데이터 제외 만들기

데이터 제외는 스마트 자동 입찰에 다음과 같은 정보를 제공하는 데 사용할 수 있는 고급 도구입니다. 계정 전환에 문제가 발생한 날짜의 모든 데이터 무시 있습니다. 데이터 제외의 작동 방식에 대한 자세한 내용은 다음을 참고하세요. 데이터 제외 도움말 페이지를 참조하세요.

다음을 사용하여 프로그래매틱 방식으로 데이터 제외 만들기 BiddingDataExclusions

범위

BiddingDataExclusions에 필수 scope는 다음과 같이 설정할 수 있습니다. 확인할 수 있습니다. 추가적인 범위별 구성 옵션이 설정됩니다. 범위를 지정할 수 있습니다

  • CAMPAIGN - 제외가 특정 캠페인에 적용됩니다. 다음과 같이 설정합니다. campaigns 필드 이 제외를 적용할 캠페인 리소스 이름의 적용됩니다.
    • BiddingDataExclusion당 최대 캠페인 수는 2,000개입니다.
  • CHANNEL - 특정 카테고리에 속하는 캠페인에 제외가 적용됩니다. 채널 유형 다음과 같이 설정합니다. advertising_channel_types 드림 이 필드가 포함된 AdvertisingChannelTypes의 목록에 제외가 적용됩니다.

기기

데이터 제외의 범위 외에 선택적 제외가 적용될 기기 유형의 목록입니다. 만약 devices 설정됨, 전환만 지정된 기기 유형의 데이터는 제외됩니다. 지정하지 않으면 모든 기기 유형의 데이터가 제외됩니다.

날짜 및 시간

범위 및 기기(선택사항)를 제외하고 각 데이터 제외에는 시작 종료 날짜 및 시간을 설정할 수 있습니다 데이터 제외는 사후 대응식이며 사용해야 함 '이벤트'가 있는 start_date_time 과거 및 end_date_time 과거 또는 미래에 해당합니다. 시간은 계정의 시간대로 표시됩니다.

예

다음 예시에서는 CHANNEL 범위로 데이터 제외를 만드는 방법을 보여줍니다. 주석 처리된 섹션은 다음과 같은 경우 캠페인을 지정하는 방법을 보여줍니다. 대신 CAMPAIGN 범위를 설정하세요.

자바

BiddingDataExclusion DataExclusion =
    BiddingDataExclusion.newBuilder()
        // A unique name is required for every data exclusion.
        .setName("Data exclusion #" + getPrintableDateTime())
        // The CHANNEL scope applies the data exclusion to all campaigns of specific
        // advertising channel types. In this example, the exclusion will only apply to
        // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
        // campaigns.
        .setScope(SeasonalityEventScope.CHANNEL)
        .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
        // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
        // the commented out line below.
        // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
        .setStartDateTime(startDateTime)
        .setEndDateTime(endDateTime)
        .build();

BiddingDataExclusionOperation operation =
    BiddingDataExclusionOperation.newBuilder().setCreate(DataExclusion).build();

MutateBiddingDataExclusionsResponse response =
    DataExclusionServiceClient.mutateBiddingDataExclusions(
        customerId.toString(), ImmutableList.of(operation));
System.out.printf(
    "Added data exclusion with resource name: %s%n",
    response.getResults(0).getResourceName());
AddBiddingDataExclusion.java

C#

BiddingDataExclusion dataExclusion = new BiddingDataExclusion()
{
    // A unique name is required for every data exclusion.
    Name = "Data exclusion #" + ExampleUtilities.GetRandomString(),
    // The CHANNEL scope applies the data exclusion to all campaigns of specific
    // advertising channel types. In this example, the the exclusion will only apply to
    // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
    // campaigns.
    Scope = SeasonalityEventScope.Channel,
    AdvertisingChannelTypes = { AdvertisingChannelType.Search },
    // The date range should be less than 14 days.
    StartDateTime = startDateTime,
    EndDateTime = endDateTime,
};
BiddingDataExclusionOperation operation = new BiddingDataExclusionOperation()
{
    Create = dataExclusion
};

try
{
    MutateBiddingDataExclusionsResponse response =
        biddingDataExclusionService.MutateBiddingDataExclusions(
            customerId.ToString(), new[] { operation });
    Console.WriteLine($"Added data exclusion with resource name: " +
        $"{response.Results[0].ResourceName}");
}
catch (GoogleAdsException e)
{
    Console.WriteLine("Failure:");
    Console.WriteLine($"Message: {e.Message}");
    Console.WriteLine($"Failure: {e.Failure}");
    Console.WriteLine($"Request ID: {e.RequestId}");
    throw;
}
AddBiddingDataExclusion.cs

PHP

// Creates a bidding data exclusion.
$dataExclusion = new BiddingDataExclusion([
    // A unique name is required for every data exclusion.
    'name' => 'Data exclusion #' . Helper::getPrintableDatetime(),
    // The CHANNEL scope applies the data exclusion to all campaigns of specific
    // advertising channel types. In this example, the exclusion will only apply to
    // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
    // campaigns.
    'scope' => SeasonalityEventScope::CHANNEL,
    'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
    // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
    // the commented out line below.
    // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
    'start_date_time' => $startDateTime,
    'end_date_time' => $endDateTime
]);

// Creates a bidding data exclusion operation.
$biddingDataExclusionOperation = new BiddingDataExclusionOperation();
$biddingDataExclusionOperation->setCreate($dataExclusion);

// Submits the bidding data exclusion operation to add the bidding data exclusion.
$biddingDataExclusionServiceClient =
    $googleAdsClient->getBiddingDataExclusionServiceClient();
$response = $biddingDataExclusionServiceClient->mutateBiddingDataExclusions(
    MutateBiddingDataExclusionsRequest::build($customerId, [$biddingDataExclusionOperation])
);

printf(
    "Added bidding data exclusion with resource name: '%s'.%s",
    $response->getResults()[0]->getResourceName(),
    PHP_EOL
);
AddBiddingDataExclusion.php

Python

bidding_data_exclusion_service = client.get_service(
    "BiddingDataExclusionService"
)
operation = client.get_type("BiddingDataExclusionOperation")
bidding_data_exclusion = operation.create
# A unique name is required for every data exclusion
bidding_data_exclusion.name = f"Data exclusion #{uuid4()}"
# The CHANNEL scope applies the data exclusion to all campaigns of specific
# advertising channel types. In this example, the exclusion will only
# apply to Search campaigns. Use the CAMPAIGN scope to instead limit the
# scope to specific campaigns.
bidding_data_exclusion.scope = (
    client.enums.SeasonalityEventScopeEnum.CHANNEL
)
bidding_data_exclusion.advertising_channel_types.append(
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# If setting scope CAMPAIGN, add individual campaign resource name(s)
# according to the commented out line below.
#
# bidding_data_exclusion.campaigns.append(
#     "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
# )

bidding_data_exclusion.start_date_time = start_date_time
bidding_data_exclusion.end_date_time = end_date_time

response = bidding_data_exclusion_service.mutate_bidding_data_exclusions(
    customer_id=customer_id, operations=[operation]
)

resource_name = response.results[0].resource_name

print(f"Added data exclusion with resource name: '{resource_name}'")
add_bidding_data_exclusion.py

Ruby

client = Google::Ads::GoogleAds::GoogleAdsClient.new

operation = client.operation.create_resource.bidding_data_exclusion do |bda|
  # A unique name is required for every data excluseion.
  bda.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}"

  # The CHANNEL scope applies the data exclusion to all campaigns of specific
  # advertising channel types. In this example, the conversion_rate_modifier
  # will only apply to Search campaigns. Use the CAMPAIGN scope to instead
  # limit the scope to specific campaigns.
  bda.scope = :CHANNEL
  bda.advertising_channel_types << :SEARCH

  # If setting scope CAMPAIGN, add individual campaign resource name(s)
  # according to the commented out line below.
  #
  # bda.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"

  bda.start_date_time = start_date_time
  bda.end_date_time = end_date_time
end

response = client.service.bidding_data_exclusion.mutate_bidding_data_exclusions(
  customer_id: customer_id,
  operations: [operation],
)

puts "Added data exclusion with resource name #{response.results.first.resource_name}."
add_bidding_data_exclusion.rb

Perl

my $data_exclusion =
  Google::Ads::GoogleAds::V17::Resources::BiddingDataExclusion->new({
    # A unique name is required for every data exclusion.
    name => "Data exclusion #" . uniqid(),
    # The CHANNEL scope applies the data exclusion to all campaigns of specific
    # advertising channel types. In this example, the exclusion will only apply
    # to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
    # specific campaigns.
    scope                   => CHANNEL,
    advertisingChannelTypes => [SEARCH],
    # If setting scope CAMPAIGN, add individual campaign resource name(s)
    # according to the commented out line below.
    # campaigns     => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
    startDateTime => $start_date_time,
    endDateTime   => $end_date_time
  });

my $operation =
  Google::Ads::GoogleAds::V17::Services::BiddingDataExclusionService::BiddingDataExclusionOperation
  ->new({
    create => $data_exclusion
  });

my $response = $api_client->BiddingDataExclusionService()->mutate({
    customerId => $customer_id,
    operations => [$operation]});

printf "Added data exclusion with resource name: '%s'.\n",
  $response->{results}[0]{resourceName};
add_bidding_data_exclusion.pl

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