--- v17/services/audience_insights_service.proto 2024-08-07 19:50:30.000000000 +0000 +++ v18/services/audience_insights_service.proto 2024-10-16 17:56:30.000000000 +0000 @@ -1,721 +1,818 @@ // Copyright 2024 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; -package google.ads.googleads.v17.services; +package google.ads.googleads.v18.services; -import "google/ads/googleads/v17/common/criteria.proto"; -import "google/ads/googleads/v17/common/dates.proto"; -import "google/ads/googleads/v17/enums/audience_insights_dimension.proto"; +import "google/ads/googleads/v18/common/criteria.proto"; +import "google/ads/googleads/v18/common/dates.proto"; +import "google/ads/googleads/v18/enums/audience_insights_dimension.proto"; +import "google/ads/googleads/v18/enums/audience_insights_marketing_objective.proto"; import "google/api/annotations.proto"; import "google/api/client.proto"; import "google/api/field_behavior.proto"; -option csharp_namespace = "Google.Ads.GoogleAds.V17.Services"; -option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v17/services;services"; +option csharp_namespace = "Google.Ads.GoogleAds.V18.Services"; +option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v18/services;services"; option java_multiple_files = true; option java_outer_classname = "AudienceInsightsServiceProto"; -option java_package = "com.google.ads.googleads.v17.services"; +option java_package = "com.google.ads.googleads.v18.services"; option objc_class_prefix = "GAA"; -option php_namespace = "Google\\Ads\\GoogleAds\\V17\\Services"; -option ruby_package = "Google::Ads::GoogleAds::V17::Services"; +option php_namespace = "Google\\Ads\\GoogleAds\\V18\\Services"; +option ruby_package = "Google::Ads::GoogleAds::V18::Services"; // Proto file describing the audience insights service. // Audience Insights Service helps users find information about groups of // people and how they can be reached with Google Ads. Accessible to // allowlisted customers only. service AudienceInsightsService { option (google.api.default_host) = "googleads.googleapis.com"; option (google.api.oauth_scopes) = "https://www.googleapis.com/auth/adwords"; // Creates a saved report that can be viewed in the Insights Finder tool. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [FieldError]() // [HeaderError]() // [InternalError]() // [QuotaError]() // [RangeError]() // [RequestError]() rpc GenerateInsightsFinderReport(GenerateInsightsFinderReportRequest) returns (GenerateInsightsFinderReportResponse) { option (google.api.http) = { - post: "/v17/customers/{customer_id=*}:generateInsightsFinderReport" + post: "/v18/customers/{customer_id=*}:generateInsightsFinderReport" body: "*" }; option (google.api.method_signature) = "customer_id,baseline_audience,specific_audience"; } // Searches for audience attributes that can be used to generate insights. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [FieldError]() // [HeaderError]() // [InternalError]() // [QuotaError]() // [RangeError]() // [RequestError]() rpc ListAudienceInsightsAttributes(ListAudienceInsightsAttributesRequest) returns (ListAudienceInsightsAttributesResponse) { option (google.api.http) = { - post: "/v17/customers/{customer_id=*}:searchAudienceInsightsAttributes" + post: "/v18/customers/{customer_id=*}:searchAudienceInsightsAttributes" body: "*" }; option (google.api.method_signature) = "customer_id,dimensions,query_text"; } // Lists date ranges for which audience insights data can be requested. // // List of thrown errors: // [AuthenticationError]() // [AuthorizationError]() // [FieldError]() // [HeaderError]() // [InternalError]() // [QuotaError]() // [RangeError]() // [RequestError]() rpc ListInsightsEligibleDates(ListInsightsEligibleDatesRequest) returns (ListInsightsEligibleDatesResponse) { option (google.api.http) = { - post: "/v17/audienceInsights:listInsightsEligibleDates" + post: "/v18/audienceInsights:listInsightsEligibleDates" body: "*" }; } // Returns a collection of attributes that are represented in an audience of // interest, with metrics that compare each attribute's share of the audience // with its share of a baseline audience. // // List of thrown errors: // [AudienceInsightsError]() // [AuthenticationError]() // [AuthorizationError]() // [FieldError]() // [HeaderError]() // [InternalError]() // [QuotaError]() // [RangeError]() // [RequestError]() rpc GenerateAudienceCompositionInsights( GenerateAudienceCompositionInsightsRequest) returns (GenerateAudienceCompositionInsightsResponse) { option (google.api.http) = { - post: "/v17/customers/{customer_id=*}:generateAudienceCompositionInsights" + post: "/v18/customers/{customer_id=*}:generateAudienceCompositionInsights" body: "*" }; option (google.api.method_signature) = "customer_id,audience,dimensions"; } // Returns a collection of targeting insights (e.g. targetable audiences) that // are relevant to the requested audience. // // List of thrown errors: // [AudienceInsightsError]() // [AuthenticationError]() // [AuthorizationError]() // [FieldError]() // [HeaderError]() // [InternalError]() // [QuotaError]() // [RangeError]() // [RequestError]() rpc GenerateSuggestedTargetingInsights( GenerateSuggestedTargetingInsightsRequest) returns (GenerateSuggestedTargetingInsightsResponse) { option (google.api.http) = { - post: "/v17/customers/{customer_id=*}:generateSuggestedTargetingInsights" + post: "/v18/customers/{customer_id=*}:generateSuggestedTargetingInsights" body: "*" }; - option (google.api.method_signature) = "customer_id,audience"; } // Returns a collection of audience attributes along with estimates of the // overlap between their potential YouTube reach and that of a given input // attribute. // // List of thrown errors: // [AudienceInsightsError]() // [AuthenticationError]() // [AuthorizationError]() // [FieldError]() // [HeaderError]() // [InternalError]() // [QuotaError]() // [RangeError]() // [RequestError]() rpc GenerateAudienceOverlapInsights(GenerateAudienceOverlapInsightsRequest) returns (GenerateAudienceOverlapInsightsResponse) { option (google.api.http) = { - post: "/v17/customers/{customer_id=*}:generateAudienceOverlapInsights" + post: "/v18/customers/{customer_id=*}:generateAudienceOverlapInsights" body: "*" }; option (google.api.method_signature) = "customer_id,country_location,primary_attribute,dimensions"; } + + // Returns potential reach metrics for targetable audiences. + // + // This method helps answer questions like "How many Men aged 18+ interested + // in Camping can be reached on YouTube?" + // + // List of thrown errors: + // [AudienceInsightsError]() + // [AuthenticationError]() + // [AuthorizationError]() + // [FieldError]() + // [HeaderError]() + // [InternalError]() + // [QuotaError]() + // [RangeError]() + // [RequestError]() + rpc GenerateTargetingSuggestionMetrics( + GenerateTargetingSuggestionMetricsRequest) + returns (GenerateTargetingSuggestionMetricsResponse) { + option (google.api.http) = { + post: "/v18/customers/{customer_id=*}:generateTargetingSuggestionMetrics" + body: "*" + }; + option (google.api.method_signature) = "customer_id,audiences"; + } } // Request message for -// [AudienceInsightsService.GenerateInsightsFinderReport][google.ads.googleads.v17.services.AudienceInsightsService.GenerateInsightsFinderReport]. +// [AudienceInsightsService.GenerateInsightsFinderReport][google.ads.googleads.v18.services.AudienceInsightsService.GenerateInsightsFinderReport]. message GenerateInsightsFinderReportRequest { // Required. The ID of the customer. string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; // Required. A baseline audience for this report, typically all people in a // region. BasicInsightsAudience baseline_audience = 2 [(google.api.field_behavior) = REQUIRED]; // Required. The specific audience of interest for this report. The insights // in the report will be based on attributes more prevalent in this audience // than in the report's baseline audience. BasicInsightsAudience specific_audience = 3 [(google.api.field_behavior) = REQUIRED]; // The name of the customer being planned for. This is a user-defined value. string customer_insights_group = 4; } // The response message for -// [AudienceInsightsService.GenerateInsightsFinderReport][google.ads.googleads.v17.services.AudienceInsightsService.GenerateInsightsFinderReport], +// [AudienceInsightsService.GenerateInsightsFinderReport][google.ads.googleads.v18.services.AudienceInsightsService.GenerateInsightsFinderReport], // containing the shareable URL for the report. message GenerateInsightsFinderReportResponse { // An HTTPS URL providing a deep link into the Insights Finder UI with the // report inputs filled in according to the request. string saved_report_url = 1; } // Request message for -// [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateAudienceCompositionInsights]. +// [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateAudienceCompositionInsights]. message GenerateAudienceCompositionInsightsRequest { // Required. The ID of the customer. string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; // Required. The audience of interest for which insights are being requested. InsightsAudience audience = 2 [(google.api.field_behavior) = REQUIRED]; // The baseline audience to which the audience of interest is being // compared. InsightsAudience baseline_audience = 6; // The one-month range of historical data to use for insights, in the format // "yyyy-mm". If unset, insights will be returned for the last thirty days of // data. string data_month = 3; // Required. The audience dimensions for which composition insights should be // returned. - repeated google.ads.googleads.v17.enums.AudienceInsightsDimensionEnum + repeated google.ads.googleads.v18.enums.AudienceInsightsDimensionEnum .AudienceInsightsDimension dimensions = 4 [(google.api.field_behavior) = REQUIRED]; // The name of the customer being planned for. This is a user-defined value. string customer_insights_group = 5; } // Response message for -// [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateAudienceCompositionInsights]. +// [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateAudienceCompositionInsights]. message GenerateAudienceCompositionInsightsResponse { // The contents of the insights report, organized into sections. // Each section is associated with one of the AudienceInsightsDimension values // in the request. There may be more than one section per dimension. repeated AudienceCompositionSection sections = 1; } // Request message for -// [AudienceInsightsService.GenerateSuggestedTargetingInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateSuggestedTargetingInsights]. +// [AudienceInsightsService.GenerateSuggestedTargetingInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateSuggestedTargetingInsights]. message GenerateSuggestedTargetingInsightsRequest { // Required. The ID of the customer. string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; - // Required. The audience of interest for which insights are being requested. - InsightsAudience audience = 2 [(google.api.field_behavior) = REQUIRED]; - - // Optional. The baseline audience. The default, if unspecified, is all - // people in the same country as the audience of interest. - InsightsAudience baseline_audience = 3 - [(google.api.field_behavior) = OPTIONAL]; - - // Optional. The one-month range of historical data to use for insights, in - // the format "yyyy-mm". If unset, insights will be returned for the last - // thirty days of data. - string data_month = 4 [(google.api.field_behavior) = OPTIONAL]; - // Optional. The name of the customer being planned for. This is a // user-defined value. string customer_insights_group = 5 [(google.api.field_behavior) = OPTIONAL]; + + // Required. The audience to get suggestions for. + oneof audience_input { + // Provide a seed audience to get suggestions for. + InsightsAudienceDefinition audience_definition = 6; + + // Provide a text description of an audience to get AI-generated targeting + // suggestions. This can take around 5 or more seconds to complete. + InsightsAudienceDescription audience_description = 7; + } } // Response message for -// [AudienceInsightsService.GenerateSuggestedTargetingInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateSuggestedTargetingInsights]. +// [AudienceInsightsService.GenerateSuggestedTargetingInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateSuggestedTargetingInsights]. message GenerateSuggestedTargetingInsightsResponse { // Suggested insights for targetable audiences. repeated TargetingSuggestionMetrics suggestions = 1; } // A suggested targetable audience relevant to the requested audience. message TargetingSuggestionMetrics { // Suggested location targeting. These attributes all have dimension // GEO_TARGET_COUNTRY or SUB_COUNTRY_LOCATION repeated AudienceInsightsAttributeMetadata locations = 1; // Suggested age targeting; may be empty indicating no age targeting. - repeated google.ads.googleads.v17.common.AgeRangeInfo age_ranges = 2; + repeated google.ads.googleads.v18.common.AgeRangeInfo age_ranges = 2; // Suggested gender targeting. If present, this attribute has dimension // GENDER. - google.ads.googleads.v17.common.GenderInfo gender = 3; + google.ads.googleads.v18.common.GenderInfo gender = 3; + + // A Parental Status value (parent, or not a parent). + google.ads.googleads.v18.common.ParentalStatusInfo parental_status = 8; // Suggested audience segments to target. These attributes all have dimension // AFFINITY_USER_INTEREST or IN_MARKET_USER_INTEREST repeated AudienceInsightsAttributeMetadata user_interests = 4; // The fraction (from 0 to 1 inclusive) of the requested audience that can be // reached using the suggested targeting. double coverage = 5; // The ratio of coverage to the coverage of the baseline audience or zero if // this ratio is undefined or is not meaningful. double index = 6; // The approximate estimated number of people that can be reached on YouTube // using this targeting. int64 potential_youtube_reach = 7; } // Request message for -// [AudienceInsightsService.ListAudienceInsightsAttributes][google.ads.googleads.v17.services.AudienceInsightsService.ListAudienceInsightsAttributes]. +// [AudienceInsightsService.ListAudienceInsightsAttributes][google.ads.googleads.v18.services.AudienceInsightsService.ListAudienceInsightsAttributes]. message ListAudienceInsightsAttributesRequest { // Required. The ID of the customer. string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; // Required. The types of attributes to be returned. - repeated google.ads.googleads.v17.enums.AudienceInsightsDimensionEnum + repeated google.ads.googleads.v18.enums.AudienceInsightsDimensionEnum .AudienceInsightsDimension dimensions = 2 [(google.api.field_behavior) = REQUIRED]; // Required. A free text query. If the requested dimensions include // Attributes CATEGORY or KNOWLEDGE_GRAPH, then the attributes returned for // those dimensions will match or be related to this string. For other // dimensions, this field is ignored and all available attributes are // returned. string query_text = 3 [(google.api.field_behavior) = REQUIRED]; // The name of the customer being planned for. This is a user-defined value. string customer_insights_group = 4; // If SUB_COUNTRY_LOCATION attributes are one of the requested dimensions and // this field is present, then the SUB_COUNTRY_LOCATION attributes returned // will be located in these countries. If this field is absent, then location // attributes are not filtered by country. Setting this field when // SUB_COUNTRY_LOCATION attributes are not requested will return an error. - repeated google.ads.googleads.v17.common.LocationInfo + repeated google.ads.googleads.v18.common.LocationInfo location_country_filters = 5; // If present, potential YouTube reach estimates within the specified market // will be returned for attributes for which they are available. Reach is // only available for the AGE_RANGE, GENDER, AFFINITY_USER_INTEREST and // IN_MARKET_USER_INTEREST dimensions, and may not be available for every // attribute of those dimensions in every market. - google.ads.googleads.v17.common.LocationInfo youtube_reach_location = 6; + google.ads.googleads.v18.common.LocationInfo youtube_reach_location = 6; } // Response message for -// [AudienceInsightsService.ListAudienceInsightsAttributes][google.ads.googleads.v17.services.AudienceInsightsService.ListAudienceInsightsAttributes]. +// [AudienceInsightsService.ListAudienceInsightsAttributes][google.ads.googleads.v18.services.AudienceInsightsService.ListAudienceInsightsAttributes]. message ListAudienceInsightsAttributesResponse { // The attributes matching the search query. repeated AudienceInsightsAttributeMetadata attributes = 1; } // Request message for -// [AudienceInsightsService.ListInsightsEligibleDates][google.ads.googleads.v17.services.AudienceInsightsService.ListInsightsEligibleDates]. +// [AudienceInsightsService.ListInsightsEligibleDates][google.ads.googleads.v18.services.AudienceInsightsService.ListInsightsEligibleDates]. message ListInsightsEligibleDatesRequest {} // Response message for -// [AudienceInsightsService.ListInsightsEligibleDates][google.ads.googleads.v17.services.AudienceInsightsService.ListInsightsEligibleDates]. +// [AudienceInsightsService.ListInsightsEligibleDates][google.ads.googleads.v18.services.AudienceInsightsService.ListInsightsEligibleDates]. message ListInsightsEligibleDatesResponse { // The months for which AudienceInsights data is currently // available, each represented as a string in the form "YYYY-MM". repeated string data_months = 1; // The actual dates covered by the "last 30 days" date range that will be used // implicitly for - // [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateAudienceCompositionInsights] + // [AudienceInsightsService.GenerateAudienceCompositionInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateAudienceCompositionInsights] // requests that have no data_month set. - google.ads.googleads.v17.common.DateRange last_thirty_days = 2; + google.ads.googleads.v18.common.DateRange last_thirty_days = 2; } // Request message for -// [AudienceInsightsService.GenerateAudienceOverlapInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateAudienceOverlapInsights]. +// [AudienceInsightsService.GenerateAudienceOverlapInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateAudienceOverlapInsights]. message GenerateAudienceOverlapInsightsRequest { // Required. The ID of the customer. string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; // Required. The country in which to calculate the sizes and overlaps of // audiences. - google.ads.googleads.v17.common.LocationInfo country_location = 2 + google.ads.googleads.v18.common.LocationInfo country_location = 2 [(google.api.field_behavior) = REQUIRED]; // Required. The audience attribute that should be intersected with all other // eligible audiences. This must be an Affinity or In-Market UserInterest, an // AgeRange or a Gender. AudienceInsightsAttribute primary_attribute = 3 [(google.api.field_behavior) = REQUIRED]; // Required. The types of attributes of which to calculate the overlap with // the primary_attribute. The values must be a subset of // AFFINITY_USER_INTEREST, IN_MARKET_USER_INTEREST, AGE_RANGE and GENDER. - repeated google.ads.googleads.v17.enums.AudienceInsightsDimensionEnum + repeated google.ads.googleads.v18.enums.AudienceInsightsDimensionEnum .AudienceInsightsDimension dimensions = 4 [(google.api.field_behavior) = REQUIRED]; // The name of the customer being planned for. This is a user-defined value. string customer_insights_group = 5; } // Response message for -// [AudienceInsightsService.GenerateAudienceOverlapInsights][google.ads.googleads.v17.services.AudienceInsightsService.GenerateAudienceOverlapInsights]. +// [AudienceInsightsService.GenerateAudienceOverlapInsights][google.ads.googleads.v18.services.AudienceInsightsService.GenerateAudienceOverlapInsights]. message GenerateAudienceOverlapInsightsResponse { // Metadata for the primary attribute, including potential YouTube reach. AudienceInsightsAttributeMetadata primary_attribute_metadata = 1; // Lists of attributes and their overlap with the primary attribute, one list // per requested dimension. repeated DimensionOverlapResult dimension_results = 2; } // A list of audience attributes of a single dimension, including their overlap // with a primary attribute, returned as part of a -// [GenerateAudienceOverlapInsightsResponse][google.ads.googleads.v17.services.GenerateAudienceOverlapInsightsResponse]. +// [GenerateAudienceOverlapInsightsResponse][google.ads.googleads.v18.services.GenerateAudienceOverlapInsightsResponse]. message DimensionOverlapResult { // The dimension of all the attributes in this section. - google.ads.googleads.v17.enums.AudienceInsightsDimensionEnum + google.ads.googleads.v18.enums.AudienceInsightsDimensionEnum .AudienceInsightsDimension dimension = 1; // The attributes and their overlap with the primary attribute. repeated AudienceOverlapItem items = 2; } // An audience attribute, with metadata including the overlap between this // attribute's potential YouTube reach and that of a primary attribute. message AudienceOverlapItem { // The attribute and its metadata, including potential YouTube reach. AudienceInsightsAttributeMetadata attribute_metadata = 1; // The estimated size of the intersection of this audience attribute with the // primary attribute, that is, the number of reachable YouTube users who match // BOTH the primary attribute and this one. int64 potential_youtube_reach_intersection = 2; } +// Request message for +// [AudienceInsightsService.GenerateTargetingSuggestionMetrics]. +message GenerateTargetingSuggestionMetricsRequest { + // Required. The ID of the customer. + string customer_id = 1 [(google.api.field_behavior) = REQUIRED]; + + // Required. Audiences to request metrics for. + repeated BasicInsightsAudience audiences = 2 + [(google.api.field_behavior) = REQUIRED]; + + // Optional. The name of the customer being planned for. This is a + // user-defined value. + string customer_insights_group = 3 [(google.api.field_behavior) = OPTIONAL]; +} + +// Response message for +// [AudienceInsightsService.GenerateTargetingSuggestionMetrics][google.ads.googleads.v18.services.AudienceInsightsService.GenerateTargetingSuggestionMetrics]. +message GenerateTargetingSuggestionMetricsResponse { + // Suggested targetable audiences. There will be one suggestion for each + // [GenerateTargetingSuggestionMetricsRequest.audiences] requested, matching + // the order requested. + repeated TargetingSuggestionMetrics suggestions = 1; +} + // An audience attribute that can be used to request insights about the // audience. message AudienceInsightsAttribute { // An audience attribute. oneof attribute { // An audience attribute defined by an age range. - google.ads.googleads.v17.common.AgeRangeInfo age_range = 1; + google.ads.googleads.v18.common.AgeRangeInfo age_range = 1; // An audience attribute defined by a gender. - google.ads.googleads.v17.common.GenderInfo gender = 2; + google.ads.googleads.v18.common.GenderInfo gender = 2; // An audience attribute defined by a geographic location. - google.ads.googleads.v17.common.LocationInfo location = 3; + google.ads.googleads.v18.common.LocationInfo location = 3; // An Affinity or In-Market audience. - google.ads.googleads.v17.common.UserInterestInfo user_interest = 4; + google.ads.googleads.v18.common.UserInterestInfo user_interest = 4; // An audience attribute defined by interest in a topic represented by a // Knowledge Graph entity. AudienceInsightsEntity entity = 5; // An audience attribute defined by interest in a Product & Service // category. AudienceInsightsCategory category = 6; // A YouTube Dynamic Lineup AudienceInsightsDynamicLineup dynamic_lineup = 7; // A Parental Status value (parent, or not a parent). - google.ads.googleads.v17.common.ParentalStatusInfo parental_status = 8; + google.ads.googleads.v18.common.ParentalStatusInfo parental_status = 8; // A household income percentile range. - google.ads.googleads.v17.common.IncomeRangeInfo income_range = 9; + google.ads.googleads.v18.common.IncomeRangeInfo income_range = 9; // A YouTube channel. - google.ads.googleads.v17.common.YouTubeChannelInfo youtube_channel = 10; + google.ads.googleads.v18.common.YouTubeChannelInfo youtube_channel = 10; } } // An entity or category representing a topic that defines an audience. message AudienceInsightsTopic { // An entity or category attribute. oneof topic { // A Knowledge Graph entity AudienceInsightsEntity entity = 1; // A Product & Service category AudienceInsightsCategory category = 2; } } // A Knowledge Graph entity, represented by its machine id. message AudienceInsightsEntity { // Required. The machine id (mid) of the Knowledge Graph entity. string knowledge_graph_machine_id = 1 [(google.api.field_behavior) = REQUIRED]; } // A Product and Service category. message AudienceInsightsCategory { // Required. The criterion id of the category. string category_id = 1 [(google.api.field_behavior) = REQUIRED]; } // A YouTube Dynamic Lineup. message AudienceInsightsDynamicLineup { // Required. The numeric ID of the dynamic lineup. string dynamic_lineup_id = 1 [(google.api.field_behavior) = REQUIRED]; } // A description of an audience used for requesting insights. message BasicInsightsAudience { // Required. The countries for this audience. - repeated google.ads.googleads.v17.common.LocationInfo country_location = 1 + repeated google.ads.googleads.v18.common.LocationInfo country_location = 1 [(google.api.field_behavior) = REQUIRED]; // Sub-country geographic location attributes. If present, each of these // must be contained in one of the countries in this audience. - repeated google.ads.googleads.v17.common.LocationInfo sub_country_locations = + repeated google.ads.googleads.v18.common.LocationInfo sub_country_locations = 2; // Gender for the audience. If absent, the audience does not restrict by // gender. - google.ads.googleads.v17.common.GenderInfo gender = 3; + google.ads.googleads.v18.common.GenderInfo gender = 3; // Age ranges for the audience. If absent, the audience represents all people // over 18 that match the other attributes. - repeated google.ads.googleads.v17.common.AgeRangeInfo age_ranges = 4; + repeated google.ads.googleads.v18.common.AgeRangeInfo age_ranges = 4; // User interests defining this audience. Affinity and In-Market audiences // are supported. - repeated google.ads.googleads.v17.common.UserInterestInfo user_interests = 5; + repeated google.ads.googleads.v18.common.UserInterestInfo user_interests = 5; // Topics, represented by Knowledge Graph entities and/or Product & Service // categories, that this audience is interested in. repeated AudienceInsightsTopic topics = 6; } // An audience attribute, with metadata about it, returned in response to a // search. message AudienceInsightsAttributeMetadata { // The type of the attribute. - google.ads.googleads.v17.enums.AudienceInsightsDimensionEnum + google.ads.googleads.v18.enums.AudienceInsightsDimensionEnum .AudienceInsightsDimension dimension = 1; // The attribute itself. AudienceInsightsAttribute attribute = 2; // The human-readable name of the attribute. string display_name = 3; // A string that supplements the display_name to identify the attribute. // If the dimension is TOPIC, this is a brief description of the // Knowledge Graph entity, such as "American singer-songwriter". // If the dimension is CATEGORY, this is the complete path to the category in // The Product & Service taxonomy, for example // "/Apparel/Clothing/Outerwear". string display_info = 5; // An estimate of the number of reachable YouTube users matching this // attribute in the requested location, or zero if that information is not // available for this attribute. Only populated in // GenerateAudienceOverlapInsightsResponses and in // ListAudienceInsightsAttributesResponses when youtube_reach_location is // present in the request. int64 potential_youtube_reach = 9; // Metadata specific to the dimension of this attribute. oneof dimension_metadata { // Special metadata for a YouTube channel. YouTubeChannelAttributeMetadata youtube_channel_metadata = 6; // Special metadata for a YouTube Dynamic Lineup. DynamicLineupAttributeMetadata dynamic_attribute_metadata = 7; // Special metadata for a Location. LocationAttributeMetadata location_attribute_metadata = 8; + + // Special metadata for a User Interest. + UserInterestAttributeMetadata user_interest_attribute_metadata = 10; } } // Metadata associated with a YouTube channel attribute. message YouTubeChannelAttributeMetadata { // The approximate number of subscribers to the YouTube channel. int64 subscriber_count = 1; } // Metadata associated with a Dynamic Lineup attribute. message DynamicLineupAttributeMetadata { // A YouTube channel returned as an example of the content in a lineup. message SampleChannel { // A YouTube channel. - google.ads.googleads.v17.common.YouTubeChannelInfo youtube_channel = 1; + google.ads.googleads.v18.common.YouTubeChannelInfo youtube_channel = 1; // The name of the sample channel. string display_name = 2; // Metadata for the sample channel. YouTubeChannelAttributeMetadata youtube_channel_metadata = 3; } // The national market associated with the lineup. - google.ads.googleads.v17.common.LocationInfo inventory_country = 1; + google.ads.googleads.v18.common.LocationInfo inventory_country = 1; // The median number of impressions per month on this lineup. optional int64 median_monthly_inventory = 2; // The lower end of a range containing the number of channels in the lineup. optional int64 channel_count_lower_bound = 3; // The upper end of a range containing the number of channels in the lineup. optional int64 channel_count_upper_bound = 4; // Examples of channels that are included in the lineup. repeated SampleChannel sample_channels = 5; } // Metadata associated with a Location attribute. message LocationAttributeMetadata { // The country location of the sub country location. - google.ads.googleads.v17.common.LocationInfo country_location = 1; + google.ads.googleads.v18.common.LocationInfo country_location = 1; +} + +// Metadata associated with a User Interest attribute. +message UserInterestAttributeMetadata { + // English language text description of the user interest category (200 + // characters max). + string user_interest_description = 1; +} + +// A structured definition of the audience of interest for which insights are +// being requested in AudienceInsightsService. +message InsightsAudienceDefinition { + // Required. The audience of interest for which insights are being requested. + InsightsAudience audience = 1 [(google.api.field_behavior) = REQUIRED]; + + // Optional. The baseline audience. The default, if unspecified, is all people + // in the same country as the audience of interest. + InsightsAudience baseline_audience = 2 + [(google.api.field_behavior) = OPTIONAL]; + + // Optional. The one-month range of historical data to use for insights, in + // the format "yyyy-mm". If unset, insights will be returned for the last + // thirty days of data. + string data_month = 3 [(google.api.field_behavior) = OPTIONAL]; +} + +// A text description of the audience of interest for which insights are being +// requested in AudienceInsightsService. +message InsightsAudienceDescription { + // Required. The countries for the audience. + repeated google.ads.googleads.v18.common.LocationInfo country_locations = 1 + [(google.api.field_behavior) = REQUIRED]; + + // Required. An English language text description of an audience to get + // suggestions for. Maximum length is 2000 characters. For example, "Women in + // their 30s who love to travel". + string audience_description = 2 [(google.api.field_behavior) = REQUIRED]; + + // Optional. An optional marketing objective which will influence the type of + // suggestions produced. AWARENESS will provide affinity audience segments, + // while CONSIDERATION will provide in-market audience segments. Leaving it + // unset will provide both. + google.ads.googleads.v18.enums.AudienceInsightsMarketingObjectiveEnum + .AudienceInsightsMarketingObjective marketing_objective = 3 + [(google.api.field_behavior) = OPTIONAL]; } // A set of users, defined by various characteristics, for which insights can // be requested in AudienceInsightsService. message InsightsAudience { // Required. The countries for the audience. - repeated google.ads.googleads.v17.common.LocationInfo country_locations = 1 + repeated google.ads.googleads.v18.common.LocationInfo country_locations = 1 [(google.api.field_behavior) = REQUIRED]; // Sub-country geographic location attributes. If present, each of these // must be contained in one of the countries in this audience. If absent, the // audience is geographically to the country_locations and no further. - repeated google.ads.googleads.v17.common.LocationInfo sub_country_locations = + repeated google.ads.googleads.v18.common.LocationInfo sub_country_locations = 2; // Gender for the audience. If absent, the audience does not restrict by // gender. - google.ads.googleads.v17.common.GenderInfo gender = 3; + google.ads.googleads.v18.common.GenderInfo gender = 3; // Age ranges for the audience. If absent, the audience represents all people // over 18 that match the other attributes. - repeated google.ads.googleads.v17.common.AgeRangeInfo age_ranges = 4; + repeated google.ads.googleads.v18.common.AgeRangeInfo age_ranges = 4; // Parental status for the audience. If absent, the audience does not // restrict by parental status. - google.ads.googleads.v17.common.ParentalStatusInfo parental_status = 5; + google.ads.googleads.v18.common.ParentalStatusInfo parental_status = 5; // Household income percentile ranges for the audience. If absent, the // audience does not restrict by household income range. - repeated google.ads.googleads.v17.common.IncomeRangeInfo income_ranges = 6; + repeated google.ads.googleads.v18.common.IncomeRangeInfo income_ranges = 6; // Dynamic lineups representing the YouTube content viewed by the audience. repeated AudienceInsightsDynamicLineup dynamic_lineups = 7; // A combination of entity, category and user interest attributes defining the // audience. The combination has a logical AND-of-ORs structure: Attributes // within each InsightsAudienceAttributeGroup are combined with OR, and // the combinations themselves are combined together with AND. For example, // the expression (Entity OR Affinity) AND (In-Market OR Category) can be // formed using two InsightsAudienceAttributeGroups with two Attributes // each. repeated InsightsAudienceAttributeGroup topic_audience_combinations = 8; } // A list of AudienceInsightsAttributes. message InsightsAudienceAttributeGroup { // Required. A collection of audience attributes to be combined with logical // OR. Attributes need not all be the same dimension. Only Knowledge Graph // entities, Product & Service Categories, and Affinity and In-Market // audiences are supported in this context. repeated AudienceInsightsAttribute attributes = 1 [(google.api.field_behavior) = REQUIRED]; } // A collection of related attributes of the same type in an audience // composition insights report. message AudienceCompositionSection { // The type of the attributes in this section. - google.ads.googleads.v17.enums.AudienceInsightsDimensionEnum + google.ads.googleads.v18.enums.AudienceInsightsDimensionEnum .AudienceInsightsDimension dimension = 1; // The most relevant segments for this audience. If dimension is GENDER, // AGE_RANGE or PARENTAL_STATUS, then this list of attributes is exhaustive. repeated AudienceCompositionAttribute top_attributes = 3; // Additional attributes for this audience, grouped into clusters. Only // populated if dimension is YOUTUBE_CHANNEL. repeated AudienceCompositionAttributeCluster clustered_attributes = 4; } // A collection of related attributes, with metadata and metrics, in an audience // composition insights report. message AudienceCompositionAttributeCluster { // The name of this cluster of attributes string cluster_display_name = 1; // If the dimension associated with this cluster is YOUTUBE_CHANNEL, then // cluster_metrics are metrics associated with the cluster as a whole. // For other dimensions, this field is unset. AudienceCompositionMetrics cluster_metrics = 3; // The individual attributes that make up this cluster, with metadata and // metrics. repeated AudienceCompositionAttribute attributes = 4; } // The share and index metrics associated with an attribute in an audience // composition insights report. message AudienceCompositionMetrics { // The fraction (from 0 to 1 inclusive) of the baseline audience that match // the attribute. double baseline_audience_share = 1; // The fraction (from 0 to 1 inclusive) of the specific audience that match // the attribute. double audience_share = 2; // The ratio of audience_share to baseline_audience_share, or zero if this // ratio is undefined or is not meaningful. double index = 3; // A relevance score from 0 to 1 inclusive. double score = 4; } // An audience attribute with metadata and metrics. message AudienceCompositionAttribute { // The attribute with its metadata. AudienceInsightsAttributeMetadata attribute_metadata = 1; // Share and index metrics for the attribute. AudienceCompositionMetrics metrics = 2; }
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Last updated 2024-10-17 UTC.