- JSON representation
- AcquisitionConversionEventLookbackWindow
- OtherConversionEventLookbackWindow
- ReportingAttributionModel
- AdsWebConversionDataExportScope
The attribution settings used for a given property. This is a singleton resource.
JSON representation |
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{ "name": string, "acquisitionConversionEventLookbackWindow": enum ( |
Fields | |
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name |
Output only. Resource name of this attribution settings resource. Format: properties/{property_id}/attributionSettings Example: "properties/1000/attributionSettings" |
acquisitionConversionEventLookbackWindow |
Required. The lookback window configuration for acquisition conversion events. The default window size is 30 days. |
otherConversionEventLookbackWindow |
Required. The lookback window for all other, non-acquisition conversion events. The default window size is 90 days. |
reportingAttributionModel |
Required. The reporting attribution model used to calculate conversion credit in this property's reports. Changing the attribution model will apply to both historical and future data. These changes will be reflected in reports with conversion and revenue data. User and session data will be unaffected. |
adsWebConversionDataExportScope |
Required. The Conversion Export Scope for data exported to linked Ads Accounts. |
AcquisitionConversionEventLookbackWindow
How far back in time events should be considered for inclusion in a converting path which leads to the first install of an app or the first visit to a site.
Enums | |
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ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED |
Lookback window size unspecified. |
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_7_DAYS |
7-day lookback window. |
ACQUISITION_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS |
30-day lookback window. |
OtherConversionEventLookbackWindow
How far back in time events should be considered for inclusion in a converting path for all conversions other than first app install/first site visit.
Enums | |
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OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_UNSPECIFIED |
Lookback window size unspecified. |
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_30_DAYS |
30-day lookback window. |
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_60_DAYS |
60-day lookback window. |
OTHER_CONVERSION_EVENT_LOOKBACK_WINDOW_90_DAYS |
90-day lookback window. |
ReportingAttributionModel
The reporting attribution model used to calculate conversion credit in this property's reports.
Enums | |
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REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED |
Reporting attribution model unspecified. |
PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN |
Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event. Previously CROSS_CHANNEL_DATA_DRIVEN |
PAID_AND_ORGANIC_CHANNELS_LAST_CLICK |
Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LAST_CLICK |
PAID_AND_ORGANIC_CHANNELS_FIRST_CLICK |
Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_FIRST_CLICK |
PAID_AND_ORGANIC_CHANNELS_LINEAR |
Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LINEAR |
PAID_AND_ORGANIC_CHANNELS_POSITION_BASED |
Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions. Previously CROSS_CHANNEL_POSITION_BASED |
PAID_AND_ORGANIC_CHANNELS_TIME_DECAY |
Starting in June 2023, new properties can no longer use this model. See Analytics Help for more details. Starting in September 2023, we will sunset this model for all properties. Gives more credit to the touchpoints that happened closer in time to the conversion. Previously CROSS_CHANNEL_TIME_DECAY |
GOOGLE_PAID_CHANNELS_LAST_CLICK |
Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting. Previously ADS_PREFERRED_LAST_CLICK |
AdsWebConversionDataExportScope
The Conversion Export Scope for data exported to linked Ads Accounts.
Enums | |
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ADS_WEB_CONVERSION_DATA_EXPORT_SCOPE_UNSPECIFIED |
Default value. This value is unused. |
NOT_SELECTED_YET |
No data export scope selected yet. Export scope can never be changed back to this value. |
PAID_AND_ORGANIC_CHANNELS |
Paid and organic channels are eligible to receive conversion credit, but only credit assigned to Google Ads channels will appear in your Ads accounts. To learn more, see Paid and Organic channels. |
GOOGLE_PAID_CHANNELS |
Only Google Ads paid channels are eligible to receive conversion credit. To learn more, see Google Paid channels. |