Third Party Verification

Using third party verification service targeting will incur additional costs, these are listed in the Display & Video 360 UI under the Third-Party Rate Card tab.

If you are using a third party verification service, enter the vendor in the Third Party Verification Services field. You can only select one vendor per modified entity. If you use multiple labels, use a “;” to separate them. For example, to use DoubleVerify on a Display line item you can specify in Third Party Verification Services DoubleVerify and in Third Party Verification Labels: "ADULT_HR; DISPLAY_VIEWABILITY_50; DRUGS_HR; TRAQ_250; UNRATEABLE;"

For more information, see Brand Safety Targeting in the help center.

The following tables describe SDF's support for third party verification services:

• Integral Ad Science
• DoubleVerify
• Adloox

Integral Ad Science

Note that only one label per group is allowed and the Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.

DoubleVerify

Note that only one label per group is allowed, for the following Brand Safety labels you can choose either one Avoidance tier or any number of Avoidance Categories. Also, Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.

Adloox

Note that only one label per group is allowed. Content Categories Service cannot be targeted along with other services. Also, Targeting Type shows whether the label can be used for Display or Video line items. All labels can be used for default targeting.