Öneri alma bölümünde, bir kelime veya kelime öbeği kullanarak KeywordThemeConstant
nesne grubunun nasıl alınacağını gösterdik. Bu adımda, aynı anahtar kelime teması sabit değerlerini kullanarak Akıllı kampanyanın hedefleyeceği CampaignCriterion
nesne grubunu oluşturacağız.
Bütçe oluştururken SmartCampaignSuggestService
tarafından önerilen bütçe tutarını kullandığımıza benzer şekilde, Öneriler alma bölümündeki KeywordThemeConstantService
öğesinden alınan anahtar kelime teması sabitlerine dayalı kampanya ölçütleri oluşturmanızı öneririz.
Akıllı kampanya ölçütlerine ilişkin temel gereksinimler şunlardır:
Akıllı kampanyalar yalnızca aşağıdaki ölçüt türlerini destekler:
Konum hedefleme söz konusu olduğunda, konum belirtilmemişse hedefleme varsayılan olarak tüm bölgeleri dahil eder.
Bir Akıllı kampanyayla birden fazla
location
ölçütü ilişkilendirilebilir ancak yalnızca birproximity
ölçütü kullanılabilir.location
veproximity
hedeflemesi aynı anda kullanılamaz.
Aşağıdaki örnekte anahtar kelime teması sabit değerleri, kaynak adı KeywordThemeInfo.keyword_theme_constant
alanına ayarlanarak KeywordThemeInfo
nesnelerine dönüştürülmüştür. campaign
alanını, önceki adımda kampanyada belirlenen geçici kaynak adını kullanarak ayarladık.
Java
/** * Creates {@link com.google.ads.googleads.v17.resources.CampaignCriterion} operations for add * each {@link KeywordThemeInfo}. */ private Collection<? extends MutateOperation> createCampaignCriterionOperations( long customerId, List<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> keywordThemeOperations = keywordThemeInfos.stream() .map( keywordTheme -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setKeywordTheme(keywordTheme); return builder.build(); }) .collect(Collectors.toList()); List<MutateOperation> locationOperations = suggestionInfo.getLocationList().getLocationsList().stream() .map( location -> { MutateOperation.Builder builder = MutateOperation.newBuilder(); builder .getCampaignCriterionOperationBuilder() .getCreateBuilder() .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID)) .setLocation(location); return builder.build(); }) .collect(Collectors.toList()); return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream()) .collect(Collectors.toList()); }
C#
/// <summary> /// Creates a list of MutateOperations that create new campaign criteria. /// </summary> /// <param name="customerId">The Google Ads customer ID.</param> /// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param> /// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param> /// <returns>A list of MutateOperations that create new campaign criteria.</returns> private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId, IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo suggestionInfo) { List<MutateOperation> mutateOperations = keywordThemeInfos.Select( keywordThemeInfo => new MutateOperation { CampaignCriterionOperation = new CampaignCriterionOperation { Create = new CampaignCriterion { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign( customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the keyword theme to each KeywordThemeInfo in turn. KeywordTheme = keywordThemeInfo, } } }).ToList(); // Create a location criterion for each location in the suggestion info. mutateOperations.AddRange( suggestionInfo.LocationList.Locations.Select( locationInfo => new MutateOperation() { CampaignCriterionOperation = new CampaignCriterionOperation() { Create = new CampaignCriterion() { // Set the campaign ID to a temporary ID. Campaign = ResourceNames.Campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. Location = locationInfo } } }).ToList() ); return mutateOperations; }
PHP
private static function createCampaignCriterionOperations( int $customerId, array $keywordThemeInfos, SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo ): array { $operations = []; foreach ($keywordThemeInfos as $info) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Sets the keyword theme to the given KeywordThemeInfo. 'keyword_theme' => $info ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } // Create a location criterion for each location in the suggestion info object to add // corresponding location targeting to the Smart campaign. foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) { // Creates the campaign criterion object. $campaignCriterion = new CampaignCriterion([ // Sets the campaign ID to a temporary ID. 'campaign' => ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID), // Set the location to the given location. 'location' => $location ]); // Creates the MutateOperation that creates the campaign criterion and adds it to the // list of operations. $operations[] = new MutateOperation([ 'campaign_criterion_operation' => new CampaignCriterionOperation([ 'create' => $campaignCriterion ]) ]); } return $operations; }
