Merchant Loyalty Customers API release notes

Week of Aug 10, 2026

General availability of Loyalty Customers sub-API. This sub-API lets you manage the association between your customers and loyalty program tiers to personalize the shopping experience on Google.

Week of May 18, 2026

Alpha launch of Loyalty Customers sub-API. This sub-API lets you manage the association between your customers and loyalty program tiers to personalize the shopping experience on Google. This feature is only available to selected merchants.