SensitiveCategory

  • DV360 defines various sensitive content categories, such as adult, derogatory, violence, gambling, and more, to help manage ad placements.

  • Each sensitive category is represented by a unique enum value and has a corresponding description explaining the type of content it covers.

  • Some categories, like "weapons" and "sensitive social issues", are linked and selecting one will automatically select the other.

  • Certain categories specify exceptions, such as news sites with occasional profanity or academic/journalistic discussions of derogatory content.

  • There are also sensitive categories related to video content, including embedded and live streaming videos.

Possible DV360 sensitive category.

Enums
SENSITIVE_CATEGORY_UNSPECIFIED This enum is only a placeholder and doesn't specify a DV360 sensitive category.
SENSITIVE_CATEGORY_ADULT

Adult or pornographic text, image, or video content.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_DEROGATORY

Content that may be construed as biased against individuals, groups, or organizations based on criteria such as race, religion, disability, sex, age, veteran status, sexual orientation, gender identity, or political affiliation. May also indicate discussion of such content, for instance, in an academic or journalistic context.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_DOWNLOADS_SHARING

Content related to audio, video, or software downloads.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_WEAPONS

Contains content related to personal weapons, including knives, guns, small firearms, and ammunition. Selecting either "weapons" or "sensitive social issues" will result in selecting both.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_GAMBLING

Contains content related to betting or wagering in a real-world or online setting.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_VIOLENCE

Content which may be considered graphically violent, gory, gruesome, or shocking, such as street fighting videos, accident photos, descriptions of torture, etc.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_SUGGESTIVE

Adult content, as well as suggestive content that's not explicitly pornographic. This category includes all pages categorized as adult.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_PROFANITY

Prominent use of words considered indecent, such as curse words and sexual slang. Pages with only very occasional usage, such as news sites that might include such words in a quotation, are not included.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_ALCOHOL

Contains content related to alcoholic beverages, alcohol brands, recipes, etc.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_DRUGS

Contains content related to the recreational use of legal or illegal drugs, as well as to drug paraphernalia or cultivation.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_TOBACCO

Contains content related to tobacco and tobacco accessories, including lighters, humidors, ashtrays, etc.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_POLITICS

Political news and media, including discussions of social, governmental, and public policy.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_RELIGION

Content related to religious thought or beliefs.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_TRAGEDY

Content related to death, disasters, accidents, war, etc.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_TRANSPORTATION_ACCIDENTS

Content related to motor vehicle, aviation or other transportation accidents.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_SENSITIVE_SOCIAL_ISSUES

Issues that evoke strong, opposing views and spark debate. These include issues that are controversial in most countries and markets (such as abortion), as well as those that are controversial in specific countries and markets (such as immigration reform in the United States).

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_SHOCKING

Content which may be considered shocking or disturbing, such as violent news stories, stunts, or toilet humor.

Starting on October 1, 2026, this value will be deprecated and no longer be accepted as a valid value when assigning targeting.
SENSITIVE_CATEGORY_EMBEDDED_VIDEO YouTube videos embedded on websites outside of YouTube.com.
SENSITIVE_CATEGORY_LIVE_STREAMING_VIDEO Video of live events streamed over the internet.