2025년 9월 8일부터 모든 새 광고 항목은 유럽연합 (EU) 정치 광고를 게재할지 여부를 선언해야 합니다. 선언을 제공하지 않는 Display & Video 360 API 및 SDF 업로드는 실패합니다. 통합을 업데이트하여 이 선언을 하는 방법에 대한 자세한 내용은 지원 중단 페이지를 참고하세요.
다음 API 메서드는 쓰기가 집중된 메서드입니다. 즉, 상당한 양의 제품 리소스를 사용하며 그 결과 다른 쓰기 요청보다 더 많은 쓰기 요청 할당량을 사용합니다.
쓰기 집약적인 메서드에 대한 요청은 쓰기 요청 할당량 사용량을 계산할 때 쓰기 쿼리 5개로 집계됩니다. 예를 들어 1분 이내에 이루어진 표준 쓰기 요청 100개와 쓰기 집약 요청 21개 (광고주를 지정하지 않음)는 쓰기 쿼리 205개 (100 + (21 * 5) =
205)로 집계되며 기존의 일반 요청 할당량 한도인 분당 쓰기 쿼리 200개를 초과합니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-07-25(UTC)"],[[["\u003cp\u003eDisplay & Video 360 API usage is subject to quota limits to protect Google's infrastructure and ensure fair usage.\u003c/p\u003e\n"],["\u003cp\u003eTwo main quota types exist: total requests and write requests (methods modifying resources), with limits applied per project and per advertiser per project.\u003c/p\u003e\n"],["\u003cp\u003eCertain write-intensive methods consume more write quota than others.\u003c/p\u003e\n"],["\u003cp\u003eExceeding quota limits can lead to request throttling, indicated by a 429 error code, requiring adjustments to request frequency.\u003c/p\u003e\n"],["\u003cp\u003eQuota limit increases for the Display & Video 360 API are not available.\u003c/p\u003e\n"]]],[],null,["# Usage Limits\n\nUsage limits protect Google's infrastructure from automated processes that use\nthe Display \\& Video 360 API in an inappropriate way. They ensure that one developer's\nactions can't negatively impact the larger community.\n\nAPI request quota limits\n------------------------\n\nThe Display \\& Video 360 API uses two types of limits:\n\n- **Total quota limits**, which all relevant requests count against.\n- **Write quota limits** , which all relevant requests made to write methods count against. Write methods are defined as methods---such as `create`, `patch`, `delete`, or `bulkEdit`---that modify resources. Note that [some\n methods](#write_intensive) consume more write quota than others.\n\nIf your project exceeds any of these limits, [throttling could\noccur](#exceeding_limits).\n\n### Project-wide quota limit\n\nThe following default quota limits are shared by all Display \\& Video 360 API resources\nand methods:\n\n- **Total requests per minute per project:** `1500`\n- **Write requests per minute per project:** `700`\n\n### Advertiser-specific request quota limits\n\nMethods that specify an advertiser ID in the request URL count against\nadditional \"per advertiser per project\" quota limits.\n\nAll requests with an advertiser ID specified in their URL path---such as\nthose to the [`advertisers.lineItems`](/display-video/api/reference/rest/current/advertisers.lineItems),\n[`advertisers.creatives`](/display-video/api/reference/rest/current/advertisers.creatives), or\n[`advertisers.channels`](/display-video/api/reference/rest/current/advertisers.channels) services---will count against\nthe following quota limits:\n\n- **Total requests per minute per advertiser per project:** `300`\n- **Write requests per minute per advertiser per project:** `150`\n\nWrite-intensive methods\n-----------------------\n\nThe following API methods are write-intensive, meaning that they use a\nsignificant amount of product resources and, as a result, consume more\nwrite request quota than other write requests.\n\nRequests made to write-intensive methods are counted as 5 write queries\nwhen computing write request quota consumption. For example, 100 standard write\nrequests and 21 write-intensive requests (none of which specify an advertiser)\nmade within a minute would be counted as 205 write queries (`100 + (21 * 5) =\n205`) and would exceed the existing general request quota limit of 200 write\nqueries per minute.\n\nThe following methods are considered write-intensive:\n\n- [`customBiddingAlgorithms.scripts.create`](/display-video/api/reference/rest/current/customBiddingAlgorithms.scripts/create)\n- [`customBiddingAlgorithms.uploadScript`](/display-video/api/reference/rest/current/customBiddingAlgorithms/uploadScript)\n- [`firstPartyAndPartnerAudiences.create`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/create)\n- [`firstPartyAndPartnerAudiences.editCustomerMatchMembers`](/display-video/api/reference/rest/current/firstPartyAndPartnerAudiences/editCustomerMatchMembers)\n- [`media.upload`](/display-video/api/reference/rest/current/media/upload)\n\nExceeding quota limits\n----------------------\n\nIn the unlikely event that your request fails due to exceeding an API request\nlimit, the API returns an HTTP status code and reason for the error.\nAdditionally, the body of the response contains a detailed description of what\ncaused the error.\n\nThe following list shows the possible errors and recommended actions for\nrequest failures caused by exceeding API request limits.\n\n| Code | RPC | Message | Recommended Action |\n|-------|----------------------|--------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| `429` | `RESOURCE_EXHAUSTED` | Resource has been exhausted (e.g., check quota). | [Examine your usage](//console.developers.google.com/project/_/apiui/apiview/displayvideo.googleapis.com/metrics) from the Google API Console and modify your workflow to better parallelize requests made under different advertisers or more generally slow down the rate at which you are sending requests. |\n\nIncreases cannot be requested for Display \\& Video 360 API quota limits."]]
