REST Resource: bidders.creatives

Resource: Creative

A creative and its classification data.

JSON representation 
{
  "name": string,
  "accountId": string,
  "creativeId": string,
  "creativeFormat": enum (CreativeFormat),
  "agencyId": string,
  "declaredClickThroughUrls": [
    string
  ],
  "impressionTrackingUrls": [
    string
  ],
  "adChoicesDestinationUrl": string,
  "restrictedCategories": [
    enum (RestrictedCategory)
  ],
  "declaredAttributes": [
    enum (CreativeAttribute)
  ],
  "declaredVendorIds": [
    integer
  ],
  "declaredRestrictedCategories": [
    enum (RestrictedCategory)
  ],
  "advertiserName": string,
  "version": integer,
  "apiUpdateTime": string,
  "dealIds": [
    string
  ],
  "creativeServingDecision": {
    object (CreativeServingDecision)
  },

  // Union field content can be only one of the following:
  "html": {
    object (HtmlContent)
  },
  "video": {
    object (VideoContent)
  },
  "native": {
    object (NativeContent)
  },
  "renderUrl": string
  // End of list of possible types for union field content.
}
Fields
name

string

Output only. Name of the creative. Follows the pattern buyers/{buyer}/creatives/{creative}, where {buyer} represents the account ID of the buyer who owns the creative, and {creative} is the buyer-specific creative ID that references this creative in the bid response.
accountId

string (int64 format)

Output only. ID of the buyer account that this creative is owned by. Can be used to filter the response of the creatives.list method with equality and inequality check.
creativeId

string

Buyer-specific creative ID that references this creative in bid responses. This field is Ignored in update operations. Can be used to filter the response of the creatives.list method. The maximum length of the creative ID is 128 bytes.
creativeFormat

enum (CreativeFormat)

Output only. The format of this creative. Can be used to filter the response of the creatives.list method.
agencyId

string (int64 format)

The agency ID for this creative.
declaredClickThroughUrls[]

string

The set of declared destination URLs for the creative. Can be used to filter the response of the creatives.list method.
impressionTrackingUrls[]

string

The set of URLs to be called to record an impression.
adChoicesDestinationUrl

string

The link to AdChoices destination page. This is only supported for native ads.
restrictedCategories[]
(deprecated)

enum (RestrictedCategory)

All restricted categories for the ads that may be shown from this creative.
declaredAttributes[]

enum (CreativeAttribute)

All declared attributes for the ads that may be shown from this creative. Can be used to filter the response of the creatives.list method.

If the excluded_attribute field of a bid request contains one of the attributes that were declared or detected for a given creative, and a bid is submitted with that creative, the bid will be filtered before the auction.
declaredVendorIds[]

integer

IDs for the declared ad technology vendors that may be used by this creative. See https://storage.googleapis.com/adx-rtb-dictionaries/vendors.txt for possible values. Can be used to filter the response of the creatives.list method.
declaredRestrictedCategories[]

enum (RestrictedCategory)

All declared restricted categories for the ads that may be shown from this creative. Can be used to filter the response of the creatives.list method.
advertiserName

string

The name of the company being advertised in the creative. Can be used to filter the response of the creatives.list method.
version
(deprecated)

integer

Output only. The version of the creative. Version for a new creative is 1 and it increments during subsequent creative updates.
apiUpdateTime

string (Timestamp format)

Output only. The last update timestamp of the creative through the API.

A timestamp in RFC3339 UTC "Zulu" format, with nanosecond resolution and up to nine fractional digits. Examples: "2014-10-02T15:01:23Z" and "2014-10-02T15:01:23.045123456Z".
dealIds[]

string

Output only. IDs of all of the deals with which this creative has been used in bidding. Can be used to filter the response of the creatives.list method.
creativeServingDecision

object (CreativeServingDecision)

Output only. Top level status and detected attributes of a creative (for example domain, language, advertiser, product category, etc.) that affect whether (status) and where (context) a creative will be allowed to serve.
Union field content. Creative content in different formats. content can be only one of the following:
html

object (HtmlContent)

An HTML creative.
video

object (VideoContent)

A video creative.
native

object (NativeContent)

A native creative.
renderUrl

string

Experimental field that can be used during the FLEDGE Origin Trial. The URL to fetch an interest group ad used in TURTLEDOVE on-device auction. This should be unique among all creatives for a given accountId. This URL should be the same as the URL returned by generateBid().

HtmlContent

HTML content for a creative.

JSON representation 
{
  "snippet": string,
  "width": integer,
  "height": integer
}
Fields
snippet

string

The HTML snippet that displays the ad when inserted in the web page.
width

integer

The width of the HTML snippet in pixels. Can be used to filter the response of the creatives.list method.
height

integer

The height of the HTML snippet in pixels. Can be used to filter the response of the creatives.list method.

VideoContent

Video content for a creative.

JSON representation 
{
  "videoMetadata": {
    object (VideoMetadata)
  },

  // Union field video can be only one of the following:
  "videoUrl": string,
  "videoVastXml": string
  // End of list of possible types for union field video.
}
Fields
videoMetadata

object (VideoMetadata)

Output only. Video metadata.
Union field video. Video content in different formats. video can be only one of the following:
videoUrl

string

The URL to fetch a video ad. The URL should return an XML response that conforms to the VAST 2.0, 3.0 or 4.x standard.
videoVastXml

string

The contents of a VAST document for a video ad. This document should conform to the VAST 2.0, 3.0, or 4.x standard.

VideoMetadata

Video metadata for a creative.

JSON representation 
{
  "isValidVast": boolean,
  "isVpaid": boolean,
  "skipOffset": string,
  "duration": string,
  "vastVersion": enum (VastVersion),
  "mediaFiles": [
    {
      object (MediaFile)
    }
  ]
}
Fields
isValidVast

boolean

Is this a valid VAST ad? Can be used to filter the response of the creatives.list method.
isVpaid

boolean

Is this a VPAID ad? Can be used to filter the response of the creatives.list method.
skipOffset

string (Duration format)

The minimum duration that the user has to watch before being able to skip this ad. If the field is not set, the ad is not skippable. If the field is set, the ad is skippable. Can be used to filter the response of the creatives.list method.

A duration in seconds with up to nine fractional digits, ending with 's'. Example: "3.5s".
duration

string (Duration format)

The duration of the ad. Can be used to filter the response of the creatives.list method.

A duration in seconds with up to nine fractional digits, ending with 's'. Example: "3.5s".
vastVersion

enum (VastVersion)

The maximum VAST version across all wrapped VAST documents. Can be used to filter the response of the creatives.list method.
mediaFiles[]

object (MediaFile)

The list of all media files declared in the VAST. If there are multiple VASTs in a wrapper chain, this includes the media files from the deepest one in the chain.

VastVersion

VAST versions.

Enums
VAST_VERSION_UNSPECIFIED Default value that should never be used.
VAST_VERSION_1_0 VAST 1.0
VAST_VERSION_2_0 VAST 2.0
VAST_VERSION_3_0 VAST 3.0
VAST_VERSION_4_0 VAST 4.0

MediaFile

Information about each media file in the VAST.

JSON representation 
{
  "mimeType": enum (VideoMimeType),
  "bitrate": string
}
Fields
mimeType

enum (VideoMimeType)

The MIME type of this media file. Can be used to filter the response of the creatives.list method.
bitrate

string (int64 format)

Bitrate of the video file, in Kbps. Can be used to filter the response of the creatives.list method.

VideoMimeType

Common MIME types of video assets in VAST video ads.

Enums
VIDEO_MIME_TYPE_UNSPECIFIED Default value that should never be used.
MIME_VIDEO_XFLV Flash container.
MIME_VIDEO_WEBM WebM container assuming VP9 codec.
MIME_VIDEO_MP4 MPEG-4 container typically with H.264 codec.
MIME_VIDEO_OGG Ogg container assuming Theora codec.
MIME_VIDEO_YT_HOSTED Video files hosted on YouTube.
MIME_VIDEO_X_MS_WMV Windows Media Video Codec.
MIME_VIDEO_3GPP 3GPP container format used on 3G phones.
MIME_VIDEO_MOV Quicktime container format.
MIME_APPLICATION_SWF Shockwave Flash (used for VPAID ads).
MIME_APPLICATION_SURVEY Properties of VAST served by consumer survey.
MIME_APPLICATION_JAVASCRIPT JavaScript (used for VPAID ads).
MIME_APPLICATION_SILVERLIGHT Silverlight (used for VPAID ads).
MIME_APPLICATION_MPEGURL HLS/M3U8.
MIME_APPLICATION_MPEGDASH DASH.
MIME_AUDIO_MP4A MPEG-4 audio format.
MIME_AUDIO_MP3 MPEG-3 audio format.
MIME_AUDIO_OGG Ogg audio format

NativeContent

Native content for a creative.

JSON representation 
{
  "headline": string,
  "body": string,
  "callToAction": string,
  "advertiserName": string,
  "image": {
    object (Image)
  },
  "logo": {
    object (Image)
  },
  "appIcon": {
    object (Image)
  },
  "starRating": number,
  "clickLinkUrl": string,
  "clickTrackingUrl": string,
  "priceDisplayText": string,

  // Union field video can be only one of the following:
  "videoUrl": string,
  "videoVastXml": string
  // End of list of possible types for union field video.
}
Fields
headline

string

A short title for the ad.
body

string

A long description of the ad.
callToAction

string

A label for the button that the user is supposed to click.
advertiserName

string

The name of the advertiser or sponsor, to be displayed in the ad creative.
image

object (Image)

A large image.
appIcon

object (Image)

The app icon, for app download ads.
starRating

number

The app rating in the app store. Must be in the range [0-5].
clickTrackingUrl

string

The URL to use for click tracking.
priceDisplayText

string

The price of the promoted app including currency info.
Union field video. The video file. video can be only one of the following:
videoUrl

string

The URL to fetch a native video ad.
videoVastXml

string

The contents of a VAST document for a native video ad.

Image

An image resource. You may provide a larger image than was requested, so long as the aspect ratio is preserved.

JSON representation 
{
  "url": string,
  "width": integer,
  "height": integer
}
Fields
url

string

The URL of the image.
width

integer

Image width in pixels.
height

integer

Image height in pixels.

CreativeFormat

Creative formats

Enums
CREATIVE_FORMAT_UNSPECIFIED The format is unknown.
HTML HTML creative.
VIDEO Video creative.
NATIVE Native creative.

RestrictedCategory

Restricted Categories for ads that may be shown from the creative.

Enums
RESTRICTED_CATEGORY_UNSPECIFIED Default value that should never be used.
ALCOHOL The alcohol restricted category.

CreativeAttribute

This is the set of attributes that can be declared to describe a creative.

Enums
ATTRIBUTE_UNSPECIFIED Do not use. This is a placeholder value only.
IMAGE_RICH_MEDIA The creative is of type image/rich media. For pretargeting.
ADOBE_FLASH_FLV The creative is of video type Adobe Flash FLV. For pretargeting.
IS_TAGGED The creative is tagged.
IS_USER_INTEREST_TARGETED The creative is user interest targeted.
EXPANDING_DIRECTION_NONE The creative does not expand.
EXPANDING_DIRECTION_UP The creative expands up.
EXPANDING_DIRECTION_DOWN The creative expands down.
EXPANDING_DIRECTION_LEFT The creative expands left.
EXPANDING_DIRECTION_RIGHT The creative expands right.
EXPANDING_DIRECTION_UP_LEFT The creative expands up and left.
EXPANDING_DIRECTION_UP_RIGHT The creative expands up and right.
EXPANDING_DIRECTION_DOWN_LEFT The creative expands down and left.
EXPANDING_DIRECTION_DOWN_RIGHT The creative expands down and right.
CREATIVE_TYPE_HTML The creative type is HTML.
CREATIVE_TYPE_VAST_VIDEO The creative type is VAST video.
EXPANDING_DIRECTION_UP_OR_DOWN The creative expands up or down.
EXPANDING_DIRECTION_LEFT_OR_RIGHT The creative expands left or right.
EXPANDING_DIRECTION_ANY_DIAGONAL The creative expands on any diagonal.
EXPANDING_ACTION_ROLLOVER_TO_EXPAND The creative expands when rolled over.
INSTREAM_VAST_VIDEO_TYPE_VPAID_FLASH The instream vast video type is vpaid flash.
RICH_MEDIA_CAPABILITY_TYPE_MRAID The creative is MRAID.
RICH_MEDIA_CAPABILITY_TYPE_FLASH The creative is Flash.
RICH_MEDIA_CAPABILITY_TYPE_HTML5 The creative is HTML5.
SKIPPABLE_INSTREAM_VIDEO The creative has an instream VAST video type of skippable instream video. For pretargeting.
RICH_MEDIA_CAPABILITY_TYPE_SSL The creative is SSL.
RICH_MEDIA_CAPABILITY_TYPE_NON_SSL The creative is non-SSL.
RICH_MEDIA_CAPABILITY_TYPE_INTERSTITIAL The creative is an interstitial.
NON_SKIPPABLE_INSTREAM_VIDEO The creative has an instream VAST video type of non-skippable instream video. For pretargeting.
NATIVE_ELIGIBILITY_ELIGIBLE The creative is eligible for native.
NON_VPAID The creative has an instream VAST video type of non-VPAID. For pretargeting.
NATIVE_ELIGIBILITY_NOT_ELIGIBLE The creative is not eligible for native.
ANY_INTERSTITIAL The creative has an interstitial size of any interstitial. For pretargeting.
NON_INTERSTITIAL The creative has an interstitial size of non interstitial. For pretargeting.
IN_BANNER_VIDEO The video type is in-banner video.
RENDERING_SIZELESS_ADX The creative can dynamically resize to fill a variety of slot sizes.
OMSDK_1_0 The open measurement SDK is supported.
RENDERING_PLAYABLE The creative is considered a playable display creative.

CreativeServingDecision

Top level status and detected attributes of a creative.

JSON representation 
{
  "detectedClickThroughUrls": [
    string
  ],
  "detectedAdvertisers": [
    {
      object (AdvertiserAndBrand)
    }
  ],
  "detectedProductCategories": [
    integer
  ],
  "detectedLanguages": [
    string
  ],
  "detectedDomains": [
    string
  ],
  "detectedSensitiveCategories": [
    integer
  ],
  "detectedAttributes": [
    enum (CreativeAttribute)
  ],
  "detectedVendorIds": [
    integer
  ],
  "adTechnologyProviders": {
    object (AdTechnologyProviders)
  },
  "lastStatusUpdate": string,
  "dealsPolicyCompliance": {
    object (PolicyCompliance)
  },
  "networkPolicyCompliance": {
    object (PolicyCompliance)
  },
  "platformPolicyCompliance": {
    object (PolicyCompliance)
  },
  "chinaPolicyCompliance": {
    object (PolicyCompliance)
  },
  "russiaPolicyCompliance": {
    object (PolicyCompliance)
  },
  "detectedCategoriesTaxonomy": enum (AdCategoryTaxonomy),
  "detectedCategories": [
    string
  ]
}
Fields
detectedClickThroughUrls[]

string

The set of detected destination URLs for the creative. Can be used to filter the response of the creatives.list method.
detectedAdvertisers[]

object (AdvertiserAndBrand)

Detected advertisers and brands.
detectedProductCategories[]

integer

Detected product categories, if any. See the ad-product-categories.txt file in the technical documentation for a list of IDs. Can be used to filter the response of the creatives.list method.
detectedLanguages[]

string

The detected languages for this creative. The order is arbitrary. The codes are 2 or 5 characters and are documented at https://developers.google.com/adwords/api/docs/appendix/languagecodes. Can be used to filter the response of the creatives.list method.
detectedDomains[]

string

The detected domains for this creative.
detectedSensitiveCategories[]

integer

Detected sensitive categories, if any. Can be used to filter the response of the creatives.list method.

See the ad-sensitive-categories.txt file in the technical documentation for a list of IDs. You should use these IDs along with the excluded-sensitive-category field in the bid request to filter your bids.
detectedAttributes[]

enum (CreativeAttribute)

Publisher-excludable attributes that were detected for this creative. Can be used to filter the response of the creatives.list method.

If the excluded_attribute field of a bid request contains one of the attributes that were declared or detected for a given creative, and a bid is submitted with that creative, the bid will be filtered before the auction.
detectedVendorIds[]

integer

IDs of the ad technology vendors that were detected to be used by this creative. See https://storage.googleapis.com/adx-rtb-dictionaries/vendors.txt for possible values. Can be used to filter the response of the creatives.list method.

If the allowed_vendor_type field of a bid request does not contain one of the vendor type IDs that were declared or detected for a given creative, and a bid is submitted with that creative, the bid will be filtered before the auction.
adTechnologyProviders

object (AdTechnologyProviders)

The detected ad technology providers.
lastStatusUpdate

string (Timestamp format)

The last time the creative status was updated. Can be used to filter the response of the creatives.list method.

A timestamp in RFC3339 UTC "Zulu" format, with nanosecond resolution and up to nine fractional digits. Examples: "2014-10-02T15:01:23Z" and "2014-10-02T15:01:23.045123456Z".
dealsPolicyCompliance

object (PolicyCompliance)

Policy compliance of this creative when bidding on Programmatic Guaranteed and Preferred Deals (outside of Russia and China).
networkPolicyCompliance

object (PolicyCompliance)

Policy compliance of this creative when bidding in open auction, private auction, or auction packages (outside of Russia and China).
platformPolicyCompliance

object (PolicyCompliance)

Policy compliance of this creative when bidding in Open Bidding (outside of Russia and China). For the list of platform policies, see: https://support.google.com/platformspolicy/answer/3013851.
chinaPolicyCompliance

object (PolicyCompliance)

The policy compliance of this creative in China. When approved or disapproved, this applies to both deals and open auction in China. When pending review, this creative is allowed to serve for deals but not for open auction.
russiaPolicyCompliance

object (PolicyCompliance)

The policy compliance of this creative in Russia. When approved or disapproved, this applies to both deals and open auction in Russia. When pending review, this creative is allowed to serve for deals but not for open auction.
detectedCategoriesTaxonomy

enum (AdCategoryTaxonomy)

Output only. The taxonomy in which the detectedCategories field is expressed.
detectedCategories[]

string

Output only. IDs of the detected categories, if any. The taxonomy in which the categories are expressed is specified by the detectedCategoriesTaxonomy field. Can be used to filter the response of the creatives.list method.

AdvertiserAndBrand

Detected advertiser and brand information.

JSON representation 
{
  "advertiserId": string,
  "advertiserName": string,
  "brandId": string,
  "brandName": string
}
Fields
advertiserId

string (int64 format)

See https://storage.googleapis.com/adx-rtb-dictionaries/advertisers.txt for the list of possible values. Can be used to filter the response of the creatives.list method.
advertiserName

string

Advertiser name. Can be used to filter the response of the creatives.list method.
brandId

string (int64 format)

Detected brand ID or zero if no brand has been detected. See https://storage.googleapis.com/adx-rtb-dictionaries/brands.txt for the list of possible values. Can be used to filter the response of the creatives.list method.
brandName

string

Brand name. Can be used to filter the response of the creatives.list method.

AdTechnologyProviders

The list of detected Ad Technology Providers for this creative. Bids placed for inventory that will serve to EEA or UK users are expected to comply with GDPR requirements. You must ensure that the creatives used in such bids should contain only user consented ad technology providers as indicated in the bid request. Google reserves the right to filter non-compliant bids. User consented ad technology providers can be found in the Google Protocol with the BidRequest.adslot.consented_providers_settings field, and can be found as an OpenRTB extension with the BidRequest.user.ext.consented_providers_settings and BidRequest.user.ext.consent fields. See https://support.google.com/authorizedbuyers/answer/9789378 for additional information about the Google TCF v2 integration.

JSON representation 
{
  "detectedProviderIds": [
    string
  ],
  "detectedGvlIds": [
    string
  ],
  "unidentifiedProviderDomains": [
    string
  ]
}
Fields
detectedProviderIds[]

string (int64 format)

The detected Google Ad Tech Providers (ATP) for this creative. See https://storage.googleapis.com/adx-rtb-dictionaries/providers.csv for mapping of provider ID to provided name, a privacy policy URL, and a list of domains which can be attributed to the provider.
detectedGvlIds[]

string (int64 format)

The detected IAB Global Vendor List (GVL) IDs for this creative. See the IAB Global Vendor List at https://vendor-list.consensu.org/v2/vendor-list.json for details about the vendors.
unidentifiedProviderDomains[]

string

Domains of detected unidentified ad technology providers (if any). You must ensure that the creatives used in bids placed for inventory that will serve to EEA or UK users does not contain unidentified ad technology providers. Google reserves the right to filter non-compliant bids.

PolicyCompliance

Policy compliance of the creative for a transaction type or a region.

JSON representation 
{
  "status": enum (Status),
  "topics": [
    {
      object (PolicyTopicEntry)
    }
  ]
}
Fields
status

enum (Status)

Serving status for the given transaction type (for example, open auction, deals) or region (for example, China, Russia). Can be used to filter the response of the creatives.list method.
topics[]

object (PolicyTopicEntry)

Topics related to the policy compliance for this transaction type (for example, open auction, deals) or region (for example, China, Russia). Topics may be present only if status is DISAPPROVED.

Status

Status type.

Enums
STATUS_UNSPECIFIED Default value that should never be used.
PENDING_REVIEW Creative is pending review.
DISAPPROVED Creative cannot serve.
APPROVED Creative is approved.
CERTIFICATE_REQUIRED Certificates are required for the creative to be served in some regions. For more information about creative certification, refer to: https://support.google.com/authorizedbuyers/answer/7450776

PolicyTopicEntry

Each policy topic entry will represent a violation of a policy topic for a creative, with the policy topic information and optional evidence for the policy violation.

JSON representation 
{
  "policyTopic": string,
  "helpCenterUrl": string,
  "evidences": [
    {
      object (PolicyTopicEvidence)
    }
  ],
  "missingCertificate": boolean
}
Fields
policyTopic

string

Policy topic this entry refers to. For example, "ALCOHOL", "TRADEMARKS_IN_AD_TEXT", or "DESTINATION_NOT_WORKING". The set of possible policy topics is not fixed for a particular API version and may change at any time. Can be used to filter the response of the creatives.list method
helpCenterUrl

string

URL of the help center article describing this policy topic.
evidences[]

object (PolicyTopicEvidence)

Pieces of evidence associated with this policy topic entry.
missingCertificate

boolean

Whether or not the policy topic is missing a certificate.

Some policy topics require a certificate to unblock serving in some regions. For more information about creative certification, refer to: https://support.google.com/authorizedbuyers/answer/7450776

PolicyTopicEvidence

Evidence associated with a policy topic entry.

