Generate Historical Metrics

Java

// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.planning;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v15.common.KeywordPlanHistoricalMetrics;
import com.google.ads.googleads.v15.enums.KeywordPlanNetworkEnum.KeywordPlanNetwork;
import com.google.ads.googleads.v15.errors.GoogleAdsError;
import com.google.ads.googleads.v15.errors.GoogleAdsException;
import com.google.ads.googleads.v15.services.GenerateKeywordHistoricalMetricsRequest;
import com.google.ads.googleads.v15.services.GenerateKeywordHistoricalMetricsResponse;
import com.google.ads.googleads.v15.services.GenerateKeywordHistoricalMetricsResult;
import com.google.ads.googleads.v15.services.KeywordPlanIdeaServiceClient;
import com.google.ads.googleads.v15.utils.ResourceNames;
import com.google.common.base.Joiner;
import com.google.common.collect.ComparisonChain;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.Arrays;

/**
 * Generates historical metrics for keyword planning.
 *
 * <p>Guide:
 * https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
 */
public class GenerateHistoricalMetrics {

  private static class GenerateForecastMetricsParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID)
    public Long customerId;
  }

  public static void main(String[] args) {
    GenerateForecastMetricsParams params = new GenerateForecastMetricsParams();
    if (!params.parseArguments(args)) {

      // Optional, specify the customer ID under which to create a new keyword plan.
      params.customerId = Long.valueOf("INSERT_CUSTOMER_ID");
    }
    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new GenerateHistoricalMetrics().runExample(googleAdsClient, params.customerId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the code example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   */
  private void runExample(GoogleAdsClient googleAdsClient, Long customerId) {
    GenerateKeywordHistoricalMetricsRequest request =
        GenerateKeywordHistoricalMetricsRequest.newBuilder()
            .setCustomerId(String.valueOf(customerId))
            .addAllKeywords(Arrays.asList("mars cruise", "cheap cruise", "jupiter cruise"))
            // See https://developers.google.com/google-ads/api/reference/data/geotargets for the
            // list of geo target IDs.
            // Geo target constant 2840 is for USA.
            .addGeoTargetConstants(ResourceNames.geoTargetConstant(2840))
            .setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH)
            // See
            // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
            // for the list of language constant IDs.
            // Language constant 1000 is for English.
            .setLanguage(ResourceNames.languageConstant(1000))
            .build();

    try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient =
        googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
      GenerateKeywordHistoricalMetricsResponse response =
          keywordPlanIdeaServiceClient.generateKeywordHistoricalMetrics(request);
      for (GenerateKeywordHistoricalMetricsResult result : response.getResultsList()) {
        KeywordPlanHistoricalMetrics metrics = result.getKeywordMetrics();
        System.out.printf("The search query: %s%n", result.getText());
        System.out.printf(
            "and the following variants: %s%n", Joiner.on(",").join(result.getCloseVariantsList()));
        System.out.println("generated the following historical metrics:");

        // Approximate number of monthly searches on this query averaged for the past 12
        // months.
        System.out.printf(
            "Approximate monthly searches: %s%n",
            metrics.hasAvgMonthlySearches() ? metrics.getAvgMonthlySearches() : null);

        // The competition level for this search query.
        System.out.printf("Competition level: %s%n", metrics.getCompetition());

        // The competition index for the query in the range [0,100]. This shows how
        // competitive ad placement is for a keyword. The level of competition from 0-100 is
        // determined by the number of ad slots filled divided by the total number of slots
        // available. If not enough data is available, null will be returned.
        System.out.printf(
            "Competition index: %s%n",
            metrics.hasCompetitionIndex() ? metrics.getCompetitionIndex() : null);

        // Top of page bid low range (20th percentile) in micros for the keyword.
        System.out.printf(
            "Top of page bid low range: %s%n",
            metrics.hasLowTopOfPageBidMicros() ? metrics.getLowTopOfPageBidMicros() : null);

        // Top of page bid high range (80th percentile) in micros for the keyword.
        System.out.printf(
            "Top of page bid high range: %s%n",
            metrics.hasHighTopOfPageBidMicros() ? metrics.getHighTopOfPageBidMicros() : null);

        // Approximate number of searches on this query for the past twelve months.
        metrics.getMonthlySearchVolumesList().stream()
            // Orders the monthly search volumes by descending year, then descending month.
            .sorted(
                (a, b) ->
                    ComparisonChain.start()
                        .compare(b.getYear(), a.getYear())
                        .compare(b.getMonth(), a.getMonth())
                        .result())
            // Prints each monthly search volume.
            .forEachOrdered(
                monthlySearchVolume ->
                    System.out.printf(
                        "Approximately %d searches in %s, %s%n",
                        monthlySearchVolume.getMonthlySearches(),
                        monthlySearchVolume.getMonth(),
                        monthlySearchVolume.getYear()));
      }
    }
  }
}

      

C#

// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V15.Common;
using Google.Ads.GoogleAds.V15.Errors;
using Google.Ads.GoogleAds.V15.Resources;
using Google.Ads.GoogleAds.V15.Services;
using System;
using static Google.Ads.GoogleAds.V15.Enums.KeywordPlanNetworkEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V15;

/// <summary>
/// This code example generates historical metrics for keyword planning.
/// Guide: https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
/// </summary>
public class GenerateHistoricalMetrics : ExampleBase
{
    /// <summary>
    /// Command line options for running the <see cref="GenerateHistoricalMetrics"/> example.
    /// </summary>
    public class Options : OptionsBase
    {
        /// <summary>
        /// The customer ID for which the call is made.
        /// </summary>
        [Option("customerId", Required = true, HelpText =
            "The customer ID for which the call is made.")]
        public long CustomerId { get; set; }
    }

    /// <summary>
    /// Main method, to run this code example as a standalone application.
    /// </summary>
    /// <param name="args">The command line arguments.</param>
    public static void Main(string[] args)
    {
        Options options = ExampleUtilities.ParseCommandLine<Options>(args);

        GenerateHistoricalMetrics codeExample = new GenerateHistoricalMetrics();
        Console.WriteLine(codeExample.Description);
        codeExample.Run(new GoogleAdsClient(), options.CustomerId);
    }

    /// <summary>
    /// Returns a description about the code example.
    /// </summary>
    public override string Description =>
        "This code example generates historical metrics for keyword planning.";

    /// <summary>
    /// Runs the code example.
    /// </summary>
    /// <param name="client">The Google Ads client.</param>
    /// <param name="customerId">The customer ID for which the call is made.</param>
    public void Run(GoogleAdsClient client, long customerId)
    {
        KeywordPlanIdeaServiceClient keywordPlanIdeaService =
                client.GetService(Services.V15.KeywordPlanIdeaService);

        GenerateKeywordHistoricalMetricsRequest request =
            new GenerateKeywordHistoricalMetricsRequest()
        {
            CustomerId = customerId.ToString(),
            Keywords = { "mars cruise", "cheap cruise", "jupiter cruise" },
            // See https://developers.google.com/google-ads/api/reference/data/geotargets
            // for the list of geo target IDs.
            // Geo target constant 2840 is for USA.
            GeoTargetConstants = { ResourceNames.GeoTargetConstant(2840) },
            KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearch,
            // See  https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
            // for the list of language constant IDs.
            // Language constant 1000 is for English.
            Language = ResourceNames.LanguageConstant(1000)
        };

        try
        {
            GenerateKeywordHistoricalMetricsResponse response =
                keywordPlanIdeaService.GenerateKeywordHistoricalMetrics(request);

            foreach (GenerateKeywordHistoricalMetricsResult result in response.Results)
            {
                KeywordPlanHistoricalMetrics metrics = result.KeywordMetrics;

                Console.WriteLine($"The search query {result.Text}");
                Console.WriteLine("and the following variants: " +
                    $"{String.Join(",", result.CloseVariants)}");
                Console.WriteLine("Generated the following historical metrics:");

                // Approximate number of monthly searches on this query averaged for the past 12
                // months.
                Console.WriteLine($"Approximate monthly searches: {metrics.AvgMonthlySearches}");

                // The competition level for this search query.
                Console.WriteLine($"Competition level: {metrics.Competition}");

                // The competition index for the query in the range [0,100]. This shows how
                // competitive ad placement is for a keyword. The level of competition from 0-100 is
                // determined by the number of ad slots filled divided by the total number of slots
                // available. If not enough data is available, null will be returned.
                Console.WriteLine($"Competition index: {metrics.CompetitionIndex}");

                // Top of page bid low range (20th percentile) in micros for the keyword.
                Console.WriteLine($"Top of page bid low range: {metrics.LowTopOfPageBidMicros}");

                // Top of page bid high range (80th percentile) in micros for the keyword.
                Console.WriteLine($"Top of page bid high range: {metrics.HighTopOfPageBidMicros}");

                // Approximate number of searches on this query for the past twelve months.
                foreach (MonthlySearchVolume month in metrics.MonthlySearchVolumes)
                {
                    Console.WriteLine($"Approximately {month.MonthlySearches} searches in " +
                        $"{month.Month}, {month.Year}");
                }
            }

        }
        catch (GoogleAdsException e)
        {
            Console.WriteLine("Failure:");
            Console.WriteLine($"Message: {e.Message}");
            Console.WriteLine($"Failure: {e.Failure}");
            Console.WriteLine($"Request ID: {e.RequestId}");
            throw;
        }
    }
}
      

PHP

<?php

/**
 * Copyright 2023 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\Planning;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V15\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V15\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V15\GoogleAdsException;
use Google\Ads\GoogleAds\Util\V15\ResourceNames;
use Google\Ads\GoogleAds\V15\Common\MonthlySearchVolume;
use Google\Ads\GoogleAds\V15\Enums\KeywordPlanCompetitionLevelEnum\KeywordPlanCompetitionLevel;
use Google\Ads\GoogleAds\V15\Enums\KeywordPlanNetworkEnum\KeywordPlanNetwork;
use Google\Ads\GoogleAds\V15\Enums\MonthOfYearEnum\MonthOfYear;
use Google\Ads\GoogleAds\V15\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V15\Services\GenerateKeywordHistoricalMetricsRequest;
use Google\Ads\GoogleAds\V15\Services\GenerateKeywordHistoricalMetricsResult;
use Google\ApiCore\ApiException;

/**
 * Generates historical metrics for keyword planning.
 *
 * Guide:
 * https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
 */
class GenerateHistoricalMetrics
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            // We set this value to true to show how to use GAPIC v2 source code. You can remove the
            // below line if you wish to use the old-style source code. Note that in that case, you
            // probably need to modify some parts of the code below to make it work.
            // For more information, see
            // https://developers.devsite.corp.google.com/google-ads/api/docs/client-libs/php/gapic.
            ->usingGapicV2Source(true)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId
    ): void {
        $keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
        // Generates keyword historical metrics based on the specified parameters.
        $response = $keywordPlanIdeaServiceClient->generateKeywordHistoricalMetrics(
            new GenerateKeywordHistoricalMetricsRequest([
                'customer_id' => $customerId,
                'keywords' => ['mars cruise', 'cheap cruise', 'jupiter cruise'],
                // See https://developers.google.com/google-ads/api/reference/data/geotargets for
                // the list of geo target IDs.
                // Geo target constant 2840 is for USA.
                'geo_target_constants' => [ResourceNames::forGeoTargetConstant(2840)],
                'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH,
                // https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
                // for the list of language constant IDs.
                // Language constant 1000 is for English.
                'language' => ResourceNames::forLanguageConstant(1000)
            ])
        );

        // Iterates over the results and print its detail.
        foreach ($response->getResults() as $result) {
            /** @var GenerateKeywordHistoricalMetricsResult $result */
            $metrics = $result->getKeywordMetrics();
            printf("The search query: '%s' ", $result->getText());
            printf(
                "and the following variants: '%s' ",
                implode(',', iterator_to_array($result->getCloseVariants()->getIterator()))
            );
            print "generated the following historical metrics:" . PHP_EOL;

            // Approximate number of monthly searches on this query averaged for the past 12 months.
            printf(
                "Approximate monthly searches: %s%s",
                $metrics->hasAvgMonthlySearches()
                    ? sprintf("%d", $metrics->getAvgMonthlySearches())
                    : "'none'",
                PHP_EOL
            );

            // The competition level for this search query.
            printf(
                "Competition level: '%s'%s",
                KeywordPlanCompetitionLevel::name($metrics->getCompetition()),
                PHP_EOL
            );

            // The competition index for the query in the range [0,100]. This shows how
            // competitive ad placement is for a keyword. The level of competition from 0-100 is
            // determined by the number of ad slots filled divided by the total number of slots
            // available. If not enough data is available, null will be returned.
            printf(
                "Competition index: %s%s",
                $metrics->hasCompetitionIndex()
                    ? sprintf("%d", $metrics->getCompetitionIndex())
                    : "'none'",
                PHP_EOL
            );

            // Top of page bid low range (20th percentile) in micros for the keyword.
            printf(
                "Top of page bid low range: %s%s",
                $metrics->hasLowTopOfPageBidMicros()
                    ? sprintf("%d", $metrics->getLowTopOfPageBidMicros())
                    : "'none'",
                PHP_EOL
            );

            // Top of page bid high range (80th percentile) in micros for the keyword.
            printf(
                "Top of page bid high range: %s%s",
                $metrics->hasHighTopOfPageBidMicros()
                    ? sprintf("%d", $metrics->getHighTopOfPageBidMicros())
                    : "'none'",
                PHP_EOL
            );

            // Approximate number of searches on this query for the past twelve months.
            $monthlySearchVolumes =
                iterator_to_array($metrics->getMonthlySearchVolumes()->getIterator());
            usort(
                $monthlySearchVolumes,
                // Orders the monthly search volumes by descending year, then descending month.
                function (MonthlySearchVolume $volume1, MonthlySearchVolume $volume2) {
                    $yearsCompared = $volume2->getYear() <=> $volume1->getYear();
                    if ($yearsCompared != 0) {
                        return $yearsCompared;
                    } else {
                        return $volume2->getMonth() <=> $volume1->getMonth();
                    }
                }
            );
            // Prints each monthly search volume.
            array_walk($monthlySearchVolumes, function (MonthlySearchVolume $monthlySearchVolume) {
                printf(
                    "Approximately %d searches in %s, %s.%s",
                    $monthlySearchVolume->getMonthlySearches(),
                    MonthOfYear::name($monthlySearchVolume->getMonth()),
                    $monthlySearchVolume->getYear(),
                    PHP_EOL
                );
            });
            print PHP_EOL;
        }
    }
}

GenerateHistoricalMetrics::main();

      

Python

#!/usr/bin/env python
# Copyright 2023 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example generates historical metrics for keyword planning.

For more details see this guide:
https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
"""

import argparse
import sys

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException


def main(client, customer_id):
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    generate_historical_metrics(client, customer_id)


def generate_historical_metrics(client, customer_id):
    """Generates historical metrics and prints the results.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
    """
    googleads_service = client.get_service("GoogleAdsService")
    keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
    request = client.get_type("GenerateKeywordHistoricalMetricsRequest")
    request.customer_id = customer_id
    request.keywords = ["mars cruise", "cheap cruise", "jupiter cruise"]
    # Geo target constant 2840 is for USA.
    request.geo_target_constants.append(
        googleads_service.geo_target_constant_path("2840")
    )
    request.keyword_plan_network = (
        client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH
    )
    # Language criteria 1000 is for English. For the list of language criteria
    # IDs, see:
    # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
    request.language = googleads_service.language_constant_path("1000")

    response = keyword_plan_idea_service.generate_keyword_historical_metrics(
        request=request
    )

    for result in response.results:
        metrics = result.keyword_metrics
        # These metrics include those for both the search query and any variants
        # included in the response.
        print(
            f"The search query '{result.text}' (and the following variants: "
            f"'{result.close_variants if result.close_variants else 'None'}'), "
            "generated the following historical metrics:\n"
        )

        # Approximate number of monthly searches on this query averaged for the
        # past 12 months.
        print(f"\tApproximate monthly searches: {metrics.avg_monthly_searches}")

        # The competition level for this search query.
        print(f"\tCompetition level: {metrics.competition}")

        # The competition index for the query in the range [0, 100]. This shows
        # how competitive ad placement is for a keyword. The level of
        # competition from 0-100 is determined by the number of ad slots filled
        # divided by the total number of ad slots available. If not enough data
        # is available, undef will be returned.
        print(f"\tCompetition index: {metrics.competition_index}")

        # Top of page bid low range (20th percentile) in micros for the keyword.
        print(
            f"\tTop of page bid low range: {metrics.low_top_of_page_bid_micros}"
        )

        # Top of page bid high range (80th percentile) in micros for the
        # keyword.
        print(
            "\tTop of page bid high range: "
            f"{metrics.high_top_of_page_bid_micros}"
        )

        # Approximate number of searches on this query for the past twelve
        # months.
        for month in metrics.monthly_search_volumes:
            print(
                f"\tApproximately {month.monthly_searches} searches in "
                f"{month.month.name}, {month.year}"
            )


if __name__ == "__main__":
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client = GoogleAdsClient.load_from_storage(version="v15")

    parser = argparse.ArgumentParser(
        description="Generates forecast metrics for keyword planning."
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )

    args = parser.parse_args()

    try:
        main(googleads_client, args.customer_id)
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'Error with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)

      

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2019 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.


# This example generates historical metrics for keyword planning.
#
# For more details see this guide:
# https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics

require 'optparse'
require 'google/ads/google_ads'
require "google/ads/google_ads/v15/services"
require 'date'

def generate_forecast_metrics(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Generates historical metrics and prints the results.
  keyword_plan_idea_service = client.service.keyword_plan_idea

  response = keyword_plan_idea_service.generate_keyword_historical_metrics(
    customer_id: customer_id,
    keywords: ["mars cruise", "cheap cruise", "jupiter cruise"],
    keyword_plan_network: :GOOGLE_SEARCH,

    # For the list of geo target IDs, see:
    # https://developers.google.com/google-ads/api/reference/data/geotargets
    # Geo target constant 2840 is for USA.
    geo_target_constants: [client.path.geo_target_constant("2840")],

    # Language criteria 1000 is for English.
    # For the list of language criteria IDs, see:
    # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
    language: client.path.language_constant("1000"),
  )

  for result in response.results
    metrics = result.keyword_metrics
    # These metrics include those for both the search query and any variants
    # included in the response.
    puts"The search query '#{result.text}' (and the following variants: " \
        "'#{result.close_variants}'), " \
        "generated the following historical metrics:\n"


    # Approximate number of monthly searches on this query averaged for the
    # past 12 months.
    puts "\tApproximate monthly searches: #{metrics.avg_monthly_searches}"

    # The competition level for this search query.
    puts "\tCompetition level: #{metrics.competition}"

    # The competition index for the query in the range [0, 100]. This shows
    # how competitive ad placement is for a keyword. The level of
    # competition from 0-100 is determined by the number of ad slots filled
    # divided by the total number of ad slots available. If not enough data
    # is available, undef will be returned.
    puts "\tCompetition index: #{metrics.competition_index}"

    # Top of page bid low range (20th percentile) in micros for the keyword.
    puts "\tTop of page bid low range: #{metrics.low_top_of_page_bid_micros}"

    # Top of page bid high range (80th percentile) in micros for the
    # keyword.
    puts"\tTop of page bid high range: "
        "#{metrics.high_top_of_page_bid_micros}"

    # Approximate number of searches on this query for the past twelve
    # months.
    for month in metrics.monthly_search_volumes
      puts "\tApproximately #{month.monthly_searches} searches in "
           "#{month.month.name}, #{month.year}"
    end
  end
end


if __FILE__ == $0
  PAGE_SIZE = 1000

  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    generate_forecast_metrics(options.fetch(:customer_id).tr("-", ""))
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end

      

Perl

#!/usr/bin/perl -w
#
# Copyright 2023, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example generates historical metrics for keyword planning.
# Guide: https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V15::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);

sub generate_historical_metrics {
  my ($api_client, $customer_id) = @_;

  my $keyword_historical_metrics_response =
    $api_client->KeywordPlanIdeaService()->generate_keyword_historical_metrics({
      customerId => $customer_id,
      keywords   => ["mars cruise", "cheap cruise", "jupiter cruise"],
      # Geo target constant 2840 is for USA.
      geoTargetConstants => [
        Google::Ads::GoogleAds::V15::Utils::ResourceNames::geo_target_constant(
          2840)
      ],
      keywordPlanNetwork => 'GOOGLE_SEARCH',
      # Language criteria 1000 is for English. See
      # https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
      # for the list of language criteria IDs.
      language =>
        Google::Ads::GoogleAds::V15::Utils::ResourceNames::language_constant(
        1000)});

  foreach my $result (@{$keyword_historical_metrics_response->{results}}) {
    my $metric = $result->{keywordMetrics};
    # These metrics include those for both the search query and any
    # variants included in the response.
    # If the metric is undefined, print (undef) as a placeholder.
    printf
"The search query, %s, (and the following variants: %s), generated the following historical metrics:\n",
      $result->{text},
      $result->{closeVariants}
      ? join(', ', $result->{closeVariants})
      : "(undef)";

    # Approximate number of monthly searches on this query averaged for
    # the past 12 months.
    printf "\tApproximate monthly searches: %s.\n",
      value_or_undef($metric->{avgMonthlySearches});

    # The competition level for this search query.
    printf "\tCompetition level: %s.\n", value_or_undef($metric->{competition});

    # The competition index for the query in the range [0, 100]. This shows how
    # competitive ad placement is for a keyword. The level of competition from
    # 0-100 is determined by the number of ad slots filled divided by the total
    # number of ad slots available. If not enough data is available, undef will
    # be returned.
    printf "\tCompetition index: %s.\n",
      value_or_undef($metric->{competitionIndex});

    # Top of page bid low range (20th percentile) in micros for the keyword.
    printf "\tTop of page bid low range: %s.\n",
      value_or_undef($metric->{lowTopOfPageBidMicros});

    # Top of page bid high range (80th percentile) in micros for the keyword.
    printf "\tTop of page bid high range: %s.\n",
      value_or_undef($metric->{highTopOfPageBidMicros});

    # Approximate number of searches on this query for the past twelve months.
    foreach my $month (@{$metric->{monthlySearchVolumes}}) {
      printf "\tApproximately %d searches in %s, %s.\n",
        $month->{monthlySearches}, $month->{month}, $month->{year};
    }
  }

  return 1;
}

# Returns the input value as a string if it's defined, otherwise returns "(undef)".
sub value_or_undef {
  my ($value) = @_;
  return $value ? "$value" : "(undef)";
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

my $customer_id = undef;

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id);

# Call the example.
generate_historical_metrics($api_client, $customer_id =~ s/-//gr);

=pod

=head1 NAME

generate_historical_metrics

=head1 DESCRIPTION

This example generates historical metrics for keyword planning.

=head1 SYNOPSIS

generate_historical_metrics.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.

=cut