--- v17/common/metrics.proto 2024-06-05 23:17:09.000000000 +0000 +++ v18/common/metrics.proto 2024-10-16 17:56:30.000000000 +0000 @@ -1,1199 +1,1237 @@ // Copyright 2024 Google LLC // // Licensed under the Apache License, Version 2.0 (the "License"); // you may not use this file except in compliance with the License. // You may obtain a copy of the License at // // http://www.apache.org/licenses/LICENSE-2.0 // // Unless required by applicable law or agreed to in writing, software // distributed under the License is distributed on an "AS IS" BASIS, // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. // See the License for the specific language governing permissions and // limitations under the License. syntax = "proto3"; -package google.ads.googleads.v17.common; +package google.ads.googleads.v18.common; -import "google/ads/googleads/v17/enums/interaction_event_type.proto"; -import "google/ads/googleads/v17/enums/quality_score_bucket.proto"; +import "google/ads/googleads/v18/enums/interaction_event_type.proto"; +import "google/ads/googleads/v18/enums/quality_score_bucket.proto"; -option csharp_namespace = "Google.Ads.GoogleAds.V17.Common"; -option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v17/common;common"; +option csharp_namespace = "Google.Ads.GoogleAds.V18.Common"; +option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v18/common;common"; option java_multiple_files = true; option java_outer_classname = "MetricsProto"; -option java_package = "com.google.ads.googleads.v17.common"; +option java_package = "com.google.ads.googleads.v18.common"; option objc_class_prefix = "GAA"; -option php_namespace = "Google\\Ads\\GoogleAds\\V17\\Common"; -option ruby_package = "Google::Ads::GoogleAds::V17::Common"; +option php_namespace = "Google\\Ads\\GoogleAds\\V18\\Common"; +option ruby_package = "Google::Ads::GoogleAds::V18::Common"; // Proto file describing metrics. // Metrics data. message Metrics { // Search absolute top impression share is the percentage of your Search ad // impressions that are shown in the most prominent Search position. optional double absolute_top_impression_percentage = 183; // Average cost of viewable impressions (`active_view_impressions`). optional double active_view_cpm = 184; // Active view measurable clicks divided by active view viewable impressions. // // This metric is reported only for the Display Network. optional double active_view_ctr = 185; // A measurement of how often your ad has become viewable on a Display // Network site. optional int64 active_view_impressions = 186; // The ratio of impressions that could be measured by Active View over the // number of served impressions. optional double active_view_measurability = 187; // The cost of the impressions you received that were measurable by Active // View. optional int64 active_view_measurable_cost_micros = 188; // The number of times your ads are appearing on placements in positions // where they can be seen. optional int64 active_view_measurable_impressions = 189; // The percentage of time when your ad appeared on an Active View enabled site // (measurable impressions) and was viewable (viewable impressions). optional double active_view_viewability = 190; // All conversions from interactions (as oppose to view through conversions) // divided by the number of ad interactions. optional double all_conversions_from_interactions_rate = 191; // The value of all conversions. optional double all_conversions_value = 192; // The value of all conversions. When this column is selected with date, the // values in date column means the conversion date. Details for the // by_conversion_date columns are available at // https://support.google.com/google-ads/answer/9549009. optional double all_conversions_value_by_conversion_date = 240; // All of new customers' lifetime conversion value. If you have set up // customer acquisition goal at either account level or campaign level, this // will include the additional conversion value from new customers for both // biddable and non-biddable conversions. If your campaign has adopted the // customer acquisition goal and selected "bid higher for new customers", // these values will be included in "all_conversions_value". See // https://support.google.com/google-ads/answer/12080169 for more details. optional double all_new_customer_lifetime_value = 294; // The total number of conversions. This includes all conversions regardless // of the value of include_in_conversions_metric. optional double all_conversions = 193; // The total number of conversions. This includes all conversions regardless // of the value of include_in_conversions_metric. When this column is selected // with date, the values in date column means the conversion date. Details for // the by_conversion_date columns are available at // https://support.google.com/google-ads/answer/9549009. optional double all_conversions_by_conversion_date = 241; // The value of all conversions divided by the total cost of ad interactions // (such as clicks for text ads or views for video ads). optional double all_conversions_value_per_cost = 194; // The number of times people clicked the "Call" button to call a store during // or after clicking an ad. This number doesn't include whether or not calls // were connected, or the duration of any calls. // // This metric applies to feed items only. optional double all_conversions_from_click_to_call = 195; // The number of times people clicked a "Get directions" button to navigate to // a store after clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_directions = 196; // The value of all conversions from interactions divided by the total number // of interactions. optional double all_conversions_from_interactions_value_per_interaction = 197; // The number of times people clicked a link to view a store's menu after // clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_menu = 198; // The number of times people placed an order at a store after clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_order = 199; // The number of other conversions (for example, posting a review or saving a // location for a store) that occurred after people clicked an ad. // // This metric applies to feed items only. optional double all_conversions_from_other_engagement = 200; // Estimated number of times people visited a store after clicking an ad. // // This metric applies to feed items only. optional double all_conversions_from_store_visit = 201; // The number of times that people were taken to a store's URL after clicking // an ad. // // This metric applies to feed items only. optional double all_conversions_from_store_website = 202; // This metric is part of the Auction Insights report, and tells how often // the ads of another participant showed in the most prominent position on the // search results page. // This percentage is computed only over the auctions that you appeared in // the page. // // This metric is not publicly available. optional double auction_insight_search_absolute_top_impression_percentage = 258; // This metric is part of the Auction Insights report, and tells the // percentage of impressions that another participant obtained, over the total // number of impressions that your ads were eligible for. // Any value below 0.1 is reported as 0.0999. // // This metric is not publicly available. optional double auction_insight_search_impression_share = 259; // This metric is part of the Auction Insights report, and tells the // percentage of impressions that your ads outranked (showed above) // another participant in the auction, compared to the total number of // impressions that your ads were eligible for. // Any value below 0.1 is reported as 0.0999. // // This metric is not publicly available. optional double auction_insight_search_outranking_share = 260; // This metric is part of the Auction Insights report, and tells how often // another participant's ad received an impression when your ad also received // an impression. // // This metric is not publicly available. optional double auction_insight_search_overlap_rate = 261; // This metric is part of the Auction Insights report, and tells how often // another participant's ad was shown in a higher position than yours, when // both of your ads were shown at the same page. // // This metric is not publicly available. optional double auction_insight_search_position_above_rate = 262; // This metric is part of the Auction Insights report, and tells how often // the ads of another participant showed adjacent to the top organic search // results. This percentage is computed only over the auctions that you // appeared in the page. // // This metric is not publicly available. optional double auction_insight_search_top_impression_percentage = 263; // The average amount you pay per interaction. This amount is the total cost // of your ads divided by the total number of interactions. optional double average_cost = 203; // The total cost of all clicks divided by the total number of clicks // received. optional double average_cpc = 204; // The average amount that you've been charged for an ad engagement. This // amount is the total cost of all ad engagements divided by the total number // of ad engagements. optional double average_cpe = 205; // Average cost-per-thousand impressions (CPM). optional double average_cpm = 206; // The average amount you pay each time someone views your ad. // The average CPV is defined by the total cost of all ad views divided by // the number of views. optional double average_cpv = 207; // Average number of pages viewed per session. optional double average_page_views = 208; // Total duration of all sessions (in seconds) / number of sessions. Imported // from Google Analytics. optional double average_time_on_site = 209; // An indication of how other advertisers are bidding on similar products. optional double benchmark_average_max_cpc = 210; // Number of app installs. optional double biddable_app_install_conversions = 254; // Number of in-app actions. optional double biddable_app_post_install_conversions = 255; // An indication on how other advertisers' Shopping ads for similar products // are performing based on how often people who see their ad click on it. optional double benchmark_ctr = 211; // Percentage of clicks where the user only visited a single page on your // site. Imported from Google Analytics. optional double bounce_rate = 212; // The number of clicks. optional int64 clicks = 131; // The number of times your ad or your site's listing in the unpaid // results was clicked. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. optional int64 combined_clicks = 156; // The number of times your ad or your site's listing in the unpaid // results was clicked (combined_clicks) divided by combined_queries. See the // help page at https://support.google.com/google-ads/answer/3097241 for // details. optional double combined_clicks_per_query = 157; // The number of searches that returned pages from your site in the unpaid // results or showed one of your text ads. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. optional int64 combined_queries = 158; // The estimated percent of times that your ad was eligible to show // on the Display Network but didn't because your budget was too low. // Note: Content budget lost impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. optional double content_budget_lost_impression_share = 159; // The impressions you've received on the Display Network divided // by the estimated number of impressions you were eligible to receive. // Note: Content impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. optional double content_impression_share = 160; // The last date/time a conversion tag for this conversion action successfully // fired and was seen by Google Ads. This firing event may not have been the // result of an attributable conversion (for example, because the tag was // fired from a browser that did not previously click an ad from an // appropriate advertiser). The date/time is in the customer's time zone. optional string conversion_last_received_request_date_time = 161; // The date of the most recent conversion for this conversion action. The date // is in the customer's time zone. optional string conversion_last_conversion_date = 162; // The estimated percentage of impressions on the Display Network // that your ads didn't receive due to poor Ad Rank. // Note: Content rank lost impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. optional double content_rank_lost_impression_share = 163; // Conversions from interactions divided by the number of ad interactions // (such as clicks for text ads or views for video ads). This only includes // conversion actions which include_in_conversions_metric attribute is set to // true. If you use conversion-based bidding, your bid strategies will // optimize for these conversions. optional double conversions_from_interactions_rate = 164; // The value of conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double conversions_value = 165; // The value of conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. When this column is selected with date, the values in date // column means the conversion date. Details for the by_conversion_date // columns are available at // https://support.google.com/google-ads/answer/9549009. optional double conversions_value_by_conversion_date = 242; // New customers' lifetime conversion value. If you have set up // customer acquisition goal at either account level or campaign level, this // will include the additional conversion value from new customers for // biddable conversions. If your campaign has adopted the customer // acquisition goal and selected "bid higher for new customers", these values // will be included in "conversions_value" for optimization. See // https://support.google.com/google-ads/answer/12080169 for more details. optional double new_customer_lifetime_value = 293; // The value of conversions divided by the cost of ad interactions. This only // includes conversion actions which include_in_conversions_metric attribute // is set to true. If you use conversion-based bidding, your bid strategies // will optimize for these conversions. optional double conversions_value_per_cost = 166; // The value of conversions from interactions divided by the number of ad // interactions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double conversions_from_interactions_value_per_interaction = 167; // The number of conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double conversions = 168; // The number of conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. When this column is selected with date, the values in date // column means the conversion date. Details for the by_conversion_date // columns are available at // https://support.google.com/google-ads/answer/9549009. optional double conversions_by_conversion_date = 243; // The sum of your cost-per-click (CPC) and cost-per-thousand impressions // (CPM) costs during this period. optional int64 cost_micros = 169; // The cost of ad interactions divided by all conversions. optional double cost_per_all_conversions = 170; // The cost of ad interactions divided by conversions. This only includes // conversion actions which include_in_conversions_metric attribute is set to // true. If you use conversion-based bidding, your bid strategies will // optimize for these conversions. optional double cost_per_conversion = 171; // The cost of ad interactions divided by current model attributed // conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double cost_per_current_model_attributed_conversion = 172; // Conversions from when a customer clicks on a Google Ads ad on one device, // then converts on a different device or browser. // Cross-device conversions are already included in all_conversions. optional double cross_device_conversions = 173; // The sum of the value of cross-device conversions, in micros. optional int64 cross_device_conversions_value_micros = 312; // The number of clicks your ad receives (Clicks) divided by the number // of times your ad is shown (Impressions). optional double ctr = 174; // Shows how your historic conversions data would look under the attribution // model you've currently selected. This only includes conversion actions // which include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double current_model_attributed_conversions = 175; // Current model attributed conversions from interactions divided by the // number of ad interactions (such as clicks for text ads or views for video // ads). This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double current_model_attributed_conversions_from_interactions_rate = 176; // The value of current model attributed conversions from interactions divided // by the number of ad interactions. This only includes conversion actions // which include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double current_model_attributed_conversions_from_interactions_value_per_interaction = 177; // The value of current model attributed conversions. This only includes // conversion actions which include_in_conversions_metric attribute is set to // true. If you use conversion-based bidding, your bid strategies will // optimize for these conversions. optional double current_model_attributed_conversions_value = 178; // The value of current model attributed conversions divided by the cost of ad // interactions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double current_model_attributed_conversions_value_per_cost = 179; // How often people engage with your ad after it's shown to them. This is the // number of ad expansions divided by the number of times your ad is shown. optional double engagement_rate = 180; // The number of engagements. // An engagement occurs when a viewer expands your Lightbox ad. Also, in the // future, other ad types may support engagement metrics. optional int64 engagements = 181; // Average lead value based on clicks. optional double hotel_average_lead_value_micros = 213; // Commission bid rate in micros. A 20% commission is represented as // 200,000. optional int64 hotel_commission_rate_micros = 256; // Expected commission cost. The result of multiplying the commission value // times the hotel_commission_rate in advertiser currency. optional double hotel_expected_commission_cost = 257; // The average price difference between the price offered by reporting hotel // advertiser and the cheapest price offered by the competing advertiser. optional double hotel_price_difference_percentage = 214; // The number of impressions that hotel partners could have had given their // feed performance. optional int64 hotel_eligible_impressions = 215; // The creative historical quality score. - google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket + google.ads.googleads.v18.enums.QualityScoreBucketEnum.QualityScoreBucket historical_creative_quality_score = 80; // The quality of historical landing page experience. - google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket + google.ads.googleads.v18.enums.QualityScoreBucketEnum.QualityScoreBucket historical_landing_page_quality_score = 81; // The historical quality score. optional int64 historical_quality_score = 216; // The historical search predicted click through rate (CTR). - google.ads.googleads.v17.enums.QualityScoreBucketEnum.QualityScoreBucket + google.ads.googleads.v18.enums.QualityScoreBucketEnum.QualityScoreBucket historical_search_predicted_ctr = 83; // The number of times the ad was forwarded to someone else as a message. optional int64 gmail_forwards = 217; // The number of times someone has saved your Gmail ad to their inbox as a // message. optional int64 gmail_saves = 218; // The number of clicks to the landing page on the expanded state of Gmail // ads. optional int64 gmail_secondary_clicks = 219; // The number of times a store's location-based ad was shown. // // This metric applies to feed items only. optional int64 impressions_from_store_reach = 220; // Count of how often your ad has appeared on a search results page or // website on the Google Network. optional int64 impressions = 221; // How often people interact with your ad after it is shown to them. // This is the number of interactions divided by the number of times your ad // is shown. optional double interaction_rate = 222; // The number of interactions. // An interaction is the main user action associated with an ad format-clicks // for text and shopping ads, views for video ads, and so on. optional int64 interactions = 223; // The types of payable and free interactions. - repeated google.ads.googleads.v17.enums.InteractionEventTypeEnum + repeated google.ads.googleads.v18.enums.InteractionEventTypeEnum .InteractionEventType interaction_event_types = 100; // The percentage of clicks filtered out of your total number of clicks // (filtered + non-filtered clicks) during the reporting period. optional double invalid_click_rate = 224; // Number of clicks Google considers illegitimate and doesn't charge you for. optional int64 invalid_clicks = 225; + // The percentage of clicks that have been filtered out of your total number + // of clicks (filtered + non-filtered clicks) due to being general invalid + // clicks. These are clicks Google considers illegitimate that are detected + // through routine means of filtration (that is, known invalid data-center + // traffic, bots and spiders or other crawlers, irregular patterns, etc). + // You're not charged for them, and they don't affect your account statistics. + // See the help page at + // https://support.google.com/campaignmanager/answer/6076504 for + // details. + optional double general_invalid_click_rate = 370; + + // Number of general invalid clicks. These are a subset of your invalid clicks + // that are detected through routine means of filtration (such as known + // invalid data-center traffic, bots and spiders or other crawlers, irregular + // patterns, etc.). You're not charged for them, and they don't affect your + // account statistics. See the help page at + // https://support.google.com/campaignmanager/answer/6076504 for + // details. + optional int64 general_invalid_clicks = 371; + // Number of message chats initiated for Click To Message impressions that // were message tracking eligible. optional int64 message_chats = 226; // Number of Click To Message impressions that were message tracking eligible. optional int64 message_impressions = 227; // Number of message chats initiated (message_chats) divided by the number // of message impressions (message_impressions). // Rate at which a user initiates a message chat from an ad impression with // a messaging option and message tracking enabled. // Note that this rate can be more than 1.0 for a given message impression. optional double message_chat_rate = 228; // The percentage of mobile clicks that go to a mobile-friendly page. optional double mobile_friendly_clicks_percentage = 229; // Total optimization score uplift of all recommendations. optional double optimization_score_uplift = 247; // URL for the optimization score page in the Google Ads web interface. // This metric can be selected from `customer` or `campaign`, and can be // segmented by `segments.recommendation_type`. For example, `SELECT // metrics.optimization_score_url, segments.recommendation_type FROM // customer` will return a URL for each unique (customer, recommendation_type) // combination. optional string optimization_score_url = 248; // The number of times someone clicked your site's listing in the unpaid // results for a particular query. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. optional int64 organic_clicks = 230; // The number of times someone clicked your site's listing in the unpaid // results (organic_clicks) divided by the total number of searches that // returned pages from your site (organic_queries). See the help page at // https://support.google.com/google-ads/answer/3097241 for details. optional double organic_clicks_per_query = 231; // The number of listings for your site in the unpaid search results. See the // help page at https://support.google.com/google-ads/answer/3097241 for // details. optional int64 organic_impressions = 232; // The number of times a page from your site was listed in the unpaid search // results (organic_impressions) divided by the number of searches returning // your site's listing in the unpaid results (organic_queries). See the help // page at https://support.google.com/google-ads/answer/3097241 for details. optional double organic_impressions_per_query = 233; // The total number of searches that returned your site's listing in the // unpaid results. See the help page at // https://support.google.com/google-ads/answer/3097241 for details. optional int64 organic_queries = 234; // Percentage of first-time sessions (from people who had never visited your // site before). Imported from Google Analytics. optional double percent_new_visitors = 235; // Number of offline phone calls. optional int64 phone_calls = 236; // Number of offline phone impressions. optional int64 phone_impressions = 237; // Number of phone calls received (phone_calls) divided by the number of // times your phone number is shown (phone_impressions). optional double phone_through_rate = 238; // Your clickthrough rate (Ctr) divided by the average clickthrough rate of // all advertisers on the websites that show your ads. Measures how your ads // perform on Display Network sites compared to other ads on the same sites. optional double relative_ctr = 239; // The percentage of the customer's Shopping or Search ad impressions that are // shown in the most prominent Shopping position. See // https://support.google.com/google-ads/answer/7501826 // for details. Any value below 0.1 is reported as 0.0999. optional double search_absolute_top_impression_share = 136; // The number estimating how often your ad wasn't the very first ad among the // top ads in the search results due to a low budget. Note: Search // budget lost absolute top impression share is reported in the range of 0 to // 0.9. Any value above 0.9 is reported as 0.9001. optional double search_budget_lost_absolute_top_impression_share = 137; // The estimated percent of times that your ad was eligible to show on the // Search Network but didn't because your budget was too low. Note: Search // budget lost impression share is reported in the range of 0 to 0.9. Any // value above 0.9 is reported as 0.9001. optional double search_budget_lost_impression_share = 138; // The number estimating how often your ad didn't show adjacent to the top // organic search results due to a low budget. Note: Search // budget lost top impression share is reported in the range of 0 to 0.9. Any // value above 0.9 is reported as 0.9001. optional double search_budget_lost_top_impression_share = 139; // The number of clicks you've received on the Search Network // divided by the estimated number of clicks you were eligible to receive. // Note: Search click share is reported in the range of 0.1 to 1. Any value // below 0.1 is reported as 0.0999. optional double search_click_share = 140; // The impressions you've received divided by the estimated number of // impressions you were eligible to receive on the Search Network for search // terms that matched your keywords exactly (or were close variants of your // keyword), regardless of your keyword match types. Note: Search exact match // impression share is reported in the range of 0.1 to 1. Any value below 0.1 // is reported as 0.0999. optional double search_exact_match_impression_share = 141; // The impressions you've received on the Search Network divided // by the estimated number of impressions you were eligible to receive. // Note: Search impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. optional double search_impression_share = 142; // The number estimating how often your ad wasn't the very first ad among the // top ads in the search results due to poor Ad Rank. // Note: Search rank lost absolute top impression share is reported in the // range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_absolute_top_impression_share = 143; // The estimated percentage of impressions on the Search Network // that your ads didn't receive due to poor Ad Rank. // Note: Search rank lost impression share is reported in the range of 0 to // 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_impression_share = 144; // The number estimating how often your ad didn't show adjacent to the top // organic search results due to poor Ad Rank. // Note: Search rank lost top impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_top_impression_share = 145; // The impressions you've received among the top ads compared to the estimated // number of impressions you were eligible to receive among the top ads. // Note: Search top impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. // // Top ads are generally above the top organic results, although they may show // below the top organic results on certain queries. optional double search_top_impression_share = 146; // Search volume range for a search term insight category. optional SearchVolumeRange search_volume = 295; // A measure of how quickly your page loads after clicks on your mobile ads. // The score is a range from 1 to 10, 10 being the fastest. optional int64 speed_score = 147; // The average Target CPA, or unset if not available (for example, for // campaigns that had traffic from portfolio bidding strategies or non-tCPA). optional int64 average_target_cpa_micros = 290; // The average Target ROAS, or unset if not available (for example, for // campaigns that had traffic from portfolio bidding strategies or non-tROAS). optional double average_target_roas = 250; // The percent of your ad impressions that are shown adjacent to the top // organic search results. optional double top_impression_percentage = 148; // The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages // that reach a valid AMP page. optional double valid_accelerated_mobile_pages_clicks_percentage = 149; // The value of all conversions divided by the number of all conversions. optional double value_per_all_conversions = 150; // The value of all conversions divided by the number of all conversions. When // this column is selected with date, the values in date column means the // conversion date. Details for the by_conversion_date columns are available // at https://support.google.com/google-ads/answer/9549009. optional double value_per_all_conversions_by_conversion_date = 244; // The value of conversions divided by the number of conversions. This only // includes conversion actions which include_in_conversions_metric attribute // is set to true. If you use conversion-based bidding, your bid strategies // will optimize for these conversions. optional double value_per_conversion = 151; // The value of conversions divided by the number of conversions. This only // includes conversion actions which include_in_conversions_metric attribute // is set to true. If you use conversion-based bidding, your bid strategies // will optimize for these conversions. When this column is selected with // date, the values in date column means the conversion date. Details for the // by_conversion_date columns are available at // https://support.google.com/google-ads/answer/9549009. optional double value_per_conversions_by_conversion_date = 245; // The value of current model attributed conversions divided by the number of // the conversions. This only includes conversion actions which // include_in_conversions_metric attribute is set to true. If you use // conversion-based bidding, your bid strategies will optimize for these // conversions. optional double value_per_current_model_attributed_conversion = 152; // Percentage of impressions where the viewer watched all of your video. optional double video_quartile_p100_rate = 132; // Percentage of impressions where the viewer watched 25% of your video. optional double video_quartile_p25_rate = 133; // Percentage of impressions where the viewer watched 50% of your video. optional double video_quartile_p50_rate = 134; // Percentage of impressions where the viewer watched 75% of your video. optional double video_quartile_p75_rate = 135; // The number of views your TrueView video ad receives divided by its number // of impressions, including thumbnail impressions for TrueView in-display // ads. optional double video_view_rate = 153; // The number of times your video ads were viewed. optional int64 video_views = 154; // The total number of view-through conversions. // These happen when a customer sees an image or rich media ad, then later // completes a conversion on your site without interacting with (for example, // clicking on) another ad. optional int64 view_through_conversions = 155; // The number of iOS Store Kit Ad Network conversions. int64 sk_ad_network_installs = 246; // The total number of iOS Store Kit Ad Network conversions. int64 sk_ad_network_total_conversions = 292; // Clicks from properties not owned by the publisher for which the traffic // the publisher has paid for or acquired through incentivized activity int64 publisher_purchased_clicks = 264; // Clicks from properties for which the traffic the publisher has not paid // for or acquired through incentivized activity int64 publisher_organic_clicks = 265; // Clicks from traffic which is not identified as "Publisher Purchased" or // "Publisher Organic" int64 publisher_unknown_clicks = 266; // Number of call button clicks on any location surface after a chargeable ad // event (click or impression). This measure is coming from Asset based // location. optional double all_conversions_from_location_asset_click_to_call = 267; // Number of driving directions clicks on any location surface after a // chargeable ad event (click or impression). This measure is coming // from Asset based location. optional double all_conversions_from_location_asset_directions = 268; // Number of menu link clicks on any location surface after a chargeable ad // event (click or impression). This measure is coming from Asset based // location. optional double all_conversions_from_location_asset_menu = 269; // Number of order clicks on any location surface after a chargeable ad event // (click or impression). This measure is coming from Asset based // location. optional double all_conversions_from_location_asset_order = 270; // Number of other types of local action clicks on any location surface after // a chargeable ad event (click or impression). This measure is coming // from Asset based location. optional double all_conversions_from_location_asset_other_engagement = 271; // Estimated number of visits to the store after a chargeable // ad event (click or impression). This measure is coming from Asset // based location. optional double all_conversions_from_location_asset_store_visits = 272; // Number of website URL clicks on any location surface after a chargeable ad // event (click or impression). This measure is coming from Asset based // location. optional double all_conversions_from_location_asset_website = 273; // Number of impressions in which the store location was shown or the location // was used for targeting. This measure is coming from Asset based // location. optional int64 eligible_impressions_from_location_asset_store_reach = 274; // Number of call button clicks on any location surface after an impression. // This measure is coming from Asset based location. optional double view_through_conversions_from_location_asset_click_to_call = 275; // Number of driving directions clicks on any location surface after an // impression. This measure is coming from Asset based location. optional double view_through_conversions_from_location_asset_directions = 276; // Number of menu link clicks on any location surface after an impression. // This measure is coming from Asset based location. optional double view_through_conversions_from_location_asset_menu = 277; // Number of order clicks on any location surface after an impression. This // measure is coming from Asset based location. optional double view_through_conversions_from_location_asset_order = 278; // Number of other types of local action clicks on any location surface after // an impression. This measure is coming from Asset based location. optional double view_through_conversions_from_location_asset_other_engagement = 279; // Estimated number of visits to the store after an impression. // This measure is coming from Asset based location. optional double view_through_conversions_from_location_asset_store_visits = 280; // Number of website URL clicks on any location surface after an impression. // This measure is coming from Asset based location. optional double view_through_conversions_from_location_asset_website = 281; // Orders is the total number of purchase conversions you received attributed // to your ads. // How it works: You report conversions with cart data for // completed purchases on your website. If a conversion is attributed to // previous interactions with your ads (clicks for text or Shopping ads, views // for video ads etc.) it's counted as an order. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt in an order on your website. Even though they bought 2 // products, this would count as 1 order. // This metric is only available if you report conversions with cart data. optional double orders = 296; // Average order value is the average revenue you made per order attributed to // your ads. // How it works: You report conversions with cart data for completed purchases // on your website. Average order value is the total revenue from your orders // divided by the total number of orders. // Example: You received 3 orders which made $10, $15 and $20 worth of // revenue. The average order value is $15 = ($10 + $15 + $20)/3. // This metric is only available if you report conversions with cart data. optional int64 average_order_value_micros = 297; // Average cart size is the average number of products in each order // attributed to your ads. // How it works: You report conversions with cart data for completed purchases // on your website. Average cart size is the total number of products sold // divided by the total number of orders you received. // Example: You received 2 orders, the first included 3 products and the // second included 2. The average cart size is 2.5 products = (3+2)/2. // This metric is only available if you report conversions with cart data. optional double average_cart_size = 298; // Cost of goods sold (COGS) is the total cost of the products you sold in // orders attributed to your ads. // How it works: You can add a cost of goods sold value to every product in // Merchant Center. If you report conversions with cart data, the products you // sold are matched with their cost of goods sold value and this can be used // to calculate the gross profit you made on each order. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The hat has a cost of goods sold value of $3, the shirt // has a cost of goods sold value of $5. The cost of goods sold for this order // is $8 = $3 + $5. // This metric is only available if you report conversions with cart data. optional int64 cost_of_goods_sold_micros = 299; // Gross profit is the profit you made from orders attributed to your ads // minus the cost of goods sold (COGS). // How it works: Gross profit is the revenue you made from sales attributed to // your ads minus cost of goods sold. Gross profit calculations only include // products that have a cost of goods sold value in Merchant Center. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt in an order from your website. The hat is priced $10 and // the shirt is priced $20. The hat has a cost of goods sold value of $3, but // the shirt has no cost of goods sold value. Gross profit for this order will // only take into account the hat, so it's $7 = $10 - $3. // This metric is only available if you report conversions with cart data. optional int64 gross_profit_micros = 300; // Gross profit margin is the percentage gross profit you made from orders // attributed to your ads, after taking out the cost of goods sold (COGS). // How it works: You report conversions with cart data for completed purchases // on your website. Gross profit margin is the gross profit you made divided // by your total revenue and multiplied by 100%. Gross profit margin // calculations only include products that have a cost of goods sold value in // Merchant Center. // Example: Someone bought a hat and a shirt in an order on your website. The // hat is priced $10 and has a cost of goods sold value of $3. The shirt is // priced $20 but has no cost of goods sold value. Gross profit margin for // this order will only take into account the hat because it has a cost of // goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. // This metric is only available if you report conversions with cart data. optional double gross_profit_margin = 301; // Revenue is the total amount you made from orders attributed to your ads. // How it works: You report conversions with cart data for completed purchases // on your website. Revenue is the total value of all the orders you received // attributed to your ads, minus any discount. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt in an order from your website. The hat is priced $10 and // the shirt is priced $20. The entire order has a $5 discount. The revenue // from this order is $25 = ($10 + $20) - $5. // This metric is only available if you report conversions with cart data. optional int64 revenue_micros = 302; // Units sold is the total number of products sold from orders attributed to // your ads. // How it works: You report conversions with cart data for completed purchases // on your website. Units sold is the total number of products sold from all // orders attributed to your ads. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat, a shirt and a jacket. The units sold in this order is 3. // This metric is only available if you report conversions with cart data. optional double units_sold = 303; // Cross-sell cost of goods sold (COGS) is the total cost of products sold as // a result of advertising a different product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If these products don't match then this is // considered cross-sell. Cross-sell cost of goods sold is the total cost of // the products sold that weren't advertised. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The hat has a cost of goods sold value of $3, the shirt // has a cost of goods sold value of $5. The cross-sell cost of goods sold for // this order is $5. // This metric is only available if you report conversions with cart data. optional int64 cross_sell_cost_of_goods_sold_micros = 304; // Cross-sell gross profit is the profit you made from products sold as a // result of advertising a different product, minus cost of goods sold (COGS). // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the purchase is a sold // product. If these products don't match then this is considered cross-sell. // Cross-sell gross profit is the revenue you made from cross-sell attributed // to your ads minus the cost of the goods sold. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The shirt is priced $20 and has a cost of goods sold value // of $5. The cross-sell gross profit of this order is $15 = $20 - $5. // This metric is only available if you report conversions with cart data. optional int64 cross_sell_gross_profit_micros = 305; // Cross-sell revenue is the total amount you made from products sold as a // result of advertising a different product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If these products don't match then this is // considered cross-sell. Cross-sell revenue is the total value you made from // cross-sell attributed to your ads. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The hat is priced $10 and the shirt is priced $20. The // cross-sell revenue of this order is $20. // This metric is only available if you report conversions with cart data. optional int64 cross_sell_revenue_micros = 306; // Cross-sell units sold is the total number of products sold as a result of // advertising a different product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If these products don't match then this is // considered cross-sell. Cross-sell units sold is the total number of // cross-sold products from all orders attributed to your ads. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat, a shirt and a jacket. The cross-sell units sold in this order is 2. // This metric is only available if you report conversions with cart data. optional double cross_sell_units_sold = 307; // Lead cost of goods sold (COGS) is the total cost of products sold as a // result of advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with has an associated // product (see Shopping Ads) then this product is considered the advertised // product. Any product included in the order the customer places is a sold // product. If the advertised and sold products match, then the cost of these // goods is counted under lead cost of goods sold. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The hat has a cost of goods sold value of $3, the shirt // has a cost of goods sold value of $5. The lead cost of goods sold for this // order is $3. // This metric is only available if you report conversions with cart data. optional int64 lead_cost_of_goods_sold_micros = 308; // Lead gross profit is the profit you made from products sold as a result of // advertising the same product, minus cost of goods sold (COGS). // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the revenue you made from these sales minus the cost of goods sold is your // lead gross profit. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The hat is priced $10 and has a cost of goods sold value // of $3. The lead gross profit of this order is $7 = $10 - $3. // This metric is only available if you report conversions with cart data. optional int64 lead_gross_profit_micros = 309; // Lead revenue is the total amount you made from products sold as a result of // advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the total value you made from the sales of these products is shown under // lead revenue. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat and a shirt. The hat is priced $10 and the shirt is priced $20. The // lead revenue of this order is $10. // This metric is only available if you report conversions with cart data. optional int64 lead_revenue_micros = 310; // Lead units sold is the total number of products sold as a result of // advertising the same product. // How it works: You report conversions with cart data for completed purchases // on your website. If the ad that was interacted with before the purchase has // an associated product (see Shopping Ads) then this product is considered // the advertised product. Any product included in the order the customer // places is a sold product. If the advertised and sold products match, then // the total number of these products sold is shown under lead units sold. // Example: Someone clicked on a Shopping ad for a hat then bought the same // hat, a shirt and a jacket. The lead units sold in this order is 1. // This metric is only available if you report conversions with cart data. optional double lead_units_sold = 311; // The number of unique users who saw your ad during the requested time // period. This metric cannot be aggregated, and can only be requested for // date ranges of 92 days or less. This metric is available for following // campaign types - Display, Video, Discovery and App. optional int64 unique_users = 319; // The average number of times a unique user saw your ad during the requested // time period. This metric cannot be aggregated, and can only be requested // for date ranges of 92 days or less. This metric is available for following // campaign types - Display, Video, Discovery and App. optional double average_impression_frequency_per_user = 320; // Number of linked resources in which the asset is used. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. optional int64 linked_entities_count = 341; // A list of up to 20 sample linked resources in which the asset is used. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. repeated string linked_sample_entities = 342; // A list of up to 20 sample linked resources with impressions in the last 30 // days where the asset had the AssetPerformanceLabel.BEST performance label. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. repeated string sample_best_performance_entities = 343; // A list of up to 20 sample linked resources with impressions in the last 30 // days where the asset had the AssetPerformanceLabel.GOOD performance label. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. repeated string sample_good_performance_entities = 344; // A list of up to 20 sample linked resources with impressions in the last 30 // days where the asset had the AssetPerformanceLabel.LOW performance label. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. repeated string sample_low_performance_entities = 345; // A list of up to 20 sample linked resources with impressions in the last 30 // days where the asset had the AssetPerformanceLabel.LEARNING performance // label. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. repeated string sample_learning_performance_entities = 346; // A list of up to 20 sample linked resources with impressions in the last 30 // days where the assets had AssetPerformanceLabel performance label other // than BEST, GOOD, LOW, and LEARNING. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. repeated string sample_unrated_performance_entities = 347; // Number of total usages in which the asset is pinned. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional int64 asset_pinned_total_count = 348; // Number of entities in which the asset is pinned to headline 1. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional int64 asset_pinned_as_headline_position_one_count = 349; // Number of entities in which the asset is pinned to headline 2. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional int64 asset_pinned_as_headline_position_two_count = 350; // Number of entities in which the asset is pinned to headline 3. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional int64 asset_pinned_as_headline_position_three_count = 351; // Number of entities in which the asset is pinned to description 1. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional int64 asset_pinned_as_description_position_one_count = 352; // Number of entities in which the asset is pinned to description 2. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional int64 asset_pinned_as_description_position_two_count = 353; // Percentage of impressions the asset received in ads with // AssetPerformanceLabel.BEST. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional double asset_best_performance_impression_percentage = 354; // Percentage of impressions the asset received in ads with // AssetPerformanceLabel.GOOD. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional double asset_good_performance_impression_percentage = 355; // Percentage of impressions the asset received in ads with // AssetPerformanceLabel.LOW. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional double asset_low_performance_impression_percentage = 356; // Percentage of impressions the asset received in ads with // AssetPerformanceLabel.LEARNING. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional double asset_learning_performance_impression_percentage = 357; // Percentage of impressions the asset received in ads with // AssetPerformanceLabel other than BEST, GOOD, LOW, and LEARNING. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Search channel. optional double asset_unrated_performance_impression_percentage = 358; // Percentage of cost the asset received in ads with // AssetPerformanceLabel.BEST. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Performance Max channel. optional double asset_best_performance_cost_percentage = 359; // Percentage of cost the asset received in ads with // AssetPerformanceLabel.GOOD. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Performance Max channel. optional double asset_good_performance_cost_percentage = 360; // Percentage of cost the asset received in ads with // AssetPerformanceLabel.LOW. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Performance Max channel. optional double asset_low_performance_cost_percentage = 361; // Percentage of cost the asset received in ads with // AssetPerformanceLabel.LEARNING. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Performance Max channel. optional double asset_learning_performance_cost_percentage = 362; // Percentage of cost the asset received in ads with AssetPerformanceLabel // other than BEST, GOOD, LOW, and LEARNING. // This metric can only be selected with ChannelAggregateAssetView and // CampaignAggregateAssetView. // This metric is only supported in Performance Max channel. optional double asset_unrated_performance_cost_percentage = 363; + + // The amount of store visits attributed by the last click model. + optional double store_visits_last_click_model_attributed_conversions = 365; + + // The purchase conversion stats for the unified goals results. + optional double results_conversions_purchase = 366; + + // The number of video views divided by number of impressions that can + // potentially lead to video views for in-feed formats. + optional double video_view_rate_in_feed = 367; + + // The number of video views divided by number of impressions that can + // potentially lead to video views for in-stream formats. + optional double video_view_rate_in_stream = 368; + + // The number of video views divided by number of impressions that can + // potentially lead to video views for in shorts formats. + optional double video_view_rate_shorts = 369; } // Search volume range. // Actual search volume falls within this range. message SearchVolumeRange { // Lower bound of search volume. optional int64 min = 1; // Upper bound of search volume. optional int64 max = 2; }
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Last updated 2024-10-17 UTC.