AppCampaignBiddingStrategyGoalType
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Goal type of App campaign BiddingStrategy.
Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
|
Aim to maximize the number of app installs. The cpa bid is the target cost per install. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST
|
Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven't happened yet. |
OPTIMIZE_RETURN_ON_ADVERTISING_SPEND
|
Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend. |
OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME
|
Aim to maximize the pre-registration of the app. |
OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST
|
Aim to maximize installation of the app without target cost-per-install. |
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Last updated 2024-01-04 UTC.
[{
"type": "thumb-down",
"id": "missingTheInformationINeed",
"label":"Missing the information I need"
},{
"type": "thumb-down",
"id": "tooComplicatedTooManySteps",
"label":"Too complicated / too many steps"
},{
"type": "thumb-down",
"id": "outOfDate",
"label":"Out of date"
},{
"type": "thumb-down",
"id": "samplesCodeIssue",
"label":"Samples / code issue"
},{
"type": "thumb-down",
"id": "otherDown",
"label":"Other"
}]
[{
"type": "thumb-up",
"id": "easyToUnderstand",
"label":"Easy to understand"
},{
"type": "thumb-up",
"id": "solvedMyProblem",
"label":"Solved my problem"
},{
"type": "thumb-up",
"id": "otherUp",
"label":"Other"
}]
{
"lastModified": "Last updated 2024-01-04 UTC.",
"confidential": False
}