Langkah pertama dalam menerapkan iklan Shopping adalah membuat kampanye Shopping. Kampanye Shopping memungkinkan pengguna melihat iklan yang menampilkan gambar produk termasuk judul, harga, nama toko, dan lainnya. Saat membuat kampanye Shopping, Anda perlu menetapkan anggaran, strategi bidding, dan setelan belanjanya.
Sebelum dapat membuat kampanye Shopping, Anda harus menautkan akun Google Ads ke Google Merchant Center, menggunakan akun layanan. Setelah Anda menautkan Anda dapat menggunakan ID akun Google Merchant Center saat menentukan setelan belanja.
Kampanye Shopping Standar
Ini adalah kampanye yang diperlukan untuk membuat iklan Shopping Produk iklan. Iklan Shopping produk memungkinkan Anda harus menyertakan gambar, judul, harga, dan nama toko atau bisnis di dalam iklan, tanpa perlu membuat iklan unik untuk setiap produk yang Anda jual.
Berikut langkah-langkah untuk menyiapkan kampanye Shopping Standar:
- Tetapkan
advertising_channel_type
dapatSHOPPING
. - Buat
ShoppingSetting
, setel kolom, lalu menambahkannya ke kampanye. - Buat strategi bidding portofolio atau tetapkan strategi bidding tingkat kampanye.
- Buat anggaran kampanye baru atau tetapkan anggaran bersama yang ada.
Untuk kampanye Shopping Standar,
ShoppingSetting
mendukung hal berikut
bidang:
Wajib
merchant_id
- ID Merchant Center akun yang berisi produk yang akan diiklankan.
campaign_priority
- Prioritas kampanye Shopping. Kampanye dengan angka yang lebih tinggi prioritas lebih diutamakan daripada item dengan prioritas lebih rendah. Nilai yang diizinkan berada di antara 0 dan 2, inklusif.
Opsional
feed_label
String yang digunakan untuk label feed seperti yang ditetapkan di Merchant Center. Kolom ini harus digunakan jika Anda perlu memilih produk dari Feed Merchant Center. Jika tidak ditentukan, kampanye akan menggunakan semua feed yang tersedia di di Merchant Center.
Jika sebelumnya Anda menggunakan
sales_country
yang tidak digunakan lagi dalam dua huruf format kode negara (XX
),feed_label
harus digunakan. Untuk selengkapnya melihat label feed artikel dukungan teknis IT.Perhatikan bahwa mengirimkan kode negara dalam
feed_label
tidak secara otomatis mengaktifkan iklan untuk ditayangkan di negara tersebut; Anda harus terlebih dahulu menyiapkan kebijakan penargetan lokasi.enable_local
Opsi untuk mengaktifkan iklan produk yang dijual di toko lokal untuk kampanye ini.
Strategi bidding dapat disiapkan sebagai:
- Strategi bidding portofolio
- Strategi bidding otomatis yang dapat dibagikan
di seluruh kampanye, grup iklan, dan kata kunci. Dibuat menggunakan
BiddingStrategyService
- Strategi bidding kampanye
- Strategi bidding yang ditetapkan langsung pada kampanye. Hal ini dapat mencakup permintaan otomatis strategi bidding Anda dengan kampanye Shopping.
Untuk kampanye Shopping Standar, strategi bidding berikut didukung:
Strategi bidding portofolio
Strategi bidding kampanye
Setelan jaringan
Mulai pekan 28 Februari 2022, kampanye Shopping Standar tidak lagi
mendukung
network_settings.target_content_network
kolom tersebut.
Menetapkan kolom ini ke true
pada kampanye Shopping Standar dalam permintaan mutasi
menghasilkan
CANNOT_TARGET_CONTENT_NETWORK
{i>error<i}.
Untuk detail selengkapnya, lihat Perubahan pada Setelan Jaringan untuk Standar Google Ads Kampanye Shopping.
Contoh kode ini menunjukkan cara membuat kampanye Shopping Standar.
Java
private String addStandardShoppingCampaign( GoogleAdsClient googleAdsClient, long customerId, String budgetResourceName, long merchantCenterAccountId) { // Configures the shopping settings. ShoppingSetting shoppingSetting = ShoppingSetting.newBuilder() // Sets the priority of the campaign. Higher numbers take priority over lower numbers. // For Shopping product ad campaigns, allowed values are between 0 and 2, inclusive. .setCampaignPriority(0) .setMerchantId(merchantCenterAccountId) // Enables local inventory ads for this campaign. .setEnableLocal(true) .build(); // Create the standard shopping campaign. Campaign campaign = Campaign.newBuilder() .setName("Interplanetary Cruise #" + getPrintableDateTime()) // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. .setAdvertisingChannelType(AdvertisingChannelType.SHOPPING) .setShoppingSetting(shoppingSetting) // Recommendation: Sets the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. .setStatus(CampaignStatus.PAUSED) // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. .setManualCpc(ManualCpc.newBuilder().setEnhancedCpcEnabled(false).build()) // Sets the budget. .setCampaignBudget(budgetResourceName) .build(); // Creates a campaign operation. CampaignOperation operation = CampaignOperation.newBuilder().setCreate(campaign).build(); // Issues a mutate request to add the campaign. try (CampaignServiceClient campaignServiceClient = googleAdsClient.getLatestVersion().createCampaignServiceClient()) { MutateCampaignsResponse response = campaignServiceClient.mutateCampaigns( Long.toString(customerId), Collections.singletonList(operation)); MutateCampaignResult result = response.getResults(0); System.out.printf( "Added a standard shopping campaign with resource name: '%s'%n", result.getResourceName()); return result.getResourceName(); } }
C#
private string AddStandardShoppingCampaign(GoogleAdsClient client, long customerId, string budgetResourceName, long merchantCenterAccountId) { // Get the CampaignService. CampaignServiceClient campaignService = client.GetService(Services.V17.CampaignService); // Configures the shopping settings. ShoppingSetting shoppingSetting = new ShoppingSetting() { // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping Product Ad campaigns, allowed values are between 0 and 2, // inclusive. CampaignPriority = 0, MerchantId = merchantCenterAccountId, // Enables local inventory ads for this campaign. EnableLocal = true }; // Create the standard shopping campaign. Campaign campaign = new Campaign() { Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(), // Configures settings related to shopping campaigns including advertising channel // type and shopping setting. AdvertisingChannelType = AdvertisingChannelType.Shopping, ShoppingSetting = shoppingSetting, // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve Status = CampaignStatus.Paused, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping // campaigns to help you optimize your advertising spend. More information can be // found here: https://support.google.com/google-ads/answer/6309029 ManualCpc = new ManualCpc() { EnhancedCpcEnabled = false }, // Sets the budget. CampaignBudget = budgetResourceName }; // Creates a campaign operation. CampaignOperation operation = new CampaignOperation() { Create = campaign }; // Issues a mutate request to add the campaign. MutateCampaignsResponse response = campaignService.MutateCampaigns(customerId.ToString(), new CampaignOperation[] { operation }); MutateCampaignResult result = response.Results[0]; Console.WriteLine("Added a standard shopping campaign with resource name: '{0}'.", result.ResourceName); return result.ResourceName; }
PHP
private static function addStandardShoppingCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $merchantCenterAccountId ) { // Creates a standard shopping campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to shopping campaigns including advertising channel type // and shopping setting. 'advertising_channel_type' => AdvertisingChannelType::SHOPPING, // Configures the shopping settings. 'shopping_setting' => new ShoppingSetting([ // Sets the priority of the campaign. Higher numbers take priority over lower // numbers. For Shopping product ad campaigns, allowed values are between 0 and 2, // inclusive. 'campaign_priority' => 0, 'merchant_id' => $merchantCenterAccountId, // Enables local inventory ads for this campaign 'enable_local' => true ]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard // Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the // setting and behaves as if the setting was false. See this blog post for more // information: // https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html // Recommendation: Use one of the automated bidding strategies for Shopping campaigns // to help you optimize your advertising spend. More information can be found here: // https://support.google.com/google-ads/answer/6309029. 'manual_cpc' => new ManualCpc(['enhanced_cpc_enabled' => false]), // Sets the budget. 'campaign_budget' => $budgetResourceName ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a standard shopping campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
