Samodzielnie ustawiaj stawki

Stawki można ustawiać na różnych poziomach hierarchii kampanii: kampanii, grupy reklam lub kryterium grupy reklam. Stawka ustawiona na niższym poziomie zastępuje te ustawione na wyższych poziomach. Na przykład stawka ustawiona w poszczególnej grupie reklam w ramach kampanii zastąpi stawkę strategii ustalania stawek na poziomie kampanii.

Aktualizuj stawki

Możesz jednocześnie ustawiać wiele stawek różnych typów, np. cpc_bid_microscpm_bid_micros, ale używana jest tylko stawka odpowiednia dla wybranego typu strategii ustalania stawek.

Podczas aktualizowania stawek możesz uwzględnić tylko te, które chcesz zmienić. Google Ads zaktualizuje te stawki, ale nie zmieni, nie doda ani nie usunie innych stawek.

Ten przykład kodu aktualizuje stawkę CPC dotychczasowej grupy reklam.

Java

public static void main(String[] args) {
  UpdateAdGroupParams params = new UpdateAdGroupParams();
  if (!params.parseArguments(args)) {

    // Either pass the required parameters for this example on the command line, or insert them
    // into the code here. See the parameter class definition above for descriptions.
    params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
    params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");
    params.cpcBidMicroAmount = Long.parseLong("INSERT_CPC_BID_MICRO_AMOUNT_HERE");
  }

  GoogleAdsClient googleAdsClient = null;
  try {
    googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
  } catch (FileNotFoundException fnfe) {
    System.err.printf(
        "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
    System.exit(1);
  } catch (IOException ioe) {
    System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
    System.exit(1);
  }

  try {
    new UpdateAdGroup()
        .runExample(
            googleAdsClient, params.customerId, params.adGroupId, params.cpcBidMicroAmount);
  } catch (GoogleAdsException gae) {
    // GoogleAdsException is the base class for most exceptions thrown by an API request.
    // Instances of this exception have a message and a GoogleAdsFailure that contains a
    // collection of GoogleAdsErrors that indicate the underlying causes of the
    // GoogleAdsException.
    System.err.printf(
        "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
        gae.getRequestId());
    int i = 0;
    for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
      System.err.printf("  Error %d: %s%n", i++, googleAdsError);
    }
    System.exit(1);
  }
}
      

C#

public void Run(GoogleAdsClient client, long customerId, long adGroupId,
    long? cpcBidMicroAmount)
{
    AdGroupServiceClient adGroupService = client.GetService(Services.V19.AdGroupService);

    // Create an ad group with the specified ID.
    AdGroup adGroup = new AdGroup();
    adGroup.ResourceName = ResourceNames.AdGroup(customerId, adGroupId);

    // Pause the ad group.
    adGroup.Status = AdGroupStatusEnum.Types.AdGroupStatus.Paused;

    // Update the CPC bid if specified.
    if (cpcBidMicroAmount != null)
    {
        adGroup.CpcBidMicros = cpcBidMicroAmount.Value;
    }

    // Create the operation.
    AdGroupOperation operation = new AdGroupOperation()
    {
        Update = adGroup,
        UpdateMask = FieldMasks.AllSetFieldsOf(adGroup)
    };

    try
    {
        // Update the ad group.
        MutateAdGroupsResponse retVal = adGroupService.MutateAdGroups(
            customerId.ToString(), new AdGroupOperation[] { operation });

        // Display the results.
        MutateAdGroupResult adGroupResult = retVal.Results[0];

        Console.WriteLine($"Ad group with resource name '{adGroupResult.ResourceName}' " +
            "was updated.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
      

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $adGroupId,
    $bidMicroAmount
) {
    // Creates an ad group object with the specified resource name and other changes.
    $adGroup = new AdGroup([
        'resource_name' => ResourceNames::forAdGroup($customerId, $adGroupId),
        'cpc_bid_micros' => $bidMicroAmount,
        'status' => AdGroupStatus::PAUSED
    ]);

    // Constructs an operation that will update the ad group with the specified resource name,
    // using the FieldMasks utility to derive the update mask. This mask tells the Google Ads
    // API which attributes of the ad group you want to change.
    $adGroupOperation = new AdGroupOperation();
    $adGroupOperation->setUpdate($adGroup);
    $adGroupOperation->setUpdateMask(FieldMasks::allSetFieldsOf($adGroup));

    // Issues a mutate request to update the ad group.
    $adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
    $response = $adGroupServiceClient->mutateAdGroups(MutateAdGroupsRequest::build(
        $customerId,
        [$adGroupOperation]
    ));

    // Prints the resource name of the updated ad group.
    /** @var AdGroup $updatedAdGroup */
    $updatedAdGroup = $response->getResults()[0];
    printf(
        "Updated ad group with resource name: '%s'%s",
        $updatedAdGroup->getResourceName(),
        PHP_EOL
    );
}
      

Python

def main(client, customer_id, ad_group_id, cpc_bid_micro_amount):
    ad_group_service = client.get_service("AdGroupService")

    # Create ad group operation.
    ad_group_operation = client.get_type("AdGroupOperation")
    ad_group = ad_group_operation.update
    ad_group.resource_name = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    ad_group.status = client.enums.AdGroupStatusEnum.PAUSED
    ad_group.cpc_bid_micros = cpc_bid_micro_amount
    client.copy_from(
        ad_group_operation.update_mask,
        protobuf_helpers.field_mask(None, ad_group._pb),
    )

    # Update the ad group.
    ad_group_response = ad_group_service.mutate_ad_groups(
        customer_id=customer_id, operations=[ad_group_operation]
    )

    print(f"Updated ad group {ad_group_response.results[0].resource_name}.")
      

Ruby

def update_ad_group(customer_id, ad_group_id, bid_micro_amount)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  resource_name = client.path.ad_group(customer_id, ad_group_id)

  operation = client.operation.update_resource.ad_group(resource_name) do |ag|
    ag.status = :PAUSED
    ag.cpc_bid_micros = bid_micro_amount
  end

  response = client.service.ad_group.mutate_ad_groups(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Ad group with resource name = '#{response.results.first.resource_name}' was updated."
end
      

Perl

sub update_ad_group {
  my ($api_client, $customer_id, $ad_group_id, $cpc_bid_micro_amount) = @_;

  # Create an ad group with the proper resource name and any other changes.
  my $ad_group = Google::Ads::GoogleAds::V19::Resources::AdGroup->new({
      resourceName =>
        Google::Ads::GoogleAds::V19::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
        ),
      status       => PAUSED,
      cpcBidMicros => $cpc_bid_micro_amount
    });

  # Create an ad group operation for update, using the FieldMasks utility to
  # derive the update mask.
  my $ad_group_operation =
    Google::Ads::GoogleAds::V19::Services::AdGroupService::AdGroupOperation->
    new({
      update     => $ad_group,
      updateMask => all_set_fields_of($ad_group)});

  # Update the ad group.
  my $ad_groups_response = $api_client->AdGroupService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_operation]});

  printf "Updated ad group with resource name: '%s'.\n",
    $ad_groups_response->{results}[0]{resourceName};

  return 1;
}
      

Usuwanie stawek

Aby usunąć stawkę, zmień jej wartość na null.

Wymiary kryteriów sieci reklamowej

W przypadku reklam wyświetlanych w sieci reklamowej jest kilka różnych zakresów, w których można ustawić stawkę grupy reklam. Jeśli w różnych wymiarach ustawisz kilka stawek, możesz użyć pola display_custom_bid_dimension, aby określić wymiar, którego ma dotyczyć stawka bezwzględna. Reklamy w sieci wyszukiwania zawsze korzystają ze stawek za słowo kluczowe.

Możesz też ustawić dostosowanie stawek, które ma być używane, gdy kryterium nie należy do wymiaru ustalania stawek bezwzględnej. Dostęp do niego można uzyskać za pomocą pola bid_modifier w kryterium grupy reklam.