Python
def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info ): """Creates a list of MutateOperations that create new campaign criteria. Args: client: an initialized GoogleAdsClient instance. customer_id: a client customer ID. keyword_theme_infos: a list of KeywordThemeInfos. suggestion_info: A SmartCampaignSuggestionInfo instance. Returns: a list of MutateOperations that create new campaign criteria. """ campaign_service = client.get_service("CampaignService") operations = [] for info in keyword_theme_infos: mutate_operation = client.get_type("MutateOperation") campaign_criterion = ( mutate_operation.campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the keyword theme to the given KeywordThemeInfo. campaign_criterion.keyword_theme = info # Add the mutate operation to the list of other operations. operations.append(mutate_operation) # Create a location criterion for each location in the suggestion info # object to add corresponding location targeting to the Smart campaign for location_info in suggestion_info.location_list.locations: mutate_operation = client.get_type("MutateOperation") campaign_criterion = ( mutate_operation.campaign_criterion_operation.create ) # Set the campaign ID to a temporary ID. campaign_criterion.campaign = campaign_service.campaign_path( customer_id, _SMART_CAMPAIGN_TEMPORARY_ID ) # Set the location to the given location. campaign_criterion.location = location_info # Add the mutate operation to the list of other operations. operations.append(mutate_operation) return operations
Ruby
# Creates a list of mutate_operations that create new campaign criteria. def create_campaign_criterion_operations( client, customer_id, keyword_theme_infos, suggestion_info) operations = [] keyword_theme_infos.each do |info| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the keyword theme to the given keyword_theme_info. cc.keyword_theme = info end end end # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign suggestion_info.location_list.locations.each do |location| operations << client.operation.mutate do |m| m.campaign_criterion_operation = client.operation.create_resource.campaign_criterion do |cc| # Sets the campaign ID to a temporary ID. cc.campaign = client.path.campaign( customer_id, SMART_CAMPAIGN_TEMPORARY_ID) # Sets the location to the given location. cc.location = location end end end operations end
Perl
# Creates a list of MutateOperations that create new campaign criteria. sub _create_campaign_criterion_operations { my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_; my $campaign_criterion_operations = []; foreach my $keyword_theme_info (@$keyword_theme_infos) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the keyword theme to the given KeywordThemeInfo. keywordTheme => $keyword_theme_info })})}); } # Create a location criterion for each location in the suggestion info object # to add corresponding location targeting to the Smart campaign. foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) { push @$campaign_criterion_operations, Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation ->new({ campaignCriterionOperation => Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation ->new({ create => Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({ # Set the campaign ID to a temporary ID. campaign => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, SMART_CAMPAIGN_TEMPORARY_ID ), # Set the location to the given location. location => $location_info })})}); } return $campaign_criterion_operations; }
Negatif anahtar kelime teması kampanya ölçütleri
Akıllı kampanyada anahtar kelime teması kampanya ölçütünü negatif olarak hedeflemek için bir KeywordThemeInfo
örneğinde free_form_keyword_theme
alanını ayarlayarak serbest biçimli bir anahtar kelime teması kullanmanız gerekir.
Negatif anahtar kelime teması ölçütleri, pozitif anahtar kelime tema kriterlerinden farklı davranır. Pozitif anahtar kelime teması ölçütü, diğer benzer ölçütleri otomatik olarak hedefleyecek şekilde ayarlanırken negatif anahtar kelime teması ölçütü, yalnızca belirtilen terimin tam olarak negatif olarak hedeflenmesini sağlayacak şekilde kısıtlanır. Bu davranış, negatif sıralı eşlemeli anahtar kelimenin davranışıyla eşdeğerdir.