Python
def add_standard_shopping_campaign( client, customer_id, budget_resource_name, merchant_center_account_id ): """Creates a new standard shopping campaign in the specified client account.""" campaign_service = client.get_service("CampaignService") # Create standard shopping campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to shopping campaigns including advertising # channel type and shopping setting. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.SHOPPING ) campaign.shopping_setting.merchant_id = merchant_center_account_id # Sets the priority of the campaign. Higher numbers take priority over lower # numbers. For standard shopping campaigns, allowed values are between 0 and # 2, inclusive. campaign.shopping_setting.campaign_priority = 0 # Enables local inventory ads for this campaign. campaign.shopping_setting.enable_local = True # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, Google # Ads ignores the setting and behaves as if the setting was false. See this # blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for Shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029 campaign.manual_cpc.enhanced_cpc_enabled = False # Sets the budget. campaign.campaign_budget = budget_resource_name # Add the campaign. campaign_response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) campaign_resource_name = campaign_response.results[0].resource_name print( "Added a standard shopping campaign with resource name " f"'{campaign_resource_name}'." ) return campaign_resource_name
Ruby
def add_standard_shopping_campaign( client, customer_id, budget_name, merchant_center_id) operation = client.operation.create_resource.campaign do |campaign| campaign.name = "Interplanetary Cruise Campaign ##{(Time.new.to_f * 1000).to_i}" # Shopping campaign specific settings campaign.advertising_channel_type = :SHOPPING campaign.shopping_setting = client.resource.shopping_setting do |shopping_setting| shopping_setting.merchant_id = merchant_center_id shopping_setting.campaign_priority = 0 shopping_setting.enable_local = true end campaign.status = :PAUSED # Sets the bidding strategy to Manual CPC (with eCPC disabled). eCPC for standard # Shopping campaigns is deprecated. If eCPC is set to true, Google Ads ignores the # setting and behaves as if the setting was false. See this blog post for more # information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html campaign.manual_cpc = client.resource.manual_cpc do |manual_cpc| manual_cpc.enhanced_cpc_enabled = false end campaign.campaign_budget = budget_name end service = client.service.campaign response = service.mutate_campaigns( customer_id: customer_id, operations: [operation], ) campaign_name = response.results.first.resource_name puts "Added a standard shopping campaign with resource name #{campaign_name}." campaign_name end
Perl
sub add_standard_shopping_campaign { my ($api_client, $customer_id, $budget_resource_name, $merchant_center_account_id) = @_; # Create a standard shopping campaign. my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to shopping campaigns including advertising # channel type and shopping setting. advertisingChannelType => SHOPPING, shoppingSetting => Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({ merchantId => $merchant_center_account_id, # Set the priority of the campaign. Higher numbers take priority over # lower numbers. For standard shopping campaigns, allowed values are # between 0 and 2, inclusive. campaignPriority => 0, # Enable local inventory ads for this campaign. enableLocal => "true" } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to Manual CPC (with eCPC disabled). eCPC for # standard Shopping campaigns is deprecated. If eCPC is set to true, # Google Ads ignores the setting and behaves as if the setting was false. # See this blog post for more information: # https://ads-developers.googleblog.com/2023/09/google-ads-shopping-campaign-enhanced.html # Recommendation: Use one of the automated bidding strategies for shopping # campaigns to help you optimize your advertising spend. More information # can be found here: https://support.google.com/google-ads/answer/6309029. manualCpc => Google::Ads::GoogleAds::V17::Common::ManualCpc->new( {enhancedCpcEnabled => "false"} ), # Set the budget. campaignBudget => $budget_resource_name }); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a standard shopping campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }