יצירת התאמות עונתיות

התאמות עונתיות הן כלי מתקדם שמאפשר לעדכן את שיטות הבידינג החכמות בהתאם לשינויים צפויים בשיעורי ההמרות, עקב אירועים עתידיים עתידיים. למידע נוסף על אופן הפעולה של התאמות עונתיות, אפשר לעיין בדף העזרה בנושא התאמות עונתיות.

כדי ליצור התאמה עונתית באופן פרוגרמטי באמצעות BiddingSeasonalityAdjustments.

היקף

ל-BiddingSeasonalityAdjustments יש את scope חובה, שאפשר להגדיר אותו לערכים הבאים. אפשרויות הגדרה נוספות שספציפיות להיקף מוגדרות בהתאם להיקף שבו משתמשים.

  • CAMPAIGN – ההתאמה חלה על קמפיינים ספציפיים. מגדירים את השדה campaigns כרשימה של שמות המשאבים בקמפיין שעליהם תחול ההתאמה הזו.
    • מספר הקמפיינים המקסימלי לכל BiddingSeasonalityAdjustment הוא 2,000.
  • CHANNEL - ההתאמה חלה על קמפיינים ששייכים לסוגים מסוימים של ערוצים. מגדירים את השדה advertising_channel_types לרשימה של AdvertisingChannelTypes שעליה תחול ההתאמה הזו.

מכשירים

בנוסף להיקף של ההתאמות העונתיות, אפשר להגדיר התאמות עונתיות ברשימה אופציונלית של סוגי מכשירים שעליהם תחול ההתאמה. אם מגדירים את הערך devices, ההתאמה העונתית תחול רק על תנועה מסוגי המכשירים שצוינו. אם לא מציינים זאת, כל סוגי המכשירים נכללים בהתאמה.

תאריכים, שעות והתאמה של שיעור ההמרה

מלבד ההיקף והמכשירים האופציונליים, לכל התאמה עונתית יש גם start_date_time וגם end_date_time וגם conversion_rate_modifier. התאריך והשעות מגדירים את מרווח הזמן העתידי שעליו תחול ההתאמה, והשינוי הוא המכפיל הצפוי של שיעור ההמרה שיחול. מועדי התאריכים הם באזור הזמן של החשבון.

דוגמה

הדוגמה הבאה ממחישה איך ליצור התאמה עונתית עם ההיקף CHANNEL. קטעים שנוספו להם הערות מדגימים איך לציין קמפיינים אם במקום זאת מגדירים היקף של CAMPAIGN.

Java

BiddingSeasonalityAdjustment seasonalityAdjustment =
    BiddingSeasonalityAdjustment.newBuilder()
        // A unique name is required for every seasonality adjustment.
        .setName("Seasonality adjustment #" + getPrintableDateTime())
        // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific
        // advertising channel types. In this example, the conversionRateModifier will only
        // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
        // specific campaigns.
        .setScope(SeasonalityEventScope.CHANNEL)
        .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
        // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
        // the commented out line below.
        // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
        .setStartDateTime(startDateTime)
        .setEndDateTime(endDateTime)
        // The conversionRateModifier is the expected future conversion rate change. When this
        // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed
        // range is 0.1 to 10.0.
        .setConversionRateModifier(conversionRateModifier)
        .build();

BiddingSeasonalityAdjustmentOperation operation =
    BiddingSeasonalityAdjustmentOperation.newBuilder()
        .setCreate(seasonalityAdjustment)
        .build();

MutateBiddingSeasonalityAdjustmentsResponse response =
    seasonalityAdjustmentServiceClient.mutateBiddingSeasonalityAdjustments(
        customerId.toString(), ImmutableList.of(operation));
System.out.printf(
    "Added seasonality adjustment with resource name: %s%n",
    response.getResults(0).getResourceName());
AddBiddingSeasonalityAdjustment.java

