AttributionSettings

The attribution settings used for a given property. This is a singleton resource.

JSON representation 
{
  "name": string,
  "acquisitionConversionEventLookbackWindow": enum (AcquisitionConversionEventLookbackWindow),
  "otherConversionEventLookbackWindow": enum (OtherConversionEventLookbackWindow),
  "reportingAttributionModel": enum (ReportingAttributionModel)
}
Fields
name

string

Output only. Resource name of this attribution settings resource. Format: properties/{property_id}/attributionSettings Example: "properties/1000/attributionSettings"
acquisitionConversionEventLookbackWindow

enum (AcquisitionConversionEventLookbackWindow)

Required. The lookback window configuration for acquisition conversion events. The default window size is 30 days.
otherConversionEventLookbackWindow

enum (OtherConversionEventLookbackWindow)

Required. The lookback window for all other, non-acquisition conversion events. The default window size is 90 days.
reportingAttributionModel

enum (ReportingAttributionModel)

Required. The reporting attribution model used to calculate conversion credit in this property's reports.

Changing the attribution model will apply to both historical and future data. These changes will be reflected in reports with conversion and revenue data. User and session data will be unaffected.

AcquisitionConversionEventLookbackWindow

How far back in time events should be considered for inclusion in a converting path which leads to the first install of an app or the first visit to a site.

Enums
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED Lookback window size unspecified.
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS 7-day lookback window.
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS 30-day lookback window.

OtherConversionEventLookbackWindow

How far back in time events should be considered for inclusion in a converting path for all conversions other than first app install/first site visit.

Enums
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED Lookback window size unspecified.
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS 30-day lookback window.
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS 60-day lookback window.
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS 90-day lookback window.

ReportingAttributionModel

The reporting attribution model used to calculate conversion credit in this property's reports.

Enums
REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED Reporting attribution model unspecified.
CROSS_CHANNEL_DATA_DRIVEN Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.
CROSS_CHANNEL_LAST_CLICK Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.
CROSS_CHANNEL_FIRST_CLICK Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.
CROSS_CHANNEL_LINEAR Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.
CROSS_CHANNEL_POSITION_BASED Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.
CROSS_CHANNEL_TIME_DECAY Gives more credit to the touchpoints that happened closer in time to the conversion.
ADS_PREFERRED_LAST_CLICK Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.