Customer Match consente di utilizzare i dati online e offline per raggiungere e coinvolgere nuovamente
con i tuoi clienti sulla rete di ricerca, nella scheda Shopping, su Gmail, YouTube e
Visualizzazione. Utilizzando le informazioni che i clienti hanno condiviso con te,
Abbina gli annunci a quei clienti e ad altri clienti simili. Puoi
Caricare collettivamente i dati della gestione dei rapporti con i clienti (CRM) oppure aggiungere o rimuovere
o utilizzare questi elenchi di utenti per creare
logical_user_list
Scopri la gestione dei segmenti di pubblico Panoramica per un elenco di diversi tipi di segmenti di pubblico con cui confrontare Customer Match altre opzioni dell'elenco utenti.
Scopri di più su Customer Corrispondenza e pubblico il targeting per località.
Prerequisiti
Non tutti gli account sono idonei a utilizzare Customer Match. Per utilizzare Customer Match, deve avere quanto segue:
- Uno storico di conformità alle norme
- Uno storico di conformità in termini di pagamenti
A seconda dei requisiti soddisfatti dal tuo account, vengono visualizzate funzioni diverse disponibili. Fai riferimento a Customer Match norme sull'idoneità requisiti e restrizioni.
Progetta l'integrazione
Flusso di utilizzo
Ecco il flusso consigliato per creare e scegliere come target un elenco di clienti:
Crea un elenco di clienti vuoto.
Crea una
OfflineUserDataJob
. È molto più efficiente nel creare un singolo job di grandi dimensioni rispetto a più per i lavori più piccoli.A partire dalla versione v15 dell'API Google Ads, devi compilare Il campo
consent
dicustomer_match_user_list_metadata
nel tuoOfflineUserDataJob
Richiestecreate
. Il consenso non è necessario per le richiesteremove
. L'API resiOfflineUserDataJobError.CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS
seconsent.ad_user_data
oconsent.ad_personalization
del job è impostato aDENIED
.Se un utente ha negato il consenso, puoi creare un job con un Operazione
remove
per rimuovere gli identificatori dell'utente dall'elenco di utenti.Se ti manca il consenso per utenti specifici, crea un'offerta di lavoro separata in cui non imposti il campo
consent
del jobcustomer_match_user_list_metadata
, quindi aggiungi gli identificatori per questi utenti utilizzando le operazionicreate
per quel job separato.Aggiungi operazioni utilizzando
OfflineUserDataJobService.AddOfflineUserDataJobOperations
. Ti consigliamo di aggiungere fino a 10.000 identificatori totali in una singola chiamata per un'elaborazione ottimale. Una singola richiestaAddOfflineUserDataJobOperations
può contenere al massimo 100.000 identificatori in tutti iUserData
oggetti nell'elenco delle operazioni.Ad esempio, se ogni oggetto
UserData
ha unUserIdentifier
perhashed_email
e un altroUserIdentifier
perhashed_phone_number
, poi l'invio di 5000UserData
oggetti per richiesta è ottimale poiché ogni richiesta conterrà 10.000 identificatori utente in totale.Ripeti il passaggio precedente finché non sono state aggiunte tutte le operazioni o finché il job non viene completato al massimo. Non sono previsti limiti al numero di operazioni che puoi aggiungere a una un singolo job; ma consigliamo non più di 1.000.000 di operazioni per job per un'elaborazione ottimale.
Esegui il job.
Sondaggio per completare il caricamento.
Verifica il tasso di corrispondenza.
Scegli come target l'elenco.
OfflineUserDataJobService e UserDataService
Sono disponibili due servizi per caricare i dati Customer Match. Seleziona il servizio in base al caso d'uso, in quanto potrebbero esserci delle limitazioni.
Servizi di caricamento Customer Match | |
---|---|
OfflineUserDataJobService (opzione preferita)
|
La maggior parte degli sviluppatori utilizza questo servizio. È ottimizzato per caricamenti di grandi dimensioni con velocità effettiva elevata e restituisce metriche di successo al completamento. Questa guida si concentra principalmente su questo servizio. |
UserDataService
|
Questo servizio è ottimizzato per caricare un numero limitato di identificatori alla volta
con aggiornamenti sporadici e non è ottimizzato per l'esecuzione continua. Ha un limite
di 10 operazioni per richiesta. Inoltre, una singola richiesta non può contenere più
di oltre 100 elementi in totale
user_identifiers
Per indicazioni sui caricamenti con questo servizio, consulta la guida per gestire l'integrazione di Customer Match. A partire dalla versione v15 di
l'API Google Ads, devi compilare
|
Best practice
Durante la progettazione di Customer Match, tieni a mente le best practice riportate di seguito integrazione:
Non tentare di utilizzare più account per modificare un singolo elenco utenti. Un utente di un elenco può essere modificato solo l'account partner l'ha creato.
Massimizza il numero di operazioni per
AddOfflineUserDataJobOperationsRequest
, fino a 100.000 identificatori, per evitareRESOURCE_EXHAUSTED
errori.Non combinare le operazioni
create
eremove
all'interno della stessaOfflineUserDataJob
In questo modo, generano unCONFLICTING_OPERATION
.Attiva
partial_failure
in unAddOfflineUserDataJobOperationsRequest
in modo da rilevare eventuali operazioni problematiche prima di eseguire il job. Le operazioni vengono convalidate quando vengono caricateOfflineUserDataJob
Evita di eseguire contemporaneamente più
OfflineUserDataJob
elabora che lo stesso elenco di utenti (ovvero più jobCustomerMatchUserListMetadata.user_list
punta allo stesso nome risorsa). Ciò può causareCONCURRENT_MODIFICATION
poiché più job non possono essere eseguiti sullo stesso elenco nel contemporaneamente. Questo errore può verificarsi anche se tenti di eseguire modificare un elenco tramite l'interfaccia utente di Google Ads e l'API Google Ads. Tieni presente che si applicano all'aggiunta operazioni a unPENDING
job, che può essere eseguito in qualsiasi momento prima dell'avvio del job.Se devi applicare migliaia di operazioni, creane una
OfflineUserDataJob
contenente tutte le operazioni. Non crearne diversi con poche centinaia di operazioni ciascuno ed eseguirli in sequenza contemporaneamente. Un singolo job di grandi dimensioni con tutte le tue operazioni è lontano più efficiente di più piccoli lavori e riduce le possibilità che riscontrano errori nel flusso di lavoro.
Per idee su come utilizzare gli elenchi di clienti per un targeting ottimale, visita visita il Centro assistenza.
Creare un elenco di clienti
In primo luogo, crea un elenco di clienti
UserListService
Gli elenchi di clienti vengono creati
impostando il parametro
crm_based_user_list
nella
user_list
oggetto. Il campo crm_based_user_list
può essere impostato per i tipi di campagna
che supportano il targeting di elenchi di clienti:
Customer Match in tipi di campagna diversi | |
---|---|
Rete di ricerca | Gli annunci vengono pubblicati sulla rete di ricerca. |
Rete Display | Gli annunci vengono pubblicati sulla Rete Display e su Gmail solo in presenza di GSP creatività. |
Espansione alla Rete Display sulle campagne sulla rete di ricerca | Gli annunci vengono pubblicati nella rete di ricerca e su Gmail solo in presenza di GSP creatività. |
Campagne video | Gli annunci vengono pubblicati su YouTube solo se sono presenti annunci TrueView in-stream. |
Campagne Shopping | Gli annunci vengono visualizzati nella scheda Shopping. |
crm_based_user_list
contiene tre campi:
app_id
: una stringa che identifica in modo univoco l'app mobile da cui sono stati raccolti i dati. Questa operazione è obbligatoria quando creiCrmBasedUserList
per caricamento di ID pubblicità mobile.upload_key_type
: Un tipo di chiave di corrispondenza dell'elenco, che può essereCONTACT_INFO
,CRM_ID
oMOBILE_ADVERTISING_ID
, I tipi di dati misti non sono consentiti nello stesso elenco. Questo campo è obbligatorio per tutti gli elenchi di clienti.data_source_type
: L'origine dati dell'elenco. Il valore predefinito èFIRST_PARTY
. Nella lista consentita I clienti possono creare elenchi di clienti provenienti da terze parti.
