AttributionSettings

The attribution settings used for a given property. This is a singleton resource.

JSON representation 
{
  "name": string,
  "acquisitionConversionEventLookbackWindow": enum (AcquisitionConversionEventLookbackWindow),
  "otherConversionEventLookbackWindow": enum (OtherConversionEventLookbackWindow),
  "reportingAttributionModel": enum (ReportingAttributionModel),
  "adsWebConversionDataExportScope": enum (AdsWebConversionDataExportScope)
}
Fields
name

string

Output only. Resource name of this attribution settings resource. Format: properties/{property_id}/attributionSettings Example: "properties/1000/attributionSettings"
acquisitionConversionEventLookbackWindow

enum (AcquisitionConversionEventLookbackWindow)

Required. The lookback window configuration for acquisition conversion events. The default window size is 30 days.
otherConversionEventLookbackWindow

enum (OtherConversionEventLookbackWindow)

Required. The lookback window for all other, non-acquisition conversion events. The default window size is 90 days.
reportingAttributionModel

enum (ReportingAttributionModel)

Required. The reporting attribution model used to calculate conversion credit in this property's reports.

Changing the attribution model will apply to both historical and future data. These changes will be reflected in reports with conversion and revenue data. User and session data will be unaffected.
adsWebConversionDataExportScope

enum (AdsWebConversionDataExportScope)

Required. The Conversion Export Scope for data exported to linked Ads Accounts.

AcquisitionConversionEventLookbackWindow

How far back in time events should be considered for inclusion in a converting path which leads to the first install of an app or the first visit to a site.

Enums
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED Lookback window size unspecified.
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS 7-day lookback window.
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS 30-day lookback window.

OtherConversionEventLookbackWindow

How far back in time events should be considered for inclusion in a converting path for all conversions other than first app install/first site visit.

Enums
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED Lookback window size unspecified.
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS 30-day lookback window.
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS 60-day lookback window.
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS 90-day lookback window.

ReportingAttributionModel

The reporting attribution model used to calculate conversion credit in this property's reports.

Enums
REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED Reporting attribution model unspecified.
PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event. Previously CROSS_CHANNEL_DATA_DRIVEN
PAID_AND_ORGANIC_CHANNELS_LAST_CLICK Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LAST_CLICK
PAID_AND_ORGANIC_CHANNELS_FIRST_CLICK

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_FIRST_CLICK
PAID_AND_ORGANIC_CHANNELS_LINEAR

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LINEAR
PAID_AND_ORGANIC_CHANNELS_POSITION_BASED

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. Previously CROSS_CHANNEL_POSITION_BASED
PAID_AND_ORGANIC_CHANNELS_TIME_DECAY

Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties.

Gives more credit to the touchpoints that happened closer in time to the conversion. Previously CROSS_CHANNEL_TIME_DECAY
GOOGLE_PAID_CHANNELS_LAST_CLICK Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting. Previously ADS_PREFERRED_LAST_CLICK

AdsWebConversionDataExportScope

The Conversion Export Scope for data exported to linked Ads Accounts.

Enums
ADS_WEB_CONVERSION_DATA_EXPORT_SCOPE_UNSPECIFIED Default value. This value is unused.
NOT_SELECTED_YET No data export scope selected yet. Export scope can never be changed back to this value.
PAID_AND_ORGANIC_CHANNELS Paid and organic channels are eligible to receive conversion credit, but only credit assigned to Google Ads channels will appear in your Ads accounts. To learn more, see Paid and Organic channels.
GOOGLE_PAID_CHANNELS Only Google Ads paid channels are eligible to receive conversion credit. To learn more, see Google Paid channels.