C#

BiddingSeasonalityAdjustment seasonalityAdjustment =
    new BiddingSeasonalityAdjustment()
    {
        // A unique name is required for every seasonality adjustment.
        Name = "Seasonality adjustment #" + ExampleUtilities.GetRandomString(),
        // The CHANNEL scope applies the conversionRateModifier to all campaigns of
        // specific advertising channel types. In this example, the
        // conversionRateModifier will only apply to Search campaigns. Use the
        // CAMPAIGN scope to instead limit the scope to specific campaigns.
        Scope = SeasonalityEventScope.Channel,
        AdvertisingChannelTypes = { AdvertisingChannelType.Search },
        // If setting scope CAMPAIGN, add individual campaign resource name(s)
        // according to the commented out line below.
        // Campaigns = { "INSERT_CAMPAIGN_RESOURCE_NAME_HERE" },
        // The date range should be less than 14 days.
        StartDateTime = startDateTime,
        EndDateTime = endDateTime,
        // The conversionRateModifier is the expected future conversion rate change.
        // When this field is unset or set to 1.0, no adjustment will be applied to
        // traffic. The allowed range is 0.1 to 10.0.
        ConversionRateModifier = conversionRateModifier
    };

BiddingSeasonalityAdjustmentOperation operation =
    new BiddingSeasonalityAdjustmentOperation()
    {
        Create = seasonalityAdjustment
    };

try
{
    MutateBiddingSeasonalityAdjustmentsResponse response =
        biddingSeasonalityAdjustmentService.MutateBiddingSeasonalityAdjustments(
            customerId.ToString(), new[] { operation });
    Console.WriteLine($"Added seasonality adjustment with resource name: " +
        $"{response.Results[0].ResourceName}");
}
catch (GoogleAdsException e)
{
    Console.WriteLine("Failure:");
    Console.WriteLine($"Message: {e.Message}");
    Console.WriteLine($"Failure: {e.Failure}");
    Console.WriteLine($"Request ID: {e.RequestId}");
    throw;
}
AddBiddingSeasonalityAdjustment.cs

PHP

// Creates a bidding seasonality adjustment.
$seasonalityAdjustment = new BiddingSeasonalityAdjustment([
    // A unique name is required for every seasonality adjustment.
    'name' => 'Seasonality adjustment #' . Helper::getPrintableDatetime(),
    // The CHANNEL scope applies the conversionRateModifier to all campaigns of specific
    // advertising channel types. In this example, the conversionRateModifier will only
    // apply to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
    // specific campaigns.
    'scope' => SeasonalityEventScope::CHANNEL,
    'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
    // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
    // the commented out line below.
    // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
    'start_date_time' => $startDateTime,
    'end_date_time' => $endDateTime,
    // The conversionRateModifier is the expected future conversion rate change. When this
    // field is unset or set to 1.0, no adjustment will be applied to traffic. The allowed
    // range is 0.1 to 10.0.
    'conversion_rate_modifier' => $conversionRateModifier
]);

// Creates a bidding seasonality adjustment operation.
$biddingSeasonalityAdjustmentOperation = new BiddingSeasonalityAdjustmentOperation();
$biddingSeasonalityAdjustmentOperation->setCreate($seasonalityAdjustment);

// Submits the bidding seasonality adjustment operation to add the bidding seasonality
// adjustment.
$biddingSeasonalityAdjustmentServiceClient =
    $googleAdsClient->getBiddingSeasonalityAdjustmentServiceClient();
$response = $biddingSeasonalityAdjustmentServiceClient->mutateBiddingSeasonalityAdjustments(
    MutateBiddingSeasonalityAdjustmentsRequest::build(
        $customerId,
        [$biddingSeasonalityAdjustmentOperation]
    )
);

printf(
    "Added seasonality adjustment with resource name: '%s'.%s",
    $response->getResults()[0]->getResourceName(),
    PHP_EOL
);
AddBiddingSeasonalityAdjustment.php

Python

bidding_seasonality_adjustment_service = client.get_service(
    "BiddingSeasonalityAdjustmentService"
)
operation = client.get_type("BiddingSeasonalityAdjustmentOperation")
bidding_seasonality_adjustment = operation.create
# A unique name is required for every seasonality adjustment.
bidding_seasonality_adjustment.name = f"Seasonality adjustment #{uuid4()}"
# The CHANNEL scope applies the conversion_rate_modifier to all campaigns of
# specific advertising channel types. In this example, the
# conversion_rate_modifier will only apply to Search campaigns. Use the
# CAMPAIGN scope to instead limit the scope to specific campaigns.
bidding_seasonality_adjustment.scope = (
    client.enums.SeasonalityEventScopeEnum.CHANNEL
)
bidding_seasonality_adjustment.advertising_channel_types.append(
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bidding_seasonality_adjustment.campaigns.append(
#     "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
# )

bidding_seasonality_adjustment.start_date_time = start_date_time
bidding_seasonality_adjustment.end_date_time = end_date_time
# The conversion_rate_modifier is the expected future conversion rate
# change. When this field is unset or set to 1.0, no adjustment will be
# applied to traffic. The allowed range is 0.1 to 10.0.
bidding_seasonality_adjustment.conversion_rate_modifier = (
    conversion_rate_modifier
)

response = bidding_seasonality_adjustment_service.mutate_bidding_seasonality_adjustments(
    customer_id=customer_id, operations=[operation]
)

resource_name = response.results[0].resource_name

print(f"Added seasonality adjustment with resource name: '{resource_name}'")
add_bidding_seasonality_adjustment.py

Ruby

client = Google::Ads::GoogleAds::GoogleAdsClient.new

operation = client.operation.create_resource.bidding_seasonality_adjustment do |bsa|
  # A unique name is required for every seasonality adjustment.
  bsa.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}"

  # The CHANNEL scope applies the conversion_rate_modifier to all campaigns
  # of specific advertising channel types. In this example, the
  # conversion_rate_modifier will only apply to Search campaigns. Use the
  # CAMPAIGN scope to instead limit the scope to specific campaigns.
  bsa.scope = :CHANNEL
  bsa.advertising_channel_types << :SEARCH

  # If setting scope CAMPAIGN, add individual campaign resource name(s)
  # according to the commented out line below.
  #
  # bsa.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"

  bsa.start_date_time = start_date_time
  bsa.end_date_time = end_date_time

  # The conversion_rate_modifier is the expected future conversion rate
  # change. When this field is unset or set to 1.0, no adjustment will be
  # applied to traffic. The allowed range is 0.1 to 10.0.
  bsa.conversion_rate_modifier = conversion_rate_modifier
end

response = client.service.bidding_seasonality_adjustment.mutate_bidding_seasonality_adjustments(
  customer_id: customer_id,
  operations: [operation],
)

puts "Added seasonality adjustment with resource name #{response.results.first.resource_name}"
add_bidding_seasonality_adjustment.rb

Perl

my $seasonality_adjustment =
  Google::Ads::GoogleAds::V17::Resources::BiddingSeasonalityAdjustment->new({
    # A unique name is required for every seasonality adjustment.
    name => "Seasonality adjustment #" . uniqid(),
    # The CHANNEL scope applies the conversion_rate_modifier to all campaigns
    # of specific advertising channel types. In this example, the conversion_rate_modifier
    # will only apply to Search campaigns. Use the CAMPAIGN scope to instead
    # limit the scope to specific campaigns.
    scope                   => CHANNEL,
    advertisingChannelTypes => [SEARCH],
    # If setting scope CAMPAIGN, add individual campaign resource name(s)
    # according to the commented out line below.
    # campaigns     => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
    startDateTime => $start_date_time,
    endDateTime   => $end_date_time,
    # The conversion_rate_modifier is the expected future conversion rate change.
    # When this field is unset or set to 1.0, no adjustment will be applied to traffic.
    # The allowed range is 0.1 to 10.0.
    conversionRateModifier => $conversion_rate_modifier
  });

my $operation =
  Google::Ads::GoogleAds::V17::Services::BiddingSeasonalityAdjustmentService::BiddingSeasonalityAdjustmentOperation
  ->new({
    create => $seasonality_adjustment
  });

my $response = $api_client->BiddingSeasonalityAdjustmentService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

printf "Added seasonality adjustment with resource name: '%s'.\n",
  $response->{results}[0]{resourceName};
add_bidding_seasonality_adjustment.pl

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