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Migrate to Structured Data Files v10

Last update: 2026-06-02

This guide leads you through these processes:

Configure your version settings. Update your Partner and Advertiser resources to use v10 as the default version for downloading and uploading files using the Display & Video 360 interface or API.
Update your technical integration. Adjust your data processing logic to accommodate schema changes detailed in the comparison sections for v9, v9.1 and v9.2.

Configure your Structured Data Files version settings

Update your resources and SDF generation actions to use v10 when downloading and uploading Structured Data Files.

To use a new Structured Data Files version, update the assigned version in your parent Partner and Advertiser resources.

Update parent resource settings

You set the default Structured Data Files version at the partner and advertiser resource level. This version is used as the default when downloading Structured Data Files through the interface.

Set in the interface

At the partner level:

Navigate to the intended partner.
Go to the Basic Details page under the Partner Settings menu in the left-hand navigation.
Update the SDF version configuration in the Structured Data Files section to v10.

At the advertiser level:

Navigate to the intended advertiser.
Go to the Basic Details page under the Advertiser Settings menu in the left-hand navigation.
Update the SDF version configuration in the Structured Data Files section to v10. If the default version is set at the Partner level, this setting may not be editable.

Update your technical integration

The following sections provide a comprehensive list of all changes between live versions and v10.

Update your integration to take into account these changes. Consider the following when updating specific statuses:

Added. This column has been added to the file format. It will be included in all downloaded files of this type and must be included when uploading files of this type unless you are using Partial SDF Upload.
Removed. This column has been removed from the file format. It must be removed from your integration to parse downloaded files and successfully upload files.
Changed. The behavior of this column has been updated. Examples of possible changes include the column being required in the new version or updates to accepted values. Read the change description as well as the column description in the v10 reference documentation to understand if and how you need to update your integration to align with the new column behavior.