La membership_life_span
dell'elenco utenti consente di definire il periodo di tempo, in giorni, per il quale un
l'utente è considerato nell'elenco. I tipi di elenchi di clienti ti consentono di impostare
membership_life_span
su 10.000 per indicare una scadenza.
Attributo membership_status
definisce se l'elenco accetta nuovi utenti.
Esempio di codice per creare un elenco di clienti
Java
private String createCustomerMatchUserList(GoogleAdsClient googleAdsClient, long customerId) { // Creates the new user list. UserList userList = UserList.newBuilder() .setName("Customer Match list #" + getPrintableDateTime()) .setDescription("A list of customers that originated from email addresses") // Customer Match user lists can use a membership life span of 10,000 to indicate // unlimited; otherwise normal values apply. // Sets the membership life span to 30 days. .setMembershipLifeSpan(30) // Sets the upload key type to indicate the type of identifier that will be used to // add users to the list. This field is immutable and required for a CREATE operation. .setCrmBasedUserList( CrmBasedUserListInfo.newBuilder() .setUploadKeyType(CustomerMatchUploadKeyType.CONTACT_INFO)) .build(); // Creates the operation. UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build(); // Creates the service client. try (UserListServiceClient userListServiceClient = googleAdsClient.getLatestVersion().createUserListServiceClient()) { // Adds the user list. MutateUserListsResponse response = userListServiceClient.mutateUserLists( Long.toString(customerId), ImmutableList.of(operation)); // Prints the response. System.out.printf( "Created Customer Match user list with resource name: %s.%n", response.getResults(0).getResourceName()); return response.getResults(0).getResourceName(); } }
C#
private string CreateCustomerMatchUserList(GoogleAdsClient client, long customerId) { // Get the UserListService. UserListServiceClient service = client.GetService(Services.V17.UserListService); // Creates the user list. UserList userList = new UserList() { Name = $"Customer Match list# {ExampleUtilities.GetShortRandomString()}", Description = "A list of customers that originated from email and physical" + " addresses", // Customer Match user lists can use a membership life span of 10000 to // indicate unlimited; otherwise normal values apply. // Sets the membership life span to 30 days. MembershipLifeSpan = 30, CrmBasedUserList = new CrmBasedUserListInfo() { UploadKeyType = CustomerMatchUploadKeyType.ContactInfo } }; // Creates the user list operation. UserListOperation operation = new UserListOperation() { Create = userList }; // Issues a mutate request to add the user list and prints some information. MutateUserListsResponse response = service.MutateUserLists( customerId.ToString(), new[] { operation }); string userListResourceName = response.Results[0].ResourceName; Console.WriteLine($"User list with resource name '{userListResourceName}' " + $"was created."); return userListResourceName; }
PHP
private static function createCustomerMatchUserList( GoogleAdsClient $googleAdsClient, int $customerId ): string { // Creates the user list. $userList = new UserList([ 'name' => 'Customer Match list #' . Helper::getPrintableDatetime(), 'description' => 'A list of customers that originated from email ' . 'and physical addresses', // Customer Match user lists can use a membership life span of 10000 to // indicate unlimited; otherwise normal values apply. // Sets the membership life span to 30 days. 'membership_life_span' => 30, 'crm_based_user_list' => new CrmBasedUserListInfo([ // Sets the upload key type to indicate the type of identifier that will be used to // add users to the list. This field is immutable and required for a CREATE // operation. 'upload_key_type' => CustomerMatchUploadKeyType::CONTACT_INFO ]) ]); // Creates the user list operation. $operation = new UserListOperation(); $operation->setCreate($userList); // Issues a mutate request to add the user list and prints some information. $userListServiceClient = $googleAdsClient->getUserListServiceClient(); $response = $userListServiceClient->mutateUserLists( MutateUserListsRequest::build($customerId, [$operation]) ); $userListResourceName = $response->getResults()[0]->getResourceName(); printf("User list with resource name '%s' was created.%s", $userListResourceName, PHP_EOL); return $userListResourceName; }
Python
def create_customer_match_user_list(client, customer_id): """Creates a Customer Match user list. Args: client: The Google Ads client. customer_id: The ID for the customer that owns the user list. Returns: The string resource name of the newly created user list. """ # Creates the UserListService client. user_list_service_client = client.get_service("UserListService") # Creates the user list operation. user_list_operation = client.get_type("UserListOperation") # Creates the new user list. user_list = user_list_operation.create user_list.name = f"Customer Match list #{uuid.uuid4()}" user_list.description = ( "A list of customers that originated from email and physical addresses" ) # Sets the upload key type to indicate the type of identifier that is used # to add users to the list. This field is immutable and required for a # CREATE operation. user_list.crm_based_user_list.upload_key_type = ( client.enums.CustomerMatchUploadKeyTypeEnum.CONTACT_INFO ) # Customer Match user lists can set an unlimited membership life span; # to do so, use the special life span value 10000. Otherwise, membership # life span must be between 0 and 540 days inclusive. See: # https://developers.devsite.corp.google.com/google-ads/api/reference/rpc/latest/UserList#membership_life_span # Sets the membership life span to 30 days. user_list.membership_life_span = 30 response = user_list_service_client.mutate_user_lists( customer_id=customer_id, operations=[user_list_operation] ) user_list_resource_name = response.results[0].resource_name print( f"User list with resource name '{user_list_resource_name}' was created." ) return user_list_resource_name
Ruby
def create_customer_match_user_list(client, customer_id) # Creates the user list. operation = client.operation.create_resource.user_list do |ul| ul.name = "Customer Match List #{(Time.new.to_f * 1000).to_i}" ul.description = "A list of customers that originated from email and " \ "physical addresses" # Customer Match user lists can use a membership life span of 10000 to # indicate unlimited; otherwise normal values apply. # Sets the membership life span to 30 days. ul.membership_life_span = 30 ul.crm_based_user_list = client.resource.crm_based_user_list_info do |crm| crm.upload_key_type = :CONTACT_INFO end end # Issues a mutate request to add the user list and prints some information. response = client.service.user_list.mutate_user_lists( customer_id: customer_id, operations: [operation], ) # Prints out some information about the newly created user list. resource_name = response.results.first.resource_name puts "User list with resource name #{resource_name} was created." resource_name end
Perl
sub create_customer_match_user_list { my ($api_client, $customer_id) = @_; # Create the user list. my $user_list = Google::Ads::GoogleAds::V17::Resources::UserList->new({ name => "Customer Match list #" . uniqid(), description => "A list of customers that originated from email and physical addresses", # Customer Match user lists can use a membership life span of 10000 to # indicate unlimited; otherwise normal values apply. # Set the membership life span to 30 days. membershipLifeSpan => 30, # Set the upload key type to indicate the type of identifier that will be # used to add users to the list. This field is immutable and required for # a CREATE operation. crmBasedUserList => Google::Ads::GoogleAds::V17::Common::CrmBasedUserListInfo->new({ uploadKeyType => CONTACT_INFO })}); # Create the user list operation. my $user_list_operation = Google::Ads::GoogleAds::V17::Services::UserListService::UserListOperation-> new({ create => $user_list }); # Issue a mutate request to add the user list and print some information. my $user_lists_response = $api_client->UserListService()->mutate({ customerId => $customer_id, operations => [$user_list_operation]}); my $user_list_resource_name = $user_lists_response->{results}[0]{resourceName}; printf "User list with resource name '%s' was created.\n", $user_list_resource_name; return $user_list_resource_name; }
Aggiungi i dati dei clienti
Le tre chiavi di corrispondenza principali sono indirizzo email, indirizzo postale e telefono numero. Puoi utilizzare l'ID utente e l'ID dispositivo mobile come chiavi di corrispondenza, ma questi sono meno a prova di futuro poiché si affidano ai cookie e ai dispositivi ID. Consigliamo di caricare le informazioni di contatto dell'utente, come indirizzo email, indirizzo postale e numero di telefono, se possibile al posto di un CRM o di un dispositivo mobile ID.
Ogni elenco utenti può contenere un solo tipo di dati dei clienti, come specificato
il
CrmBasedUserListInfo.upload_key_type
. Inoltre, un oggetto UserData
, che
rappresenta un singolo utente, può contenere fino a 20 identificatori, ognuno dei quali
ha il proprio oggetto UserIdentifier
. Più di 20 identificatori comportano un
TOO_MANY_USER_IDENTIFIERS
.
Google Ads utilizza per il targeting un elenco di utenti Customer Match solo se ha soddisfatto un soglia minima di utenti attivi al momento della pubblicazione dell'annuncio; utenti attivi è Il numero di utenti del tuo elenco che sono attivi su Gmail, Ricerca, YouTube o Visualizzazione. Carica almeno 5000 abbonati per aumentare le possibilità di averne abbastanza di utenti attivi corrispondenti per il targeting.
Carica i dati di contatto dell'utente
Per caricare indirizzi email, indirizzi postali o numeri di telefono degli utenti, imposta
Da upload_key_type
a CONTACT_INFO
. Tieni presente che i dati di contatto devono essere
associati a un Account Google per poter trovare
una corrispondenza, mentre l'azienda
ad esempio Google Workspace, non possono essere scelti come target.
Per problemi di privacy, indirizzi email, nomi, cognomi e numero di telefono numeri devono essere sottoposti ad hashing utilizzando l'algoritmo SHA-256 prima di essere caricati. Nella al fine di standardizzare i risultati dell'hash, prima di eseguire l'hashing di uno di questi valori, assicurati di svolgere le seguenti attività:
- Rimuovi gli spazi vuoti iniziali e finali.
- Per nomi, indirizzi email e indirizzi postali: converti il testo in lettere minuscole.
- Per i numeri di telefono: converti ogni numero di telefono in E164
standard prima di eseguire l'hashing. Questo formato rappresenta
un numero di telefono sotto forma di numero di massimo 15 cifre che inizia con
+
ad esempio+12125650000
o+442070313000
.+
in testa può essere omesso facoltativamente.
Per gli indirizzi email, non è necessario rimuovere tutti i punti (.
) che precedono il
dominio in gmail.com
e googlemail.com
indirizzi email, poiché sono
ancora accettato.
Se i dati di contatto non sono formattati correttamente prima dell'hashing, l'API accetta comunque le informazioni sottoposte ad hashing, ma non possono essere abbinate a un cliente.
Se vuoi caricare i dati dell'indirizzo postale, devi includere almeno:
- Codice Paese
- Codice postale
- Nome con hash
- Cognome sottoposto ad hashing
Se manca uno di questi campi, non è possibile trovare una corrispondenza per l'indirizzo.
Sebbene gli elenchi di clienti possano contenere un solo upload_key_type
, più tipi di
puoi caricare le informazioni di contatto per un upload_key_type
di CONTACT_INFO
.
Questa opzione è consigliata per aumentare i tassi di corrispondenza.
Carica ID CRM
Per compilare l'elenco di clienti con gli ID CRM, imposta upload_key_type
su
CRM_ID
Gli ID CRM vengono associati a un ID utente generato e assegnato dall'inserzionista.
Questa operazione è simile al caricamento di MOBILE_ADVERTISING_ID
istanze, ma
completa il campo third_party_user_id
dell'oggetto UserIdentifier
.
Carica ID dispositivi mobili
Analogamente a Customer Match con le email, puoi eseguire la corrispondenza dei clienti utilizzando
Dispositivo mobile IDFA (Identifier for Advertising) o AAID (Google Advertising ID).
ID. Per farlo, specifica il app_id
e imposta upload_key_type
su
MOBILE_ADVERTISING_ID
prima di utilizzare un elenco di utenti per la corrispondenza dei clienti con gli ID dispositivo mobile.
Esempio di codice
L'esempio seguente utilizza un OfflineUserDataJobOperation
per aggiungere un cliente
informazioni di contatto a un elenco di clienti.
Java
// Creates a raw input list of unhashed user information, where each element of the list // represents a single user and is a map containing a separate entry for the keys "email", // "phone", "firstName", "lastName", "countryCode", and "postalCode". In your application, this // data might come from a file or a database. List<Map<String, String>> rawRecords = new ArrayList<>(); // The first user data has an email address and a phone number. Map<String, String> rawRecord1 = ImmutableMap.<String, String>builder() .put("email", "dana@example.com") // Phone number to be converted to E.164 format, with a leading '+' as required. This // includes whitespace that will be removed later. .put("phone", "+1 800 5550101") .build(); // The second user data has an email address, a mailing address, and a phone number. Map<String, String> rawRecord2 = ImmutableMap.<String, String>builder() // Email address that includes a period (.) before the domain. .put("email", "alex.2@example.com") // Address that includes all four required elements: first name, last name, country // code, and postal code. .put("firstName", "Alex") .put("lastName", "Quinn") .put("countryCode", "US") .put("postalCode", "94045") // Phone number to be converted to E.164 format, with a leading '+' as required. .put("phone", "+1 800 5550102") .build(); // The third user data only has an email address. Map<String, String> rawRecord3 = ImmutableMap.<String, String>builder().put("email", "charlie@example.com").build(); // Adds the raw records to the raw input list. rawRecords.add(rawRecord1); rawRecords.add(rawRecord2); rawRecords.add(rawRecord3); // Iterates over the raw input list and creates a UserData object for each record. List<UserData> userDataList = new ArrayList<>(); for (Map<String, String> rawRecord : rawRecords) { // Creates a builder for the UserData object that represents a member of the user list. UserData.Builder userDataBuilder = UserData.newBuilder(); // Checks if the record has email, phone, or address information, and adds a SEPARATE // UserIdentifier object for each one found. For example, a record with an email address and a // phone number will result in a UserData with two UserIdentifiers. // IMPORTANT: Since the identifier attribute of UserIdentifier // (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is a // oneof // (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only ONE of // hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId, or addressInfo. Setting more // than one of these attributes on the same UserIdentifier will clear all the other members // of the oneof. For example, the following code is INCORRECT and will result in a // UserIdentifier with ONLY a hashedPhoneNumber. // // UserIdentifier incorrectlyPopulatedUserIdentifier = // UserIdentifier.newBuilder() // .setHashedEmail("...") // .setHashedPhoneNumber("...") // .build(); // // The separate 'if' statements below demonstrate the correct approach for creating a UserData // for a member with multiple UserIdentifiers. // Checks if the record has an email address, and if so, adds a UserIdentifier for it. if (rawRecord.containsKey("email")) { UserIdentifier hashedEmailIdentifier = UserIdentifier.newBuilder() .setHashedEmail(normalizeAndHash(sha256Digest, rawRecord.get("email"), true)) .build(); // Adds the hashed email identifier to the UserData object's list. userDataBuilder.addUserIdentifiers(hashedEmailIdentifier); } // Checks if the record has a phone number, and if so, adds a UserIdentifier for it. if (rawRecord.containsKey("phone")) { UserIdentifier hashedPhoneNumberIdentifier = UserIdentifier.newBuilder() .setHashedPhoneNumber(normalizeAndHash(sha256Digest, rawRecord.get("phone"), true)) .build(); // Adds the hashed phone number identifier to the UserData object's list. userDataBuilder.addUserIdentifiers(hashedPhoneNumberIdentifier); } // Checks if the record has all the required mailing address elements, and if so, adds a // UserIdentifier for the mailing address. if (rawRecord.containsKey("firstName")) { // Checks if the record contains all the other required elements of a mailing address. Set<String> missingAddressKeys = new HashSet<>(); for (String addressKey : new String[] {"lastName", "countryCode", "postalCode"}) { if (!rawRecord.containsKey(addressKey)) { missingAddressKeys.add(addressKey); } } if (!missingAddressKeys.isEmpty()) { System.out.printf( "Skipping addition of mailing address information because the following required keys" + " are missing: %s%n", missingAddressKeys); } else { // Creates an OfflineUserAddressInfo object that contains all the required elements of a // mailing address. OfflineUserAddressInfo addressInfo = OfflineUserAddressInfo.newBuilder() .setHashedFirstName( normalizeAndHash(sha256Digest, rawRecord.get("firstName"), false)) .setHashedLastName( normalizeAndHash(sha256Digest, rawRecord.get("lastName"), false)) .setCountryCode(rawRecord.get("countryCode")) .setPostalCode(rawRecord.get("postalCode")) .build(); UserIdentifier addressIdentifier = UserIdentifier.newBuilder().setAddressInfo(addressInfo).build(); // Adds the address identifier to the UserData object's list. userDataBuilder.addUserIdentifiers(addressIdentifier); } } if (!userDataBuilder.getUserIdentifiersList().isEmpty()) { // Builds the UserData and adds it to the list. userDataList.add(userDataBuilder.build()); } } // Creates the operations to add users. List<OfflineUserDataJobOperation> operations = new ArrayList<>(); for (UserData userData : userDataList) { operations.add(OfflineUserDataJobOperation.newBuilder().setCreate(userData).build()); }
C#
// Creates a raw input list of unhashed user information, where each element of the list // represents a single user and is a map containing a separate entry for the keys // "email", "phone", "firstName", "lastName", "countryCode", and "postalCode". // In your application, this data might come from a file or a database. List<Dictionary<string, string>> rawRecords = new List<Dictionary<string, string>>(); // The first user data has an email address and a phone number. Dictionary<string, string> rawRecord1 = new Dictionary<string, string>(); rawRecord1.Add("email", "dana@example.com"); // Phone number to be converted to E.164 format, with a leading '+' as required. // This includes whitespace that will be removed later. rawRecord1.Add("phone", "+1 800 5550101"); // The second user data has an email address, a mailing address, and a phone number. Dictionary<string, string> rawRecord2 = new Dictionary<string, string>(); // Email address that includes a period (.) before the Gmail domain. rawRecord2.Add("email", "alex.2@example.com"); // Address that includes all four required elements: first name, last name, country // code, and postal code. rawRecord2.Add("firstName", "Alex"); rawRecord2.Add("lastName", "Quinn"); rawRecord2.Add("countryCode", "US"); rawRecord2.Add("postalCode", "94045"); // Phone number to be converted to E.164 format, with a leading '+' as required. // This includes whitespace that will be removed later. rawRecord2.Add("phone", "+1 800 5550102"); // The third user data only has an email address. Dictionary<string, string> rawRecord3 = new Dictionary<string, string>(); rawRecord3.Add("email", "charlie@example.com"); // Adds the raw records to the raw input list. rawRecords.Add(rawRecord1); rawRecords.Add(rawRecord2); rawRecords.Add(rawRecord3); // Iterates over the raw input list and creates a UserData object for each record. List<UserData> userDataList = new List<UserData>(); foreach (Dictionary<string, string> rawRecord in rawRecords) { // Creates a UserData object that represents a member of the user list. UserData userData = new UserData(); // Checks if the record has email, phone, or address information, and adds a // SEPARATE UserIdentifier object for each one found. // For example, a record with an email address and a phone number will result in a // UserData with two UserIdentifiers. // IMPORTANT: Since the identifier attribute of UserIdentifier // (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) // is a oneof // (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set // only ONE of hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId, // or addressInfo. // Setting more than one of these attributes on the same UserIdentifier will clear // all the other members of the oneof. // For example, the following code is INCORRECT and will result in a UserIdentifier // with ONLY a hashedPhoneNumber. // // UserIdentifier incorrectlyPopulatedUserIdentifier = new UserIdentifier() // { // HashedEmail = "...", // HashedPhoneNumber = "..." // }; // // The separate 'if' statements below demonstrate the correct approach for creating // a UserData for a member with multiple UserIdentifiers. // Checks if the record has an email address, and if so, adds a UserIdentifier // for it. if (rawRecord.ContainsKey("email")) { UserIdentifier hashedEmailIdentifier = new UserIdentifier() { HashedEmail = NormalizeAndHash(rawRecord["email"], true) }; userData.UserIdentifiers.Add(hashedEmailIdentifier); } // Checks if the record has a phone number, and if so, adds a UserIdentifier for it. if (rawRecord.ContainsKey("phone")) { UserIdentifier hashedPhoneNumberIdentifier = new UserIdentifier() { HashedPhoneNumber = NormalizeAndHash(rawRecord["phone"], true) }; // Adds the hashed phone number identifier to the UserData object's list. userData.UserIdentifiers.Add(hashedPhoneNumberIdentifier); } // Checks if the record has all the required mailing address elements, and if so, // adds a UserIdentifier for the mailing address. if (rawRecord.ContainsKey("firstName")) { // Checks if the record contains all the other required elements of a mailing // address. HashSet<string> missingAddressKeys = new HashSet<string>(); foreach (string addressKey in new string[] {"lastName", "countryCode", "postalCode"}) { if (!rawRecord.ContainsKey(addressKey)) { missingAddressKeys.Add(addressKey); } } if (!missingAddressKeys.Any()) { Console.WriteLine( $"Skipping addition of mailing address information because the following " + "required keys are missing: {missingAddressKeys}"); } else { // Creates an OfflineUserAddressInfo object that contains all the required // elements of a mailing address. OfflineUserAddressInfo addressInfo = new OfflineUserAddressInfo() { HashedFirstName = NormalizeAndHash(rawRecord["firstName"]), HashedLastName = NormalizeAndHash(rawRecord["lastName"]), CountryCode = rawRecord["countryCode"], PostalCode = rawRecord["postalCode"] }; UserIdentifier addressIdentifier = new UserIdentifier() { AddressInfo = addressInfo }; // Adds the address identifier to the UserData object's list. userData.UserIdentifiers.Add(addressIdentifier); } } if (userData.UserIdentifiers.Any()) { userDataList.Add(userData); } } // Creates the operations to add the users. List<OfflineUserDataJobOperation> operations = new List<OfflineUserDataJobOperation>(); foreach(UserData userData in userDataList) { operations.Add(new OfflineUserDataJobOperation() { Create = userData }); }
PHP
// Creates a raw input list of unhashed user information, where each element of the list // represents a single user and is a map containing a separate entry for the keys 'email', // 'phone', 'firstName', 'lastName', 'countryCode', and 'postalCode'. In your application, // this data might come from a file or a database. $rawRecords = []; // The first user data has an email address and a phone number. $rawRecord1 = [ // The first user data has an email address and a phone number. 'email' => 'dana@example.com', // Phone number to be converted to E.164 format, with a leading '+' as required. This // includes whitespace that will be removed later. 'phone' => '+1 800 5550101' ]; $rawRecords[] = $rawRecord1; // The second user data has an email address, a mailing address, and a phone number. $rawRecord2 = [ // Email address that includes a period (.) before the Gmail domain. 'email' => 'alex.2@example.com', // Address that includes all four required elements: first name, last name, country // code, and postal code. 'firstName' => 'Alex', 'lastName' => 'Quinn', 'countryCode' => 'US', 'postalCode' => '94045', // Phone number to be converted to E.164 format, with a leading '+' as required. 'phone' => '+1 800 5550102', ]; $rawRecords[] = $rawRecord2; // The third user data only has an email address. $rawRecord3 = ['email' => 'charlie@example.com']; $rawRecords[] = $rawRecord3; // Iterates over the raw input list and creates a UserData object for each record. $userDataList = []; foreach ($rawRecords as $rawRecord) { // Checks if the record has email, phone, or address information, and adds a SEPARATE // UserIdentifier object for each one found. For example, a record with an email address // and a phone number will result in a UserData with two UserIdentifiers. // IMPORTANT: Since the identifier attribute of UserIdentifier // (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is // a oneof // (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only // ONE of 'hashed_email, 'hashed_phone_number', 'mobile_id', 'third_party_user_id', or // 'address_info'. // Setting more than one of these attributes on the same UserIdentifier will clear all // the other members of the oneof. For example, the following code is INCORRECT and will // result in a UserIdentifier with ONLY a 'hashed_phone_number'. // // $incorrectlyPopulatedUserIdentifier = new UserIdentifier(); // $incorrectlyPopulatedUserIdentifier->setHashedEmail('...'); // $incorrectlyPopulatedUserIdentifier->setHashedPhoneNumber('...'); // // The separate 'if' statements below demonstrate the correct approach for creating a // UserData for a member with multiple UserIdentifiers. $userIdentifiers = []; // Checks if the record has an email address, and if so, adds a UserIdentifier for it. if (array_key_exists('email', $rawRecord)) { $hashedEmailIdentifier = new UserIdentifier([ 'hashed_email' => self::normalizeAndHash($rawRecord['email'], true) ]); // Adds the hashed email identifier to the user identifiers list. $userIdentifiers[] = $hashedEmailIdentifier; } // Checks if the record has a phone number, and if so, adds a UserIdentifier for it. if (array_key_exists('phone', $rawRecord)) { $hashedPhoneNumberIdentifier = new UserIdentifier([ 'hashed_phone_number' => self::normalizeAndHash($rawRecord['phone'], true) ]); // Adds the hashed email identifier to the user identifiers list. $userIdentifiers[] = $hashedPhoneNumberIdentifier; } // Checks if the record has all the required mailing address elements, and if so, adds a // UserIdentifier for the mailing address. if (array_key_exists('firstName', $rawRecord)) { // Checks if the record contains all the other required elements of a mailing // address. $missingAddressKeys = []; foreach (['lastName', 'countryCode', 'postalCode'] as $addressKey) { if (!array_key_exists($addressKey, $rawRecord)) { $missingAddressKeys[] = $addressKey; } } if (!empty($missingAddressKeys)) { printf( "Skipping addition of mailing address information because the " . "following required keys are missing: %s%s", json_encode($missingAddressKeys), PHP_EOL ); } else { // Creates an OfflineUserAddressInfo object that contains all the required // elements of a mailing address. $addressIdentifier = new UserIdentifier([ 'address_info' => new OfflineUserAddressInfo([ 'hashed_first_name' => self::normalizeAndHash( $rawRecord['firstName'], false ), 'hashed_last_name' => self::normalizeAndHash( $rawRecord['lastName'], false ), 'country_code' => $rawRecord['countryCode'], 'postal_code' => $rawRecord['postalCode'] ]) ]); // Adds the address identifier to the user identifiers list. $userIdentifiers[] = $addressIdentifier; } } if (!empty($userIdentifiers)) { // Builds the UserData and adds it to the list. $userDataList[] = new UserData(['user_identifiers' => $userIdentifiers]); } } // Creates the operations to add users. $operations = array_map( function (UserData $userData) { return new OfflineUserDataJobOperation(['create' => $userData]); }, $userDataList );
Python
def build_offline_user_data_job_operations(client): """Creates a raw input list of unhashed user information. Each element of the list represents a single user and is a dict containing a separate entry for the keys "email", "phone", "first_name", "last_name", "country_code", and "postal_code". In your application, this data might come from a file or a database. Args: client: The Google Ads client. Returns: A list containing the operations. """ # The first user data has an email address and a phone number. raw_record_1 = { "email": "dana@example.com", # Phone number to be converted to E.164 format, with a leading '+' as # required. This includes whitespace that will be removed later. "phone": "+1 800 5550101", } # The second user data has an email address, a mailing address, and a phone # number. raw_record_2 = { # Email address that includes a period (.) before the email domain. "email": "alex.2@example.com", # Address that includes all four required elements: first name, last # name, country code, and postal code. "first_name": "Alex", "last_name": "Quinn", "country_code": "US", "postal_code": "94045", # Phone number to be converted to E.164 format, with a leading '+' as # required. "phone": "+1 800 5550102", } # The third user data only has an email address. raw_record_3 = {"email": "charlie@example.com"} # Adds the raw records to a raw input list. raw_records = [raw_record_1, raw_record_2, raw_record_3] operations = [] # Iterates over the raw input list and creates a UserData object for each # record. for record in raw_records: # Creates a UserData object that represents a member of the user list. user_data = client.get_type("UserData") # Checks if the record has email, phone, or address information, and # adds a SEPARATE UserIdentifier object for each one found. For example, # a record with an email address and a phone number will result in a # UserData with two UserIdentifiers. # IMPORTANT: Since the identifier attribute of UserIdentifier # (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) # is a oneof # (https://protobuf.dev/programming-guides/proto3/#oneof-features), you # must set only ONE of hashed_email, hashed_phone_number, mobile_id, # third_party_user_id, or address-info. Setting more than one of these # attributes on the same UserIdentifier will clear all the other members # of the oneof. For example, the following code is INCORRECT and will # result in a UserIdentifier with ONLY a hashed_phone_number: # incorrect_user_identifier = client.get_type("UserIdentifier") # incorrect_user_identifier.hashed_email = "..." # incorrect_user_identifier.hashed_phone_number = "..." # The separate 'if' statements below demonstrate the correct approach # for creating a UserData object for a member with multiple # UserIdentifiers. # Checks if the record has an email address, and if so, adds a # UserIdentifier for it. if "email" in record: user_identifier = client.get_type("UserIdentifier") user_identifier.hashed_email = normalize_and_hash( record["email"], True ) # Adds the hashed email identifier to the UserData object's list. user_data.user_identifiers.append(user_identifier) # Checks if the record has a phone number, and if so, adds a # UserIdentifier for it. if "phone" in record: user_identifier = client.get_type("UserIdentifier") user_identifier.hashed_phone_number = normalize_and_hash( record["phone"], True ) # Adds the hashed phone number identifier to the UserData object's # list. user_data.user_identifiers.append(user_identifier) # Checks if the record has all the required mailing address elements, # and if so, adds a UserIdentifier for the mailing address. if "first_name" in record: required_keys = ("last_name", "country_code", "postal_code") # Checks if the record contains all the other required elements of # a mailing address. if not all(key in record for key in required_keys): # Determines which required elements are missing from the # record. missing_keys = record.keys() - required_keys print( "Skipping addition of mailing address information " "because the following required keys are missing: " f"{missing_keys}" ) else: user_identifier = client.get_type("UserIdentifier") address_info = user_identifier.address_info address_info.hashed_first_name = normalize_and_hash( record["first_name"], False ) address_info.hashed_last_name = normalize_and_hash( record["last_name"], False ) address_info.country_code = record["country_code"] address_info.postal_code = record["postal_code"] user_data.user_identifiers.append(user_identifier) # If the user_identifiers repeated field is not empty, create a new # OfflineUserDataJobOperation and add the UserData to it. if user_data.user_identifiers: operation = client.get_type("OfflineUserDataJobOperation") operation.create = user_data operations.append(operation)
Ruby
# Create a list of unhashed user data records that we will format in the # following steps to prepare for the API. raw_records = [ # The first user data has an email address and a phone number. { email: 'dana@example.com', # Phone number to be converted to E.164 format, with a leading '+' as # required. This includes whitespace that will be removed later. phone: '+1 800 5550100', }, # The second user data has an email address, a phone number, and an address. { # Email address that includes a period (.) before the Gmail domain. email: 'alex.2@example.com', # Address that includes all four required elements: first name, last # name, country code, and postal code. first_name: 'Alex', last_name: 'Quinn', country_code: 'US', postal_code: '94045', # Phone number to be converted to E.164 format, with a leading '+' as # required. phone: '+1 800 5550102', }, # The third user data only has an email address. { email: 'charlie@example.com', }, ] # Create a UserData for each entry in the raw records. user_data_list = raw_records.map do |record| client.resource.user_data do |data| if record[:email] data.user_identifiers << client.resource.user_identifier do |ui| ui.hashed_email = normalize_and_hash(record[:email], true) end end if record[:phone] data.user_identifiers << client.resource.user_identifier do |ui| ui.hashed_phone_number = normalize_and_hash(record[:phone], true) end end if record[:first_name] # Check that we have all the required information. missing_keys = [:last_name, :country_code, :postal_code].reject {|key| record[key].nil? } if missing_keys.empty? # If nothing is missing, add the address. data.user_identifiers << client.resource.user_identifier do |ui| ui.address_identifier = client.resource.offline_user_address_info do |address| address.hashed_first_name = normalize_and_hash(record[:first_name]) address.hashed_last_name = normalize_and_hash(record[:last_name]) address.country_code = record[:country_code] address.postal_code = record[:postal_code] end end else # If some data is missing, skip this entry. puts "Skipping addition of mailing information because the following keys are missing:" \ "#{missing_keys}" end end end end operations = user_data_list.map do |user_data| client.operation.create_resource.offline_user_data_job(user_data) end
Perl
# The first user data has an email address and a phone number. my $raw_record_1 = { email => 'dana@example.com', # Phone number to be converted to E.164 format, with a leading '+' as # required. This includes whitespace that will be removed later. phone => '+1 800 5550101', }; # The second user data has an email address, a mailing address, and a phone # number. my $raw_record_2 = { # Email address that includes a period (.) before the Gmail domain. email => 'alex.2@example.com', # Address that includes all four required elements: first name, last # name, country code, and postal code. firstName => 'Alex', lastName => 'Quinn', countryCode => 'US', postalCode => '94045', # Phone number to be converted to E.164 format, with a leading '+' as # required. phone => '+1 800 5550102', }; # The third user data only has an email address. my $raw_record_3 = {email => 'charlie@example.com',}; my $raw_records = [$raw_record_1, $raw_record_2, $raw_record_3]; my $operations = []; foreach my $record (@$raw_records) { # Check if the record has email, phone, or address information, and adds a # SEPARATE UserIdentifier object for each one found. For example, a record # with an email address and a phone number will result in a UserData with two # UserIdentifiers. # # IMPORTANT: Since the identifier attribute of UserIdentifier # (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) # is a oneof # (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set # only ONE of hashed_email, hashed_phone_number, mobile_id, third_party_user_id, # or address-info. Setting more than one of these attributes on the same UserIdentifier # will clear all the other members of the oneof. For example, the following code is # INCORRECT and will result in a UserIdentifier with ONLY a hashed_phone_number: # # my $incorrect_user_identifier = Google::Ads::GoogleAds::V17::Common::UserIdentifier->new({ # hashedEmail => '...', # hashedPhoneNumber => '...', # }); # # The separate 'if' statements below demonstrate the correct approach for creating a # UserData object for a member with multiple UserIdentifiers. my $user_identifiers = []; # Check if the record has an email address, and if so, add a UserIdentifier for it. if (defined $record->{email}) { # Add the hashed email identifier to the list of UserIdentifiers. push( @$user_identifiers, Google::Ads::GoogleAds::V17::Common::UserIdentifier->new({ hashedEmail => normalize_and_hash($record->{email}, 1)})); } # Check if the record has a phone number, and if so, add a UserIdentifier for it. if (defined $record->{phone}) { # Add the hashed phone number identifier to the list of UserIdentifiers. push( @$user_identifiers, Google::Ads::GoogleAds::V17::Common::UserIdentifier->new({ hashedPhoneNumber => normalize_and_hash($record->{phone}, 1)})); } # Check if the record has all the required mailing address elements, and if so, add # a UserIdentifier for the mailing address. if (defined $record->{firstName}) { my $required_keys = ["lastName", "countryCode", "postalCode"]; my $missing_keys = []; foreach my $key (@$required_keys) { if (!defined $record->{$key}) { push(@$missing_keys, $key); } } if (@$missing_keys) { print "Skipping addition of mailing address information because the following" . "keys are missing: " . join(",", @$missing_keys); } else { push( @$user_identifiers, Google::Ads::GoogleAds::V17::Common::UserIdentifier->new({ addressInfo => Google::Ads::GoogleAds::V17::Common::OfflineUserAddressInfo-> new({ # First and last name must be normalized and hashed. hashedFirstName => normalize_and_hash($record->{firstName}), hashedLastName => normalize_and_hash($record->{lastName}), # Country code and zip code are sent in plain text. countryCode => $record->{countryCode}, postalCode => $record->{postalCode}, })})); } } # If the user_identifiers array is not empty, create a new # OfflineUserDataJobOperation and add the UserData to it. if (@$user_identifiers) { my $user_data = Google::Ads::GoogleAds::V17::Common::UserData->new({ userIdentifiers => [$user_identifiers]}); push( @$operations, Google::Ads::GoogleAds::V17::Services::OfflineUserDataJobService::OfflineUserDataJobOperation ->new({ create => $user_data })); } }
Verificare il caricamento dell'elenco e il tasso di corrispondenza
Una volta che OfflineUserDataJob
ha un SUCCESS
status, il tasso di corrispondenza stimato è
disponibili nel
operation_metadata.match_rate_range
. Se esegui una query su questo campo prima del completamento del job, il valore in questo campo
potrebbe essere zero. Per assicurarsi che il tasso di corrispondenza sia pronto per la verifica e per l'elenco
pronto per il targeting, consigliamo di eseguire il polling del job per il completamento. Può essere necessario
10 minuti o fino a 24 ore per il completamento del job.
Esempio di codice per controllare lo stato del job
Java
private void checkJobStatus( GoogleAdsClient googleAdsClient, long customerId, String offlineUserDataJobResourceName) { try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { String query = String.format( "SELECT offline_user_data_job.resource_name, " + "offline_user_data_job.id, " + "offline_user_data_job.status, " + "offline_user_data_job.type, " + "offline_user_data_job.failure_reason, " + "offline_user_data_job.customer_match_user_list_metadata.user_list " + "FROM offline_user_data_job " + "WHERE offline_user_data_job.resource_name = '%s'", offlineUserDataJobResourceName); // Issues the query and gets the GoogleAdsRow containing the job from the response. GoogleAdsRow googleAdsRow = googleAdsServiceClient .search(Long.toString(customerId), query) .iterateAll() .iterator() .next(); OfflineUserDataJob offlineUserDataJob = googleAdsRow.getOfflineUserDataJob(); System.out.printf( "Offline user data job ID %d with type '%s' has status: %s%n", offlineUserDataJob.getId(), offlineUserDataJob.getType(), offlineUserDataJob.getStatus()); OfflineUserDataJobStatus jobStatus = offlineUserDataJob.getStatus(); if (OfflineUserDataJobStatus.SUCCESS == jobStatus) { // Prints information about the user list. printCustomerMatchUserListInfo( googleAdsClient, customerId, offlineUserDataJob.getCustomerMatchUserListMetadata().getUserList()); } else if (OfflineUserDataJobStatus.FAILED == jobStatus) { System.out.printf(" Failure reason: %s%n", offlineUserDataJob.getFailureReason()); } else if (OfflineUserDataJobStatus.PENDING == jobStatus || OfflineUserDataJobStatus.RUNNING == jobStatus) { System.out.println(); System.out.printf( "To check the status of the job periodically, use the following GAQL query with" + " GoogleAdsService.search:%n%s%n", query); } } }
C#
private static void CheckJobStatusAndPrintResults(GoogleAdsClient client, long customerId, string offlineUserDataJobResourceName) { // Get the GoogleAdsService. GoogleAdsServiceClient service = client.GetService(Services.V17.GoogleAdsService); string query = "SELECT offline_user_data_job.resource_name, " + "offline_user_data_job.id, offline_user_data_job.status, " + "offline_user_data_job.type, offline_user_data_job.failure_reason " + "offline_user_data_job.customer_match_user_list_metadata_user_list " + "FROM offline_user_data_job WHERE " + $"offline_user_data_job.resource_name = '{offlineUserDataJobResourceName}'"; // Issues the query and gets the GoogleAdsRow containing the job from the response. GoogleAdsRow googleAdsRow = service.Search(customerId.ToString(), query).First(); OfflineUserDataJob offlineUserDataJob = googleAdsRow.OfflineUserDataJob; Console.WriteLine($"Offline user data job ID {offlineUserDataJob.Id} with type " + $"'{offlineUserDataJob.Type}' has status: {offlineUserDataJob.Status}"); switch (offlineUserDataJob.Status) { case OfflineUserDataJobStatus.Success: // Prints information about the user list. PrintCustomerMatchUserListInfo(client, customerId, offlineUserDataJob.CustomerMatchUserListMetadata.UserList); break; case OfflineUserDataJobStatus.Failed: Console.WriteLine($" Failure reason: {offlineUserDataJob.FailureReason}"); break; case OfflineUserDataJobStatus.Pending: case OfflineUserDataJobStatus.Running: Console.WriteLine("To check the status of the job periodically, use the " + $"following GAQL query with GoogleAdsService.search:\n\n{query}"); break; } }
PHP
private static function checkJobStatus( GoogleAdsClient $googleAdsClient, int $customerId, string $offlineUserDataJobResourceName ) { $googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves the offline user data job. $query = "SELECT offline_user_data_job.resource_name, " . "offline_user_data_job.id, " . "offline_user_data_job.status, " . "offline_user_data_job.type, " . "offline_user_data_job.failure_reason, " . "offline_user_data_job.customer_match_user_list_metadata.user_list " . "FROM offline_user_data_job " . "WHERE offline_user_data_job.resource_name = '$offlineUserDataJobResourceName'"; // Issues a search request to get the GoogleAdsRow containing the job from the response. /** @var GoogleAdsRow $googleAdsRow */ $googleAdsRow = $googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query)) ->getIterator() ->current(); $offlineUserDataJob = $googleAdsRow->getOfflineUserDataJob(); // Prints out some information about the offline user data job. $offlineUserDataJobStatus = $offlineUserDataJob->getStatus(); printf( "Offline user data job ID %d with type '%s' has status: %s.%s", $offlineUserDataJob->getId(), OfflineUserDataJobType::name($offlineUserDataJob->getType()), OfflineUserDataJobStatus::name($offlineUserDataJobStatus), PHP_EOL ); if ($offlineUserDataJobStatus === OfflineUserDataJobStatus::SUCCESS) { // Prints information about the user list. self::printCustomerMatchUserListInfo( $googleAdsClient, $customerId, $offlineUserDataJob->getCustomerMatchUserListMetadata()->getUserList() ); } elseif ($offlineUserDataJobStatus === OfflineUserDataJobStatus::FAILED) { printf(" Failure reason: %s.%s", $offlineUserDataJob->getFailureReason(), PHP_EOL); } elseif ( $offlineUserDataJobStatus === OfflineUserDataJobStatus::PENDING || $offlineUserDataJobStatus === OfflineUserDataJobStatus::RUNNING ) { printf( '%1$sTo check the status of the job periodically, use the following GAQL query with' . ' GoogleAdsService.search:%1$s%2$s%1$s', PHP_EOL, $query ); } }
