meta tags and attributes that Google supports
This page explains what
meta tags are, which
meta tags and HTML
attributes Google supports to control indexing, and other important points to note when
meta tags on your site.
meta tags are HTML tags used to provide additional information about a page to
search engines and other clients. Clients process the
meta tags and ignore those they don't
meta tags are added to the
<head> section of
your HTML page and generally look like this:
<!DOCTYPE html> <html> <head> <meta charset="utf-8"> <meta name="description" content="Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: £9.24, Length: 784 pages"> <meta name="google-site-verification" content="+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34="> <title>Example Books - high-quality used books for children</title> <meta name="robots" content="noindex,nofollow"> </head> </html>
Google supports the following
meta tags that Google supports
|Use this tag to provide a short description of the page. In some situations, this description is used in the snippet shown in search results.
In the case of conflicting
The default values are
You can also specify this information in the header of your pages using the
|When users search for your site, Google Search results sometimes display a search box specific to your site, along with other direct links to your site. This tag tells Google not to show the sitelinks search box. Learn more about sitelinks search box.
|When Google recognizes that the contents of a page aren't in the language that the
user likely wants to read, Google may provide a translated title link and snippet in search results.
If the user clicks the translated title link, all further user interaction with the page
is through Google Translate, which will automatically translate any links followed. In
general, this gives you the chance to provide your unique and
compelling content to a much larger group of users. However, there may be situations
where this is not desired. This
meta tag tells Google that you don't want
us to provide a translation for this page.
|Prevents various Google text-to-speech services from reading aloud web pages using text-to-speech (TTS).
|You can use this tag on the top-level page of your site to verify ownership for Search Console. Please note that while the values of the
content attributes must match exactly what is provided to you (including
upper and lower case), it doesn't matter if you change the tag from XHTML to HTML or
if the format of the tag matches the format of your page.
These tags define the page's content type and character set respectively. Make sure that you
surround the value of the
content attribute in the
meta tag with quotes—otherwise the
attribute may be interpreted incorrectly. We recommend using Unicode/UTF-8 where possible.
This tag, commonly called meta-refresh, sends the user to a new URL after a certain
amount of time, and is sometimes used as a simple form of redirection. However, it is
not supported by all browsers and can be confusing to the user.
We recommend using a server-side
This tag tells the browser how to render a page on a mobile device. Presence of this tag
indicates to Google that the page is mobile friendly.
Read more about how to configure the
|Labels a page as containing sexually-explicit adult content, to signal that it be filtered by SafeSearch results. Learn more about labeling SafeSearch pages.
HTML tag attributes
HTML tag attributes
are additional values of HTML tags that configure the parent tag. For example, the
href attribute of the
<a> tag configures the resource the anchor
tag points to:
Google Search supports a limited number of HTML attributes for indexing purposes. Attributes
href are used for discovering resources such as images
and URLs. Google also supports various
that allow site owners to qualify outbound links.
section tags allow you to exclude
parts of an HTML page from snippets.
Other points to note
Google can read both HTML and XHTML-style
metatags, regardless of the code used on the page.
To ensure machine readability, the
headsection must be valid HTML and in case of attributes, all parent tags closed accordingly.
With the exception of
google-site-verification, letter case is generally not important in
You can use other
metatags if they are important to your site, but Google will ignore
metatags that it doesn't support.
metatags whenever possible, and if you must use it, test your implementations thoroughly.
To check the
metatags and attributes on your pages, use the URL Inspection Tool.
Unsupported tags and attributes
The following tags and attributes aren't supported by Google Search and are ignored. We're including them here because they're either very common in HTML or we used to support them.
|Unsupported tags and attributes
<meta name="keywords" content="...">
|The meta-keyword tag is not used by Google Search, and it has no effect on indexing and ranking at all.
|Google Search detects the language of a page
based on the textual content of the page. It doesn't rely on code annotations such as the
<link rel="next" href="...">
<link rel="prev" href="...">
|Google no longer uses these HTML
<link> tags, and they have no effect on indexing.