اولین قدم در پیاده سازی تبلیغات خرید، ایجاد یک کمپین خرید است. کمپین های خرید به کاربران این امکان را می دهد که تبلیغاتی را ببینند که تصویری از محصول از جمله عنوان، قیمت، نام فروشگاه و موارد دیگر را نشان می دهد. هنگام ایجاد یک کمپین خرید، باید بودجه، استراتژی مناقصه و تنظیمات خرید آن را تنظیم کنید.
قبل از اینکه بتوانید یک کمپین خرید ایجاد کنید، باید حساب Google Ads خود را به حساب Google Merchant Center خود پیوند دهید . وقتی حسابها را پیوند دادید، میتوانید هنگام تعیین تنظیمات خرید از شناسه حساب Google Merchant Center استفاده کنید.
کمپین های خرید استاندارد
این کمپین مورد نیاز برای ایجاد تبلیغات خرید محصول است. تبلیغات خرید محصول به شما این امکان را می دهد که تصویر، عنوان، قیمت و نام فروشگاه یا کسب و کار خود را در تبلیغات خود قرار دهید، بدون اینکه نیازی به ایجاد تبلیغات منحصر به فرد برای هر محصولی که می فروشید.
در اینجا مراحل راه اندازی یک کمپین خرید استاندارد آمده است:
-
advertising_channel_type
کمپین را رویSHOPPING
تنظیم کنید. - یک
ShoppingSetting
ایجاد کنید، فیلدها را تنظیم کنید، سپس آن را به کمپین اضافه کنید. - یک استراتژی پیشنهادی نمونه کارها ایجاد کنید یا یک استراتژی پیشنهادی در سطح کمپین تنظیم کنید.
- یک بودجه کمپین جدید ایجاد کنید یا یک بودجه مشترک موجود تنظیم کنید.
برای کمپینهای خرید استاندارد، ShoppingSetting
از فیلدهای زیر پشتیبانی میکند:
مورد نیاز
-
merchant_id
- شناسه Merchant Center حسابی که حاوی محصولات برای تبلیغ است.
-
campaign_priority
- اولویت کمپین خرید. کمپین هایی با اولویت های عددی بالاتر بر کمپین هایی که اولویت های کمتری دارند اولویت دارند. مقادیر مجاز شامل 0 تا 2 است.
اختیاری
-
feed_label
رشته ای که برای برچسب فید همانطور که در Merchant Center شما تعریف شده است استفاده می شود. این فیلد باید در مواردی استفاده شود که باید محصولاتی را از یک فید Merchant Center خاص انتخاب کنید. اگر مشخص نشده باشد، کمپین از تمام فیدهای موجود در Merchant Center استفاده می کند.
اگر قبلاً از
sales_country
منسوخ شده در قالب کد کشور دو حرفی (XX
) استفاده کردهاید، باید به جای آنfeed_label
استفاده شود. برای اطلاعات بیشتر به مقاله پشتیبانی برچسب خوراک مراجعه کنید.توجه داشته باشید که ارسال کد کشور در یک
feed_label
به طور خودکار تبلیغات را در آن کشور فعال نمی کند. ابتدا باید هدف گذاری موقعیت جغرافیایی را تنظیم کنید .-
enable_local
گزینه فعال کردن تبلیغات برای محصولات فروخته شده در فروشگاه های محلی برای این کمپین.
یک استراتژی پیشنهادی را می توان به صورت زیر تنظیم کرد:
- استراتژی پیشنهاد نمونه کارها
- یک استراتژی پیشنهاد خودکار که می تواند در بین کمپین ها، گروه های تبلیغاتی و کلمات کلیدی به اشتراک گذاشته شود. با استفاده از
BiddingStrategyService
ایجاد شده است. - استراتژی پیشنهاد کمپین
- استراتژی پیشنهادی که مستقیماً روی کمپین تنظیم شده است. این میتواند شامل استراتژیهای مناقصه خودکار سازگار با کمپینهای خرید باشد.
برای کمپینهای خرید استاندارد، استراتژیهای پیشنهادی زیر پشتیبانی میشوند:
استراتژی پیشنهاد نمونه کارها
استراتژی پیشنهاد کمپین
تنظیمات شبکه
از هفته 28 فوریه 2022، کمپینهای استاندارد خرید دیگر از قسمت network_settings.target_content_network
پشتیبانی نمیکنند.
تنظیم این فیلد روی true
در یک کمپین خرید استاندارد در یک درخواست جهش، یک خطای CANNOT_TARGET_CONTENT_NETWORK
ایجاد می کند.
برای جزئیات بیشتر، به تغییرات در تنظیمات شبکه برای کمپینهای خرید استاندارد Google Ads مراجعه کنید.
این مثال کد نحوه ایجاد یک کمپین خرید استاندارد را نشان می دهد.
