تعيين ميزانية الحملة

تعيين ميزانية لإحدى الحملات

بعد إنشاء CampaignBudget باستخدام CampaignBudgetService أو تحديد حقل حالي، عليك استخدام قيمة حقل resource_name في مكالمة لاحقة لـ CampaignService. تجدر الإشارة إلى أنّه يمكن أن ينتهي بك الأمر بالحصول على ميزانية معزولة (ميزانية غير مرتبطة بحملة) عندما تفشل عملية تعيين الحملة ولكن تنجح عملية إنشاء الميزانية. ننصحك بإعادة استخدام هذه الميزانيات أو إزالتها.

حملة جديدة

بالنسبة إلى حملة جديدة، في CampaignOperation.create، حدِّد حقل campaign_budget لكائن Campaign على اسم مورد الميزانية، على النحو الموضّح في مثال الرمز البرمجي أدناه.

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy and budget.
        .setManualCpc(ManualCpc.newBuilder().build())
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        // Optional: Sets the start & end dates.
        .setStartDate(new DateTime().plusDays(1).toString("yyyyMMdd"))
        .setEndDate(new DateTime().plusDays(30).toString("yyyyMMdd"))
        .build();
AddCampaigns.java
      

// Create the campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
    AdvertisingChannelType = AdvertisingChannelType.Search,

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve
    Status = CampaignStatus.Paused,

    // Set the bidding strategy and budget.
    ManualCpc = new ManualCpc(),
    CampaignBudget = budget,

    // Set the campaign network options.
    NetworkSettings = new NetworkSettings
    {
        TargetGoogleSearch = true,
        TargetSearchNetwork = true,
        // Enable Display Expansion on Search campaigns. See
        // https://support.google.com/google-ads/answer/7193800 to learn more.
        TargetContentNetwork = true,
        TargetPartnerSearchNetwork = false
    },

    // Optional: Set the start date.
    StartDate = DateTime.Now.AddDays(1).ToString("yyyyMMdd"),

    // Optional: Set the end date.
    EndDate = DateTime.Now.AddYears(1).ToString("yyyyMMdd"),
};
AddCampaigns.cs
      

$campaign = new Campaign([
    'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
    'advertising_channel_type' => AdvertisingChannelType::SEARCH,
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy and budget.
    'manual_cpc' => new ManualCpc(),
    'campaign_budget' => $budgetResourceName,
    // Adds the network settings configured above.
    'network_settings' => $networkSettings,
    // Optional: Sets the start and end dates.
    'start_date' => date('Ymd', strtotime('+1 day')),
    'end_date' => date('Ymd', strtotime('+1 month'))
]);
AddCampaigns.php
      

# Create campaign.
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)

# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy and budget.
campaign.manual_cpc.enhanced_cpc_enabled = True
campaign.campaign_budget = campaign_budget_response.results[0].resource_name

# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
add_campaigns.py
      

# Create campaign.
campaign = client.resource.campaign do |c|
  c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
  c.advertising_channel_type = :SEARCH

  # Recommendation: Set the campaign to PAUSED when creating it to prevent
  # the ads from immediately serving. Set to ENABLED once you've added
  # targeting and the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy and budget.
  c.manual_cpc = client.resource.manual_cpc
  c.campaign_budget = return_budget.results.first.resource_name

  # Set the campaign network options.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
    ns.target_search_network = true
    # Enable Display Expansion on Search campaigns. See
    # https://support.google.com/google-ads/answer/7193800 to learn more.
    ns.target_content_network = true
    ns.target_partner_search_network = false
  end

  # Optional: Set the start date.
  c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')

  # Optional: Set the end date.
  c.end_date = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d')
end
add_campaigns.rb
      

# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V16::Resources::Campaign->new({
    name                   => "Interplanetary Cruise #" . uniqid(),
    advertisingChannelType => SEARCH,
    # Recommendation: Set the campaign to PAUSED when creating it to stop
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => PAUSED,
    # Set the bidding strategy and budget.
    manualCpc => Google::Ads::GoogleAds::V16::Common::ManualCpc->new(
      {enhancedCpcEnabled => "true"}
    ),
    campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
    # Set the campaign network options.
    networkSettings =>
      Google::Ads::GoogleAds::V16::Resources::NetworkSettings->new({
        targetGoogleSearch  => "true",
        targetSearchNetwork => "true",
        # Enable Display Expansion on Search campaigns. See
        # https://support.google.com/google-ads/answer/7193800 to learn more.
        targetContentNetwork       => "true",
        targetPartnerSearchNetwork => "false"
      }
      ),
    # Optional: Set the start date. The campaign starts tomorrow.
    startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
    # Optional: Set the end date. The campaign runs for 30 days.
    endDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 30)),
  });
add_campaigns.pl
      

حملة قائمة

لاستبدال ميزانية حملة حالية، في CampaignOperation.update، اضبط الحقل campaign_budget للكائن Campaign على اسم مورد الميزانية الحالية (إلى جانب أي حقول حملة أخرى قد تريد ضبطها). تجدر الإشارة إلى أنّ هذا الإجراء سيؤدي إلى استبدال الميزانية الحالية المحددة للحملة بالميزانية المحدّدة في الحقل campaign_budget، لأنه يمكن ربط الحملة بميزانية واحدة فقط في الوقت نفسه.

فصل الميزانية عن الحملة

يجب أن تكون الحملة مرتبطة بميزانية معيّنة دائمًا. يمكنك إزالة ميزانية من حملة من خلال تغيير الميزانية المرتبطة بها، وبالتالي استبدالها بميزانية أخرى. لتحديد الحملات التي تستخدم ميزانية معينة، تابع إلى القسم التالي.

استرداد الحملات المعينة بميزانية

يمكن أن يكون الحصول على قائمة الحملات التي تستخدم الميزانية نفسها مفيدًا في موازنة استخدام الميزانية. سيعرض استعلام GAQL التالي جميع الحملات لمعرّف الميزانية المحدد:

SELECT campaign.id
FROM campaign
WHERE campaign_budget.id = campaign_budget_id