- Resource: LineItem
- CreativeRotationType
- LineItemDeliveryRateType
- LineItemDeliveryForecastSource
- CustomPacingCurve
- CustomPacingGoalUnit
- CustomPacingGoal
- RoadblockingType
- SkippableAdType
- LineItemCostType
- LineItemDiscount
- DiscountType
- CreativePlaceholder
- CreativePlaceholderCompanion
- CompanionDeliveryOption
- LineItemStats
- DeliveryIndicator
- LineItemComputedStatus
- LineItemReservationStatus
- ExclusionScope
- ThirdPartyMeasurementSettings
- ViewabilityPartner
- BrandLiftPartner
- ReachPartner
- Goal
- GoalType
- UnitType
- GrpSettings
- GrpTargetGender
- GrpProvider
- NielsenCtvPacing
- PacingDeviceCategorization
- LineItemDealInfo
- ChildContentEligibility
- CreativeTargeting
- LineItemAllowedFormat
- Methods
Resource: LineItem
A LineItem contains information about how specific ad creatives are intended to serve to your website or app along with pricing and other delivery details.
| JSON representation |
|---|
{ "name": string, "frequencyCaps": [ { object ( |
| Fields | |
|---|---|
name |
Identifier. The resource name of the |
frequencyCaps[] |
Optional. The set of frequency capping units for this LineItem. |
creativePlaceholders[] |
Required. Details about the creatives that are expected to serve through this LineItem. |
appliedLabels[] |
Optional. The set of labels applied directly to this line item. |
effectiveAppliedLabels[] |
Output only. Contains the set of labels inherited from the order that contains this line item and the advertiser that owns the order. If a label has been negated, only the negated label is returned. |
customFieldValues[] |
Optional. The values of the custom fields associated with this line item. |
secondaryGoals[] |
Optional. The secondary goals that this LineItem is associated with. This is required and meaningful only if the |
viewabilityProviderCompanies[] |
Optional. Optional IDs of the Company that provide ad verification for this line item. |
creativeTargetings[] |
Optional. A list of CreativeTargeting objects that can be used to specify creative level targeting for this line item. Creative level targeting is specified in a |
allowedFormats[] |
Optional. The set of allowed formats for this line item. If empty, all formats are allowed. This property only applies to programmatic video line items. |
order |
Required. Immutable. The ID of the Order to which the LineItem belongs. Format: |
displayName |
Required. The name of the line item. This attribute has a maximum length of 255 characters. |
externalLineItemId |
Optional. An identifier for the LineItem that is meaningful to the publisher. This attribute has a maximum length of 255 characters. |
orderDisplayName |
Output only. The name of the Order. |
startTime |
Required. The date and time on which the LineItem is enabled to begin serving. This attribute is required and must be in the future. Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: |
targetEndTime |
Optional. The target end time of the line item. This attribute is required unless Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: |
endTime |
Output only. The timestamp when the LineItem will stop serving. This attribute includes auto extension days. Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: |
autoExtensionDays |
Optional. The number of days to allow a line item to deliver past its |
endTimeUnlimited |
Optional. Non-empty default. Specifies whether or not the LineItem has an end time. This attribute defaults to false. It can be be set to true for only line items of type SPONSORSHIP, NETWORK, PRICE_PRIORITY and HOUSE. |
creativeRotationType |
Required. The strategy used for displaying multiple Creative objects that are associated with the LineItem. |
deliveryRateType |
Optional. Non-empty default. The strategy for delivering ads over the course of the line item's duration. This attribute defaults to EVENLY or FRONTLOADED depending on the network's configuration. |
deliveryForecastSource |
Optional. Non-empty default. Strategy for choosing forecasted traffic shapes to pace line items. This field defaults to HISTORICAL. |
customPacingCurve |
Optional. The curve that is used to pace the line item's delivery. This field is required if and only if the delivery forecast source is CUSTOM_PACING_CURVE. |
roadblockingType |
Optional. Non-empty default. The strategy for serving roadblocked creatives, that is, instances where multiple creatives must be served together on a single web page. This attribute defaults to ONE_OR_MORE. |
skippableAdType |
Optional. Non-empty default. The nature of the line item's creatives' skippability. This attribute is only applicable for video line items, and defaults to NOT_SKIPPABLE. |