جاوا
private String addStandardShoppingCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName, long merchantCenterAccountId) { // Configures the shopping settings. ShoppingSetting shoppingSetting = ShoppingSetting.newBuilder() // Sets the priority of the campaign. Higher numbers take priority over lower numbers. // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive. .setCampaignPriority(0) .setMerchantId(merchantCenterAccountId) // Enables local inventory ads for this campaign. .setEnableLocal(true) .build(); // Create the standard shopping campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING) .setShoppingSetting(shoppingSetting) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) .build(); // Creates a campaign operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Issues a mutate request to add the campaign. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), Collections.singletonList(operation)); MutateCampaignResult result = response.getResults(0); System.out.printf( "Added a standard shopping campaign with resource name: '%s'%n", result.getResourceName()); return result.getResourceName(); } }
سی شارپ
private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId, string budgetResourceName, long merchantCenterAccountId) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService); // Configures the shopping settings. ShoppingSetting shoppingSetting = new ShoppingSetting() { // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2, // inclusive. CampaignPriority = 0, MerchantId = merchantCenterAccountId, // Enables local inventory ads for this campaign. EnableLocal = true }; // Create the standard shopping campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), // Configures settings related to shopping campaigns including advertising channel // type and shopping setting. AdvertisingChannelType = AdvertisingChannelType.Shopping, ShoppingSetting = shoppingSetting, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping // campaigns to help you optimize your advertising spend. More information can be // found here: https://support.google.com/google-ads/answer/6309029 ManualCpc = new ManualCpc() { EnhancedCpcEnabled = false }, // Sets the budget. CampaignBudget = budgetResourceName }; // Creates a campaign operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Issues a mutate request to add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); MutateCampaignResult result = response.Results[0]; Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.", result.ResourceName); return result.ResourceName; }
PHP
private static function addStandardShoppingCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $merchantCenterAccountId ) { // Creates a standard shopping campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. 'advertising_channel_type' => AdvertisingChannelType::SHOPPING, // Configures the shopping settings. 'shopping_setting' => new ShoppingSetting([ // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2, // inclusive. 'campaign_priority' => 0, 'merchant_id' => $merchantCenterAccountId, // Enables local inventory ads for this campaign 'enable_local' => true ]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. 'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]), // Sets the budget. 'campaign_budget' => $budgetResourceName ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a standard shopping campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
پایتون
def add_standard_shopping_campaign( client, customer_id, budget_resource_name, merchant_center_account_id ): """Creates a new standard shopping campaign in the specified client account.""" campaign_service = client.get_service("CampaignService") # Create standard shopping campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to shopping campaigns including advertising # channel type and shopping setting. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SHOPPING ) campaign.shopping_setting.merchant_id = merchant_center_account_id # Sets the priority of the campaign. Higher numbers take priority over lower # numbers. For standard shopping campaigns, allowed values are between 0 and # 2, inclusive. campaign.shopping_setting.campaign_priority = 0 # Enables local inventory ads for this campaign. campaign.shopping_setting.enable_local = True # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, Google # Ads ignores the setting and behaves as if the setting was false. See this # blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for Shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029 campaign.manual_cpc.enhanced_cpc_enabled = False # Sets the budget. campaign.campaign_budget = budget_resource_name # Add the campaign. campaign_response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) campaign_resource_name = campaign_response.results[0].resource_name print( "Added a standard shopping campaign with resource name " f"'{campaign_resource_name}'." ) return campaign_resource_name
روبی
def add_standard_shopping_campaign( client, customer_id, budget_name, merchant_center_id) operation = client.operation.create_resource.campaign do |campaign| campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}" # Shopping campaign specific settings campaign.advertising_channel_type = :SHOPPING campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting| shopping_setting.merchant_id = merchant_center_id shopping_setting.campaign_priority = 0 shopping_setting.enable_local = true end campaign.status = :PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the # setting and behaves as if the setting was false. See this blog post for more # information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc| manual_cpc.enhanced_cpc_enabled = false end campaign.campaign_budget = budget_name end service = client.service.campaign response = service.mutate_campaigns( customer_id: customer_id, operations: [operation], ) campaign_name = response.results.first.resource_name puts "Added a standard shopping campaign with resource name #{campaign_name}." campaign_name end
پرل
sub add_standard_shopping_campaign { my ($api_client, $customer_id, $budget_resource_name, $merchant_center_account_id) = @_; # Create a standard shopping campaign. my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to shopping campaigns including advertising # channel type and shopping setting. advertisingChannelType => SHOPPING, shoppingSetting => Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({ merchantId => $merchant_center_account_id, # Set the priority of the campaign. Higher numbers take priority over # lower numbers. For standard shopping campaigns, allowed values are # between 0 and 2, inclusive. campaignPriority => 0, # Enable local inventory ads for this campaign. enableLocal => "true" } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, # Google Ads ignores the setting and behaves as if the setting was false. # See this blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029. manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new( {enhancedCpcEnabled => "false"} ), # Set the budget. campaignBudget => $budget_resource_name }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a standard shopping campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }