ListImpressionMetricsResponse

  • This documentation outlines the JSON response for listing impression metrics, providing insights into the bidding funnel stages.

  • Each response includes impression metrics rows and a token for retrieving the next page of results.

  • Impression metrics are measured in numbers, showing how many impressions were eligible at each stage, from available impressions to responses with bids.

  • Each ImpressionMetricsRow includes the number of impressions for various stages, like available impressions, inventory matches, bid requests, successful responses, and responses with bids.

  • Row dimensions provide context for the metric values by associating them with specific characteristics of the impressions.

Response message for listing the metrics that are measured in number of impressions.

JSON representation 
{
  "impressionMetricsRows": [
    {
      object (ImpressionMetricsRow)
    }
  ],
  "nextPageToken": string
}
Fields
impressionMetricsRows[]

object (ImpressionMetricsRow)

List of rows, each containing a set of impression metrics.
nextPageToken

string

A token to retrieve the next page of results. Pass this value in the ListImpressionMetricsRequest.pageToken field in the subsequent call to the impressionMetrics.list method to retrieve the next page of results.

ImpressionMetricsRow

The set of metrics that are measured in numbers of impressions, representing how many impressions with the specified dimension values were considered eligible at each stage of the bidding funnel.

JSON representation 
{
  "availableImpressions": {
    object (MetricValue)
  },
  "inventoryMatches": {
    object (MetricValue)
  },
  "bidRequests": {
    object (MetricValue)
  },
  "successfulResponses": {
    object (MetricValue)
  },
  "responsesWithBids": {
    object (MetricValue)
  },
  "rowDimensions": {
    object (RowDimensions)
  }
}
Fields
availableImpressions

object (MetricValue)

The number of impressions available to the buyer on Ad Exchange. In some cases this value may be unavailable.
inventoryMatches

object (MetricValue)

The number of impressions that match the buyer's inventory pretargeting.
bidRequests

object (MetricValue)

The number of impressions for which Ad Exchange sent the buyer a bid request.
successfulResponses

object (MetricValue)

The number of impressions for which the buyer successfully sent a response to Ad Exchange.
responsesWithBids

object (MetricValue)

The number of impressions for which Ad Exchange received a response from the buyer that contained at least one applicable bid.
rowDimensions

object (RowDimensions)

The values of all dimensions associated with metric values in this row.