lineItemType |
Required. Indicates the line item type of a LineItem. The line item type determines the default priority of the line item. More information can be found at https://support.google.com/admanager/answer/177279. |
priority |
Optional. Non-empty default. The priority for the line item. Valid values range from 1 to 16. This field defaults to the default priority of the LineItemType. The following list shows the default, minimum, and maximum priority values are for each line item type: - LineItemType: default priority (minimum priority, maximum priority) - SPONSORSHIP: 4 (2, 5) - STANDARD: 8 (6, 10) - NETWORK: 12 (11, 14) - BULK: 12 (11, 14) - PRICE_PRIORITY: 12 (11, 14) - HOUSE: 16 (15, 16) - CLICK_TRACKING: 16 (1, 16) - AD_EXCHANGE: 12 (1, 16) - ADSENSE: 12 (1, 16) - BUMPER: 16 (15, 16) - ADMOB: 21 (1, 16) - PREFERRED_DEAL: 12 (12, 12) This field can only be edited by certain networks, otherwise a PermissionError will occur. |
rate |
Required. The amount of money to spend per impression or click. |
valueCpm |
Optional. Non-empty default. An amount to help the adserver rank inventory. |
costType |
Required. The method used for billing this LineItem. |
discount |
Optional. Discount information for the line item. |
contractedUnitsBought |
Optional. This attribute is only applicable for certain line item types and acts as an "FYI" or note, which does not impact adserving or other backend systems. For SPONSORSHIP line items, this represents the minimum quantity, which is a lifetime impression volume goal for reporting purposes only. For STANDARD line items, this represent the contracted quantity, which is the number of units specified in the contract the advertiser has bought for this LineItem. This field is just a "FYI" for traffickers to manually intervene with the LineItem when needed. This attribute is only available for STANDARD line items if you have this feature enabled on your network. |
environmentType |
Optional. Non-empty default. The environment that the LineItem is targeting. The default value is BROWSER. If this value is VIDEO_PLAYER, then this line item can only target AdUnits that have AdUnitSizes whose environmentType is also VIDEO_PLAYER. |
companionDeliveryOption |
Optional. The delivery option for companions. Setting this field is only meaningful if the following conditions are met: - The "Guaranteed roadblocks" feature is enabled on your network. - One of the following is true (both cannot be true, these are mutually exclusive). - The environmentType is VIDEO_PLAYER. - The roadblockingType is CREATIVE_SET. This field defaults to OPTIONAL if the conditions are met. In all other cases it defaults to UNKNOWN and is not meaningful. |
allowOverbook |
Input only. The flag indicates whether overbooking should be allowed when creating or updating reservations of line item types SPONSORSHIP and STANDARD. When true, operations on this line item will never trigger a ForecastError, which corresponds to an overbook warning in the UI. The default value is false. Note: this field won't persist on the line item itself, and the value will only affect the current request. |
skipInventoryCheck |
Input only. The flag indicates whether the inventory check should be skipped when creating or updating a line item. The default value is false. Note: this field won't persist on the line item itself, and the value will only affect the current request. |
skipCrossSellingRuleWarningChecks |
Input only. True to skip checks for warnings from rules applied to line items targeting inventory shared by a distributor partner for cross selling when performing an action on this line item. The default is false. Note: this field won't persist on the line item itself, and the value will only affect the current request. |
reserveOnCreation |
Input only. The flag indicates whether inventory should be reserved when creating a line item of types SPONSORSHIP and STANDARD in an unapproved Order. The default value is false. |
stats |
Output only. Contains trafficking statistics for the line item. This will be empty in case there are no statistics for a line item yet. |
deliveryIndicator |
Output only. Indicates how well the line item has been performing. This will be empty if the delivery indicator information is not available due to one of the following reasons: - The line item is not delivering. - The line item has an unlimited goal or cap. - The line item has a percentage based goal or cap. |
budget |
Output only. The amount of money allocated to the LineItem. This attribute is readonly and is populated by Google. The currency code is readonly. |
status |
Output only. The status of the LineItem. |
reservationStatus |
