)
{
    return new MutateOperation
    {
        AdGroupOperation = new AdGroupOperation
        {
            Create = new AdGroup
            {
                // Set the ad group ID to a temporary ID.
                ResourceName = ResourceNames.AdGroup(customerId, AD_GROUP_TEMPORARY_ID),
                Name = $"Smart campaign ad group #{ExampleUtilities.GetRandomString()}",
                // Set the campaign ID to a temporary ID.
                Campaign = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                // The ad group type must be SmartCampaignAds.
                Type = AdGroupType.SmartCampaignAds
            }
        }
    };
}
      

PHP

private static function createAdGroupOperation(int $customerId): MutateOperation
{
    // Creates the ad group object.
    $adGroup = new AdGroup([
        // Sets the ad group ID to a temporary ID.
        'resource_name' => ResourceNames::forAdGroup($customerId, self::AD_GROUP_TEMPORARY_ID),
        'name' => "Smart campaign ad group #" . Helper::getPrintableDatetime(),
        // Sets the campaign ID to a temporary ID.
        'campaign' =>
            ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
        // The ad group type must be set to SMART_CAMPAIGN_ADS.
        'type' => AdGroupType::SMART_CAMPAIGN_ADS
    ]);

    // Creates the MutateOperation that creates the ad group.
    return new MutateOperation([
        'ad_group_operation' => new AdGroupOperation(['create' => $adGroup])
    ]);
}
      

Python

def create_ad_group_operation(client, customer_id):
    """Creates a MutateOperation that creates a new ad group.

    A temporary ID will be used in the campaign resource name for this
    ad group to associate it with the Smart campaign created in earlier steps.
    A temporary ID will also be used for its own resource name so that we can
    associate an ad group ad with it later in the process.

    Only one ad group can be created for a given Smart campaign.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.

    Returns:
        a MutateOperation that creates a new ad group.
    """
    mutate_operation = client.get_type("MutateOperation")
    ad_group = mutate_operation.ad_group_operation.create
    # Set the ad group ID to a temporary ID.
    ad_group.resource_name = client.get_service("AdGroupService").ad_group_path(
        customer_id, _AD_GROUP_TEMPORARY_ID
    )
    ad_group.name = f"Smart campaign ad group #{uuid4()}"
    # Set the campaign ID to a temporary ID.
    ad_group.campaign = client.get_service("CampaignService").campaign_path(
        customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
    )
    # The ad group type must be set to SMART_CAMPAIGN_ADS.
    ad_group.type_ = client.enums.AdGroupTypeEnum.SMART_CAMPAIGN_ADS

    return mutate_operation
      

Ruby

# Creates a mutate_operation that creates a new ad group.
# A temporary ID will be used in the campaign resource name for this
# ad group to associate it with the Smart campaign created in earlier steps.
# A temporary ID will also be used for its own resource name so that we can
# associate an ad group ad with it later in the process.
# Only one ad group can be created for a given Smart campaign.
def create_ad_group_operation(client, customer_id)
  mutate_operation = client.operation.mutate do |m|
    m.ad_group_operation = client.operation.create_resource.ad_group do |ag|
      # Set the ad group ID to a temporary ID.
      ag.resource_name = client.path.ad_group(customer_id, AD_GROUP_TEMPORARY_ID)
      ag.name = "Smart campaign ad group ##{(Time.new.to_f * 1000).to_i}"
      # Set the campaign ID to a temporary ID.
      ag.campaign = client.path.campaign(customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
      # The ad group type must be set to SMART_CAMPAIGN_ADS.
      ag.type = :SMART_CAMPAIGN_ADS
    end
  end

  mutate_operation
end
      

Perl

# Creates a MutateOperation that creates a new ad group.
# A temporary ID will be used in the campaign resource name for this ad group to
# associate it with the Smart campaign created in earlier steps. A temporary ID
# will also be used for its own resource name so that we can associate an ad group ad
# with it later in the process.
# Only one ad group can be created for a given Smart campaign.
sub _create_ad_group_operation {
  my ($customer_id) = @_;

  return
    Google::Ads::GoogleAds::V12::Services::GoogleAdsService::MutateOperation->
    new({
      adGroupOperation =>
        Google::Ads::GoogleAds::V12::Services::AdGroupService::AdGroupOperation
        ->new({
          create => Google::Ads::GoogleAds::V12::Resources::AdGroup->new({
              # Set the ad group ID to a temporary ID.
              resourceName =>
                Google::Ads::GoogleAds::V12::Utils::ResourceNames::ad_group(
                $customer_id, AD_GROUP_TEMPORARY_ID
                ),
              name => "Smart campaign ad group #" . uniqid(),
              # Set the campaign ID to a temporary ID.
              campaign =>
                Google::Ads::GoogleAds::V12::Utils::ResourceNames::campaign(
                $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                ),
              # The ad group type must be set to SMART_CAMPAIGN_ADS.
              type => SMART_CAMPAIGN_ADS
            })})});
}
      

Utwórz reklamę grupy reklam

Choć kampania inteligentna może zawierać tylko jedną grupę reklam, ta grupa reklam może zawierać wiele reklam. Tekst reklamy w kampaniach inteligentnych jest wybierany dynamicznie, dlatego nagłówki i teksty z wielu różnych reklam mogą być łączone.

Najważniejsze wymagania dotyczące reklam w kampanii inteligentnej:

  • type musi mieć wartość AdTypeEnum.SMART_CAMPAIGN_AD.
  • Można podać maksymalnie 3 nagłówki.
  • Możesz podać maksymalnie 2 teksty reklamy.

Poniżej w polu ad_group ustawiamy tymczasową nazwę zasobu używaną do utworzenia powyższej grupy reklam.

Java

private MutateOperation createAdGroupAdOperation(
    long customerId, SmartCampaignAdInfo adSuggestions) {
  MutateOperation.Builder opBuilder = MutateOperation.newBuilder();

  // Constructs an Ad instance containing a SmartCampaignAd.
  Ad.Builder adBuilder = Ad.newBuilder();
  adBuilder
      .setType(AdType.SMART_CAMPAIGN_AD)
      // The SmartCampaignAdInfo object includes headlines and descriptions retrieved
      // from the suggestSmartCampaignAd method. It's recommended that users review and approve or
      // update these creatives before they're set on the ad. It's possible that some or all of
      // these assets may contain empty texts, which should not be set on the ad and instead
      // should be replaced with meaningful texts from the user. Below we just accept the
      // creatives that were suggested while filtering out empty assets, but individual workflows
      // will vary here.
      .getSmartCampaignAdBuilder()
      .addAllHeadlines(
          adSuggestions.getHeadlinesList().stream()
              .filter(h -> h.hasText())
              .collect(Collectors.toList()))
      .addAllDescriptions(
          adSuggestions.getDescriptionsList().stream()
              .filter(d -> d.hasText())
              .collect(Collectors.toList()));

  // Adds additional headlines + descriptions if we didn't get enough back from the suggestion
  // service.
  int numHeadlines = adBuilder.getSmartCampaignAdBuilder().getHeadlinesCount();
  if (numHeadlines < NUM_REQUIRED_HEADLINES) {
    for (int i = 0; i < NUM_REQUIRED_HEADLINES - numHeadlines; ++i) {
      adBuilder
          .getSmartCampaignAdBuilder()
          .addHeadlines(AdTextAsset.newBuilder().setText("Placeholder headline " + i).build());
    }
  }
  if (adSuggestions.getDescriptionsCount() < NUM_REQUIRED_DESCRIPTIONS) {
    int numDescriptions = adBuilder.getSmartCampaignAdBuilder().getDescriptionsCount();
    for (int i = 0; i < NUM_REQUIRED_DESCRIPTIONS - numDescriptions; ++i) {
      adBuilder
          .getSmartCampaignAdBuilder()
          .addDescriptions(
              AdTextAsset.newBuilder().setText("Placeholder description " + i).build());
    }
  }

  opBuilder
      .getAdGroupAdOperationBuilder()
      .getCreateBuilder()
      .setAdGroup(ResourceNames.adGroup(customerId, AD_GROUP_TEMPORARY_ID))
      .setAd(adBuilder);
  return opBuilder.build();
}
      

C#

/// <summary>
/// Creates a MutateOperation that creates a new ad group ad.
/// A temporary ID will be used in the ad group resource name for this ad group ad to
/// associate it with the ad group created in earlier steps.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="adSuggestions">SmartCampaignAdInfo with ad creative
/// suggestions.</param>
/// <returns>A MutateOperation that creates a new ad group ad.</returns>
private MutateOperation CreateAdGroupAdOperation(long customerId, SmartCampaignAdInfo
    adSuggestions)
{
    AdGroupAd adGroupAd = new AdGroupAd
    {
        AdGroup = ResourceNames.AdGroup(customerId, AD_GROUP_TEMPORARY_ID),
        Ad = new Ad
        {
            SmartCampaignAd = new SmartCampaignAdInfo(),
        },
    };

    SmartCampaignAdInfo ad = adGroupAd.Ad.SmartCampaignAd;

    // The SmartCampaignAdInfo object includes headlines and descriptions
    // retrieved from the SmartCampaignSuggestService.SuggestSmartCampaignAd
    // method. It's recommended that users review and approve or update these
    // creatives before they're set on the ad. It's possible that some or all of
    // these assets may contain empty texts, which should not be set on the ad
    // and instead should be replaced with meaninful texts from the user. Below
    // we just accept the creatives that were suggested while filtering out empty
    // assets. If no headlines or descriptions were suggested, then we manually
    // add some, otherwise this operation will generate an INVALID_ARGUMENT
    // error. Individual workflows will likely vary here.
    ad.Headlines.Add(adSuggestions.Headlines);
    ad.Descriptions.Add(adSuggestions.Descriptions);

    // If there are fewer headlines than are required, we manually add additional
    // headlines to make up for the difference.
    if (adSuggestions.Headlines.Count() < NUM_REQUIRED_HEADLINES)
    {
        for (int i = 0; i < NUM_REQUIRED_HEADLINES - adSuggestions.Headlines.Count(); i++)
        {
            ad.Headlines.Add(new AdTextAsset()
            {
                Text = $"Placeholder headline {i + 1}"
            });
        }
    }

    // If there are fewer descriptions than are required, we manually add
    // additional descriptions to make up for the difference.
    if (adSuggestions.Descriptions.Count() < NUM_REQUIRED_DESCRIPTIONS)
    {
        for (int i = 0; i < NUM_REQUIRED_DESCRIPTIONS -
            adSuggestions.Descriptions.Count(); i++)
        {
            ad.Descriptions.Add(new AdTextAsset()
            {
                Text = $"Placeholder description {i + 1}"
            });
        }
    }

    return new MutateOperation
    {
        AdGroupAdOperation = new AdGroupAdOperation
        {
            Create = adGroupAd
        }
    };
}
      

PHP

private static function createAdGroupAdOperation(
    int $customerId,
    ?SmartCampaignAdInfo $adSuggestions
): MutateOperation {
    if (is_null($adSuggestions)) {
        $smartCampaignAdInfo = new SmartCampaignAdInfo();
    } else {
        // The SmartCampaignAdInfo object includes headlines and descriptions retrieved
        // from the SmartCampaignSuggestService::SuggestSmartCampaignAd method. It's
        // recommended that users review and approve or update these creatives before
        // they're set on the ad. It's possible that some or all of these assets may
        // contain empty texts, which should not be set on the ad and instead should be
        // replaced with meaningful texts from the user. Below we just accept the creatives
        // that were suggested while filtering out empty assets, but individual workflows
        // will vary here.
        $smartCampaignAdInfo = new SmartCampaignAdInfo([
            'headlines' => array_filter(
                iterator_to_array($adSuggestions->getHeadlines()->getIterator()),
                function ($value) {
                    return $value->getText();
                }
            ),
            'descriptions' => array_filter(
                iterator_to_array($adSuggestions->getDescriptions()->getIterator()),
                function ($value) {
                    return $value->getText();
                }
            )
        ]);
    }
    // Creates the ad group ad object.
    $adGroupAd = new AdGroupAd([
        // Sets the ad group ID to a temporary ID.
        'ad_group' => ResourceNames::forAdGroup($customerId, self::AD_GROUP_TEMPORARY_ID),
        'ad' => new Ad([
            // Sets the type to SMART_CAMPAIGN_AD.
            'type' => AdType::SMART_CAMPAIGN_AD,
            'smart_campaign_ad' => $smartCampaignAdInfo
        ])
    ]);

    // The SmartCampaignAdInfo object includes headlines and descriptions retrieved from the
    // SmartCampaignSuggestService.SuggestSmartCampaignAd method. It's recommended that users
    // review and approve or update these ads before they're set on the ad. It's possible that
    // some or all of these assets may contain empty texts, which should not be set on the ad
    // and instead should be replaced with meaningful texts from the user.
    // Below we just accept the ads that were suggested while filtering out empty assets.
    // If no headlines or descriptions were suggested, then we manually add some, otherwise
    // this operation will generate an INVALID_ARGUMENT error. Individual workflows will likely
    // vary here.
    $currentHeadlinesCount = $smartCampaignAdInfo->getHeadlines()->count();
    for ($i = 0; $i < self::NUM_REQUIRED_HEADLINES - $currentHeadlinesCount; $i++) {
        $smartCampaignAdInfo->setHeadlines(
            array_merge(
                iterator_to_array($smartCampaignAdInfo->getHeadlines()),
                [new AdTextAsset(['text' => 'Placeholder headline ' . $i])]
            )
        );
    }
    $currentDescriptionsCount = $smartCampaignAdInfo->getDescriptions()->count();
    for ($i = 0; $i < self::NUM_REQUIRED_DESCRIPTIONS - $currentDescriptionsCount; $i++) {
        $smartCampaignAdInfo->setDescriptions(
            array_merge(
                iterator_to_array($smartCampaignAdInfo->getDescriptions()),
                [new AdTextAsset(['text' => 'Placeholder description ' . $i])]
            )
        );
    }

    // Creates the MutateOperation that creates the ad group ad.
    return new MutateOperation([
        'ad_group_ad_operation' => new AdGroupAdOperation(['create' => $adGroupAd])
    ]);
}
      

Python

def create_ad_group_ad_operation(client, customer_id, ad_suggestions):
    """Creates a MutateOperation that creates a new ad group ad.

    A temporary ID will be used in the ad group resource name for this
    ad group ad to associate it with the ad group created in earlier steps.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        ad_suggestions: a SmartCampaignAdInfo object with ad creative
          suggestions.

    Returns:
        a MutateOperation that creates a new ad group ad.
    """
    mutate_operation = client.get_type("MutateOperation")
    ad_group_ad = mutate_operation.ad_group_ad_operation.create
    # Set the ad group ID to a temporary ID.
    ad_group_ad.ad_group = client.get_service("AdGroupService").ad_group_path(
        customer_id, _AD_GROUP_TEMPORARY_ID
    )
    # Set the type to SMART_CAMPAIGN_AD.
    ad_group_ad.ad.type_ = client.enums.AdTypeEnum.SMART_CAMPAIGN_AD
    ad = ad_group_ad.ad.smart_campaign_ad

    # The SmartCampaignAdInfo object includes headlines and descriptions
    # retrieved from the SmartCampaignSuggestService.SuggestSmartCampaignAd
    # method. It's recommended that users review and approve or update these
    # creatives before they're set on the ad. It's possible that some or all of
    # these assets may contain empty texts, which should not be set on the ad
    # and instead should be replaced with meaningful texts from the user. Below
    # we just accept the creatives that were suggested while filtering out empty
    # assets. If no headlines or descriptions were suggested, then we manually
    # add some, otherwise this operation will generate an INVALID_ARGUMENT
    # error. Individual workflows will likely vary here.
    ad.headlines = [asset for asset in ad_suggestions.headlines if asset.text]
    num_missing_headlines = _REQUIRED_NUM_HEADLINES - len(ad.headlines)

    # If there are fewer headlines than are required, we manually add additional
    # headlines to make up for the difference.
    for i in range(num_missing_headlines):
        headline = client.get_type("AdTextAsset")
        headline.text = f"placeholder headline {i}"
        ad.headlines.append(headline)

    ad.descriptions = [
        asset for asset in ad_suggestions.descriptions if asset.text
    ]
    num_missing_descriptions = _REQUIRED_NUM_DESCRIPTIONS - len(ad.descriptions)

    # If there are fewer descriptions than are required, we manually add
    # additional descriptions to make up for the difference.
    for i in range(num_missing_descriptions):
        description = client.get_type("AdTextAsset")
        description.text = f"placeholder description {i}"
        ad.descriptions.append(description)

    return mutate_operation
      

Ruby

# Creates a mutate_operation that creates a new ad group ad.
# A temporary ID will be used in the ad group resource name for this
# ad group ad to associate it with the ad group created in earlier steps.
def create_ad_group_ad_operation(client, customer_id, ad_suggestions)
  mutate_operation = client.operation.mutate do |m|
    m.ad_group_ad_operation = client.operation.create_resource.ad_group_ad do |aga|
      # Set the ad group ID to a temporary ID.
      aga.ad_group = client.path.ad_group(customer_id, AD_GROUP_TEMPORARY_ID)
      aga.ad = client.resource.ad do |ad|
        # Set the type to SMART_CAMPAIGN_AD.
        ad.type = :SMART_CAMPAIGN_AD
        ad.smart_campaign_ad = client.resource.smart_campaign_ad_info do |sca|
          # The SmartCampaignAdInfo object includes headlines and descriptions
          # retrieved from the SmartCampaignSuggestService.SuggestSmartCampaignAd
          # method. It's recommended that users review and approve or update these
          # creatives before they're set on the ad. It's possible that some or all of
          # these assets may contain empty texts, which should not be set on the ad
          # and instead should be replaced with meaningful texts from the user. Below
          # we just accept the creatives that were suggested while filtering out empty
          # assets. If no headlines or descriptions were suggested, then we manually
          # add some, otherwise this operation will generate an INVALID_ARGUMENT
          # error. Individual workflows will likely vary here.
          sca.headlines += ad_suggestions.headlines.filter(&:text) if ad_suggestions
          if sca.headlines.size < REQUIRED_NUM_HEADLINES
            (REQUIRED_NUM_HEADLINES - sca.headlines.size).times do |i|
              sca.headlines << client.resource.ad_text_asset do |asset|
                asset.text = "placeholder headline #{i}"
              end
            end
          end

          sca.descriptions += ad_suggestions.descriptions.filter(&:text) if ad_suggestions
          if sca.descriptions.size < REQUIRED_NUM_DESCRIPTIONS
            (REQUIRED_NUM_DESCRIPTIONS - sca.descriptions.size).times do |i|
              sca.descriptions << client.resource.ad_text_asset do |asset|
                asset.text = "placeholder description #{i}"
              end
            end
          end
        end
      end
    end
  end

  mutate_operation
end
      

Perl

# Creates a MutateOperation that creates a new ad group ad.
# A temporary ID will be used in the ad group resource name for this ad group ad
# to associate it with the ad group created in earlier steps.
sub _create_ad_group_ad_operation {
  my ($customer_id, $ad_suggestions) = @_;

  my $mutate_operation =
    Google::Ads::GoogleAds::V12::Services::GoogleAdsService::MutateOperation->
    new({
      adGroupAdOperation =>
        Google::Ads::GoogleAds::V12::Services::AdGroupAdService::AdGroupAdOperation
        ->new({
          create => Google::Ads::GoogleAds::V12::Resources::AdGroupAd->new({
              adGroup =>
                # Set the ad group ID to a temporary ID.
                Google::Ads::GoogleAds::V12::Utils::ResourceNames::ad_group(
                $customer_id, AD_GROUP_TEMPORARY_ID
                ),
              ad => Google::Ads::GoogleAds::V12::Resources::Ad->new({
                  # Set the type to SMART_CAMPAIGN_AD.
                  type            => SMART_CAMPAIGN_AD,
                  smartCampaignAd =>
                    Google::Ads::GoogleAds::V12::Common::SmartCampaignAdInfo->
                    new({
                      headlines    => [],
                      descriptions => []})})})})});

  # The SmartCampaignAdInfo object includes headlines and descriptions
  # retrieved from the SmartCampaignSuggestService.SuggestSmartCampaignAd
  # method. It's recommended that users review and approve or update these
  # creatives before they're set on the ad. It's possible that some or all of
  # these assets may contain empty texts, which should not be set on the ad
  # and instead should be replaced with meaningful texts from the user. Below
  # we just accept the creatives that were suggested while filtering out empty
  # assets. If no headlines or descriptions were suggested, then we manually
  # add some, otherwise this operation will generate an INVALID_ARGUMENT
  # error. Individual workflows will likely vary here.
  my $smart_campaign_ad =
    $mutate_operation->{adGroupAdOperation}{create}{ad}{smartCampaignAd};

  foreach my $asset (@{$ad_suggestions->{headlines}}) {
    push @{$smart_campaign_ad->{headlines}}, $asset
      if defined $asset->{text};
  }
  # If there are fewer headlines than are required, we manually add additional
  # headlines to make up for the difference.
  my $num_missing_headlines =
    REQUIRED_NUM_HEADLINES - scalar @{$smart_campaign_ad->{headlines}};
  for (my $i = 0 ; $i < $num_missing_headlines ; $i++) {
    push @{$smart_campaign_ad->{headlines}},
      Google::Ads::GoogleAds::V12::Common::AdTextAsset->new({
        text => "placeholder headline " . $i
      });
  }

  foreach my $asset (@{$ad_suggestions->{descriptions}}) {
    push @{$smart_campaign_ad->{descriptions}}, $asset
      if defined $asset->{text};
  }
  # If there are fewer descriptions than are required, we manually add
  # additional descriptions to make up for the difference.
  my $num_missing_descriptions =
    REQUIRED_NUM_DESCRIPTIONS - scalar @{$smart_campaign_ad->{descriptions}};
  for (my $i = 0 ; $i < $num_missing_descriptions ; $i++) {
    push @{$smart_campaign_ad->{descriptions}},
      Google::Ads::GoogleAds::V12::Common::AdTextAsset->new({
        text => "placeholder description " . $i
      });
  }

  return $mutate_operation;
}