JSON representation 
{

  // Union field evidence can be only one of the following:
  "destinationNotWorking": {
    object (DestinationNotWorkingEvidence)
  },
  "destinationNotCrawlable": {
    object (DestinationNotCrawlableEvidence)
  },
  "httpCall": {
    object (HttpCallEvidence)
  },
  "domainCall": {
    object (DomainCallEvidence)
  },
  "httpCookie": {
    object (HttpCookieEvidence)
  },
  "destinationUrl": {
    object (DestinationUrlEvidence)
  },
  "downloadSize": {
    object (DownloadSizeEvidence)
  }
  // End of list of possible types for union field evidence.
}
Fields
Union field evidence. Evidence associated with the policy topic entry. evidence can be only one of the following:
destinationNotWorking

object (DestinationNotWorkingEvidence)

The creative's destination URL did not function properly or was incorrectly set up.
destinationNotCrawlable

object (DestinationNotCrawlableEvidence)

The creative's destination URL was not crawlable by Google.
httpCall

object (HttpCallEvidence)

HTTP calls made by the creative that resulted in policy violations.
domainCall

object (DomainCallEvidence)

Number of HTTP calls made by the creative, broken down by domain.
destinationUrl

object (DestinationUrlEvidence)

URL of the actual landing page.
downloadSize

object (DownloadSizeEvidence)

Total download size and URL-level download size breakdown for resources in a creative.

DestinationNotWorkingEvidence

Evidence of the creative's destination URL not functioning properly or having been incorrectly set up.

JSON representation 
{
  "expandedUrl": string,
  "platform": enum (Platform),
  "lastCheckTime": string,

  // Union field reason can be only one of the following:
  "dnsError": enum (DnsError),
  "httpError": integer,
  "invalidPage": enum (InvalidPage),
  "redirectionError": enum (RedirectionError),
  "urlRejected": enum (UrlRejected)
  // End of list of possible types for union field reason.
}
Fields
expandedUrl

string

The full non-working URL.
platform

enum (Platform)

Platform of the non-working URL.
lastCheckTime

string (Timestamp format)

Approximate time when the ad destination was last checked.

A timestamp in RFC3339 UTC "Zulu" format, with nanosecond resolution and up to nine fractional digits. Examples: "2014-10-02T15:01:23Z" and "2014-10-02T15:01:23.045123456Z".
Union field reason. Reason of the destination not working. reason can be only one of the following:
dnsError

enum (DnsError)

DNS lookup errors.
httpError

integer

HTTP error code (for example, 404 or 5xx)
invalidPage

enum (InvalidPage)

Page was crawled successfully, but was detected as either a page with no content or an error page.
redirectionError

enum (RedirectionError)

HTTP redirect chain error.
urlRejected

enum (UrlRejected)

Rejected because of malformed URLs or invalid requests.

DnsError

DNS lookup errors.

Enums
DNS_ERROR_UNSPECIFIED Default value that should never be used.
ERROR_DNS DNS name was not found.
GOOGLE_CRAWLER_DNS_ISSUE An internal issue occurred when Google's crawler tried to resolve the DNS entry. This is a Google-internal issue and may not be the result of an issue with the landing page.

InvalidPage

The page was crawled successfully but an issue was detected with the page's content.

Enums
INVALID_PAGE_UNSPECIFIED Default value that should never be used.
EMPTY_OR_ERROR_PAGE Page was empty or had an error.

RedirectionError

Error in the HTTP redirect chain.

Enums
REDIRECTION_ERROR_UNSPECIFIED Default value that should never be used.
TOO_MANY_REDIRECTS Too many redirect hops.
INVALID_REDIRECT Got a redirect but it was invalid.
EMPTY_REDIRECT Got a redirect but it was empty.
REDIRECT_ERROR_UNKNOWN Unknown redirect error.

UrlRejected

URL was rejected because the request was malformed or the URL itself was malformed.

Enums
URL_REJECTED_UNSPECIFIED Default value that should never be used.
BAD_REQUEST URL rejected because of a malformed request.
MALFORMED_URL URL rejected because of a malformed URL.
URL_REJECTED_UNKNOWN URL rejected because of unknown reason.

Platform

Platform of the non-working URL.

Enums
PLATFORM_UNSPECIFIED Default value that should never be used.
PERSONAL_COMPUTER The personal computer platform.
ANDROID The Android platform.
IOS The iOS platform.