Output only. Describes whether or not inventory has been reserved for the LineItem. |
archived |
Output only. The archival status of the LineItem. |
webPropertyCode |
Optional. The web property code used for dynamic allocation line items. This web property is only required with line item types AD_EXCHANGE and ADSENSE. |
sameAdvertiserExceptionEnabled |
Optional. If a line item has a series of competitive exclusions on it, it could be blocked from serving with line items from the same advertiser. Setting this to true will allow line items from the same advertiser to serve regardless of the other competitive exclusion labels being applied. |
updateSource |
Output only. The application that last modified this line item. |
notes |
Optional. Provides any additional notes that may annotate the LineItem. This attribute has a maximum length of 65,535 characters. |
competitiveConstraintScope |
Optional. Non-empty default. The CompetitiveConstraintScope for the competitive exclusion labels assigned to this line item. This field defaults to POD. |
updateTime |
Output only. The time this line item was last modified. Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: |
createTime |
Output only. The time this line item was created. Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: |
missingCreatives |
Output only. Indicates if a LineItem is missing any Creative creatives for the creativePlaceholders specified. Creative Creatives can be considered missing for several reasons including: - Not enough Creative creatives of a certain size have been uploaded, as determined by |
thirdPartyMeasurementSettings |
Optional. Third party auto-pixeling settings for cross-sell Partners. |
youtubeKidsRestricted |
Optional. Designates this line item as intended for YT Kids app. If true, all creatives associated with this line item must be reviewed and approved. See the help center article for more information: https://support.google.com/yt-partner-sales/answer/10015534. |
maxVideoCreativeDuration |
Optional. The max duration of a video creative associated with this LineItem. This attribute is only meaningful for video line items. This attribute is required for video line items and must be greater than 0. A duration in seconds with up to nine fractional digits, ending with ' |
goal |
Optional. The primary goal that this LineItem is associated with, which is used in its pacing and budgeting. |
grpSettings |
Optional. Contains the information for a line item which has a target GRP demographic. |
dealInfo |
Optional. The deal information associated with this line item, if it is programmatic. |
childContentEligibility |
Optional. Non-empty default. Child content eligibility designation for this line item. This field defaults to DISALLOWED. |
customVastExtension |
Optional. Custom XML to be rendered in a custom VAST response at serving time. |
sponsorshipExclusivityEnabled |
Optional. Whether the line item is enabled for sponsorship exclusivity. If true, only exclusive sponsorships can be served on inventory targeted by this LineItem. This control should only be available for 100% video sponsorships. |
repeatedCreativeServingEnabled |
Optional. Indicates whether repeated creative serving is enabled for this line item. |
targeting |
Required. Contains the targeting criteria for the ad campaign. |
CreativeRotationType
The strategy to use for displaying multiple creatives that are associated with a line item.
| Enums | |
|---|---|
CREATIVE_ROTATION_TYPE_UNSPECIFIED |
No value specified. |
EVENLY |
Creatives are displayed approximately the same number of times over the duration of the line item. |
OPTIMIZED |
Creatives are served approximately proportionally to their performance. |
SEQUENTIAL |
Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation. |
WEIGHTED |
Creatives are served approximately proportionally to their weights, set on the LineItemCreativeAssociation. |
LineItemDeliveryRateType
Possible delivery rates for a LineItem. It dictates the manner in which the LineItem is served.
| Enums | |
|---|---|
LINE_ITEM_DELIVERY_RATE_TYPE_UNSPECIFIED |
No value specified. |
AS_FAST_AS_POSSIBLE |
The booked impressions may delivered well before the end time. Other lower-priority or lower-value LineItems will be stopped from delivering until the LineItem meets the number of impressions or clicks it is booked for. |
EVENLY |
LineItems are served as evenly as possible across the number of days specified in a LineItem's duration. |
FRONTLOADED |
LineItems are served more aggressively in the beginning of the flight date. |
LineItemDeliveryForecastSource
Strategies for choosing forecasted traffic shapes to pace line items.
| Enums | |
|---|---|
LINE_ITEM_DELIVERY_FORECAST_SOURCE_UNSPECIFIED |
Default value. This value is unused. |
CUSTOM_PACING_CURVE |
A user specified custom pacing curve will be used to pace line item delivery. |
FORECASTING |
The line item's projected future traffic will be used to pace line item delivery. |
HISTORICAL |
The line item's historical traffic shape will be used to pace line item delivery. |
CustomPacingCurve
A curve consisting of CustomPacingGoal objects that is used to pace line item delivery.
| JSON representation |
|---|
{ "customPacingGoals": [ { object ( |
| Fields | |
|---|---|
customPacingGoals[] |
Required. The list of goals that make up the custom pacing curve. |
customPacingGoalUnit |
Required. The unit of the |
CustomPacingGoalUnit
Options for the unit of the custom pacing goal amounts.
| Enums | |
|---|---|
CUSTOM_PACING_GOAL_UNIT_UNSPECIFIED |
Default value. This value is unused. |
ABSOLUTE |
The custom pacing goal amounts represent absolute numbers corresponding to the line item's [Goal.unitType][]. |
MILLI_PERCENT |
The custom pacing goal amounts represent a millipercent. For example, 15000 millipercent equals 15%. |
CustomPacingGoal
An interval of a CustomPacingCurve. A custom pacing goal contains a start time and an amount. The goal will apply until either the next custom pacing goal's getStartTime or the line item's end time if it is the last goal.
| JSON representation |
|---|
{ "startTime": string, "useLineItemStartTime": boolean, "amount": string } |
| Fields | |
|---|---|
startTime |
Optional. The start date and time of the goal. This field is required unless Uses RFC 3339, where generated output will always be Z-normalized and use 0, 3, 6 or 9 fractional digits. Offsets other than "Z" are also accepted. Examples: |
useLineItemStartTime |
Optional. Input only. Whether the [LineItem.start_time] should be used for the start date and time of this goal. This field is not persisted and if it is set to true, the [startTime] field will be populated by the line item's start time. |
amount |
Optional. The amount associated with the goal. This field is required. |
RoadblockingType
Describes the roadblocking types.
| Enums | |
|---|---|
ROADBLOCKING_TYPE_UNSPECIFIED |
Default value. This value is unused. |
ALL_ROADBLOCK |
All or none of the creatives from a line item will serve. This option will only work if served to a GPT tag using SRA (single request architecture mode). |
AS_MANY_AS_POSSIBLE |
As many creatives from a line item as can fit on a page will serve. This could mean anywhere from one to all of a line item's creatives given the size constraints of ad slots on a page. |
CREATIVE_SET |
A master/companion creative set roadblocking type. A CreativePlaceholder must be set accordingly. |
ONE_OR_MORE |
Any number of creatives from a line item can serve together at a time. |
ONLY_ONE |
Only one creative from a line item can serve at a time. |
SkippableAdType
The different types of skippable ads.
| Enums | |
|---|---|
SKIPPABLE_AD_TYPE_UNSPECIFIED |
Default value. This value is unused. |
ANY |
Any skippable or not skippable. This is only for programmatic case when the creative skippability is decided by the buyside. |
DISABLED |
The ad is not skippable. |
ENABLED |
The ad is skippable. |
INSTREAM_SELECT |
The ad is an instream select ad. |
LineItemCostType
Describes the LineItem actions that are billable.
| Enums | |
|---|---|
LINE_ITEM_COST_TYPE_UNSPECIFIED |
Not specified value. |
CPA |
Starting February 22, 2024 the CPA LineItemCostType will only be read as part of Spotlight deprecation, learn more at: https://support.google.com/admanager/answer/7519021#spotlight Cost per action. The line item |
CPC |
Cost per click. The line item |
CPD |
Cost per day. The line item |
CPM |
Cost per mille (thousand) impressions. The line item |
VCPM |
Cost per mille (thousand) Active View viewable impressions. The line item |
CPM_IN_TARGET |
Cost per millie (thousand) in-target impressions. The line item |
CPF |
Cost for the entire flight of the deal. The line item |
CPCV |
Cost per completed view. The line item |
LineItemDiscount
Discount information for a LineItem.
| JSON representation |
|---|
{
"discountType": enum ( |
| Fields | |
|---|---|
discountType |
Optional. The type of discount being applied to a LineItem, either percentage based or absolute. This attribute is optional and defaults to PERCENTAGE. |
discount |
Optional. The number here is either a percentage or an absolute value depending on the DiscountType. If the DiscountType is PERCENTAGE, then only non-fractional values are supported. |
DiscountType
Describes the possible discount types on the cost of booking a line item.
| Enums | |
|---|---|
DISCOUNT_TYPE_UNSPECIFIED |
No value specified |
ABSOLUTE_VALUE |
An absolute value will be discounted from the line item's cost. |
PERCENTAGE |
A percentage of the cost will be discounted for booking the line item. |
CreativePlaceholder
Describes a slot that a creative is expected to fill. This is used in forecasting and to validate that the correct creatives are associated with the line item.
| JSON representation |
|---|
{ "size": { object ( |
| Fields | |
|---|---|
size |
Required. The size that the creative is expected to have. |
companions[] |
Optional. The companions that the creative is expected to have. This attribute can only be set if the line item it belongs to has an |
appliedLabels[] |
Optional. Set of labels applied directly to this CreativePlaceholder. |
expectedCreativeCount |
Optional. Non-empty default. Expected number of creatives that will be uploaded corresponding to this creative placeholder. This estimate is used to improve the accuracy of forecasting; for example, if label frequency capping limits the number of times a creative may be served. By default, the expected creative count is set to 1. |
ampOnly |
Optional. Non-empty default. Indicates if the expected creative of this placeholder has an AMP only variant. This is used to improve the accuracy of forecasting and has no effect on serving. By default, the value is false. |
creativeTargetingDisplayName |
Optional. The display name of the creative targeting that this CreativePlaceholder represents. |
CreativePlaceholderCompanion
An individual companion to a CreativePlaceholder.
| JSON representation |
|---|
{
"size": {
object ( |
| Fields | |
|---|---|
size |
Required. The size of the companion to a |
CompanionDeliveryOption
Defines the different delivery types of a line item companion.
| Enums | |
|---|---|
COMPANION_DELIVERY_OPTION_UNSPECIFIED |
No value specified. |
OPTIONAL |
Companions are not required to serve a CreativeSet. The creative set can serve to inventory that has zero or more matching companions. |
AT_LEAST_ONE |
At least one companion must be served in order for the creative set to be used. |
ALL |
All companions in the set must be served in order for the creative set to be used. This can still serve to inventory that has more companions than can be filled. |
LineItemStats
Contains trafficking statistics for LineItem.
| JSON representation |
|---|
{ "deliveryData": [ string ], "impressionsDelivered": string, "clicksDelivered": string, "videoCompletionsDelivered": string, "videoStartsDelivered": string, "viewableImpressionsDelivered": string } |
| Fields | |
|---|---|
deliveryData[] |
Output only. Clicks or impressions delivered for each of the last 7 days. Values are in chronological order (oldest to newest). |
impressionsDelivered |
Output only. The number of impressions delivered. |
clicksDelivered |
Output only. The number of clicks delivered |
videoCompletionsDelivered |
Output only. The number of video completions delivered. |
videoStartsDelivered |
Output only. The number of video starts delivered. |
viewableImpressionsDelivered |
Output only. The number of viewable impressions delivered. |
DeliveryIndicator
Indicates the delivery performance of the LineItem.
| JSON representation |
|---|
{ "expectedDeliveryPercentage": number, "actualDeliveryPercentage": number } |
| Fields | |
|---|---|
expectedDeliveryPercentage |
Output only. The expected delivery percentage of the LineItem. |
actualDeliveryPercentage |
Output only. The actual delivery percentage of the LineItem. |
LineItemComputedStatus
Describes the computed LineItem status that is derived from the current state of the LineItem.
| Enums | |
|---|---|
LINE_ITEM_COMPUTED_STATUS_UNSPECIFIED |
No value specified. |
CANCELED |
The LineItem has been canceled and is no longer eligible to serve. This is a legacy status. |
COMPLETED |
The LineItem has completed its run. |
DELIVERING |
The LineItem has begun serving. |
DELIVERY_EXTENDED |
The LineItem has past its endDateTime with an auto extension, but hasn't met its goal. |
DISAPPROVED |
The LineItem has been disapproved and is not eligible to serve. |
DRAFT |
The LineItem is still being drafted. |
INACTIVE |
The LineItem is inactive. It is either caused by missing creatives or the network disabling auto-activation. |
PAUSED |
The LineItem has been paused from serving. |
PAUSED_INVENTORY_RELEASED |
The LineItem has been paused and its reserved inventory has been released. The LineItem will not serve. |
PENDING_APPROVAL |
The LineItem has been submitted for approval. |
READY |
The LineItem has been activated and is ready to serve. |
LineItemReservationStatus
Defines the different reservation statuses of a line item.
| Enums | |
|---|---|
LINE_ITEM_RESERVATION_STATUS_UNSPECIFIED |
No value specified |
RESERVED |
Indicates that inventory has been reserved for the line item. |
UNRESERVED |
Indicates that inventory has not been reserved for the line item. |
ExclusionScope
The scope to which the exclusion label applies.
| Enums | |
|---|---|
EXCLUSION_SCOPE_UNSPECIFIED |
No value specified. |
PAGE |
The exclusion label applies to the entire page. |
STREAM |
The exclusion label applies to the entire stream of content. |
POD |
The exclusion label applies to the entire pod (or group). |
ThirdPartyMeasurementSettings
Contains third party auto-pixeling settings for cross-sell Partners.
| JSON representation |
|---|
{ "viewabilityPartner": enum ( |
| Fields | |
|---|---|
viewabilityPartner |
Optional. A field to determine the type of ViewabilityPartner. This field default is NONE. |
viewabilityClientId |
Optional. The third party partner ID for YouTube viewability verification. |
viewabilityReportingId |
Optional. The reporting ID that maps viewability partner data with a campaign (or a group of related campaigns) specific data. |
publisherViewabilityPartner |
Optional. A field to determine the type of publisher's viewability partner. This field default is NONE. |
publisherViewabilityClientId |
Optional. The third party partner ID for YouTube viewability verification for publisher. |
publisherViewabilityReportingId |
Optional. The reporting ID that maps viewability partner data with a campaign (or a group of related campaigns) specific data for publisher. |
brandLiftPartner |
Optional. A field to determine the type of BrandLiftPartner. This field default is NONE. |
brandLiftClientId |
Optional. The third party partner ID for YouTube brand lift verification. |
brandLiftReportingId |
Optional. The reporting ID that maps brand lift partner data with a campaign (or a group of related campaigns) specific data. |
reachPartner |
Optional. A field to determine the type of advertiser's ReachPartner. This field default is UNKNOWN. |
reachClientId |
Optional. The third party partner ID for YouTube reach verification for advertiser. |
reachReportingId |
Optional. The reporting ID that maps reach partner data with a campaign (or a group of related campaigns) specific data for advertiser. |
publisherReachPartner |
Optional. A field to determine the type of publisher's ReachPartner. This field default is UNKNOWN. |
publisherReachClientId |
Optional. The third party partner ID for YouTube reach verification for publisher. |
publisherReachReportingId |
Optional. The reporting ID that maps reach partner data with a campaign (or a group of related campaigns) specific data for publisher. |
ViewabilityPartner
Possible options for viewabitility. The enum may receive new values in the future.
| Enums | |
|---|---|
VIEWABILITY_PARTNER_UNSPECIFIED |
Default value. This value is unused. |
COMSCORE |
Indicates viewability partner Comscore. |
DOUBLE_VERIFY |
Indicates viewability partner Double Verify. |
INTEGRAL_AD_SCIENCE |
Indicates viewability partner Integral Ad Science. |
MOAT |
Indicates viewability partner Oracle Moat. |
NONE |
Indicates there's no viewability partner. |
TELEMETRY |
Indicates viewability partner Telemetry. |
BrandLiftPartner
Possible options for brand lift.
| Enums | |
|---|---|
BRAND_LIFT_PARTNER_UNSPECIFIED |
Default value. This value is unused. |
DYNATA |
Indicates brand lift partner Dynata. |
INTAGE |
Indicates brand lift partner Intage. |
KANTAR_MILLWARD_BROWN |
Indicates brand lift partner Kantar. |
MACROMILL |
Indicates brand lift partner Macromill. |
NONE |
Indicates there's no brand lift partner. |
ReachPartner
Possible options for third-party reach integration.
| Enums | |
|---|---|
REACH_PARTNER_UNSPECIFIED |
Default value. This value is unused. |
AUDIENCE_PROJECT |
Indicates third-party reach integration partner Audience Project |
COMSCORE |
Indicates third-party reach integration partner Comscore. |
GEMIUS |
Indicates third-party reach integration partner Gemius. |
ISPOT_TV |
Indicates third-party reach integration partner iSpot.TV |
KANTAR_MILLWARD_BROWN |
Indicates third-party reach integration partner Kantar. |
NIELSEN |
Indicates third-party reach integration partner Nielsen. |
NONE |
Indicates there's no third-party reach integration partner. |
VIDEO_AMP |
Indicates third-party reach integration partner VideoAmp |
VIDEO_RESEARCH |
Indicates third-party reach integration partner Video Research. |
Goal
Defines the criteria a LineItem needs to satisfy to meet its delivery goal.
| JSON representation |
|---|
{ "goalType": enum ( |
| Fields | |
|---|---|
goalType |
The type of the goal for the LineItem. It defines the period over which the goal should be reached. |
unitType |
The type of the goal unit for the LineItem. |
units |
If this is a primary goal, it represents the number or percentage of impressions or clicks that will be reserved. If the line item is of type If this is an impression cap goal, it represents the number of impressions or conversions that the line item will stop serving at if reached. For valid line item types, see [LineItem.impressions_cap][]. |
GoalType
Specifies the type of the goal for a LineItem.
| Enums | |
|---|---|
GOAL_TYPE_UNSPECIFIED |
Default value. This value is unused. |
NONE |
No goal is specified for the number of ads delivered. The line item |
LIFETIME |
There is a goal on the number of ads delivered for this line item during its entire lifetime. The line item |
DAILY |
There is a daily goal on the number of ads delivered for this line item. The line item
|
UnitType
Indicates the type of unit used for defining a reservation. The LineItem.cost_type can differ from the UnitType - an ad can have an impression goal, but be billed by its click. Usually CostType and UnitType will refer to the same unit.
| Enums | |
|---|---|
UNIT_TYPE_UNSPECIFIED |
Default value. This value is unused. |
IMPRESSIONS |
The number of impressions served by creatives associated with the line item. |
CLICKS |
The number of clicks reported by creatives associated with the line item. The line item |
CLICK_THROUGH_CPA_CONVERSIONS |
The number of click-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.cost_type must be [CostTypeEnum.CostType.CPA][]. |
VIEW_THROUGH_CPA_CONVERSIONS |
The number of view-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the LineItem.cost_type must be [CostTypeEnum.CostType.CPA}. |
TOTAL_CPA_CONVERSIONS |
The number of total Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the [LineItem.cost_type} must be [CostTypeEnum.CostType.CPA}. |
VIEWABLE_IMPRESSIONS |
The number of viewable impressions reported by creatives associated with the line item. The LineItem.line_item_type must be LineItemTypeEnum.LineItemType.STANDARD. |
IN_TARGET_IMPRESSIONS |
The number of in-target impressions reported by third party measurements. The LineItem.line_item_type must be LineItemTypeEnum.LineItemType.STANDARD. |
COMPLETED_VIEWS |
The number of completed views reported by creatives associated with the line item. A completed view is defined as having watched the entirety of the in-stream video ad and is only supported for standard reservation video line items. The LineItem.line_item_type must be LineItemTypeEnum.LineItemType.STANDARD. |
GrpSettings
GrpSettings contains information for a line item that will have a target demographic when serving. This information will be used to set up tracking and enable reporting on the demographic information.
| JSON representation |
|---|
{ "minTargetAge": string, "maxTargetAge": string, "targetGender": enum ( |
| Fields | |
|---|---|
minTargetAge |
Optional. Specifies the minimum target age (in years) of the LineItem. This field is only applicable if |
maxTargetAge |
Optional. Specifies the maximum target age (in years) of the LineItem. This field is only applicable if |
targetGender |
Optional. Specifies the target gender of the LineItem. This field is only applicable if |
provider |
Optional. Specifies the GRP provider of the LineItem. |
inTargetRatioEstimateMilliPercent |
Optional. Estimate for the in-target ratio given the line item's audience targeting. This field is only applicable if |
nielsenCtvPacingType |
Optional. Specifies which pacing computation to apply in pacing to impressions from connected devices. |
pacingDeviceCategorizationType |
Optional. Specifies whether to use Google or Nielsen device breakdown in Nielsen Line Item auto pacing. |
applyTrueCoview |
Optional. Specifies whether to apply true coviewing in Nielsen Line Item auto pacing. This field can only be true if |
GrpTargetGender
Represents the target gender for a GRP demographic targeted line item.
| Enums | |
|---|---|
GRP_TARGET_GENDER_UNSPECIFIED |
Default value. This value is unused. |
BOTH |
Indicates that the GRP target gender is both male and female. |
FEMALE |
Indicates that the GRP target gender is Female. |
MALE |
Indicates that the GRP target gender is Male. |
GrpProvider
Represents available GRP providers that a line item will have its target demographic measured by.
| Enums | |
|---|---|
GRP_PROVIDER_UNSPECIFIED |
Default value. This value is unused. |
GOOGLE |
Google's GRP provider. |
NIELSEN |
Nielsen's GRP provider. |
NielsenCtvPacing
Represents the pacing computation method for impressions on connected devices for a Nielsen measured line item. This only applies when Nielsen measurement is enabled for connected devices.
| Enums | |
|---|---|
NIELSEN_CTV_PACING_UNSPECIFIED |
Default value. This value is unused. |
COVIEW |
Indicates that Nielsen impressions on connected devices are included, and we apply coviewing in pacing. |
NONE |
The value returned if Nielsen measurement is disabled for connected devices. |
STRICT_COVIEW |
Indicates that Nielsen impressions on connected devices are included, and we apply strict coviewing in pacing. |
PacingDeviceCategorization
Represents whose device categorization to use on Nielsen measured line item with auto-pacing enabled.
| Enums | |
|---|---|
PACING_DEVICE_CATEGORIZATION_UNSPECIFIED |
Default value. This value is unused. |
GOOGLE |
Use Google's device categorization in auto-pacing. |
NIELSEN |
Use Nielsen device categorization in auto-pacing |
LineItemDealInfo
Data transfer object for the exchange deal info of a line item.
| JSON representation |
|---|
{ "externalDealId": string } |
| Fields | |
|---|---|
externalDealId |
Optional. The external deal ID shared between seller and buyer. This field is only present if the deal has been finalized. |
ChildContentEligibility
Child content eligibility designation.
| Enums | |
|---|---|
CHILD_CONTENT_ELIGIBILITY_UNSPECIFIED |
Default value. This value is unused. |
ALLOWED |
This line item is eligible to serve on requests that are child-directed. |
DISALLOWED |
This line item is not eligible to serve on any requests that are child-directed. |
CreativeTargeting
Represents the creative targeting criteria for a LineItem.
| JSON representation |
|---|
{
"creativeTargetingDisplayName": string,
"targeting": {
object ( |
| Fields | |
|---|---|
creativeTargetingDisplayName |
Required. The name of this creative targeting. This attribute is required. |
targeting |
Required. The Targeting criteria of this creative targeting. This attribute is required. |
LineItemAllowedFormat
The formats that a publisher allows on their programmatic video LineItem or ProposalLineItem.
| Enums | |
|---|---|
LINE_ITEM_ALLOWED_FORMAT_UNSPECIFIED |
Default value. This value is unused. |
AUDIO |
Audio format. |
VIDEO |
Video format. |
DISPLAY |
Display format. |
Methods |
|
|---|---|
|
Retrieves a LineItem object. |
|
Lists LineItem objects. |