Audience Export Dimensions

  • This page outlines the dimensions supported when querying the Audience Export methods of the Analytics Data API.

  • The Core Reporting methods use a different set of dimensions and metrics than the Audience Export methods.

  • The supported dimensions for audience exports across all properties include deviceId, isAdsPersonalizationAllowed, isLimitedAdTracking, and userId.

  • Each dimension has a corresponding API Name, UI Name, and a description explaining its purpose and potential values.

The dimensions supported in queries to the Audience Export methods of the Analytics Data API. The Core Reporting methods (RunReport for example) accept a different set of Dimensions & Metrics than the Audience Export methods.

Dimensions

The following dimensions can be requested in audience exports for any property. Specify the "API Name" in an AudienceDimension resource's name field for a column of the dimension in the audience export response.

API Name UI Name Description
deviceId Device ID A browser-based or mobile-app-based identifier for a unique, pseudonymous website or mobile app user. To learn more, see Device ID.
isAdsPersonalizationAllowed Is ads personalization allowed If a user is eligible for ads personalization, isAdsPersonalizationAllowed returns true. If a user is not eligible for ads personalization, isAdsPersonalizationAllowed returns false.

isAdsPersonalizationAllowed returns (not set) if Google Analytics can't return whether this user is eligible for ads personalization; users where isAdsPersonalizationAllowed returns (not set) may or may not be eligible for personalized ads. For personalized ads, you should treat users where isAdsPersonalizationAllowed = (not set) as isAdsPersonalizationAllowed = false because, in the most general case, some of the (not set) rows will include users that are not eligible for ads personalization.

Users where isAdsPersonalizationAllowed = false can still be used for non-advertising use cases like A/B testing & data explorations.
isLimitedAdTracking Is limited ad tracking The device's Limit Ad Tracking setting. Possible values include: true, false, and (not set). isLimitedAdTracking returns (not set) if Google Analytics can't return this device's Limit Ad Tracking setting.
userId User ID The User ID specified for this user in tagging. To learn more, see Measure activity across platforms with User-ID.

If user-provided data collection is turned on, user-provided data along with User-ID can be sent to Google Analytics in tagging to improve measurement. To learn more, see user-provided data collection. Regardless of whether user-provided data is turned on for your property, userId returns the User ID specified in tagging.