Вы можете использовать API Google Рекламы для загрузки конверсий по офлайн-звонкам в Google Рекламу, чтобы отслеживать, когда реклама приводит к телефонным звонкам, а когда эти телефонные звонки приводят к ценным действиям клиента.
Сопоставление с пользовательским интерфейсом Google Рекламы аналогично использованию источника конверсий «Загрузки» с последующим выбором «Конверсии по звонкам» .
Создать конверсию по звонку
Несколько вещей, которые следует учитывать при создании CallConversion
:
Вы должны заполнить поле
consent
объектаCallConversion
.Атрибут
partial_failure
UploadCallConversionsRequest
всегда должен иметь значениеtrue
. Следуйте рекомендациям по частичным сбоям при одновременной обработке допустимых и неудачных операций.Если вы столкнулись с ответным сообщением
TOO_RECENT_CONVERSION_ACTION
илиTOO_RECENT_CALL
на запрос преобразования загрузки, подождите 6 или 12 часов соответственно, прежде чем повторять неудачные строки.Импортированная статистика конверсий появится в вашем аккаунте Google Рекламы в течение 3 часов.
Если вы загружаете повторяющиеся конверсии (т. е.
CallConversion
с ранее загруженными идентификаторомcaller_id
,conversion_date_time
иconversion_action
), возвращается ошибкаCALL_CONVERSION_ALREADY_EXISTS
.- Если один запрос содержит несколько операций для одного и того же преобразования, возвращается ошибка
DUPLICATE_CALL_CONVERSION_IN_REQUEST
.
- Если один запрос содержит несколько операций для одного и того же преобразования, возвращается ошибка
Загрузите звонок-конверсию
Чтобы связать офлайн-конверсии по звонкам с действием-конверсией, вам потребуется следующая информация: идентификатор вызывающего абонента (номер телефона), дата и время конверсии, название ресурса действия-конверсии и, при необходимости, ценность конверсии и валюта для ConversionUploadService
. Более подробную информацию о различных входных данных можно найти в статье нашего Справочного центра . В примере кода также описаны форматы для различных входных данных.
Требования
Существует несколько требований, которые необходимо соблюдать при загрузке CallConversion
.
Чтобы избежать ошибки ConversionUploadError.INVALID_CONVERSION_ACTION
, атрибут conversion_action
должен ссылаться на ConversionAction
, где:
ConversionActionType
—UPLOAD_CALLS
.status
ConversionAction
—ENABLED
. В противном случае операция завершается с ошибкойNO_CONVERSION_ACTION_FOUND
.ConversionAction
существует в клиенте-конверсии Google Рекламы в аккаунте Google Рекламы, связанном с кликом.
Мы также рекомендуем установить для ConversionAction.category
категорию, которая лучше всего описывает ваши конверсии.
Кроме того, должны быть соблюдены следующие условия:
На момент звонка отслеживание конверсий было включено для клиента-конверсии Google Рекламы в аккаунте Google Рекламы, с которым был осуществлен звонок.
customer_id
вUploadCallConversionsRequest
должен быть идентификатором клиента , совершившего конверсию Google Рекламы, в аккаунте Google Рекламы, в котором был совершен звонок. В противном случае загрузка конверсии приведет к ошибкеConversionUploadError.INVALID_CUSTOMER_FOR_CALL
.conversion_value
должно быть больше или равно нулю.В поле
conversion_date_time
должен быть указан часовой пояс и форматyyyy-mm-dd HH:mm:ss+|-HH:mm
, например:2022-01-01 19:32:45-05:00
(игнорируя летнее время). время) . Часовой пояс может иметь любое допустимое значение: он не обязательно должен совпадать с часовым поясом учетной записи. Однако если вы планируете сравнивать загруженные данные о конверсиях с данными в пользовательском интерфейсе Google Рекламы, мы рекомендуем использовать тот же часовой пояс, что и в вашей учетной записи Google Рекламы, чтобы количество конверсий совпадало.
Пример кода
Ява
private void runExample( GoogleAdsClient googleAdsClient, long customerId, String conversionActionId, String callerId, String callStartDateTime, double conversionValue, Long conversionCustomVariableId, String conversionCustomVariableValue, ConsentStatus adUserDataConsent) { // Create a call conversion by specifying currency as USD. CallConversion.Builder conversionBuilder = CallConversion.newBuilder() .setConversionAction(conversionActionId) .setCallerId(callerId) .setCallStartDateTime(callStartDateTime) .setConversionValue(conversionValue) .setCurrencyCode("USD"); if (conversionCustomVariableId != null && conversionCustomVariableValue != null) { conversionBuilder.addCustomVariables( CustomVariable.newBuilder() .setConversionCustomVariable( ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId)) .setValue(conversionCustomVariableValue)); } // Sets the consent information, if provided. if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent)); } CallConversion conversion = conversionBuilder.build(); // Uploads the call conversion to the API. try (ConversionUploadServiceClient conversionUploadServiceClient = googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) { // Partial failure MUST be enabled for this request. // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadServiceClient.uploadCallConversions( UploadCallConversionsRequest.newBuilder() .setCustomerId(String.valueOf(customerId)) .setCustomerId(Long.toString(customerId)) .addConversions(conversion) .setPartialFailure(true) .build()); // Prints any partial failure errors returned. if (response.hasPartialFailureError()) { GoogleAdsFailure googleAdsFailure = ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError()); googleAdsFailure .getErrorsList() .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage())); throw new RuntimeException( "Partial failure occurred " + response.getPartialFailureError().getMessage()); } // Prints the result if valid. CallConversionResult result = response.getResults(0); System.out.printf( "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion" + " action with resource name '%'.%n", result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction()); } }
С#
public void Run(GoogleAdsClient client, long customerId, long conversionActionId, string callerId, string callStartTime, string conversionTime, double conversionValue, long? conversionCustomVariableId, string conversionCustomVariableValue, ConsentStatus? adUserDataConsent) { // Get the ConversionUploadService. ConversionUploadServiceClient conversionUploadService = client.GetService(Services.V18.ConversionUploadService); // Create a call conversion by specifying currency as USD. CallConversion callConversion = new CallConversion() { ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId), CallerId = callerId, CallStartDateTime = callStartTime, ConversionDateTime = conversionTime, ConversionValue = conversionValue, CurrencyCode = "USD", }; if (adUserDataConsent != null) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy // for details. callConversion.Consent = new Consent() { AdUserData = (ConsentStatus)adUserDataConsent }; } if (conversionCustomVariableId != null && !string.IsNullOrEmpty(conversionCustomVariableValue)) { callConversion.CustomVariables.Add(new CustomVariable() { ConversionCustomVariable = ResourceNames.ConversionCustomVariable( customerId, conversionCustomVariableId.Value), Value = conversionCustomVariableValue }); } UploadCallConversionsRequest request = new UploadCallConversionsRequest() { CustomerId = customerId.ToString(), Conversions = { callConversion }, PartialFailure = true }; try { // Issues a request to upload the call conversion. The partialFailure parameter // is set to true, and validateOnly parameter to false as required by this method // call. // NOTE: This request contains a single conversion as a demonstration. However, if // you have multiple conversions to upload, it's best to upload multiple conversions // per request instead of sending a separate request per conversion. See the // following for per-request limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service UploadCallConversionsResponse response = conversionUploadService.UploadCallConversions(request); // Since we set partialFailure = true, we can retrieve error messages (if any) from // the operation response. if (response.PartialFailureError != null) { Console.WriteLine("Call conversion upload failed."); // Retrieves the errors from the partial failure and prints them. List<GoogleAdsError> errors = response.PartialFailure.GetErrorsByOperationIndex(0); foreach (GoogleAdsError error in errors) { Console.WriteLine($"Operation failed with error: {error}."); } } else { // Prints the result. CallConversionResult uploadedCallConversion = response.Results[0]; Console.WriteLine($"Uploaded call conversion that occurred at " + $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " + $"'{uploadedCallConversion.CallerId}' to the conversion action with " + $"resource name '{uploadedCallConversion.ConversionAction}'."); } } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
public static function runExample( GoogleAdsClient $googleAdsClient, int $customerId, int $conversionActionId, string $callerId, string $callStartDateTime, string $conversionDateTime, float $conversionValue, ?string $conversionCustomVariableId, ?string $conversionCustomVariableValue, ?int $adUserDataConsent ) { // Creates a call conversion by specifying currency as USD. $callConversion = new CallConversion([ 'conversion_action' => ResourceNames::forConversionAction($customerId, $conversionActionId), 'caller_id' => $callerId, 'call_start_date_time' => $callStartDateTime, 'conversion_date_time' => $conversionDateTime, 'conversion_value' => $conversionValue, 'currency_code' => 'USD' ]); if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) { $callConversion->setCustomVariables([new CustomVariable([ 'conversion_custom_variable' => ResourceNames::forConversionCustomVariable( $customerId, $conversionCustomVariableId ), 'value' => $conversionCustomVariableValue ])]); } // Sets the consent information, if provided. if (!empty($adUserDataConsent)) { // Specifies whether user consent was obtained for the data you are uploading. See // https://www.google.com/about/company/user-consent-policy for details. $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent])); } // Issues a request to upload the call conversion. $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient(); // NOTE: This request contains a single conversion as a demonstration. However, if you have // multiple conversions to upload, it's best to upload multiple conversions per request // instead of sending a separate request per conversion. See the following for per-request // limits: // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service $response = $conversionUploadServiceClient->uploadCallConversions( // Partial failure MUST be enabled for this request. UploadCallConversionsRequest::build($customerId, [$callConversion], true) ); // Prints the status message if any partial failure error is returned. // Note: The details of each partial failure error are not printed here, you can refer to // the example HandlePartialFailure.php to learn more. if ($response->hasPartialFailureError()) { printf( "Partial failures occurred: '%s'.%s", $response->getPartialFailureError()->getMessage(), PHP_EOL ); } else { // Prints the result if exists. /** @var CallConversionResult $uploadedCallConversion */ $uploadedCallConversion = $response->getResults()[0]; printf( "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the " . "conversion action with resource name '%s'.%s", $uploadedCallConversion->getCallStartDateTime(), $uploadedCallConversion->getCallerId(), $uploadedCallConversion->getConversionAction(), PHP_EOL ); } }
Питон
def main( client, customer_id, conversion_action_id, caller_id, call_start_date_time, conversion_date_time, conversion_value, conversion_custom_variable_id, conversion_custom_variable_value, ad_user_data_consent, ): """Imports offline call conversion values for calls related to your ads. Args: client: An initialized GoogleAdsClient instance. customer_id: The client customer ID string. conversion_action_id: The ID of the conversion action to upload to. caller_id: The caller ID from which this call was placed. Caller ID is expected to be in E.164 format with preceding '+' sign, e.g. '+18005550100'. call_start_date_time: The date and time at which the call occurred. The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_date_time: The the date and time of the conversion (should be after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm', e.g. '2021-01-01 12:32:45-08:00'. conversion_value: The conversion value in the desired currency. conversion_custom_variable_id: The ID of the conversion custom variable to associate with the upload. conversion_custom_variable_value: The str value of the conversion custom variable to associate with the upload. ad_user_data_consent: The consent status for ad user data for all members in the job. """ # Get the ConversionUploadService client. conversion_upload_service = client.get_service("ConversionUploadService") # Create a call conversion in USD currency. call_conversion = client.get_type("CallConversion") call_conversion.conversion_action = client.get_service( "ConversionActionService" ).conversion_action_path(customer_id, conversion_action_id) call_conversion.caller_id = caller_id call_conversion.call_start_date_time = call_start_date_time call_conversion.conversion_date_time = conversion_date_time call_conversion.conversion_value = conversion_value call_conversion.currency_code = "USD" if conversion_custom_variable_id and conversion_custom_variable_value: conversion_custom_variable = client.get_type("CustomVariable") conversion_custom_variable.conversion_custom_variable = ( conversion_custom_variable_id ) conversion_custom_variable.value = conversion_custom_variable_value call_conversion.custom_variables.append(conversion_custom_variable) # Specifies whether user consent was obtained for the data you are # uploading. For more details. see: # https://www.google.com/about/company/user-consent-policy if ad_user_data_consent: call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[ ad_user_data_consent ] # Issue a request to upload the call conversion. # Partial failure MUST be enabled for this request. request = client.get_type("UploadCallConversionsRequest") request.customer_id = customer_id request.conversions = [call_conversion] request.partial_failure = True # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service upload_call_conversions_response = ( conversion_upload_service.upload_call_conversions(request=request) ) # Print any partial errors returned. if upload_call_conversions_response.partial_failure_error: print( "Partial error occurred: " f"'{upload_call_conversions_response.partial_failure_error.message}'" ) # Print the result if valid. uploaded_call_conversion = upload_call_conversions_response.results[0] if uploaded_call_conversion.call_start_date_time: print( "Uploaded call conversion that occurred at " f"'{uploaded_call_conversion.call_start_date_time}' " f"for caller ID '{uploaded_call_conversion.caller_id}' " "to the conversion action with resource name " f"'{uploaded_call_conversion.conversion_action}'." )
Руби
def upload_call_conversion( customer_id, conversion_action_id, caller_id, call_start_date_time, conversion_date_time, conversion_value, conversion_custom_variable_id, conversion_custom_variable_value, ad_user_data_consent) # GoogleAdsClient will read a config file from # ENV['HOME']/google_ads_config.rb when called without parameters client = Google::Ads::GoogleAds::GoogleAdsClient.new # Create a call conversion by specifying currency as USD. call_conversion = client.resource.call_conversion do |c| c.conversion_action = client.path.conversion_action( customer_id, conversion_action_id) c.caller_id = caller_id c.call_start_date_time = call_start_date_time c.conversion_date_time = conversion_date_time c.conversion_value = conversion_value c.currency_code = "USD" if conversion_custom_variable_id && conversion_custom_variable_value c.custom_variables << client.resource.custom_variable do |cv| cv.conversion_custom_variable = client.path.conversion_custom_variable( customer_id, conversion_custom_variable_id) cv.value = conversion_custom_variable_value end end unless ad_user_data_consent.nil? c.consent = client.resource.consent do |c| # Specifies whether user consent was obtained for the data you are # uploading. For more details, see: # https://www.google.com/about/company/user-consent-policy c.ad_user_data = ad_user_data_consent end end end # Issues a request to upload the call conversion. response = client.service.conversion_upload.upload_call_conversions( customer_id: customer_id, # NOTE: This request only uploads a single conversion, but if you have # multiple conversions to upload, it's most efficient to upload them in a # single request. See the following for per-request limits for reference: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service conversions: [call_conversion], partial_failure: true ) # Prints errors if any partial failure error is returned. if response.partial_failure_error failures = client.decode_partial_failure_error(response.partial_failure_error) failures.each do |failure| failure.errors.each do |error| human_readable_error_path = error .location .field_path_elements .map { |location_info| if location_info.index "#{location_info.field_name}[#{location_info.index}]" else "#{location_info.field_name}" end }.join(" > ") errmsg = "error occured while adding operations " \ "#{human_readable_error_path}" \ " with value: #{error.trigger.string_value}" \ " because #{error.message.downcase}" puts errmsg end end else # Print the result if valid. uploaded_call_conversion = response.results.first puts "Uploaded call conversion that occurred at " \ "#{uploaded_call_conversion.call_start_date_time} " \ "for caller ID " \ "#{uploaded_call_conversion.caller_id} " \ "to the conversion action with resource name " \ "#{uploaded_call_conversion.conversion_action}" end end
Перл
sub upload_call_conversion { my ( $api_client, $customer_id, $conversion_action_id, $caller_id, $call_start_date_time, $conversion_date_time, $conversion_value, $conversion_custom_variable_id, $conversion_custom_variable_value, $ad_user_data_consent ) = @_; # Create a call conversion by specifying currency as USD. my $call_conversion = Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CallConversion ->new({ conversionAction => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_action( $customer_id, $conversion_action_id ), callerId => $caller_id, callStartDateTime => $call_start_date_time, conversionDateTime => $conversion_date_time, conversionValue => $conversion_value, currencyCode => "USD" }); if ($conversion_custom_variable_id && $conversion_custom_variable_value) { $call_conversion->{customVariables} = [ Google::Ads::GoogleAds::V18::Services::ConversionUploadService::CustomVariable ->new({ conversionCustomVariable => Google::Ads::GoogleAds::V18::Utils::ResourceNames::conversion_custom_variable( $customer_id, $conversion_custom_variable_id ), value => $conversion_custom_variable_value })]; } # Set the consent information, if provided. if ($ad_user_data_consent) { # Specify whether user consent was obtained for the data you are uploading. # See https://www.google.com/about/company/user-consent-policy for details. $call_conversion->{consent} = Google::Ads::GoogleAds::V18::Common::Consent->new({ adUserData => $ad_user_data_consent }); } # Issue a request to upload the call conversion. # NOTE: This request contains a single conversion as a demonstration. # However, if you have multiple conversions to upload, it's best to # upload multiple conversions per request instead of sending a separate # request per conversion. See the following for per-request limits: # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service my $upload_call_conversions_response = $api_client->ConversionUploadService()->upload_call_conversions({ customerId => $customer_id, conversions => [$call_conversion], partialFailure => "true" }); # Print any partial errors returned. if ($upload_call_conversions_response->{partialFailureError}) { printf "Partial error encountered: '%s'.\n", $upload_call_conversions_response->{partialFailureError}{message}; } # Print the result if valid. my $uploaded_call_conversion = $upload_call_conversions_response->{results}[0]; if (%$uploaded_call_conversion) { printf "Uploaded call conversion that occurred at '%s' " . "for caller ID '%s' to the conversion action with resource name '%s'.\n", $uploaded_call_conversion->{callStartDateTime}, $uploaded_call_conversion->{callerId}, $uploaded_call_conversion->{conversionAction}; } return 1; }