Indicates the priority of a LineItem, determined by the way in which impressions are reserved to be served for it.
| Enums | |
|---|---|
LINE_ITEM_TYPE_UNSPECIFIED |
Not specified value. |
SPONSORSHIP |
The type of LineItem for which a percentage of all the impressions that are being sold are reserved. |
STANDARD |
The type of LineItem for which a fixed quantity of impressions or clicks are reserved. |
NETWORK |
The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Uses daily percentage of unsold impressions or clicks. |
BULK |
The type of LineItem for which a fixed quantity of impressions or clicks will be delivered at a priority lower than the STANDARD type. |
PRICE_PRIORITY |
The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Uses fixed quantity percentage of unsold impressions or clicks. |
HOUSE |
The type of LineItem typically used for ads that promote products and services chosen by the publisher. |
CLICK_TRACKING |
The type of LineItem used for ads that track ads being served externally of Ad Manager. |
ADSENSE |
Targets the LineItem to specific inventory available to AdSense buyers. |
AD_EXCHANGE |
Targets the LineItem to specific inventory available to Authorized Buyers and the Open Auction. |
BUMPER |
Represents a non-monetizable video LineItem that targets one or more bumper positions, which are short house video messages used by publishers to separate content from ad breaks. |
PREFERRED_DEAL |
The type of LineItem for which there are no impressions reserved, and will serve for a second price bid. |
AUDIENCE_EXTENSION |
The type of LineItem used for configuring audience extension campaigns. |