Method: buyers.userLists.getRemarketingTag

This has been sunset as of October 2023, and will return an error response if called. For more information, see the release notes:

Gets remarketing tag for a buyer. A remarketing tag is a piece of JavaScript code that can be placed on a web page. When a user visits a page containing a remarketing tag, Google adds the user to a user list.

HTTP request


The URL uses gRPC Transcoding syntax.

Path parameters



Required. To fetch the remarketing tag for an account, the name must follow the pattern buyers/{accountId}, where {accountId} represents the ID of the buyer that owns the remarketing tag. For a bidder accessing the remarketing tag on behalf of a child seat buyer, {accountId} should represent the ID of the child seat buyer.

To fetch the remarketing tag for a specific user list, the name must follow the pattern buyers/{accountId}/userLists/{userListId}. See

Request body

The request body must be empty.

Response body

If successful, the response body contains an instance of GetRemarketingTagResponse.

Authorization scopes

Requires the following OAuth scope: