Maps Embed API Usage and Billing

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Pay-As-You-Go Pricing

The Maps Embed API uses a pay-as-you-go pricing model.

How usage and billing work under the pay-as-you-go model

The Google Maps Platform APIs are billed by SKU.
Usage is tracked for each Product SKU, and an API may have more than one Product SKU.
Cost is calculated by: SKU Usage x Price per each use.
For each billing account, for qualifying Google Maps Platform SKUs, a $200 USD Google Maps Platform credit is available each month, and automatically applied to the qualifying SKUs.

See guide to understanding billing for more information.

Pricing for the Maps Embed API

Under the pay-as-you-go pricing model, use of the Maps Embed API is split between basic and advanced modes. Two new SKUs have been set up and may appear on your bill, depending on the type of Maps Embed API mode you use to embed a map.

SKU: Embed

A basic Maps Embed API request that uses Place mode (to embed a map with a marker) or View mode (to embed a simple map). Basic Embed requests remain free with unlimited usage.

MONTHLY VOLUME RANGE (Price per MAP LOAD)
0–100,000	100,001–500,000	500,000+
0.00 USD (Free)	0.00 USD (Free)	0.00 USD (Free)

User interactions with the map, such as panning, zooming, or switching map layers, do not generate additional map loads.

SKU: Embed Advanced

An advanced Maps Embed API request that uses the Directions mode, Street View mode, or Search mode. Advanced Embed requests are now billed based on the following rates:

MONTHLY VOLUME RANGE (Price per MAP LOAD)
0–100,000	100,001–500,000	500,000+
0.014 USD per each (14.00 USD per 1000)	0.0112 USD per each (11.20 USD per 1000)	Contact Sales for volume pricing

User interactions with the map, such as panning, zooming, or switching map layers, do not generate additional map loads.

Other Usage Limits

The Maps Embed API has the following limits in place:

500 requests per second (QPS), calculated as the sum of client-side and server-side queries.
Unlimited requests per day (QPD).

Terms of Use Restrictions

For complete details on allowed usage, consult the License Restrictions section in the Google Maps Platform Terms of Service.

Manage Your Cost of Use

To manage your cost of use of the Google Maps Platform APIs, you can set daily limits to all requests to any billable API.

To view or change daily billable limits for the Maps Embed API, do the following:

Go to the Maps Embed API Quotas page in the Google Cloud Platform Console.
From the projects list, select a project.
In the Requests section, on the Requests per day line, click the edit icon, then enter the preferred total billable daily quota, up to the limit (if any) specified by Google.

If your API usage reaches your billable limit on any given day, your application will not be able to access the API for the remainder of that day.

WARNING: Setting a QPD override of zero on a quota bucket may result in the API being disabled on the account. When this happens, API calls will return an error (for example ApiNotActivatedMapError, or REQUEST_DENIED: You need to enable this API). To fix this, set the consumer override to "1". If you are unable to see or modify your QPD override, take the following steps:

Revert the project to the previous billing configuration to see corresponding bucket (billable or non-billable).
Remove the 0 quota consumer override, by setting it to 1.
Re-apply the desired billing configuration.

Related resources

Premium Plan Customers

As of November 1, 2018, Premium Plan customers can migrate to the Google Maps Platform pay-as- you-go pricing model once their current Premium Plan contract expires. Only contracts whose end date is November 1, 2018, or later, can migrate to Google Maps Platform. Contracts expiring prior to November 1, 2018 must be renewed on the Premium Plan. For more information, see the Maps Platform Migration Guide.

Premium Plan Usage Limits
Note: The Maps Embed API is not available with the Premium Plan.