DestinationNotCrawlableEvidence

Evidence that the creative's destination URL was not crawlable by Google.

JSON representation 
{
  "crawledUrl": string,
  "reason": enum (Reason),
  "crawlTime": string
}
Fields
crawledUrl

string

Destination URL that was attempted to be crawled.
reason

enum (Reason)

Reason of destination not crawlable.
crawlTime

string (Timestamp format)

Approximate time of the crawl.

A timestamp in RFC3339 UTC "Zulu" format, with nanosecond resolution and up to nine fractional digits. Examples: "2014-10-02T15:01:23Z" and "2014-10-02T15:01:23.045123456Z".

Reason

Reason for destination being not crawlable.

Enums
REASON_UNSPECIFIED Default value that should never be used.
UNREACHABLE_ROBOTS Site's robots exclusion file (for example, robots.txt) was unreachable.
TIMEOUT_ROBOTS Timed out reading site's robots exclusion file (for example, robots.txt).
ROBOTED_DENIED Crawler was disallowed by the site's robots exclusion file (for example, robots.txt).
UNKNOWN Unknown reason.

HttpCallEvidence

HTTP calls made by a creative that resulted in policy violations.

JSON representation 
{
  "urls": [
    string
  ]
}
Fields
urls[]

string

URLs of HTTP calls made by the creative.

DomainCallEvidence

Number of HTTP calls made by a creative, broken down by domain.

JSON representation 
{
  "totalHttpCallCount": integer,
  "topHttpCallDomains": [
    {
      object (DomainCalls)
    }
  ]
}
Fields
totalHttpCallCount

integer

The total number of HTTP calls made by the creative, including but not limited to the number of calls in the topHttpCallDomains.
topHttpCallDomains[]

object (DomainCalls)

Breakdown of the most frequent domains called through HTTP by the creative.

DomainCalls

The number of HTTP calls made to the given domain.

JSON representation 
{
  "domain": string,
  "httpCallCount": integer
}
Fields
domain

string

The domain name.
httpCallCount

integer

Number of HTTP calls made to the domain.

HttpCookieEvidence

Evidence for HTTP cookie-related policy violations.

JSON representation 
{
  "cookieNames": [
    string
  ],
  "maxCookieCount": integer
}
Fields
cookieNames[]

string

Names of cookies that violate Google policies. For TOO_MANY_COOKIES policy, this will be the cookie names of top domains with the largest number of cookies. For other policies, this will be all the cookie names that violate the policy.

DestinationUrlEvidence

The full landing page URL of the destination.

JSON representation 
{
  "destinationUrl": string
}
Fields
destinationUrl

string

The full landing page URL of the destination.

DownloadSizeEvidence

Total download size and URL-level download size breakdown for resources in a creative.

JSON representation 
{
  "totalDownloadSizeKb": integer,
  "topUrlDownloadSizeBreakdowns": [
    {
      object (UrlDownloadSize)
    }
  ]
}
Fields
totalDownloadSizeKb

integer

Total download size (in kilobytes) for all the resources in the creative.
topUrlDownloadSizeBreakdowns[]

object (UrlDownloadSize)

Download size broken down by URLs with the top download size.

UrlDownloadSize

The URL-level breakdown for the download size.

JSON representation 
{
  "normalizedUrl": string,
  "downloadSizeKb": integer
}
Fields
normalizedUrl

string

The normalized URL with query parameters and fragment removed.
downloadSizeKb

integer

Download size of the URL in kilobytes.

AdCategoryTaxonomy

Possible ad category taxonomies.

Enums
AD_CATEGORY_TAXONOMY_UNSPECIFIED Default value that should never be used.
IAB_CONTENT_1_0 IAB Content Taxonomy 1.0. See https://github.com/InteractiveAdvertisingBureau/Taxonomies/blob/main/Content%20Taxonomies/Content%20Taxonomy%201.0.tsv for more details.

Methods

list

 Lists creatives as they are at the time of the initial request.

watch

 Watches all creatives pertaining to a bidder.