กลยุทธ์การเสนอราคาข้ามบัญชี คือ Smart Bidding กลยุทธ์การเสนอราคาแบบพอร์ตโฟลิโอที่สร้างในบัญชีดูแลจัดการ โดยสามารถใช้โดย แคมเปญในบัญชีลูกค้าภายใต้บัญชีดูแลจัดการที่เป็นเจ้าของกลยุทธ์
สร้างและจัดการ
การสร้างกลยุทธ์การเสนอราคาข้ามบัญชีใหม่นั้นแทบจะเหมือนกับการสร้าง
กลยุทธ์การเสนอราคาแบบพอร์ตโฟลิโอใหม่ ยกเว้นคุณเป็นคนตั้งค่า
customer_id
จาก
การเรียก API ไปยังบัญชีดูแลจัดการ ใช้รหัสของบัญชีดูแลจัดการเพื่อสร้าง
แหล่งข้อมูลใหม่ใน BiddingStrategy
ด้วยวิธีเดิม
คุณจะสร้างกลยุทธ์พอร์ตโฟลิโอใหม่ในบัญชีลูกค้า
Java
private String createBiddingStrategy(GoogleAdsClient googleAdsClient, long managerCustomerId) { try (BiddingStrategyServiceClient biddingStrategyServiceClient = googleAdsClient.getLatestVersion().createBiddingStrategyServiceClient()) { // Creates a portfolio bidding strategy. BiddingStrategy portfolioBiddingStrategy = BiddingStrategy.newBuilder() .setName("Maximize Clicks #" + getPrintableDateTime()) .setTargetSpend(TargetSpend.getDefaultInstance()) // Sets the currency of the new bidding strategy. If not provided, the bidding // strategy uses the manager account's default currency. .setCurrencyCode("USD") .build(); // Constructs an operation that will create a portfolio bidding strategy. BiddingStrategyOperation operation = BiddingStrategyOperation.newBuilder().setCreate(portfolioBiddingStrategy).build(); // Sends the operation in a mutate request. MutateBiddingStrategiesResponse response = biddingStrategyServiceClient.mutateBiddingStrategies( Long.toString(managerCustomerId), ImmutableList.of(operation)); // Prints the resource name of the created cross-account bidding strategy. MutateBiddingStrategyResult mutateBiddingStrategyResult = response.getResults(0); String resourceName = mutateBiddingStrategyResult.getResourceName(); System.out.printf("Created cross-account bidding strategy: '%s'.%n", resourceName); return resourceName; } }
C#
/// <summary> /// Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in the /// specified manager account. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="managerCustomerId">The manager customer ID.</param> /// <returns>The resource name of the newly created bidding strategy.</returns> private string CreateBiddingStrategy(GoogleAdsClient client, long managerCustomerId) { BiddingStrategyServiceClient biddingStrategyServiceClient = client.GetService(Services.V17.BiddingStrategyService); // Create a portfolio bidding strategy. BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy { Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}", TargetSpend = new TargetSpend(), // Set the currency of the new bidding strategy. If not provided, the bidding // strategy uses the manager account's default currency. CurrencyCode = "USD" }; // Send a create operation that will create the portfolio bidding strategy. MutateBiddingStrategiesResponse mutateBiddingStrategiesResponse = biddingStrategyServiceClient.MutateBiddingStrategies(managerCustomerId.ToString(), new[] { new BiddingStrategyOperation { Create = portfolioBiddingStrategy } }); // Print and return the resource name of the newly created cross-account bidding // strategy. string biddingStrategyResourceName = mutateBiddingStrategiesResponse.Results.First().ResourceName; Console.WriteLine("Created cross-account bidding strategy " + $"'{biddingStrategyResourceName}'."); return biddingStrategyResourceName; }
PHP
private static function createBiddingStrategy( GoogleAdsClient $googleAdsClient, int $managerCustomerId ): string { // Creates a portfolio bidding strategy. $portfolioBiddingStrategy = new BiddingStrategy([ 'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(), 'target_spend' => new TargetSpend(), // Optional: Sets the currency of the new bidding strategy to match the currency of the // client account with which this bidding strategy is shared. // If not provided, the bidding strategy uses the manager account's default currency. 'currency_code' => 'USD' ]); // Constructs an operation that will create a portfolio bidding strategy. $biddingStrategyOperation = new BiddingStrategyOperation(); $biddingStrategyOperation->setCreate($portfolioBiddingStrategy); // Issues a mutate request to create the bidding strategy. $biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient(); $response = $biddingStrategyServiceClient->mutateBiddingStrategies( MutateBiddingStrategiesRequest::build($managerCustomerId, [$biddingStrategyOperation]) ); /** @var BiddingStrategy $addedBiddingStrategy */ $addedBiddingStrategy = $response->getResults()[0]; // Prints out the resource name of the created bidding strategy. printf( "Created cross-account bidding strategy with resource name: '%s'.%s", $addedBiddingStrategy->getResourceName(), PHP_EOL ); return $addedBiddingStrategy->getResourceName(); }
Python
def create_bidding_strategy(client, manager_customer_id): """Creates a new cross-account bidding strategy in the manager account. The cross-account bidding strategy is of type TargetSpend (Maximize Clicks). Args: client: An initialized GoogleAdsClient instance. manager_customer_id: A manager customer ID. Returns: The ID of the newly created bidding strategy. """ bidding_strategy_service = client.get_service("BiddingStrategyService") # Creates a portfolio bidding strategy. # Constructs an operation that will create a portfolio bidding strategy. bidding_strategy_operation = client.get_type("BiddingStrategyOperation") bidding_strategy = bidding_strategy_operation.create bidding_strategy.name = f"Maximize Clicks #{uuid4()}" # Sets target_spend to an empty TargetSpend object without setting any # of its nested fields. bidding_strategy.target_spend = client.get_type("TargetSpend") # Sets the currency of the new bidding strategy. If not provided, the # bidding strategy uses the manager account's default currency. bidding_strategy.currency_code = "USD" # Sends the operation in a mutate request. response = bidding_strategy_service.mutate_bidding_strategies( customer_id=manager_customer_id, operations=[bidding_strategy_operation] ) # Prints the resource name of the created cross-account bidding strategy. resource_name = response.results[0].resource_name print(f"Created cross-account bidding strategy: '{resource_name}'") return resource_name
Ruby
def create_bidding_strategy(client, manager_customer_id) # Constructs an operation that will create a portfolio bidding strategy. operation = client.operation.create_resource.bidding_strategy do |b| b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}" b.target_spend = client.resource.target_spend # Sets the currency of the new bidding strategy. If not provided, the # bidding strategy uses the manager account's default currency. b.currency_code = "USD" end # Sends the operation in a mutate request. response = client.service.bidding_strategy.mutate_bidding_strategies( customer_id: manager_customer_id, operations: [operation], ) resource_name = response.results.first.resource_name puts "Created cross-account bidding strategy: `#{resource_name}`" resource_name end
Perl
# Creates a new TargetSpend (Maximize Clicks) cross-account bidding strategy in # the specified manager account. sub _create_bidding_strategy { my ($api_client, $manager_customer_id) = @_; # Create a portfolio bidding strategy. my $portfolio_bidding_strategy = Google::Ads::GoogleAds::V17::Resources::BiddingStrategy->new({ name => "Maximize clicks #" . uniqid(), targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new(), # Sets the currency of the new bidding strategy. If not provided, the # bidding strategy uses the manager account's default currency. currencyCode => "USD" }); # Send a create operation that will create the portfolio bidding strategy. my $mutate_bidding_strategies_response = $api_client->BiddingStrategyService()->mutate({ customerId => $manager_customer_id, operations => [ Google::Ads::GoogleAds::V17::Services::BiddingStrategyService::BiddingStrategyOperation ->new({ create => $portfolio_bidding_strategy })]}); my $resource_name = $mutate_bidding_strategies_response->{results}[0]{resourceName}; printf "Created cross-account bidding strategy with resource name '%s'.\n", $resource_name; return $resource_name; }
ตั้งรหัสสกุลเงิน
กลยุทธ์ข้ามบัญชีในบัญชีดูแลจัดการรองรับการตั้งค่าที่ไม่บังคับ
currency_code
ซึ่งช่วยให้ดำเนินการต่อไปนี้ได้
แชร์กลยุทธ์การเสนอราคากับบัญชีลูกค้าในสกุลเงินต่างๆ ฟิลด์
ไม่บังคับ และหากไม่ได้ตั้งค่าไว้จะใช้สกุลเงินของบัญชีดูแลจัดการเป็นค่าเริ่มต้น
ฟิลด์ currency_code
จะเปลี่ยนแปลงไม่ได้ในกลยุทธ์การเสนอราคาข้ามบัญชีเท่านั้น
Java
BiddingStrategy portfolioBiddingStrategy = BiddingStrategy.newBuilder() .setName("Maximize Clicks #" + getPrintableDateTime()) .setTargetSpend(TargetSpend.getDefaultInstance()) // Sets the currency of the new bidding strategy. If not provided, the bidding // strategy uses the manager account's default currency. .setCurrencyCode("USD") .build();
C#
BiddingStrategy portfolioBiddingStrategy = new BiddingStrategy { Name = $"Maximize clicks #{ExampleUtilities.GetRandomString()}", TargetSpend = new TargetSpend(), // Set the currency of the new bidding strategy. If not provided, the bidding // strategy uses the manager account's default currency. CurrencyCode = "USD" };
PHP
$portfolioBiddingStrategy = new BiddingStrategy([ 'name' => 'Maximize Clicks #' . Helper::getPrintableDatetime(), 'target_spend' => new TargetSpend(), // Optional: Sets the currency of the new bidding strategy to match the currency of the // client account with which this bidding strategy is shared. // If not provided, the bidding strategy uses the manager account's default currency. 'currency_code' => 'USD' ]);
Python
# Constructs an operation that will create a portfolio bidding strategy. bidding_strategy_operation = client.get_type("BiddingStrategyOperation") bidding_strategy = bidding_strategy_operation.create bidding_strategy.name = f"Maximize Clicks #{uuid4()}" # Sets target_spend to an empty TargetSpend object without setting any # of its nested fields. bidding_strategy.target_spend = client.get_type("TargetSpend") # Sets the currency of the new bidding strategy. If not provided, the # bidding strategy uses the manager account's default currency. bidding_strategy.currency_code = "USD"
Ruby
operation = client.operation.create_resource.bidding_strategy do |b| b.name = "Maximize Clicks ##{(Time.new.to_f * 1000).to_i}" b.target_spend = client.resource.target_spend # Sets the currency of the new bidding strategy. If not provided, the # bidding strategy uses the manager account's default currency. b.currency_code = "USD"
Perl
my $portfolio_bidding_strategy = Google::Ads::GoogleAds::V17::Resources::BiddingStrategy->new({ name => "Maximize clicks #" . uniqid(), targetSpend => Google::Ads::GoogleAds::V17::Common::TargetSpend->new(), # Sets the currency of the new bidding strategy. If not provided, the # bidding strategy uses the manager account's default currency. currencyCode => "USD" });
อัปเดตกลยุทธ์
คุณอัปเดตกลยุทธ์การเสนอราคาบางช่องได้โดยขึ้นอยู่กับ type บัญชีดูแลจัดการที่เป็นเจ้าของกลยุทธ์การเสนอราคา (หรือ ) สามารถอัปเดตช่องของกลยุทธ์การเสนอราคาสำหรับบัญชี Googles ได้ในลักษณะคล้ายกัน กลยุทธ์พอร์ตโฟลิโออื่นๆ
ตัวอย่างเช่น หากต้องการเปลี่ยนขีดจำกัดราคาเสนอสูงสุดสำหรับ
TargetSpend ที่สร้างขึ้นในตัวอย่างก่อนหน้านี้
ตั้งค่า cpc_bid_ceiling_micros
เป็นค่าใหม่
นำกลยุทธ์ที่ไม่ได้ใช้ออก
ในการนำกลยุทธ์การเสนอราคาข้ามบัญชีออก ต้องไม่มีการใช้กลยุทธ์ดังกล่าวโดย
แคมเปญ การพยายามนำกลยุทธ์ที่ยังใช้งานอยู่ออกจะส่งผลให้
CANNOT_REMOVE_ASSOCIATED_STRATEGY
คุณต้องนำกลยุทธ์ออกก่อน
จากแคมเปญที่เกี่ยวข้องทั้งหมด
อ่านแอตทริบิวต์
ทรัพยากร BiddingStrategy
ใช้เพื่อสร้าง อัปเดต และรับพร็อพเพอร์ตี้ของ
กลยุทธ์การเสนอราคาภายในบัญชีเดียวได้ ดังที่กล่าวไว้ก่อนหน้านี้
เมื่อบัญชีดังกล่าวเป็นผู้จัดการ ก็จะเปลี่ยนแปลงและอ่านจาก
แหล่งข้อมูล BiddingStrategy
จัดการกลยุทธ์การเสนอราคาข้ามบัญชี
ดังนั้น เมื่อคุณเรียก API ด้วยบัญชีดูแลจัดการ คุณจะระบุ
อ่านรายการกลยุทธ์การเสนอราคาข้ามบัญชีที่เป็นเจ้าของ โดยค้นหา
แหล่งข้อมูล BiddingStrategy
:
Java
private void listManagerOwnedBiddingStrategies( GoogleAdsClient googleAdsClient, long managerCustomerId) throws GoogleAdsException { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { String query = "SELECT bidding_strategy.id, " + "bidding_strategy.name, " + "bidding_strategy.type, " + "bidding_strategy.currency_code " + "FROM bidding_strategy"; // Constructs the SearchGoogleAdsStreamRequest. SearchGoogleAdsStreamRequest request = SearchGoogleAdsStreamRequest.newBuilder() .setCustomerId(Long.toString(managerCustomerId)) .setQuery(query) .build(); // Creates and issues a search Google Ads stream request that will retrieve all bidding // strategies. ServerStream<SearchGoogleAdsStreamResponse> stream = googleAdsServiceClient.searchStreamCallable().call(request); // Iterates through and prints all of the results in the stream response. System.out.printf( "Cross-account bid strategies in manager account %d: %n", managerCustomerId); for (SearchGoogleAdsStreamResponse response : stream) { for (GoogleAdsRow googleAdsRow : response.getResultsList()) { BiddingStrategy bs = googleAdsRow.getBiddingStrategy(); System.out.printf(" ID: %d%n", bs.getId()); System.out.printf(" Name: %s%n", bs.getName()); System.out.printf(" Strategy type: %s%n", bs.getType()); System.out.printf(" Currency: %s%n", bs.getCurrencyCode()); System.out.println(); } } } }
C#
/// <summary> /// Lists all cross-account bidding strategies in a specified manager account. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="managerCustomerId">The manager customer ID.</param> private void ListManagerOwnedBiddingStrategies(GoogleAdsClient client, long managerCustomerId) { GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); // Create a GAQL query that will retrieve all cross-account bidding strategies. string query = @" SELECT bidding_strategy.id, bidding_strategy.name, bidding_strategy.type, bidding_strategy.currency_code FROM bidding_strategy"; // Issue a streaming search request, then iterate through and print the results. googleAdsServiceClient.SearchStream(managerCustomerId.ToString(), query, delegate(SearchGoogleAdsStreamResponse resp) { Console.WriteLine("Cross-account bid strategies in manager account " + $"{managerCustomerId}:"); foreach (GoogleAdsRow googleAdsRow in resp.Results) { BiddingStrategy biddingStrategy = googleAdsRow.BiddingStrategy; Console.WriteLine($"\tID: {biddingStrategy.Id}\n" + $"\tName: {biddingStrategy.Name}\n" + "\tStrategy type: " + $"{Enum.GetName(typeof(BiddingStrategyType), biddingStrategy.Type)}\n" + $"\tCurrency: {biddingStrategy.CurrencyCode}\n\n"); } } ); }
PHP
private static function listManagerOwnedBiddingStrategies( GoogleAdsClient $googleAdsClient, int $managerCustomerId ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves all bidding strategies. $query = 'SELECT bidding_strategy.id, bidding_strategy.name, ' . 'bidding_strategy.type, bidding_strategy.currency_code ' . 'FROM bidding_strategy'; // Issues a search stream request. /** @var GoogleAdsServerStreamDecorator $stream */ $stream = $googleAdsServiceClient->searchStream( SearchGoogleAdsStreamRequest::build($managerCustomerId, $query) ); // Iterates over all rows in all messages and prints the requested field values for // the bidding strategy in each row. printf( "Cross-account bid strategies in manager account ID %d:%s", $managerCustomerId, PHP_EOL ); foreach ($stream->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ printf( ' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s' . ' Currency: "%5$s"%2$s%2$s', $googleAdsRow->getBiddingStrategy()->getId(), PHP_EOL, $googleAdsRow->getBiddingStrategy()->getName(), BiddingStrategyType::name($googleAdsRow->getBiddingStrategy()->getType()), $googleAdsRow->getBiddingStrategy()->getCurrencyCode() ); } }
Python
def list_manager_owned_bidding_strategies(client, manager_customer_id): """List all cross-account bidding strategies in the manager account. Args: client: An initialized GoogleAdsClient instance. manager_customer_id: A manager customer ID. """ googleads_service = client.get_service("GoogleAdsService") query = """ SELECT bidding_strategy.id, bidding_strategy.name, bidding_strategy.type, bidding_strategy.currency_code FROM bidding_strategy""" # Creates and issues a search Google Ads stream request that will retrieve # all bidding strategies. stream = googleads_service.search_stream( customer_id=manager_customer_id, query=query ) # Iterates through and prints all of the results in the stream response. print( "Cross-account bid strategies in manager account: " f"{manager_customer_id}" ) for response in stream: for row in response.results: bs = row.bidding_strategy print( f"\tID: {bs.id}\n" f"\tName: {bs.name}\n" f"\tStrategy type: {bs.type_}\n" f"\tCurrency: {bs.currency_code}\n\n" )
Ruby
def list_manager_owned_bidding_strategies(client, manager_customer_id) query = <<~QUERY SELECT bidding_strategy.id, bidding_strategy.name, bidding_strategy.type, bidding_strategy.currency_code FROM bidding_strategy QUERY responses = client.service.google_ads.search_stream( customer_id: manager_customer_id, query: query, ) puts "Cross-account bid strategies in manager account #{manager_customer_id}:" responses.each do |response| response.results.each do |row| b = row.bidding_strategy puts "ID: #{b.id}" puts "Name: #{b.name}" puts "Strategy type: #{b.type}" puts "Currency: #{b.currency_code}" puts end end end
Perl
# Lists all cross-account bidding strategies in a specified manager account. sub _list_manager_owned_bidding_strategies { my ($api_client, $manager_customer_id) = @_; # Create a GAQL query that will retrieve all cross-account bidding # strategies. my $query = "SELECT bidding_strategy.id, bidding_strategy.name, bidding_strategy.type, bidding_strategy.currency_code FROM bidding_strategy"; # Issue a streaming search request, then iterate through and print the # results. my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $manager_customer_id, query => $query })}); printf "Cross-account bid strategies in manager account $manager_customer_id:\n"; $search_stream_handler->process_contents( sub { my $google_ads_row = shift; my $bidding_strategy = $google_ads_row->{biddingStrategy}; printf "\tID: $bidding_strategy->{id}\n" . "\tName: $bidding_strategy->{name}\n" . "\tStrategy type: $bidding_strategy->{type}\n" . "\tCurrency: $bidding_strategy->{currencyCode}\n\n"; }); }
ดูกลยุทธ์การเสนอราคาที่เข้าถึงได้
เมื่อทำงานกับบัญชีลูกค้าที่ใช้กลยุทธ์การเสนอราคาข้ามบัญชี
AccessibleBiddingStrategy
ใช้เพื่อการแสดงผลแบบอ่านอย่างเดียวของกลยุทธ์การเสนอราคาทั้งหมด
ที่ลูกค้าปัจจุบันเข้าถึงได้ รวมถึงกลยุทธ์พอร์ตโฟลิโอ
ของลูกค้าและกลยุทธ์การเสนอราคาข้ามบัญชีที่แชร์กับ
ลูกค้า
รับกลยุทธ์การเสนอราคาที่เข้าถึงได้ทั้งหมด
หากต้องการดึงข้อมูลกลยุทธ์การเสนอราคาทั้งหมดที่ลูกค้าปัจจุบันเข้าถึงได้ ให้ค้นหา
แหล่งข้อมูล accessible_bidding_strategy
โดยตรง โดยค่าเริ่มต้น ผลลัพธ์จะมีกลยุทธ์พอร์ตโฟลิโอทั้ง 2 แบบ
บัญชีปัจจุบันและกลยุทธ์การเสนอราคาข้ามบัญชีที่แชร์โดยผู้จัดการ
Java
private void listCustomerAccessibleBiddingStrategies( GoogleAdsClient googleAdsClient, long clientCustomerId) throws GoogleAdsException { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { String query = "SELECT accessible_bidding_strategy.id, " + "accessible_bidding_strategy.name, " + "accessible_bidding_strategy.type, " + "accessible_bidding_strategy.owner_customer_id, " + "accessible_bidding_strategy.owner_descriptive_name " + "FROM accessible_bidding_strategy " // Uncomment the following WHERE clause to filter results to *only* cross-account bidding // strategies shared with the current customer by a manager (and not also include the // current customer's portfolio bidding strategies). // + "WHERE accessible_bidding_strategy.owner_customer_id != " + clientCustomerId; ; // Constructs the SearchGoogleAdsStreamRequest. SearchGoogleAdsStreamRequest request = SearchGoogleAdsStreamRequest.newBuilder() .setCustomerId(Long.toString(clientCustomerId)) .setQuery(query) .build(); // Creates and issues a search Google Ads stream request that will retrieve all accessible // bidding strategies. ServerStream<SearchGoogleAdsStreamResponse> stream = googleAdsServiceClient.searchStreamCallable().call(request); // Iterates through and prints all of the results in the stream response. System.out.printf("All bid strategies accessible by account %d: %n", clientCustomerId); for (SearchGoogleAdsStreamResponse response : stream) { for (GoogleAdsRow googleAdsRow : response.getResultsList()) { AccessibleBiddingStrategy bs = googleAdsRow.getAccessibleBiddingStrategy(); System.out.printf(" ID: %d%n", bs.getId()); System.out.printf(" Name: %s%n", bs.getName()); System.out.printf(" Strategy type: %s%n", bs.getType()); System.out.printf(" Owner customer ID: %d%n", bs.getOwnerCustomerId()); System.out.printf(" Owner description: %s%n", bs.getOwnerDescriptiveName()); System.out.println(); } } } }
C#
/// <summary> /// Lists all bidding strategies available to specified client customer account. This /// includes both portfolio bidding strategies owned by the client customer account and /// cross-account bidding strategies shared by any of its managers. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads client customer ID for which the call is /// made.</param> private void ListCustomerAccessibleBiddingStrategies(GoogleAdsClient client, long customerId) { GoogleAdsServiceClient googleAdsServiceClient = client.GetService(Services.V17.GoogleAdsService); // Create a GAQL query that will retrieve all accessible bidding strategies. string query = @" SELECT accessible_bidding_strategy.resource_name, accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name FROM accessible_bidding_strategy"; // Uncomment the following WHERE clause addition to the query to filter results to // *only* cross-account bidding strategies shared with the current customer by a manager // (and not also include the current customer's portfolio bidding strategies). // query += $" WHERE accessible_bidding_strategy.owner_customer_id != {customerId}"; // Issue a streaming search request, then iterate through and print the results. googleAdsServiceClient.SearchStream(customerId.ToString(), query, delegate(SearchGoogleAdsStreamResponse resp) { Console.WriteLine($"All bid strategies accessible by account {customerId}:"); foreach (GoogleAdsRow googleAdsRow in resp.Results) { AccessibleBiddingStrategy biddingStrategy = googleAdsRow.AccessibleBiddingStrategy; Console.WriteLine($"\tID: {biddingStrategy.Id}\n" + $"\tName: {biddingStrategy.Name}\n" + $"\tStrategy type: {biddingStrategy.Type.ToString()}\n" + $"\tOwner customer ID: {biddingStrategy.OwnerCustomerId}\n" + $"\tOwner description: {biddingStrategy.OwnerDescriptiveName}\n\n"); } } ); }
PHP
private static function listCustomerAccessibleBiddingStrategies( GoogleAdsClient $googleAdsClient, int $clientCustomerId ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves all bidding strategies. $query = 'SELECT accessible_bidding_strategy.id, ' . 'accessible_bidding_strategy.name, ' . 'accessible_bidding_strategy.type, ' . 'accessible_bidding_strategy.owner_customer_id, ' . 'accessible_bidding_strategy.owner_descriptive_name ' . 'FROM accessible_bidding_strategy ' // Uncomment the following WHERE clause to filter results to *only* cross-account // bidding strategies shared with the current customer by a manager (and not also // include the current customer's portfolio bidding strategies). // . 'WHERE accessible_bidding_strategy.owner_customer_id != ' . $clientCustomerId ; // Issues a search stream request. /** @var GoogleAdsServerStreamDecorator $stream */ $stream = $googleAdsServiceClient->searchStream( SearchGoogleAdsStreamRequest::build($clientCustomerId, $query) ); // Iterates over all rows in all messages and prints the requested field values for // each accessible bidding strategy. printf( "All bid strategies accessible by the customer ID %d:%s", $clientCustomerId, PHP_EOL ); foreach ($stream->iterateAllElements() as $googleAdsRow) { /** @var GoogleAdsRow $googleAdsRow */ printf( ' ID: %1$d%2$s Name: "%3$s"%2$s Strategy type: "%4$s"%2$s' . ' Owner customer ID: %5$d%2$s Owner customer description: "%6$s"%2$s%2$s', $googleAdsRow->getAccessibleBiddingStrategy()->getId(), PHP_EOL, $googleAdsRow->getAccessibleBiddingStrategy()->getName(), BiddingStrategyType::name($googleAdsRow->getAccessibleBiddingStrategy()->getType()), $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerCustomerId(), $googleAdsRow->getAccessibleBiddingStrategy()->getOwnerDescriptiveName() ); } }
Python
def list_customer_accessible_bidding_strategies(client, customer_id): """Lists all bidding strategies available to the client account. This includes both portfolio bidding strategies owned by account and cross-account bidding strategies shared by any of its managers. Args: client: An initialized GoogleAdsClient instance. customer_id: A client customer ID. """ googleads_service = client.get_service("GoogleAdsService") query = """ SELECT accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name FROM accessible_bidding_strategy""" # Uncomment the following WHERE clause to filter results to *only* # cross-account bidding strategies shared with the current customer by a # manager (and not also include the current customer's portfolio # bidding strategies). # # query += f"WHERE accessible_bidding_strategy.owner_customer_id != {customer_id}" # Creates and issues a search Google Ads stream request that will retrieve # all bidding strategies. stream = googleads_service.search_stream( customer_id=customer_id, query=query ) # Iterates through and prints all of the results in the stream response. print(f"All bid strategies accessible by account '{customer_id}'\n") for response in stream: for row in response.results: bs = row.accessible_bidding_strategy print( f"\tID: {bs.id}\n" f"\tName: {bs.name}\n" f"\tStrategy type: {bs.type_}\n" f"\tOwner customer ID: {bs.owner_customer_id}\n" f"\tOwner description: {bs.owner_descriptive_name}\n\n" )
Ruby
def list_customer_accessible_bidding_strategies(client, customer_id) query = <<~QUERY SELECT accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name FROM accessible_bidding_strategy QUERY # Add the following WHERE clause to filter results to *only* # cross-account bidding strategies shared with the current customer by a # manager (and not also include the current customer's portfolio bidding # strategies). # query += <<~QUERY # WHERE accessible_bidding_strategy.owner_customer_id != #{customer_id} # QUERY responses = client.service.google_ads.search_stream( customer_id: customer_id, query: query, ) puts "All bid strategies accessible by account #{customer_id}:" responses.each do |response| response.results.each do |row| b = row.accessible_bidding_strategy puts "ID: #{b.id}" puts "Name: #{b.name}" puts "Strategy type: #{b.type}" puts "Owner customer ID: #{b.owner_customer_id}" puts "Owner description: #{b.owner_descriptive_name}" puts end end end
Perl
# Lists all bidding strategies available to specified client customer account. # This includes both portfolio bidding strategies owned by the client customer # account and cross-account bidding strategies shared by any of its managers. sub _list_customer_accessible_bidding_strategies { my ($api_client, $customer_id) = @_; # Create a GAQL query that will retrieve all accessible bidding strategies. my $query = "SELECT accessible_bidding_strategy.resource_name, accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name FROM accessible_bidding_strategy"; # Uncomment the following WHERE clause addition to the query to filter results # to *only* cross-account bidding strategies shared with the current customer # by a manager (and not also include the current customer's portfolio bidding # strategies). # $query .= # " WHERE accessible_bidding_strategy.owner_customer_id != $customer_id"; # Issue a streaming search request, then iterate through and print the # results. my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $api_client->GoogleAdsService(), request => Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => $query })}); printf "All bid strategies accessible by account $customer_id:\n"; $search_stream_handler->process_contents( sub { my $google_ads_row = shift; my $bidding_strategy = $google_ads_row->{accessibleBiddingStrategy}; printf "\tID: $bidding_strategy->{id}\n" . "\tName: $bidding_strategy->{name}\n" . "\tStrategy type: $bidding_strategy->{type}\n" . "\tOwner customer ID: $bidding_strategy->{ownerCustomerId}\n" . "\tOwner description: $bidding_strategy->{ownerDescriptiveName}\n\n"; }); }
รับข้อมูลเกี่ยวกับแคมเปญที่เฉพาะเจาะจง
คุณยังดึงข้อมูลช่องของ bidding_strategy
และ
accessible_bidding_strategy
เมื่อคุณค้นหาแคมเปญ โดยใช้ campaign
ในวรรค FROM ของข้อความค้นหา แคมเปญที่ตรงกันจะรวม
ทรัพยากร bidding_strategy
และ accessible_bidding_strategy
ที่เชื่อมโยง
ตัวอย่างเช่น คำค้นหาต่อไปนี้จะดึงข้อมูลแคมเปญและช่องที่ใช้งานอยู่ทั้งหมดของ
ทรัพยากร bidding_strategy
และ accessible_bidding_strategy
ที่เกี่ยวข้อง
GAQL
SELECT campaign.id, campaign.name, campaign.bidding_strategy, campaign.bidding_strategy_type, accessible_bidding_strategy.id, accessible_bidding_strategy.name, accessible_bidding_strategy.type, accessible_bidding_strategy.owner_customer_id, accessible_bidding_strategy.owner_descriptive_name, bidding_strategy.name, bidding_strategy.type FROM campaign WHERE campaign.status != REMOVED
แนบกับแคมเปญ
เช่นเดียวกับกลยุทธ์การเสนอราคาแบบพอร์ตโฟลิโอมาตรฐาน คุณ
แนบกลยุทธ์การเสนอราคาข้ามบัญชีลงในแคมเปญโดยการตั้งค่า
bidding_strategy
ไปยังทรัพยากร
ของกลยุทธ์การเสนอราคาข้ามบัญชี เฉพาะผู้จัดการที่เป็นเจ้าของข้ามบัญชี
กลยุทธ์การเสนอราคา (หรือผู้จัดการของผู้จัดการเหล่านั้น) สามารถแนบพวกเขาไปกับแคมเปญได้
ดังนั้นการเรียก API ที่แนบกลยุทธ์การเสนอราคาข้ามบัญชีลงในแคมเปญต้องใช้
login-customer-id
ของผู้จัดการที่มีสิทธิ์เข้าถึงกลยุทธ์การเสนอราคาอย่างเหมาะสม
Java
private void attachCrossAccountBiddingStrategyToCampaign( GoogleAdsClient googleAdsClient, long clientCustomerId, long campaignId, String biddingStrategyResourceName) throws GoogleAdsException { try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { Campaign campaign = Campaign.newBuilder() .setResourceName(ResourceNames.campaign(clientCustomerId, campaignId)) .setBiddingStrategy(biddingStrategyResourceName) .build(); CampaignOperation operation = CampaignOperation.newBuilder() .setUpdate(campaign) .setUpdateMask(FieldMasks.allSetFieldsOf(campaign)) .build(); // Sends the operation in a mutate request. MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(clientCustomerId), ImmutableList.of(operation)); MutateCampaignResult mutateCampaignResult = response.getResults(0); // Prints the resource name of the updated campaign. System.out.printf( "Updated campaign with resource name: '%s'.%n", mutateCampaignResult.getResourceName()); } }
C#
/// <summary> /// Attaches a specified cross-account bidding strategy to a campaign owned by a specified /// client customer account. /// </summary> /// <param name="client">The Google Ads client.</param> /// <param name="customerId">The Google Ads client customer ID for which the call is /// made.</param> /// <param name="campaignId">The ID of the campaign owned by the customer ID to which the /// cross-account bidding strategy will be attached.</param> /// <param name="biddingStrategyResourceName">A cross-account bidding strategy resource /// name.</param> private void AttachCrossAccountBiddingStrategyToCampaign(GoogleAdsClient client, long customerId, long campaignId, string biddingStrategyResourceName) { CampaignServiceClient campaignServiceClient = client.GetService(Services.V17.CampaignService); Campaign campaign = new Campaign { ResourceName = ResourceNames.Campaign(customerId, campaignId), BiddingStrategy = biddingStrategyResourceName }; // Mutate the campaign and print the resource name of the updated campaign. MutateCampaignsResponse mutateCampaignsResponse = campaignServiceClient.MutateCampaigns(customerId.ToString(), new[] { new CampaignOperation { Update = campaign, UpdateMask = FieldMasks.AllSetFieldsOf(campaign) } }); Console.WriteLine("Updated campaign with resource name " + $"'{mutateCampaignsResponse.Results.First().ResourceName}'."); }
PHP
private static function attachCrossAccountBiddingStrategyToCampaign( GoogleAdsClient $googleAdsClient, int $clientCustomerId, int $campaignId, string $biddingStrategyResourceName ) { // Creates a campaign using the specified campaign ID and the bidding strategy ID. // Note that a cross-account bidding strategy's resource name should use the // client's customer ID when attaching it to a campaign, not that of the manager that owns // the strategy. $campaign = new Campaign([ 'resource_name' => ResourceNames::forCampaign($clientCustomerId, $campaignId), 'bidding_strategy' => $biddingStrategyResourceName ]); // Constructs an operation that will update the campaign with the specified resource name, // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads // API which attributes of the campaign you want to change. $campaignOperation = new CampaignOperation(); $campaignOperation->setUpdate($campaign); $campaignOperation->setUpdateMask(FieldMasks::allSetFieldsOf($campaign)); // Issues a mutate request to update the campaign. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($clientCustomerId, [$campaignOperation]) ); // Prints information about the updated campaign. printf( "Updated campaign with resource name: '%s'.%s", $response->getResults()[0]->getResourceName(), PHP_EOL ); }
Python
def attach_cross_account_bidding_strategy_to_campaign( client, customer_id, campaign_id, bidding_strategy_resource_name ): """Attaches the cross-account bidding strategy to the given campaign. Args: client: An initialized GoogleAdsClient instance. customer_id: A client customer ID. campaign_id: The ID of an existing campaign in the client customer's account. bidding_strategy_resource_name: The ID of a bidding strategy """ campaign_service = client.get_service("CampaignService") bidding_strategy_service = client.get_service("BiddingStrategyService") campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.update campaign.resource_name = campaign_service.campaign_path( customer_id, campaign_id ) campaign.bidding_strategy = bidding_strategy_resource_name campaign_operation.update_mask = protobuf_helpers.field_mask( None, campaign._pb ) # Sends the operation in a mutate request. response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) # Prints the resource name of the updated campaign. print( "Updated campaign with resource name: " f"'{response.results[0].resource_name}'" )
Ruby
def attach_cross_account_bidding_strategy_to_campaign( client, customer_id, campaign_id, bidding_strategy_resource_name) operation = client.operation.update_resource.campaign( client.path.campaign(customer_id, campaign_id)) do |c| c.bidding_strategy = bidding_strategy_resource_name end # Sends the operation in a mutate request. response = client.service.campaign.mutate_campaigns( customer_id: customer_id, operations: [operation], ) puts "Updated campaign with resource name: " \ "`#{response.results.first.resource_name}`" end
Perl
# Attaches a specified cross-account bidding strategy to a campaign owned by a # specified client customer account. sub _attach_cross_account_bidding_strategy_to_campaign { my ($api_client, $customer_id, $campaign_id, $bidding_strategy_resource_name) = @_; my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({ resourceName => Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign( $customer_id, $campaign_id ), biddingStrategy => $bidding_strategy_resource_name }); my $campaign_operation = Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation-> new({ update => $campaign, updateMask => all_set_fields_of($campaign)}); my $campaigns_response = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]}); printf "Updated campaign with resource name '%s'.\n", $campaigns_response->{results}[0]{resourceName}; }
นำกลยุทธ์การเสนอราคาออก
หากต้องการยกเลิกการเชื่อมโยงกลยุทธ์การเสนอราคาข้ามบัญชีกับแคมเปญ ให้อัปเดต
แคมเปญให้ใช้กลยุทธ์การเสนอราคาอื่น ตั้งค่าbidding_strategy
ฟิลด์ถึง
ใช้กลยุทธ์พอร์ตโฟลิโออื่น
หรือใช้กลยุทธ์การเสนอราคามาตรฐาน
แทน
ยกเลิกการลิงก์บัญชีลูกค้า
หากบัญชีลูกค้าถูกยกเลิกการลิงก์จากบัญชีดูแลจัดการ การเสนอราคาข้ามบัญชีทั้งหมด กลยุทธ์ที่ผู้จัดการดังกล่าวแชร์ไว้จะไม่สามารถเข้าถึงได้ ใดๆ ก็ได้ แคมเปญของลูกค้าที่ตั้งค่าให้ใช้กลยุทธ์การเสนอราคาดังกล่าวจะหยุดแสดง และต้องอัปเดต เพื่อใช้กลยุทธ์การเสนอราคาอื่น