Location assets

Unlike other assets, location assets are automatically created by the Google Ads API after you create an asset set. First, create a location sync asset set and attach it to the customer. Then, if you need to select a subset of the location assets in the asset set for a campaign or ad group, create a location group asset set and attach it to the campaign or ad group.

Create a location sync asset set and attach it to the customer

1. Create a location sync asset set.
2. Attach it to a customer using CustomerAssetSetService.

Create a location sync asset set

1. Create a new AssetSet.
   1. Set type to LOCATION_SYNC.
   2. Set location_set to a new LocationSet.
2. In the new LocationSet,
   1. Set location_ownership_type based on your use case:
      • Set it to BUSINESS_OWNER if you own the business location.
      • Set it to AFFILIATE if you don't own the business location, but sell your products there.
   2. Set the source oneof field based on your use case:
      • Set business_profile_location_set if you want to sync with your locations in your Google Business Profile account.
      • Set chain_location_set if you want to sync with locations in specified chain IDs.
      • Set maps_location_set if you want to manually add locations using Place IDs.

After you complete the above steps, the Google Ads API will generate location assets and add them to the created location sync asset set for you, similar to when you manually do so using AssetSetAssetService. You don't need to manipulate them unless you want to manually add them to a static location group asset sets.

Only one active location sync asset set with (status of ENABLED) can exist for a customer. If you need to create a different type of location sync asset set, remove the existing one first.

Attach the location sync asset set to a customer

Use CustomerAssetSetService.MutateCustomerAssetSets to attach the location sync asset set in the previous section to your customer.

(Optional) Create a location group asset set and attach it to a campaign or an ad group

A location group asset set is necessary only if you need to select a subset of location assets. This is due to campaigns and ad groups inheriting location assets from the customer level.

Location group asset sets contain a subset of location assets of the location sync asset set. You can dynamically create a location group asset set by leveraging some features of Google Business Profile (like filtering by labels) or chain IDs and chain locations. Alternatively, you can statically create a location group asset set.

1. Create a location group asset set. The location group asset set can be dynamic or static.
2. Attach the asset set to a campaign using or to an ad group, depending on your need.
3. (Optional) Add the previously generated assets to the newly created static location group asset set.

For a given customer, you can create multiple dynamic or static location group asset sets.

Create a location group asset set

Create a new AssetSet and set location_group_parent_asset_set_id to the ID of the previously created location sync asset set.

Then, set some fields based on whether you want to create a dynamic or static location group asset set.

Dynamic asset sets

Depending on the field you set in LocationSet, set the fields based on the following rule:

If you set the following field	Then set type to	And set this field as the asset_set_source oneof field
business_profile_location_set	BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP	business_profile_location_group
chain_location_set	CHAIN_DYNAMIC_LOCATION_GROUP	chain_location_group

If you set maps_location_set when creating the location sync asset set, you won't be able to create a dynamic location group asset set. This is because you've manually added locations by Place IDs and there are no filtering features you can leverage for this type of locations.

Static asset sets

Set type to STATIC_LOCATION_GROUP. You can create static location group asset sets for any types of location sync asset sets, no matter what fields (business_profile_location_set, chain_location_set, or maps_location_set) you set in the LocationSet.

For static location group asset sets, you need to manually add the generated location assets to the location group asset sets.

Attach the asset set to a campaign or to an ad group

Use CampaignAssetSetService.MutateCampaignAssetSets to attach the location group asset set to your campaign.

Alternatively, use AdGroupAssetSetService.MutateAdGroupAssetSets if you want to attach the location group asset set to an ad group instead.

(Optional) Add the location assets to the static location group asset set

This step is required only if you create a static location group asset set previously.

1. Use the asset_set_asset report to fetch the resource names of assets automatically generated for the previously created location sync asset set. Use filtering to retrieve only the assets you want.
2. Add them to the static location group asset set using AssetSetAssetService.MutateAssetSetAssets.