Added user_location and ip_override fields. Use either field to
send geographic information for Measurement Protocol events.
Added a new endpoint https://region1.google-analytics.com/mp/collect to use
if you want your Measurement Protocol data to be processed in the EU.
2024-09-10
Google Analytics now automatically joins the most recent device information
from tagging with Measurement Protocol events using client_id or
app_instance_ID.
Google Analytics 4 now automatically joins the most recent geographic
information from tagging with Measurement Protocol events using client_id or
app_instance_ID.
2022-05-23
session_id: include session_id as a param, so that measurement protocol
events appear in session-based reporting.
user_id: previously, if (a) app_instance_id/client_id is sent without
user_id and (b) measurement protocol events are sent with app_instance_id
with user_id, the MP events weren't being exported to Ads properly. This has
been fixed so that now the measurement protocol events are exported and
attributed.
2021-02-26
Conversion events no longer need to be sent with an 8 hour delay.
2020-10-14
Updated naming from App + Web to Google Analytics 4.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-14 UTC."],[[["Google Analytics 4 automatically joins recent device and geographic data from website/app tagging with Measurement Protocol events using identifiers like `client_id` or `app_instance_ID`."],["You can now send `ad_impression` and `screen_view` events using Measurement Protocol, which were previously reserved."],["Measurement Protocol events are now properly attributed and exported to Ads even when `user_id` is sent separately with `app_instance_id`/`client_id`."],["Measurement Protocol now supports parameters like `session_id` for session-based reporting."],["Conversion events sent via Measurement Protocol no longer require an 8-hour delay."]]],["Google Analytics updates include automatically joining device and geographic information with Measurement Protocol events using `client_id` or `app_instance_ID`. The `ad_impression` and `screen_view` events are now supported. `session_id` inclusion enables session-based reporting. Fixed an issue preventing proper export and attribution of Measurement Protocol events when using `user_id`. Conversion events now support real-time reporting. The App + Web name was changed to Google Analytics 4.\n"]]
