建立使用者名單

expression_rule_user_list: 還需要進行額外區別變更者: 在預設情況下,Google Ads 會將規則項目中的所有規則項目AND合併 群組。也就是說,「至少一個規則項目群組」中的每個規則項目 都必須相符,規則才會將訪客加入名單。這種訓練方式稱為 「禁制令正規形式」或 OR_OF_ANDS

此外,您也可以設定名單,只將訪客加進名單, 每個規則項目群組至少有一個規則項目相符。這個 稱為「導數正規形式」 AND_OF_ORS、 適用於 expression_rule_user_list 方法是使用 rule_type 欄位擷取 ID。想要 使用 AND_OF_ORS 做為 date_specific_rule_user_list 就會發生錯誤。

接下來只要把上方的規則項目群組合併成一個新使用者 請參考閱讀清單,進一步瞭解 如何選擇 Kubeflow Pipelines SDK 或 TFX在這個範例中,我們會保留預設的 OR_OF_ANDS 功能。 因為這是我們建立這些規則的初衷

Java

FlexibleRuleUserListInfo flexibleRuleUserListInfo =
    FlexibleRuleUserListInfo.newBuilder()
        .setInclusiveRuleOperator(UserListFlexibleRuleOperator.AND)
        .addInclusiveOperands(
            FlexibleRuleOperandInfo.newBuilder()
                .setRule(
                    // The default rule_type for a UserListRuleInfo object is OR of ANDs
                    // (disjunctive normal form). That is, rule items will be ANDed together
                    // within rule item groups and the groups themselves will be ORed together.
                    UserListRuleInfo.newBuilder()
                        .addRuleItemGroups(checkoutDateRuleGroup)
                        .addRuleItemGroups(checkoutAndCartSizeRuleGroup))
                // Optional: includes a lookback window for this rule, in days.
                .setLookbackWindowDays(7L))
        .build();
      

C#

FlexibleRuleUserListInfo flexibleRuleUserListInfo = new FlexibleRuleUserListInfo();
FlexibleRuleOperandInfo flexibleRuleOperandInfo = new FlexibleRuleOperandInfo() {
    Rule = new UserListRuleInfo()
};
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutAndCartSizeRuleGroup);
flexibleRuleOperandInfo.Rule.RuleItemGroups.Add(checkoutDateRuleGroup);
flexibleRuleUserListInfo.InclusiveOperands.Add(flexibleRuleOperandInfo);
      

PHP

$flexibleRuleUserListInfo = new FlexibleRuleUserListInfo([
    'inclusive_rule_operator' => UserListFlexibleRuleOperator::PBAND,
    'inclusive_operands' => [
        new FlexibleRuleOperandInfo([
            'rule' => new UserListRuleInfo([
                // The default rule_type for a UserListRuleInfo object is OR of ANDs
                // (disjunctive normal form). That is, rule items will be ANDed together
                // within rule item groups and the groups themselves will be ORed together.
                'rule_item_groups' => [
                    $checkoutAndCartSizeRuleGroup,
                    $checkoutDateRuleGroup
                ]
            ]),
            // Optionally add a lookback window for this rule, in days.
            'lookback_window_days' => 7
        ])
    ],
    'exclusive_operands' => []
]);
      

Python

# Create a FlexibleRuleUserListInfo object, or a flexible rule
# representation of visitors with one or multiple actions.
# FlexibleRuleUserListInfo wraps UserListRuleInfo in a
# FlexibleRuleOperandInfo object that represents which user lists to
# include or exclude.
flexible_rule_user_list_info = (
    rule_based_user_list_info.flexible_rule_user_list
)
flexible_rule_user_list_info.inclusive_rule_operator = (
    client.enums.UserListFlexibleRuleOperatorEnum.AND
)
# The default rule_type for a UserListRuleInfo object is OR of
# ANDs (disjunctive normal form). That is, rule items will be
# ANDed together within rule item groups and the groups
# themselves will be ORed together.
rule_operand = client.get_type("FlexibleRuleOperandInfo")
rule_operand.rule.rule_item_groups.extend(
    [
        checkout_and_cart_size_rule_group,
        checkout_date_rule_group,
    ]
)
rule_operand.lookback_window_days = 7
flexible_rule_user_list_info.inclusive_operands.append(rule_operand)
      

小茹

r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
  frul.inclusive_rule_operator = :AND
  frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
    froi.rule = client.resource.user_list_rule_info do |info|
      info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]
    end
    # Optionally include a lookback window for this rule, in days.
    froi.lookback_window_days = 7
  end
end
      

Perl

my $flexible_rule_user_list_info =
  Google::Ads::GoogleAds::V17::Common::FlexibleRuleUserListInfo->new({
    inclusiveRuleOperator => AND,
    inclusiveOperands     => [
      Google::Ads::GoogleAds::V17::Common::FlexibleRuleOperandInfo->new({
          rule => Google::Ads::GoogleAds::V17::Common::UserListRuleInfo->new({
              # The default rule_type for a UserListRuleInfo object is OR of
              # ANDs (disjunctive normal form). That is, rule items will be
              # ANDed together within rule item groups and the groups
              # themselves will be ORed together.
              ruleItemGroups => [
                $checkout_date_rule_group, $checkout_and_cart_size_rule_group
              ]}
          ),
          # Optionally include a lookback window for this rule, in days.
          lookback_window_days => 7
        })
    ],
    exclusiveOperands => []});
      

按網站造訪日期範圍限制

expression_rule_user_list 符合您的需求但要是 來吸引符合名單規則的使用者並造訪網站 ?使用 date_specific_rule_user_list

建立 date_specific_rule_user_list 的程序與您遵循的流程相同 適用於 expression_rule_user_list。您不需要設定 您的 expression_rule_user_list 欄位 RuleBasedUserListInfo 物件,那麼請將 date_specific_rule_user_list 欄位,當中含有 DateSpecificRuleUserListInfo 物件。 這個物件會包含 start_date 的欄位 和 end_date

DateSpecificRuleUserListInfo dateSpecificRuleUserListInfo =
    DateSpecificRuleUserListInfo.newBuilder()
        .setRule(
            UserListRuleInfo.newBuilder()
                .addAllRuleItemGroups(
                    ImmutableList.of(checkoutAndCartSizeRuleGroup, checkoutDateRuleGroup)))
        .setStartDate(StringValue.of("2019-10-01"))
        .setEndDate(StringValue.of("2019-12-31"))
        .build();

新的名單會納入所有符合原規則的使用者 才會列出,但前提是他們必須在 start_date之間造訪你的網站 (含) 和 end_date (含)。

加入名單中的過往使用者

您也可以將過往使用者設為規則式使用者名單,方法是設定 prepopulation_status敬上 使用者名單 REQUESTED, 並藉由 會定期檢查這個欄位的狀態

這樣做只能加入過去 30 天內的使用者,實際情況視 再行銷名單的再行銷效期,以及加入再行銷代碼的日期。 狀態將更新為 FINISHED 做出決定,若收到任何回應,則設為 FAILED 要求失敗