v9 to v10

Status	Entity	Field	Property	Value(s)
Added	Line Item QA	Curated Ctv Packages Targeting - Include
		Demand Gen Geography And Language Targeting Level
		Detailed Demo Targeting - Exclude Qa
		Detailed Demo Targeting - Include Qa
		Life Event Targeting - Exclude Qa
		Life Event Targeting - Include Qa
		Merchant Center Account Id
		Optimize Fixed Bidding
		Placement Targeting - Popular Content - Exclude
		Placement Targeting - YouTube Channels - Exclude Qa
		Placement Targeting - YouTube Videos - Exclude Qa
		Primary Status Reason
		Primary Status
		Related Videos
		Video Sequence Minimum Duration
		Video Sequence Steps
Added	Line Item	Curated Ctv Packages Targeting - Include
		Demand Gen Geography And Language Targeting Level
		Detailed Demo Targeting - Exclude
		Detailed Demo Targeting - Include
		Life Event Targeting - Exclude
		Life Event Targeting - Include
		Merchant Center Account Id
		Optimize Fixed Bidding
		Placement Targeting - Popular Content - Exclude
		Placement Targeting - YouTube Channels - Exclude
		Placement Targeting - YouTube Videos - Exclude
		Primary Status Reason
		Primary Status
		Related Videos
		Video Sequence Minimum Duration
		Video Sequence Steps
Added	Ad Group QA	Combined Audience Targeting Qa
		Detailed Demo Targeting - Exclude Qa
		Detailed Demo Targeting - Include Qa
		Geography Regional Location List Targeting - Exclude Qa
		Geography Regional Location List Targeting - Include Qa
		Life Event Targeting - Exclude Qa
		Life Event Targeting - Include Qa
		Placement Targeting - Popular Content - Exclude
		Product Filter Setting
		Product Filter Type
		Video Sequence Step Id
Added	Ad Group	Combined Audience Targeting
		Detailed Demo Targeting - Exclude
		Detailed Demo Targeting - Include
		Geography Regional Location List Targeting - Exclude
		Geography Regional Location List Targeting - Include
		Life Event Targeting - Exclude
		Life Event Targeting - Include
		Placement Targeting - Popular Content - Exclude
		Product Filter Setting
		Product Filter Type
		Video Sequence Step Id
Changed	Insertion Order	Io Objective	Required	Yes
Changed	Line Item QA	Audio Content Type Targeting	Description	Updated 'online radio' to 'live fm/am broadcast', 'streaming music' to 'music streaming service', and added 'catch up radio', 'web radio', 'video game', and 'text to speech'.
		Audio Content Type Targeting	Options	unknown music streaming service live fm/am broadcast podcasts catch up radio web radio video game text to speech
		Bid Strategy Unit	Options	CPA CPC custom impr. value/cost CIVA IVO_TEN AV_VIEWED REACH
		Subtype	Options	Simple Non Skippable Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency Demand Gen Video Sequence
		TrueView Video Ad Formats	Options	Skippable Skippable / In-feed Video Non Skippable Skippable / Bumper / Non-skippable Responsive
Changed	Line Item	Audio Content Type Targeting	Description	Updated 'online radio' to 'live fm/am broadcast', 'streaming music' to 'music streaming service', and added 'catch up radio', 'web radio', 'video game', and 'text to speech'.
		Audio Content Type Targeting	Options	unknown music streaming service live fm/am broadcast podcasts catch up radio web radio video game text to speech
		Bid Strategy Unit	Options	CPA CPC custom impr. value/cost CIVA IVO_TEN AV_VIEWED REACH
		Subtype	Options	Simple Non Skippable Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency Demand Gen Video Sequence
		TrueView Video Ad Formats	Options	Skippable Skippable / In-feed Video Non Skippable Skippable / Bumper / Non-skippable Responsive
Removed	Campaign	Brand Safety Custom Settings
		Brand Safety Sensitivity Setting
		Demographic Targeting Age
		Demographic Targeting Gender
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Digital Content Labels - Exclude
		Environment Targeting
		Geography Targeting - Exclude
		Geography Targeting - Include
		Inventory Source Targeting - Authorized Seller Options
		Inventory Source Targeting - Exclude
		Inventory Source Targeting - Include
		Inventory Source Targeting - Target New Exchanges
		Language Targeting - Exclude
		Language Targeting - Include
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
		Third Party Verification Labels
		Third Party Verification Services
		Viewability Targeting Active View
Removed	Insertion Order	Affinity & In Market Targeting - Exclude
		Affinity & In Market Targeting - Include
		App Collection Targeting - Exclude
		App Collection Targeting - Include
		App Targeting - Exclude
		App Targeting - Include
		Audience Targeting - Exclude
		Audience Targeting - Include
		Audio Content Type Targeting
		Brand Safety Custom Settings
		Brand Safety Sensitivity Setting
		Browser Targeting - Exclude
		Browser Targeting - Include
		Carrier Targeting - Exclude
		Carrier Targeting - Include
		Category Targeting - Exclude
		Category Targeting - Include
		Channel Targeting - Exclude
		Channel Targeting - Include
		Connection Speed Targeting
		Content Duration Targeting
		Content Genre Targeting - Exclude
		Content Genre Targeting - Include
		Content Stream Type Targeting
		Custom List Targeting
		Daypart Targeting Time Zone
		Daypart Targeting
		Demographic Targeting Age
		Demographic Targeting Gender
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Device Targeting - Exclude
		Device Targeting - Include
		Digital Content Labels - Exclude
		Environment Targeting
		Geography Targeting - Exclude
		Geography Targeting - Include
		Inventory Source Targeting - Authorized Seller Options
		Inventory Source Targeting - Exclude
		Inventory Source Targeting - Include
		Inventory Source Targeting - Target New Exchanges
		Keyword List Targeting - Exclude
		Keyword Targeting - Exclude
		Keyword Targeting - Include
		Language Targeting - Exclude
		Language Targeting - Include
		Measure DAR Channel
		Measure DAR
		Position Targeting - Audio Position In Content
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
		Proximity Location List Targeting
		Proximity Targeting
		Site Targeting - Exclude
		Site Targeting - Include
		Third Party Verification Labels
		Third Party Verification Services
		Video Player Size Targeting
		Viewability Omid Targeting Enabled
		Viewability Targeting Active View
Removed	Line Item QA	Bid Multipliers
Removed	Line Item	Bid Multipliers

v9.1 to v10

Status	Entity	Field	Property	Value(s)
Added	Line Item QA	Curated Ctv Packages Targeting - Include
		Detailed Demo Targeting - Exclude Qa
		Detailed Demo Targeting - Include Qa
		Life Event Targeting - Exclude Qa
		Life Event Targeting - Include Qa
		Merchant Center Account Id
		Optimize Fixed Bidding
		Placement Targeting - Popular Content - Exclude
		Placement Targeting - YouTube Channels - Exclude Qa
		Placement Targeting - YouTube Videos - Exclude Qa
		Primary Status Reason
		Primary Status
		Related Videos
		Video Sequence Minimum Duration
		Video Sequence Steps
Added	Line Item	Curated Ctv Packages Targeting - Include
		Detailed Demo Targeting - Exclude
		Detailed Demo Targeting - Include
		Life Event Targeting - Exclude
		Life Event Targeting - Include
		Merchant Center Account Id
		Optimize Fixed Bidding
		Placement Targeting - Popular Content - Exclude
		Placement Targeting - YouTube Channels - Exclude
		Placement Targeting - YouTube Videos - Exclude
		Primary Status Reason
		Primary Status
		Related Videos
		Video Sequence Minimum Duration
		Video Sequence Steps
Added	Ad Group QA	Detailed Demo Targeting - Exclude Qa
		Detailed Demo Targeting - Include Qa
		Geography Regional Location List Targeting - Exclude Qa
		Geography Regional Location List Targeting - Include Qa
		Life Event Targeting - Exclude Qa
		Life Event Targeting - Include Qa
		Placement Targeting - Popular Content - Exclude
		Product Filter Setting
		Product Filter Type
		Video Sequence Step Id
Added	Ad Group	Detailed Demo Targeting - Exclude
		Detailed Demo Targeting - Include
		Geography Regional Location List Targeting - Exclude
		Geography Regional Location List Targeting - Include
		Life Event Targeting - Exclude
		Life Event Targeting - Include
		Placement Targeting - Popular Content - Exclude
		Product Filter Setting
		Product Filter Type
		Video Sequence Step Id
Changed	Line Item QA	Audio Content Type Targeting	Description	Updated 'online radio' to 'live fm/am broadcast', 'streaming music' to 'music streaming service', and added 'catch up radio', 'web radio', 'video game', and 'text to speech'.
		Audio Content Type Targeting	Options	unknown music streaming service live fm/am broadcast podcasts catch up radio web radio video game text to speech
		Subtype	Options	Simple Non Skippable Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency Demand Gen Video Sequence
Changed	Line Item	Audio Content Type Targeting	Description	Updated 'online radio' to 'live fm/am broadcast', 'streaming music' to 'music streaming service', and added 'catch up radio', 'web radio', 'video game', and 'text to speech'.
		Audio Content Type Targeting	Options	unknown music streaming service live fm/am broadcast podcasts catch up radio web radio video game text to speech
		Subtype	Options	Simple Non Skippable Reach View Audio Over The Top Mobile App Install Mobile App Buying Simple Over The Top Non Skippable Over The Top Reach Over The Top Target Frequency Demand Gen Video Sequence
Removed	Campaign	Brand Safety Custom Settings
		Brand Safety Sensitivity Setting
		Demographic Targeting Age
		Demographic Targeting Gender
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Digital Content Labels - Exclude
		Environment Targeting
		Geography Targeting - Exclude
		Geography Targeting - Include
		Inventory Source Targeting - Authorized Seller Options
		Inventory Source Targeting - Exclude
		Inventory Source Targeting - Include
		Inventory Source Targeting - Target New Exchanges
		Language Targeting - Exclude
		Language Targeting - Include
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
		Third Party Verification Labels
		Third Party Verification Services
		Viewability Targeting Active View
Removed	Insertion Order	Affinity & In Market Targeting - Exclude
		Affinity & In Market Targeting - Include
		App Collection Targeting - Exclude
		App Collection Targeting - Include
		App Targeting - Exclude
		App Targeting - Include
		Audience Targeting - Exclude
		Audience Targeting - Include
		Audio Content Type Targeting
		Brand Safety Custom Settings
		Brand Safety Sensitivity Setting
		Browser Targeting - Exclude
		Browser Targeting - Include
		Carrier Targeting - Exclude
		Carrier Targeting - Include
		Category Targeting - Exclude
		Category Targeting - Include
		Channel Targeting - Exclude
		Channel Targeting - Include
		Connection Speed Targeting
		Content Duration Targeting
		Content Genre Targeting - Exclude
		Content Genre Targeting - Include
		Content Stream Type Targeting
		Custom List Targeting
		Daypart Targeting Time Zone
		Daypart Targeting
		Demographic Targeting Age
		Demographic Targeting Gender
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Device Targeting - Exclude
		Device Targeting - Include
		Digital Content Labels - Exclude
		Environment Targeting
		Geography Targeting - Exclude
		Geography Targeting - Include
		Inventory Source Targeting - Authorized Seller Options
		Inventory Source Targeting - Exclude
		Inventory Source Targeting - Include
		Inventory Source Targeting - Target New Exchanges
		Keyword List Targeting - Exclude
		Keyword Targeting - Exclude
		Keyword Targeting - Include
		Language Targeting - Exclude
		Language Targeting - Include
		Position Targeting - Audio Position In Content
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
		Proximity Location List Targeting
		Proximity Targeting
		Site Targeting - Exclude
		Site Targeting - Include
		Third Party Verification Labels
		Third Party Verification Services
		Video Player Size Targeting
		Viewability Omid Targeting Enabled
		Viewability Targeting Active View

v9.2 to v10

Status	Entity	Field	Property	Value(s)
Added	Line Item QA	Curated Ctv Packages Targeting - Include
Added	Line Item	Curated Ctv Packages Targeting - Include
Added	Ad Group QA	Geography Regional Location List Targeting - Exclude Qa
Added	Ad Group QA	Geography Regional Location List Targeting - Include Qa
Added	Ad Group	Geography Regional Location List Targeting - Exclude
Added	Ad Group	Geography Regional Location List Targeting - Include
Changed	Line Item QA	Audio Content Type Targeting	Description	Updated 'online radio' to 'live fm/am broadcast', 'streaming music' to 'music streaming service', and added 'catch up radio', 'web radio', 'video game', and 'text to speech'.
Changed	Line Item QA	Audio Content Type Targeting	Options	unknown music streaming service live fm/am broadcast podcasts catch up radio web radio video game text to speech
Changed	Line Item	Audio Content Type Targeting	Description	Updated 'online radio' to 'live fm/am broadcast', 'streaming music' to 'music streaming service', and added 'catch up radio', 'web radio', 'video game', and 'text to speech'.
Changed	Line Item	Audio Content Type Targeting	Options	unknown music streaming service live fm/am broadcast podcasts catch up radio web radio video game text to speech
Removed	Campaign	Brand Safety Custom Settings
		Brand Safety Sensitivity Setting
		Demographic Targeting Age
		Demographic Targeting Gender
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Digital Content Labels - Exclude
		Environment Targeting
		Geography Targeting - Exclude
		Geography Targeting - Include
		Inventory Source Targeting - Authorized Seller Options
		Inventory Source Targeting - Exclude
		Inventory Source Targeting - Include
		Inventory Source Targeting - Target New Exchanges
		Language Targeting - Exclude
		Language Targeting - Include
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
		Third Party Verification Labels
		Third Party Verification Services
		Viewability Targeting Active View
Removed	Insertion Order	Affinity & In Market Targeting - Exclude
		Affinity & In Market Targeting - Include
		App Collection Targeting - Exclude
		App Collection Targeting - Include
		App Targeting - Exclude
		App Targeting - Include
		Audience Targeting - Exclude
		Audience Targeting - Include
		Audio Content Type Targeting
		Brand Safety Custom Settings
		Brand Safety Sensitivity Setting
		Browser Targeting - Exclude
		Browser Targeting - Include
		Carrier Targeting - Exclude
		Carrier Targeting - Include
		Category Targeting - Exclude
		Category Targeting - Include
		Channel Targeting - Exclude
		Channel Targeting - Include
		Connection Speed Targeting
		Content Duration Targeting
		Content Genre Targeting - Exclude
		Content Genre Targeting - Include
		Content Stream Type Targeting
		Custom List Targeting
		Daypart Targeting Time Zone
		Daypart Targeting
		Demographic Targeting Age
		Demographic Targeting Gender
		Demographic Targeting Household Income
		Demographic Targeting Parental Status
		Device Targeting - Exclude
		Device Targeting - Include
		Digital Content Labels - Exclude
		Environment Targeting
		Geography Targeting - Exclude
		Geography Targeting - Include
		Inventory Source Targeting - Authorized Seller Options
		Inventory Source Targeting - Exclude
		Inventory Source Targeting - Include
		Inventory Source Targeting - Target New Exchanges
		Keyword List Targeting - Exclude
		Keyword Targeting - Exclude
		Keyword Targeting - Include
		Language Targeting - Exclude
		Language Targeting - Include
		Position Targeting - Audio Position In Content
		Position Targeting - Display On Screen
		Position Targeting - Display Position In Content
		Position Targeting - Video On Screen
		Position Targeting - Video Position In Content
		Proximity Location List Targeting
		Proximity Targeting
		Site Targeting - Exclude
		Site Targeting - Include
		Third Party Verification Labels
		Third Party Verification Services
		Video Player Size Targeting
		Viewability Omid Targeting Enabled
		Viewability Targeting Active View
Removed	Line Item QA	Placement Targeting - App Collections - Exclude Qa
		Placement Targeting - Apps - Exclude
		Placement Targeting - URLs - Exclude
Removed	Line Item	Placement Targeting - App Collections - Exclude
		Placement Targeting - Apps - Exclude
		Placement Targeting - URLs - Exclude

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