Python
def check_job_status(client, customer_id, offline_user_data_job_resource_name): """Retrieves, checks, and prints the status of the offline user data job. If the job is completed successfully, information about the user list is printed. Otherwise, a GAQL query will be printed, which can be used to check the job status at a later date. Offline user data jobs may take 6 hours or more to complete, so checking the status periodically, instead of waiting, can be more efficient. Args: client: The Google Ads client. customer_id: The ID for the customer that owns the user list. offline_user_data_job_resource_name: The resource name of the offline user data job to get the status of. """ query = f""" SELECT offline_user_data_job.resource_name, offline_user_data_job.id, offline_user_data_job.status, offline_user_data_job.type, offline_user_data_job.failure_reason, offline_user_data_job.customer_match_user_list_metadata.user_list FROM offline_user_data_job WHERE offline_user_data_job.resource_name = '{offline_user_data_job_resource_name}' LIMIT 1""" # Issues a search request using streaming. google_ads_service = client.get_service("GoogleAdsService") results = google_ads_service.search(customer_id=customer_id, query=query) offline_user_data_job = next(iter(results)).offline_user_data_job status_name = offline_user_data_job.status.name user_list_resource_name = ( offline_user_data_job.customer_match_user_list_metadata.user_list ) print( f"Offline user data job ID '{offline_user_data_job.id}' with type " f"'{offline_user_data_job.type_.name}' has status: {status_name}" ) if status_name == "SUCCESS": print_customer_match_user_list_info( client, customer_id, user_list_resource_name ) elif status_name == "FAILED": print(f"\tFailure Reason: {offline_user_data_job.failure_reason}") elif status_name in ("PENDING", "RUNNING"): print( "To check the status of the job periodically, use the following " f"GAQL query with GoogleAdsService.Search: {query}" )
Ruby
def check_job_status(client, customer_id, offline_user_data_job) query = <<~QUERY SELECT offline_user_data_job.id, offline_user_data_job.status, offline_user_data_job.type, offline_user_data_job.failure_reason, offline_user_data_job.customer_match_user_list_metadata.user_list FROM offline_user_data_job WHERE offline_user_data_job.resource_name = '#{offline_user_data_job}' QUERY row = client.service.google_ads.search( customer_id: customer_id, query: query, ).first job = row.offline_user_data_job puts "Offline user data job ID #{job.id} with type '#{job.type}' has status: #{job.status}." case job.status when :SUCCESS print_customer_match_user_list(client, customer_id, job.customer_match_user_list_metadata.user_list) when :FAILED puts " Failure reason: #{job.failure_reason}" else puts " To check the status of the job periodically, use the following GAQL " \ "query with GoogleAdsService.search:" puts query end end
Perl
sub check_job_status() { my ($api_client, $customer_id, $offline_user_data_job_resource_name) = @_; my $search_query = "SELECT offline_user_data_job.resource_name, " . "offline_user_data_job.id, offline_user_data_job.status, " . "offline_user_data_job.type, offline_user_data_job.failure_reason, " . "offline_user_data_job.customer_match_user_list_metadata.user_list " . "FROM offline_user_data_job " . "WHERE offline_user_data_job.resource_name = " . "$offline_user_data_job_resource_name LIMIT 1"; my $search_request = Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsRequest ->new({ customerId => $customer_id, query => $search_query }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({ service => $google_ads_service, request => $search_request }); # The results have exactly one row. my $google_ads_row = $iterator->next; my $offline_user_data_job = $google_ads_row->{offlineUserDataJob}; my $status = $offline_user_data_job->{status}; printf "Offline user data job ID %d with type %s has status: %s.\n", $offline_user_data_job->{id}, $offline_user_data_job->{type}, $status; if ($status eq SUCCESS) { print_customer_match_user_list_info($api_client, $customer_id, $offline_user_data_job->{customerMatchUserListMetadata}{userList}); } elsif ($status eq FAILED) { print "Failure reason: $offline_user_data_job->{failure_reason}"; } elsif (grep /$status/, (PENDING, RUNNING)) { print "To check the status of the job periodically, use the following GAQL " . "query with the GoogleAdsService->search() method:\n$search_query\n"; } return 1; }
Per verificare la dimensione dell'elenco, puoi eseguire una query
user_list
.
Esempio di codice per eseguire query sulla risorsa user_list
Java
try (GoogleAdsServiceClient googleAdsServiceClient = googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) { // Creates a query that retrieves the user list. String query = String.format( "SELECT user_list.size_for_display, user_list.size_for_search " + "FROM user_list " + "WHERE user_list.resource_name = '%s'", userListResourceName); // Constructs the SearchGoogleAdsStreamRequest. SearchGoogleAdsStreamRequest request = SearchGoogleAdsStreamRequest.newBuilder() .setCustomerId(Long.toString(customerId)) .setQuery(query) .build(); // Issues the search stream request. ServerStream<SearchGoogleAdsStreamResponse> stream = googleAdsServiceClient.searchStreamCallable().call(request);
C#
// Get the GoogleAdsService. GoogleAdsServiceClient service = client.GetService(Services.V17.GoogleAdsService); // Creates a query that retrieves the user list. string query = "SELECT user_list.size_for_display, user_list.size_for_search " + "FROM user_list " + $"WHERE user_list.resource_name = '{userListResourceName}'"; // Issues a search stream request. service.SearchStream(customerId.ToString(), query, delegate (SearchGoogleAdsStreamResponse resp) { // Display the results. foreach (GoogleAdsRow userListRow in resp.Results) { UserList userList = userListRow.UserList; Console.WriteLine("The estimated number of users that the user list " + $"'{userList.ResourceName}' has is {userList.SizeForDisplay}" + $" for Display and {userList.SizeForSearch} for Search."); } } );
PHP
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient(); // Creates a query that retrieves the user list. $query = "SELECT user_list.size_for_display, user_list.size_for_search " . "FROM user_list " . "WHERE user_list.resource_name = '$userListResourceName'"; // Issues a search stream request. /** @var GoogleAdsServerStreamDecorator $stream */ $stream = $googleAdsServiceClient->searchStream( SearchGoogleAdsStreamRequest::build($customerId, $query) );
Python
googleads_service_client = client.get_service("GoogleAdsService") # Creates a query that retrieves the user list. query = f""" SELECT user_list.size_for_display, user_list.size_for_search FROM user_list WHERE user_list.resource_name = '{user_list_resource_name}'""" # Issues a search request. search_results = googleads_service_client.search( customer_id=customer_id, query=query )
Ruby
query = <<~EOQUERY SELECT user_list.size_for_display, user_list.size_for_search FROM user_list WHERE user_list.resource_name = #{user_list} EOQUERY response = client.service.google_ads.search_stream( customer_id: customer_id, query: query, )
Perl
# Create a query that retrieves the user list. my $search_query = "SELECT user_list.size_for_display, user_list.size_for_search " . "FROM user_list " . "WHERE user_list.resource_name = '$user_list_resource_name'"; # Create a search Google Ads stream request that will retrieve the user list. my $search_stream_request = Google::Ads::GoogleAds::V17::Services::GoogleAdsService::SearchGoogleAdsStreamRequest ->new({ customerId => $customer_id, query => $search_query, }); # Get the GoogleAdsService. my $google_ads_service = $api_client->GoogleAdsService(); my $search_stream_handler = Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({ service => $google_ads_service, request => $search_stream_request });
Per motivi di privacy, la dimensione dell'elenco di utenti viene visualizzata come zero finché l'elenco non ha almeno 1000 membri. Successivamente, le dimensioni vengono arrotondate alle due più significative cifre.
Gli errori durante l'esecuzione di un OfflineUserDataJob
possono essere recuperati tramite
il
offline_user_data_job
utilizzando il linguaggio di query di Google Ads. Tieni presente, tuttavia, che questo report non contiene
informazioni sulle corrispondenze non riuscite, poiché vengono confrontati solo gli hash
l'esecuzione di corrispondenze. Consulta la risoluzione dei problemi
se
che riscontrano problemi con gli elenchi di clienti.
Confronto con la UI di Google Ads
Un elenco potrebbe apparire più piccolo del previsto se visualizzato in Gestione segmenti di pubblico dall'interfaccia utente di Google Ads. Questa visualizzazione mostra il numero di utenti attivi nell'elenco. Per ulteriori informazioni, leggi questa risoluzione dei problemi .
Poiché possono essere necessarie fino a 24 ore prima che un elenco venga compilato con i membri,
potresti vedere un In Progress
nell'interfaccia utente di Google Ads se
vengono caricati in un elenco del segmento di pubblico più di una volta ogni 12 ore.
Scegli come target il mio elenco
Puoi scegliere come target il tuo elenco a livello di gruppo di annunci o di campagna. La è simile ad altri tipi di criteri di targeting nell'API.
Esempio di codice per indirizzare gli annunci in un gruppo di annunci a un elenco di utenti
Java
private String targetAdsInAdGroupToUserList( GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) { // Creates the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = AdGroupCriterion.newBuilder() .setAdGroup(ResourceNames.adGroup(customerId, adGroupId)) .setUserList(UserListInfo.newBuilder().setUserList(userList).build()) .build(); // Creates the operation. AdGroupCriterionOperation operation = AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build(); // Creates the ad group criterion service. try (AdGroupCriterionServiceClient adGroupCriterionServiceClient = googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) { // Adds the ad group criterion. MutateAdGroupCriteriaResponse response = adGroupCriterionServiceClient.mutateAdGroupCriteria( Long.toString(customerId), ImmutableList.of(operation)); // Gets and prints the results. String adGroupCriterionResourceName = response.getResults(0).getResourceName(); System.out.printf( "Successfully created ad group criterion with resource name '%s' " + "targeting user list with resource name '%s' with ad group with ID %d.%n", adGroupCriterionResourceName, userList, adGroupId); return adGroupCriterionResourceName; } }
C#
private string TargetAdsInAdGroupToUserList( GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName) { // Get the AdGroupCriterionService client. AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService (Services.V17.AdGroupCriterionService); // Create the ad group criterion targeting members of the user list. AdGroupCriterion adGroupCriterion = new AdGroupCriterion { AdGroup = ResourceNames.AdGroup(customerId, adGroupId), UserList = new UserListInfo { UserList = userListResourceName } }; // Create the operation. AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation { Create = adGroupCriterion }; // Add the ad group criterion, then print and return the new criterion's resource name. MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse = adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(), new[] { adGroupCriterionOperation }); string adGroupCriterionResourceName = mutateAdGroupCriteriaResponse.Results.First().ResourceName; Console.WriteLine("Successfully created ad group criterion with resource name " + $"'{adGroupCriterionResourceName}' targeting user list with resource name " + $"'{userListResourceName}' with ad group with ID {adGroupId}."); return adGroupCriterionResourceName; }
PHP
private static function targetAdsInAdGroupToUserList( GoogleAdsClient $googleAdsClient, int $customerId, int $adGroupId, string $userListResourceName ): string { // Creates the ad group criterion targeting members of the user list. $adGroupCriterion = new AdGroupCriterion([ 'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId), 'user_list' => new UserListInfo(['user_list' => $userListResourceName]) ]); // Creates the operation. $operation = new AdGroupCriterionOperation(); $operation->setCreate($adGroupCriterion); // Issues a mutate request to add an ad group criterion. $adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient(); /** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */ $adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria( MutateAdGroupCriteriaRequest::build($customerId, [$operation]) ); $adGroupCriterionResourceName = $adGroupCriterionResponse->getResults()[0]->getResourceName(); printf( "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.%s", $adGroupCriterionResourceName, $userListResourceName, $adGroupId, PHP_EOL ); return $adGroupCriterionResourceName; }
Python
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list_resource_name ): """Creates an ad group criterion that targets a user list with an ad group. Args: client: an initialized GoogleAdsClient instance. customer_id: a str client customer ID used to create an ad group criterion. ad_group_id: a str ID for an ad group used to create an ad group criterion that targets members of a user list. user_list_resource_name: a str resource name for a user list. Returns: a str resource name for an ad group criterion. """ ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation") # Creates the ad group criterion targeting members of the user list. ad_group_criterion = ad_group_criterion_operation.create ad_group_criterion.ad_group = client.get_service( "AdGroupService" ).ad_group_path(customer_id, ad_group_id) ad_group_criterion.user_list.user_list = user_list_resource_name ad_group_criterion_service = client.get_service("AdGroupCriterionService") response = ad_group_criterion_service.mutate_ad_group_criteria( customer_id=customer_id, operations=[ad_group_criterion_operation] ) resource_name = response.results[0].resource_name print( "Successfully created ad group criterion with resource name: " f"'{resource_name}' targeting user list with resource name: " f"'{user_list_resource_name}' and with ad group with ID " f"{ad_group_id}." ) return resource_name
Ruby
def target_ads_in_ad_group_to_user_list( client, customer_id, ad_group_id, user_list ) # Creates the ad group criterion targeting members of the user list. operation = client.operation.create_resource.ad_group_criterion do |agc| agc.ad_group = client.path.ad_group(customer_id, ad_group_id) agc.user_list = client.resource.user_list_info do |info| info.user_list = user_list end end # Issues a mutate request to create the ad group criterion. response = client.service.ad_group_criterion.mutate_ad_group_criteria( customer_id: customer_id, operations: [operation], ) ad_group_criterion_resource_name = response.results.first.resource_name puts "Successfully created ad group criterion with resource name " \ "'#{ad_group_criterion_resource_name}' targeting user list with resource name " \ "'#{user_list}' with ad group with ID #{ad_group_id}" ad_group_criterion_resource_name end
Perl
sub target_ads_in_ad_group_to_user_list { my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_; # Create the ad group criterion targeting members of the user list. my $ad_group_criterion = Google::Ads::GoogleAds::V17::Resources::AdGroupCriterion->new({ adGroup => Google::Ads::GoogleAds::V17::Utils::ResourceNames::ad_group( $customer_id, $ad_group_id ), userList => Google::Ads::GoogleAds::V17::Common::UserListInfo->new({ userList => $user_list_resource_name })}); # Create the operation. my $ad_group_criterion_operation = Google::Ads::GoogleAds::V17::Services::AdGroupCriterionService::AdGroupCriterionOperation ->new({ create => $ad_group_criterion }); # Add the ad group criterion, then print and return the new criterion's resource name. my $ad_group_criteria_response = $api_client->AdGroupCriterionService()->mutate({ customerId => $customer_id, operations => [$ad_group_criterion_operation]}); my $ad_group_criterion_resource_name = $ad_group_criteria_response->{results}[0]{resourceName}; printf "Successfully created ad group criterion with resource name '%s' " . "targeting user list with resource name '%s' with ad group with ID %d.\n", $ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id; return $ad_group_criterion_resource_name; }
Scegli come target più elenchi di clienti
Un crm_based_user_list
può essere combinato solo con un altro crm_based_user_list
quando utilizzi un logical_user_list
.
Tutti i criteri per crm_based_user_list
si applicano all'elenco di utenti risultante.